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Certification 2017 • Sales Course Catalog 1

Contents

Instructor-Led Training Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

e-Golf: Get Plugged In for Sales and Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

new Mastering Finance & Insurance - Level 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

new Mastering Finance & Insurance - Level 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Volkswagen Leadership Excellence Series I: Foundational Leadership . . . . . . . . . . . . . . . . . . . .3

new Volkswagen Leadership Excellence Series I: Foundational Operations . . . . . . . . . . . . . . . .4

Volkswagen Leadership Excellence Series II: Advanced Leadership . . . . . . . . . . . . . . . . . . . . . .4

new Volkswagen Leadership Excellence Series II: Advanced Operations . . . . . . . . . . . . . . . . . . .4

Web-Based Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Advanced Accessories Selling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

new Atlas Product Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Beetle Product Introduction (model years 2012 to present) . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Building a Competitive Comparison & Advanced Closing Techniques . . . . . . . . . . . . . . . . . . . . .5

Building Your Business through Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

new Demo Drive Best Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

e-Golf Product Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Funding Savvy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Golf and GTI Product Introduction (model years 2015 to present) . . . . . . . . . . . . . . . . . . . . . . .6

Golf R Product Introduction (model years 2015 to present) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Hybrid and EV High Voltage Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

new Introduction to CES Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Introduction to Leasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Certification 2017Sales Course Catalog

Certification 2017 • Sales Course Catalog2

Intro to VEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Inventory Asset Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Jetta Product Introduction (model years 2015 to present) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Legal Compliance – Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Legal Compliance – Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Maturity Manager – Application and Process (VCI) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

MY2016 Infotainment: A New Generation of Connectivity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

new Needs Assessment Best Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

new New Tiguan Product Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

OMD Web VW Dealer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Overview of Volkswagen Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Passat Product Introduction (model years 2016 to present) . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Plug It In: Charging the e-Golf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Staying Connected with Car-Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Touareg Product Introduction (model years 2015 to present) . . . . . . . . . . . . . . . . . . . . . . . . . 11

new Volkswagen Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

new Volkswagen Drive Easy Vehicle Protection Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Welcome to Volkswagen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

new Working Out the Deal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Continuous Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13new Continuous Learning on VW Cup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13


Instructor-Led Training Courses

e-Golf: Get Plugged In for Sales and ServiceCourse Number: 601042 • Duration: 2 DaysThe e-Golf is the very first all-electric, zero-emissions Volkswagen model for the US market, so get ready to “get plugged in” for this exciting and electrifying Volkswagen model! In certain states, eligible dealers have elected to be a part of the e-Golf revolution, so completion of special training is required . The participant will be introduced to this all-new, all-electric Volkswagen . Functionality, technology and procedures unique to the e-Golf will be discussed and practiced . Participation in and completion of this course and its web-based pre-requisites will ensure dealer readiness for e-Golf allocation .

new Mastering Finance & Insurance - Level 1Course Number: VCIIL16MFI1 • Duration: 2 DaysThe Mastering F&I Level One class is a two day (start time 8:30 AM, end time 5/5:30 PM) workshop facilitated by the VWFS National Training Managers . Sessions are typically held monthly at VW/Audi regional administrative facilities as needed . This workshop is designed to ensure that the learner is presenting a compliant and effective product presentation utilizing a menu as the means to offer every customer every product in every encounter . Upon completion of the workshop, participants will be able to:

y List the benefits of a proper Meet and Greet

y Complete a customer focused interview

y Demonstrate an effective menu presentation

y List the features and benefits of all VWFS/AFS products

new Mastering Finance & Insurance - Level 2Course Number: VCIIL16MFI2 • Duration: 2 DaysThe Mastering F&I Level Two class is a two day (start time 8:30 AM, end time 5/5:30 PM) workshop facilitated by the VWFS National Training Managers . Sessions are held monthly at VW/Audi regional administrative facilities as needed . This workshop is designed to ensure that once the learner has become proficient at the Interview/Menu Presentation process, they develop an understanding of the additional skills necessary to become a well-rounded, Professional Business Manager .

