Indian Institute of Management KozhikodeGlobalizing Indian Thought

CERTIFICATE IN ADVANCED STRATEGICMANAGEMENT PROGRAMME

9 Months | Live Online & In-campus ImmersionIIM Kozhikode Executive Alumni Status

Overview

Around the world, companies large and small are seeking non-linear growth which has led to strategic business management being an undisputed priority for business scalability. Generating ideas is not enough any more, understanding a corporate strategy which includes its feasibility, viability, implementation, and resulting outcomes have become one of the vital agenda drivers across boardrooms.

IIM Kozhikode’s Certificate in Advanced Strategic Management Programme is designed for experienced working professionals who want to develop their functional expertise further and enhance their strategic planning skills for a senior leadership role in their organisation. This 9-month programme, delivered via interactive live online sessions and campus immersions at the IIM Kozhikode campus, introduces proven frameworks and best practices in business strategy, decision-making, leadership and future business models to make high-output strategic thinking possible.

This programme's immersive learning pedagogy explores every aspect of strategy in great detail, from its formation, economic and growth aspects to its functional classifications, implementation, leadership and innovation to truly develop a strategic mindset. On completing this programme, you will receive a certificate of completion and will be eligible for the prestigious Executive Alumni Status of IIM Kozhikode.

Only 40% of Indian CEOs are ‘very confident’ about their revenue prospects and feel the need to re-evaluate their corporate strategy.

Source: 23rd Global CEO Survey – The India Outlook, PwC, 2020

88% CEOs in India (and 85% CEOs globally) have taken it upon themselves to lead the technology strategy of their companies personally.

Source: KPMG’s India CEO Outlook, 2019

In India, 67% CEOs say agility is the new currency of business and that if they don’t adapt to it, their business will become irrelevant.

Source: Fortune India, 2019

Starts OnFebruary 27, 2021

INR 2,20,000 + GST

ProgrammeFee

Duration9 Months

FormatLive Online & In-campusImmersion

Who is this Programme for?

This pure-play strategy programme is for managers or executives who want to sharpen their strategic management skills to lead a business in today’s dynamic economic landscape. Participants will also gain insights into strategic growth planning which is a critical trait to master for senior professionals who want to go beyond functional competencies to plan and execute revenue-generating corporate strategies for competitive advantage and business success.

CXOs, Business Heads, Directors, and other C-suite members involved in driving their organisation’s business strategy

Senior and mid-level managers keen to develop a strategic mindset and transition into high-level strategic leadership roles that drive corporate strategy

Consultants seeking to grow their problem-solving and strategic planning skills for improved client management capability Entrepreneurs and small business owners looking for structured strategic insights and best practices from market-leading companies to scale their business

Strategicmanagementis not a boxof tricks or abundle oftechniques.It isanalyticalthinking andcommitmentof resourcesto action.- Peter F. Drucker, Renowned Leader in Business Management & Bestselling Author

Programme Highlights

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Together with developing strategic thinking ability, this programme will also lead participants through an engaging learning journey fueled with experiential activities and a pedagogy rich with case discussions, exercises and lectures. Taught by leading IIM Kozhikode faculty and global industry practitioners, this programme also includes forward-looking concepts in business strategy such as innovation-centric business models, design thinking, digital transformation and corporate entrepreneurship. This programme will make you proficient in all aspects of business strategy and empower you with in-demand strategic leadership and decision-making skills for execution.

Develop a strategic mindset to lead

change and disruption

Immersive learning journey with real-world

case studies & experiential exercises

Hands-on Learning with Capstone Project & Strategy Simulation

Taught by Eminent Faculty, Eruditus Global Faculty &

Renowned Industry Experts

Certificate of Completion from IIM

Kozhikode, one of India’s Leading B-Schools

(NIRF, 2020)

Lifelong Executive Alumni Status &

Networking Opportunities

70% of chief strategistsexpress little confidence intheir ability to close the gapbetween strategy andexecution.