Upon completion of the workshop, participants will be able to:

y List the steps to building effective relationships

y Articulate the purpose and scope of key Federal Statutes

y Identify the primary communication styles/learning modalities

y List the benefits of leasing

y Calculate a lease by hand

Volkswagen Leadership Excellence Series I: Foundational LeadershipCourse Number: 620152 • Duration: 3 DaysThe Volkswagen Leadership Excellence program (VLE) is designed as an elite training program to prepare Volkswagen Sales, Service, and Parts Managers to propel their performance as well as their team’s performance to a whole new level . Over the course of the program, which includes online training, instructor-led training, and individualized coaching session, each manager will receive high-impact and personalized training . This training will focus on financial management, leadership skills and development, marketing and customer satisfaction and loyalty, and operational management to optimize the inner-workings of the Sales and Service teams and the processes within the dealership .


new Volkswagen Leadership Excellence Series I: Foundational OperationsCourse Number: 620252 • Duration: 3 DaysThe 3-day Volkswagen Leadership Excellence Series, Advanced Leadership picks up where the foundational course left off . This course is designed for Sales, Service and Parts Managers providing them with expanded tools and resources to develop, and further increase, their leadership skills and knowledge .

Volkswagen Leadership Excellence Series II: Advanced LeadershipCourse Number: 620162 • Duration: 2 DaysThe Volkswagen Leadership Excellence program (VLE) is designed as an elite training program to prepare Volkswagen Sales, Service, and Parts Managers to propel their performance as well as their team’s performance to a whole new level . Over the course of the program, which includes online training, instructor-led training, and individualized coaching session, each manager will receive high-impact and personalized training . This training will focus on financial management, leadership skills and development, marketing and customer satisfaction and loyalty, and operational management to optimize the inner-workings of the Sales and Service teams and the processes within the dealership .

new Volkswagen Leadership Excellence Series II: Advanced OperationsCourse Number: 620172 • Duration: 2 DaysThis two-day course for Sales and Service Managers will further refine the skills and behaviors needed to effectively manage the processes to successfully achieve Key Performance Indicators (KPIS) for their departments . This course will provide a unique perspective, as Sales and Service Managers will work together to understand how jointly they impact the overall profitability of the dealership, customer satisfaction and retention . Managers will have the opportunity to evaluate their own department’s performance and create action plans to improve KPIs in both Sales and Service .

Web-Based Training


Web-Based Training

Advanced Accessories SellingCourse Number: 701044This course demonstrates specific skills that help you sell Genuine Volkswagen accessories . With a focus on actionable skills you will discover ways to identify needs, engage with customers and recommend accessories in a way that will increase the likelihood of a purchase decision . By the end of this course, you should be able to:

y Explain how to identify potential customer accessory needs

y Describe how to target specific accessories to each customer

y Demonstrate the difference between selling a “feature” and its benefit

y Explain how to overcome customer objections

y Demonstrate an ability to perform a “soft close” and to ask for the sale

new Atlas Product IntroductionCourse Number: 610274The Atlas is the biggest Volkswagen ever produced in the U .S . market, seating up to seven people and boasting a variety of new innovations . This training module will prepare you with product knowledge and more regarding this exciting new product in an all new segment for Volkswagen .

Beetle Product Introduction (model years 2012 to present)Course Number: 617414We will introduce the 21st-century Beetle by helping you to get to know the highlights, the market positioning and the competitive environment of the car . You will then get into detail, experience the Beetle from all points of view, get to know its safety equipment and the lineup of engines and trim levels . We’ll also prepare you for any sales arguments you may encounter during your sales process . You’ll discover how to present the iconic and re-imagined Beetle to your customers .

Building a Competitive Comparison & Advanced Closing TechniquesCourse Number: 600554This course will introduce you to tips for successfully creating a vehicle competitive comparison to use in your evidence manual . In addition, you’ll be introduced to advanced closing techniques that can be used to attain more sales .

Building Your Business through Social MediaCourse Number: 701244The purpose of this course is to teach you how to use social media at your dealership in order to keep you more connected with your customers while increasing business and profit at your dealership . After completing this eLearning course, you should be able to:

y Explain the purpose and benefits of utilizing social media at your dealership

y Create goals for your social media platform

y Develop and implement your own social media strategy

y Manage your reputation through social media and third party sites

y Define success for your social media strategy

Web-Based Training


new Demo Drive Best PracticesCourse Number: 610474The Demo Drive can be the key to cementing a customer’s decision to purchase a Volkswagen . This module will examine the best practices necessary for a sales consultant to create a repeatable yet customized process for each and every customer . Available Q3 2017 .

e-Golf Product Introduction Course Number: 600943This course introduces e-Golf dealership employees to the unique and all-electric Volkswagen e-Golf . In this high-level overview, you will learn about the very first zero-emissions Volkswagen to be sold in the United States . It’s “all Golf, no gas”! In addition to covering the basics of electric vehicle tech-nology and what makes the e-Golf unique, you’ll gain insight into some of the competition, an intro-duction to the features found in the e-Golf, and how this vehicle presents a new and exciting vehicle choice for customers residing in ZEV vehicle-selling states and their eligible dealerships .

Funding SavvyCourse Number: VCIWB01FSVUpon completion, participants will be able to:

y Explain what is meant by full disclosure and how it relates to our values y Discuss how full disclosure promotes customer satisfaction y Complete financial documents clearly and accurately y List the Top 10 Funding Tips to prevent customer callbacks and funding delay

Golf and GTI Product Introduction (model years 2015 to present)Course Number: 600844 The 7th-generation Golf family is being touted as the safest, most fuel-efficient, and most fun-to-drive Golf of all time . In fact, the 7th-generation is very true to its reputation as the affordable German hot hatch, thanks to its localized North American production, revolutionized turbo engines, and all-new MQB platform architecture . In this Product Introduction WBT, you will learn:

y The unique value-to-fun proposition of the Golf family, thanks to North American production, MQB, and better value for the money than ever

y Many customer selling benefits and the competitive comparison landscape of the A7 Golf

y How Volkswagen has positioned the Golf family to be a more popular model than ever in our American product lineup

Golf R Product Introduction (model years 2015 to present)Course Number: 601644The 4th iteration of the Golf R is not only the fastest Golf to ever grace US shores, it’s also the most fuel-efficient and aerodynamic . The Golf R offers sporty dynamics and pure emotion to our true Volkswagen enthusiasts . In this eTraining and its accompanying post-assessment, you will learn which equipment and performance data are featured in the latest version of this very special Golf . Does a 292 hp 2 .0L TSI sound good to you? Launch this eTraining and learn more! Please be sure to complete both the Product Introduction and the Assessment for full course credit .

Web-Based Training


Hybrid and EV High Voltage SafetyCourse Number: 890104This course introduces dealership employees to Volkswagen Hybrids and the safety precautions that need to be observed that are unique to a hybrid vehicle . This course contains 2 paths, one for non-technical dealer employees and one for service employees, to highlight the procedures and precau-tions that need to be observed from different dealership roles .

new Introduction to CES ToolsCourse Number: 720174Volkswagen CES Tool offers reporting to show you what the voice of your customer is saying . This wed-based training demonstrates the ins and outs of using the reports and analysis to make mana-gerial decisions and work to improve your dealership’s performance .

Introduction to LeasingCourse Number: 600202This web-based training course promotes a quick start for those who need to learn Volkswagen’s approach to leasing . It is a prerequisite for the Lease Logic workshop .

After completing this course, participants should be able to:

y Describe Volkswagen customers and expectations

y List the sources and locations of Volkswagen leasing knowledge

y Define leasing terms

y Explain the benefits of leasing to the customer, dealership and brand

y Provide leasing information to prospects as required, correctly answering all of their questions

y Assist customers smoothly and completely throughout their leasing experience

y Implement leasing within their own dealership’s process and style

Intro to VESTCourse Number: 601344Volkswagen from A to Z – that’s what the Volkswagen Elite Sales Training (VEST) program stands for . If you’re interested in making a career as a Sales Consultant with Volkswagen, the VEST program could be the perfect fit for you . The Volkswagen brand, history, technology, innovations, products and of course the sale of Volkswagen models – you will learn about all of this throughout the VEST program and its three phases .

But that’s not all . The VEST program is an intensive training program that comprises eTraining web-based trainings (WBTs), instructor-led trainings (ILTs), and personalized coaching with your trainer .

If you have already been employed as a Volkswagen Sales Consultant, and are not yet Master-certified, you may also be eligible for VEST certification; work with your Sales Manager to determine if you are a VEST candidate as well!

Web-Based Training


Inventory Asset ManagementCourse Number: 601004Effective inventory management is strategic and proactive . In this course you will learn the four fundamental strategies that will give you the knowledge to make sound business decisions in fore-casting and inventory control . You will also learn the importance of tracking and monitoring your inventory, using key tools that make the job easier . The purpose of vehicle inventory management is turning inventory into profit, and this course will show you how to succeed in doing exactly that .Inventory Asset Management (continued)