Source: Gartner, 2019

Programme Director's Message

The strategy development process in organisations necessitates the involvement of managers from all functional areas. The success of this holistic process largely depends upon the contributions made by the managers for developing effective strategies. Research in the field of strategic management has evolved significantly over the years, and the research findings have been translated into practical prescriptions that are useful for managers. Based on these prescriptions, many tools and frameworks used for conducting various strategic analysis have been developed. This programme introduces the necessary tools and frameworks to the participants and provides them with an opportunity to conduct strategic analyses in different contexts. The whole programme is entirely hands-on with the primary objective of providing the required knowledge and skills to the participants for developing their ability to think strategically and to make vital strategic decisions. Many cases based on different industries and decision-making scenarios will be discussed in this programme. These case discussions are very helpful in enhancing strategic thinking skills. A capstone project included in the programme provides an opportunity to apply the critical strategic concepts to tackle major management issues faced by organisations. A strategy simulation included in this programme provides an opportunity for the participants to make critical strategic decisions in a virtual environment. The simulation helps the participants to sharpen their strategic decision-making skills. A one-week residential module at IIM Kozhikode campus is a key highlight of this programme. The participants will get an opportunity to participate in group activities and interact with leading IIM Kozhikode faculty members during this module.

Associate Professor,Strategic Management

Prof. M. K. Nandakumar, PhD

�isprogrammeintroducesthenecessarytools andframeworks...to conductstrategicanalyses indi�erentcontexts.- Prof. M. K. Nandakumar, Programme Director

Programme Director

Awards

SignifPublications

icant

Highly Commended Award - Emerald Literati Awards for Excellence 2011

British Academy / Leverhulme Small Research Grants SRG 2019

Best Paper Award British Academy of Management Conference 2014

Best Paper Award Indian Academy of Management Conference 2020

Sahasranamam, S., & Nandakumar, M. K. (2020). Individual capital and social entrepreneurship: Role of formal institutions. Journal of Business Research, 107, 104-117.

Pati, R.K., Nandakumar, M.K., Ghobadian, A., Ireland, R.D. and O’Regan, N. (2018): Business model design-performance relationship under external and internal contingencies: Evidence from SMEs in an emerging economy. Long Range Planning, 51(5).

Prof. Nandakumar has extensive experience in the higher education sector in the United Kingdom having worked in three leading universities namely University of Salford, Manchester; Middlesex University, London and the University of East London, London. His research papers have featured in leading international peer-reviewed journals like Journal of Business Research, Long Range Planning, Asia Pacific Journal of Management, International Studies of Management and Organisation, Strategic Change: Briefings in Entrepreneurial Finance, International Journal of Productivity and Performance Management and Management Decision. He has also presented his papers and research work at various conferences hosted by the Academy of Management, Strategic Management Society and the British Academy of Management. At IIM Kozhikode, he has worked in significant administrative positions including the Chairman of the International Exchange Programme, Chairman of International Accreditation and Chairman of Strategic Management department. He teaches several courses at the MBA and Doctoral level along with the Executive Education Programmes and has guided several PhD students to successful completion. He has successfully coordinated the Association of MBAs (AMBA) accreditation project at IIM Kozhikode, and his book titled Organisational Flexibility and Competitiveness was published by Springer in 2014.

Associate Professor,Strategic Management

Prof. M. K. Nandakumar, PhD

Programme Modules

HolisticCurriculumIIM Kozhikode's Certificate in Advanced Strategic Management Programme offers a multi-faceted exposure to fundamental concepts and frameworks in the strategy-making process along with practical business application insights from Eruditus Global Faculty. This comprehensive curriculum will also help participants apply their learning through a final capstone project and a strategy simulation, which will challenge and sharpen their strategic decision-making skills to drive business growth and transformation.

Introduction to Strategy - Past-Present-FutureStrategic Consulting and Strategic PlanningFoundations of Strategy FormulationPlanned vs. Emergent StrategyEnvironmental Uncertainty and Strategic PlanningScenario PlanningIndustry Analysis

MODULE 1: An Introduction to Strategy Formulation

Operations StrategyMarketing StrategyHuman Resources Strategy

MODULE 3: Functional Strategies

Measuring and Reporting Financial Position and Financial PerformanceCash Flow AnalysisAnalysing and Interpreting Financial StatementsAn overview of Management AccountingMaking Capital Investment DecisionsManaging Working CapitalThe Critical Concepts of EconomicsFundamentals of Supply and DemandEconomics of UncertaintyCapital, Interest, and ProfitsInternational TradeAn Overview of MacroeconomicsEconomic Growth