After completing this course, you will be able to:

y Assess vehicle inventory and identify areas of opportunity

y Follow inventory management strategies to positively impact the bottom line

y Calculate how many units your dealership should be stocking

y Calculate how many times your inventory turns per year

y Calculate the cost to hold a unit in stock

y Identify aging inventory and implement strategies to move older units

y Calculate unit days supply and compare the number to dollar days supply

y Track key sales and inventory metrics regularly to effectively manage inventory

y Identify which VIM reports can help with regular inventory management tasks

Jetta Product Introduction (model years 2015 to present)Course Number: 600754The Jetta has always been the apple of the American eye when it comes to Volkswagen . In fact, more than 30 years after its initial introduction, in remains the best-selling European vehicle in the US market . Originally introduced for the 2011 model year, the sixth-generation Jetta went through some significant revisions and updates to be better-equipped, sportier, and more fuel-efficient than ever for the 2015 model year . Learn more about these changes and how the Jetta is still a very compelling choice for anyone considering an affordable, German-engineered car . In this eTraining, you will:

y Learn about the updates made to the Jetta’s engine choices

y Receive some basic information about competitors

y Understand the changes made to update the exterior, interior, and safety of the Jetta

Legal Compliance – Part ICourse Number: 622054This course is the first part of a two-part course which focuses on legal compliance .

Upon completion, participants will be able to:

y Explain how to comply with federal regulations as they apply to dealership finance operations

y Describe how to conduct financial transactions in an honest and ethical manner

y List the benefits of compliance with legal issues

y Demonstrate how to comply with selected federal regulations

Web-Based Training


Legal Compliance – Part IICourse Number: 622074This is the second part of a two-part course on legal compliance .

Upon completion, participants will be able to:

y List the selected federal regulations that apply to common dealership scenarios, such as contract elements, currency transactions, reporting, telemarketing, etc .

y Explain how dealerships must comply to each regulation

Maturity Manager – Application and Process (VCI)Course Number: VCIWB01MMVThis course offers an inside look at the Maturity Manager application and process .

Upon completion, participants will be able to: y Explain the benefits of Maturity Manager y Identify the four stages of the customer buying cycle y Describe how Maturity Manager can be used to build customer loyalty y Explain what Maturity Manager’s status colors mean y Describe the customer information it provides y List leading practices for using it effectively

MY2016 Infotainment: A New Generation of ConnectivityCourse Number: 601654Volkswagen is taking a significant step forward with advanced infotainment systems that are more connected, more intuitive, and more convenient . The new line-up of second generation touchscreen radios and navigation units is called MIB II . In this course, we will cover all the MIB II Units along with the new Car-Net features including App-Connect, Guide & Inform, and Security & Service .

new Needs Assessment Best PracticesCourse Number: 610374A good needs assessment is the bedrock of a strong sales process . The impressions formed in this step shape the entire interation between a sales consultant and a customer . This module examines how to efficiently build rapport with a customer while learning all the necessary information to craft the perfect presentation and create long term success . Available Q4 2017 .

new New Tiguan Product IntroductionCourse Number: 610174Since it debuted in the 2009 model year, the Tiguan has always been a vital part of the Volkswagen lineup, but as the compact segment has grown it has become even more crucial . This module will lay out the all new 2018 Tiguan and detail the advantages and benefits of its new features and technolo-gies in an increasingly competitive segment .

Web-Based Training


OMD Web VW DealerCourse Number: 601143This Web Based Training Course is an introduction to using OMD Web for ordering, locating and trading vehicles . At the end of this course you will be able to:

y Navigate the home page features & functions

y Manage your MBO allocation

y Place sold orders

y Locate vehicles and perform dealer trades

y Report vehicles sold

Overview of Volkswagen ProductsCourse Number: 600104What sets Volkswagen vehicles apart from other vehicles? It’s Volkswagen’s unique features, and owners that appreciate what Volkswagen has to offer .

After completing this course, you will be able to: y Understand the unique selling features found on Volkswagen models y Equip yourself with information to better enable you to answer your customer’s questions y Explore sample customer profiles to better understand the Volkswagen customer, and what they expect from their Volkswagen experience

Passat Product Introduction (model years 2016 to present)Course Number: 600454The Passat made its debut in the United States a quarter-century ago, and the latest-and-greatest Passat has been 25 years of greatness in the making! In this eTraining for the new 2016 Passat, you will learn about the exciting new infotainment, driver assistance, and comfort features of the Passat, as well as gain insight into the attractive and thoughtful redesign of the car, and of course find out how this Passat stacks up against the competition . After completing this eTraining for the Passat and its companion Knowledge Check, you are sure to agree that the 2016 Passat is the #BestPassatEver!

Plug It In: Charging the e-Golf Course Number: 601043This course introduces e-Golf dealership employees to the unique and all-electric Volkswagen e-Golf and a concept new to Volkswagen dealer personnel here in the US – charging an electric vehicle . This eLearning will take you through the various methods that are available to “fuel” the e-Golf with the electricity it needs to power you down the road . You’ll also learn about the at-home charging solu-tion, as well as special considerations for e-Golf customers to charge “on-the-go” at charging stations nationwide .

Web-Based Training


Staying Connected with Car-Net Course Number: 600164Volkswagen endeavors to offer your customers more ways than ever to remain connected to their car, their life, and to stay up-to-date with the latest traffic, weather and more, with Volkswagen Car-Net . This term encompasses three areas of customer connectivity: Guide & Inform, App-Connect, and Security & Service . After completing this course, you will:

y Be able to articulate the benefits of the SiriusXM Travel Link and Traffic integration as part of Car-Net Guide & Inform

y Be able to articulate the benefits of the smartphone integration via Apple CarPlay, Android Auto, and MirrorLink as part of Car-Net App-Connect

y Be able to articulate the benefits of the multiple areas of remote vehicle access, vehicle health monitoring, family guardian features, and more, as part of Car-Net Security & Service

Touareg Product Introduction (model years 2015 to present)Course Number: 600954The Touareg is known as the flagship vehicle of the Volkswagen brand in North America, and the refreshed and revised Touareg embodies its flagship status more than ever . The Touareg is equally-impressive as a luxury SUV as well as a fully-capable all-terrain vehicle . Get to know the elegant design, the premium-class comfort, and the everyday practicality of the Touareg . In this Product Training eLearning and its accompanying Post-Assessment, you will also learn about:

y The many interior and exterior updates and changes to the Touareg

y The full suite of available Driver Assistance features

y The main competitors to the Touareg

new Volkswagen CareCourse Number: 601243Understanding how the Volkswagen Care and Volkswagen Care Plus programs work for your customers can positively impact their perception of the cost of ownership . According to J .D . Power, high maintenance costs have been a reason why customers rejected our brand . The Volkswagen Care programs, beginning with Carefree Maintenance, can change this perception . This course will help you understand how the Volkswagen Care programs work and how to sell them to your customers .

When this course is completed you will have an understanding of:

y The specifics of the Volkswagen Care and Volkswagen Care Plus programs

y The benefits of Volkswagen Care and Volkswagen Care Plus to customers and dealers

y Selling tips and techniques on how to overcome objections-How to use the Volkswagen Care Man-agement System for filling out, submitting and searching for contracts

new Volkswagen Drive Easy Vehicle Protection ProductsCourse Number: VCIWB01FPVW17Upon completing this course, you will be able to:

y Take advantage of the program to build your business

y Communicate the value of the products to the customer

y Match products to customers

y Describe the benefits and exclusions of each product

y Locate resources and sources of current information

Web-Based Training


Welcome to VolkswagenCourse Number: 601104As a new member of the Volkswagen family, you’re more than just an employee; you are now the face of Volkswagen . To help you understand your new family a little better, this course is designed to give you some background on Volkswagen as a company: how we got here and where we’re going . It is also designed to give you information on where to discover more about VW as well as access to useful tools and other training .

After completing this course, participants should be able to:

y Describe a basic history of Volkswagen

y Describe the main ideas behind the essence of the Volkswagen Brand

y Identify the companies of Volkswagen AG

y Identify and access available online resources

y Identify sources for continued learning at VW

new Working Out the DealCourse Number: VCIWB01WODV17After completing this course, you will be able to:

y List the five components of Working Out the Deal in the J .D . Power and Associates annual Sales Satisfaction Index (SSI)

y Implement leading practices for ensuring customers satisfaction with every portions of the finance process


Continuous Learningnew Continuous Learning on VW Cup

First Quarter Course Number: 600174

Second Quarter Course Number: 600274

Third Quarter Course Number: 600374

Fourth Quarter Course Number: 600474Success means more than just knowing facts and figures about Volkswagen models . It means knowing how to use what you know to enhance perception of the Volkswagen brand by providing an exceptional experience for every customer at your dealership . Continuous Learning is designed to help you build the knowledge and skills you need to best represent the Volkswagen brand through a series of short training segments with actionable items you can do to make a difference .

Upon completing your Continuous Learning requirements, you will be able to:

y Better understand new Volkswagen technologies and features

y Take what they have learned and apply it directly to customer interactions

y Explain new technologies in a clear and concise format

In order to receive credit for Continuous Learning requirements, participants must:

y Complete the required number of training segments

y Successfully pass all required assessments

certification 2017 - vwhub.com login · pdf file · 2016-12-21certification 2017...

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