MODULE 2: Finance and Economics for Managers

Firm Resources and capabilitiesValue Creation and Value ChainCompetitive AdvantageCompetitive StrategyBusiness Strategy in a Globalised Digital & Highly Regulated World

MODULE 4: Competitive Advantage and Competitive Strategy

Programme Modules

Balanced ScorecardStrategy implementation using AnalyticsStrategy and Organisational StructureStrategy and Organisational CultureStrategy and Organisational CommunicationImplementation Risks & MitigationCorporate Governance

MODULE 6: Strategy Implementation

MODULE 5: Growth Strategies

Corporate Diversification StrategyAchieving growth through AcquisitionsMaking Strategic Alliances WorkInternationalisation Strategies

MODULE 7: Strategic Leadership

Strategic Leadership and Change ManagementLeading high-performance teamsLeading organisations into a new paradigm/ growth strategiesLeadership inspired by Indian culture (Bhagavad Geeta and Indian Mythology)

MODULE 8: Strategy and Innovation

Business Models of the FutureDigital Transformation StrategiesDesign Thinking and Its Application in Organisational StrategyCorporate Entrepreneurship

MODULE 9: In-campus Module

Strategy SimulationCapstone Project PresentationsCase Discussions on Strategic Decision-making

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Withoutstrategy,execution isaimless.Withoutexecution,strategy isuseless.- Morris Chang, Former Chairman & CEO, Taiwan Semiconductor Manufacturing Company

Capstone Project

01

Participants will gain a hands-on learning experience by working on a capstone project that either involves doing a comprehensive strategic analysis of an organisation and providing recommendations, or a consulting project which addresses a relevant issue faced by the organisation during the project. In either case, the analysis done by the participants will lead to suggesting practical recommendations to solve the organisational challenge.

Real-world Case Studies

The LEGO Group: Envisioning Risks in Asia (A)

The case explains the scenario planning process conducted at Lego and is useful to gain insights about the scenario planning process. The participants need to analyse the case using the technique of scenario planning and answer the questions provided.

The Indian Sugar Industry – Is it Sweet Enough?

This case explains the dynamics of the Indian sugar industry in detail and shares an understanding of how industry forces impact the strategies of organisations. The participants need to analyse the Indian sugar industry by making use of the frameworks introduced to them and provide answers to the questions provided.

Sandlands Vineyards

This case explains the intricacies of the global wine industry, including the challenges faced by vineyards and wineries and the strategic opportunities available to them. The participants will need to analyse the industry and devise a competitive strategy for Sandlands Vineyards.

KidZania: Spreading Fun Around the World

This case explains the growth strategies implemented by KidZania for achieving growth. It describes their international operations and highlights the challenges they face. The participants will need to analyse this case properly and suggest recommendations for the further growth of KidZania.

Strategy isabout makingchoices,trade-o�s;it’s aboutdeliberatelychoosing tobe di�erent.- Michael Porter, World-renowned Thought leader in Corporate Strategy & Bestselling Author

Learning Outcomes

47% of CEOs in India areconsidering enhancingtheir workforce skills andcapabilities as a strategicand investment priority.

Source: KPMG, 2020

01

The Advanced Strategic Management Programme will enable participants to explore a holistic set of strategic thinking avenues, from theories, principles, frameworks to a full-fledged strategy simulation. This programme will enable participants to enhance their existing knowledge while also ensuring that they are updated with the latest growth strategies and the newest tools for strategic planning to create and execute a result-oriented corporate strategy.

Develop a thorough understanding of the strategic management process and the functional strategies deployed by market-leading organisations

Enhance critical skills to analyse financial statements and understand the main principles of economics that guide strategic decision-making

Build the ability to conduct analysis using various tools and frameworks to make strategic decisions at the business-level and corporate-level of the organisation

Advance your leadership skills, data-driven problem-solving ability and innovation-driven capabilities

Gain insights into how to identify an appropriate growth strategy and explore effective strategy implementation

Develop a strategic mindset to diagnose problems in the organisation and make practical recommendations

Work Experience

Participant Job Functions

11 to 15 Years

33%

<=10 Years

15%

16 to 20 Years

32%

21+ Years

20%

Past Participant Profiles

Demographics

9%91%

Operations26%

TechnologyManagement

18%

GeneralManagement

12%

Marketing& Sales

18%

Others*26%

*Others include Administration & HR, Business Development, Consulting, Engineering, Finance/ Accounting, Legal/Compliance and Purchasing, amongst others.

Certificate

IIM KozhikodeExecutive Alumni Status

Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.

On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode Executive Alumni Status. These participants will subsequently receive the alumni registration details from IIM Kozhikode.

Eligibili�

Evaluation

Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university in any discipline with a minimum of 7 years of work experience (after graduation) as on Jan 31, 2021. Post Graduates with a minimum of 5 years of work experience are also eligible to apply.

There will be periodic evaluations built-in throughout the programme at regular intervals. These may be in the form of quizzes, case study analysis, capstone project presentation, performance in the simulation or other objective/ subjective assessments. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. Theparticipants will have to secure the minimum pass marks in the respectiveevaluation components.

Note: All certificate images are for illustrative purpose only and may be subject to change at the discretion of IIM Kozhikode.

Programme Details

Live Online Sessions

3 Hours/ weekSunday, 12:15 PM to 3:15 PM

Programme ApplicationLink

Campus Immersion

5-day Campus Immersionand Valediction, towardsthe end of the programme,at the IIM KozhikodeCampus*

*The in-campus modules aresubject to unavoidableconditions that prevail at thegiven point in time. In case thecurrent situation maintains thestatus quo, adequate alternateoptions with regards to thein-campus modules will be madeavailable via online sessions.

Click here to apply tothe programme.

ProgrammeSchedule

Programme Fee INR 2,20,000 + GST

Instalment Schedule

BookingAmount

Remarks Amount

Instalment I

Within 7 dayspost selection

INR 20,000 + GST

Mar 3, 2021 INR 55,000 + GST

Instalment II May 5, 2021 INR 75,000 + GST

Instalment III Aug 5, 2021 INR 70,000 + GST

Round-wise Application Dates

Finance options available.Click here to learn more.

For more information,please email atiimk@eruditus.com

Application Fee Dates

Note: Admissions are on a first-come, first-serve basis. There mightnot be subsequent rounds if seats are filled in the initial rounds.

Round 1

Round 2

Round 3

INR 2,000 + GST Dec 21, 2020

Jan 21, 2021

Feb 18, 2021

INR 2,500 + GST

INR 3,000 + GST

Academic Orientation

March 6, 2021

Application Requirements

For Previous Organisation(s): Relieving lettersFor Current Organisation: Current Salary Slip or BonafideCertificate from the HR department on companyletterhead

Experience Documents

Marksheet – Individual or consolidated (all semesters)Passing Certificate – If AnyDiploma/ Degree/ Doctorate Certificate

Graduation and Post-Graduation Education

Any Government issued photo ID likePAN Card/ AADHAAR Card, Driving License/ Passport, etc.

ID Proof

System Requirements

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/ Laptop/ Mac

This programme includes live online classes. To attend a live online class you will need to have a PC/ Laptop/ Mac with

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/ Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PC/ Laptop/ Mac.

About IIM Kozhikode

IIM Kozhikode ranks 15th in Asia Pacific and #101+ globally in the QS World University Global Executive MBA Rankings 2020. Since its inception, IIM Kozhikode has successfully carved its niche in the area of management education, through a judicious blend of academics and real-world practice. The Institute continually adapts to the rapid influx of changes in the Indian business landscape by providing cutting-edge Management Development Programmes with innovative pedagogy and content to impart industry-relevant knowledge and skills to its executive education participants. Last year, IIM Kozhikode trained more than 3,400 executives through a wide gamut of programmes uniquely crafted for agile minds interested in thought-provoking questions and learning centred on business transformation and growth.

About Eruditus

Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus. Our world-class executive education programmes, supported by eminent programme experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s requirement.

For registration and any other information,please get in touch with us at iimk@eruditus.com

Apply for the programme here

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