ceric 2015 survey of career service professionals, british columbia
TRANSCRIPT
CERIC’spastsurveyresearchactivities:
• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)
• Generalpopulationsurveyaboutcareerdevelopmentandworkplaceperceptions(Conductedinlate2006andearly2007)
CERIC’snationalsurveycycle(launchedin2010):
• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(ConductedintheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout2011)
• 2011SurveyofCareerServiceProfessionals(ConductedintheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout2012)
• 2013CareerDevelopmentintheCanadianWorkplace:NationalBusinessSurvey(ConductedintheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout2014)
• 2015SurveyofCareerServiceProfessionals(ConductedintheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)
BC 2
ThreeStepProcess:
• Examinedthe2011SurveyofCareersServiceProfessionalstoidentifythemostrelevantquestions.Somequestionsweredeletedpermanentlywhileothersmightreappearinthenextiteration.
• Updatedthecontenttoreflectcontemporaryconditions(i.e.economicconditions;changesinthefieldandtherespectivesectors;andnewtechnology)andcurrentCERICprogramrealities.
• DraftquestionnairecirculatedtoCERICBoardandCommitteeMembersforfeedback.
FinalQuestionnaire: 45questionsacrossfoursections
• DemographicInformation(15Questions)• CERICandtheProfession(11Questions)• ProfessionalDevelopmentandCompetencyImprovement(15Questions)• ResearchandLearningDissemination(4Questions)
BC 3
Surveyroll-outandmanagement: Theon-lineplatformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupportingorganizations.Aggregateresponsesweremonitoredthroughouttheprocesstodetectanystatisticalanomaliesthatmightcontradictdistributionexpectations(i.e.bygender,location,fieldand/orsectors).Several“surveypushes”wereinitiatedtoensurearepresentativecohort.ThesurveyclosedonNovember20.
Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals.CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinionthatthebreakdownfairlyrepresentsthecompositionofthefieldanditsrespectivesectors.Asaconsequence,weareconfidentthatthefindingsprovideareliablesnapshotofthecareerserviceprofessionalcommunityinCanada.
Knowledgedisseminationplan:HighlightsofthefindingswererevealedinJanuary,2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.
Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison(fiveslidedecks)• Locationcomparison(fourslidedecks)• Sectorcomparison(sixslidedecks)
BC4
Percentage CountBritishColumbia 14% 135
Alberta 10% 94Saskatchewan 3% 25
Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69
PrinceEdwardIsland 2% 15
Yukon 1% 6NorthwestTerritories 0% 4
Nunavut 0% 3
NewfoundlandandLabrador 3% 27
BC5
23%22%
24%
31%
Smalltowninaruralarea,orotherlocationsnotnearametropolitanarea
Cityorsmalltownwithin50kilometersofalargemetropolitanarea
Largemetropolitanarea- suburbanlocation
Largemetropolitanarea- inner-city/urbanlocation
Howwouldyoudescribetheareawhereyouarelocated?
BC7
0%
8%
15% 15%
26%
12%
29%
11%
Corporatesector(careerdevelopmentwithina
corporation)
Government Secondaryeducation Post-secondaryeducation Privatesector(includingcareer
management/transitionfirmsandindependentcareerprofessionals)
Registeredcharity Othernon-profitorganization(non-charity)
Other
Whatsectordoyouworkin?(selectallthatapply)
BC8
27%
27%
15%
7%
4%
4%
3%
3%
3%
2%
2%
2%
1%
Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting
Iamdirectlyinvolvedintheprovisionsofcareerservicesdividedbetweenone-on-oneandgroup
Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices
Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices
Iamdirectlyinvolvedinjobdevelopment
Iamdirectlyinvolvedintraining
Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources
Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting
Iamdirectlyinvolvedinresearch/academicsinthefield
Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit
Iamdirectlyinvolvedincurriculumdevelopment
Iamdirectlyinvolvedinhumanresources
Iamastudentinthefield
Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)
BC10
22%
8%
70%
Careercounselling/coaching Employmentadvising/jobcoaching Both
Aretheservicesyouoffermostlikelytobe:
BC11
2%
27%
33% 32%
7%
HighschooldiplomaorGED
Collegecertificate/diploma
Bachelor’sdegree Master’sdegree Doctoraldegree
Whatisyourhighestlevelofeducationcompleted?
21%
10%
17%
6%
12%
7%
28%
Careerdevelopment Counsellingoreducationalpsychology
Education Organizationalbehaviour/human
resources
Psychology Socialwork Other
Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicabletothecareerservicesfield?
BC12
10%9%
12%
20%
26%
24%
Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore
Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?
BC13
3%
12%
36%
18%16%
11%
5%
Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore
Whatisyourgross(beforededucations)annualsalaryorincome?
BC14
13% 13%
45%
26% 26%
1%
15%
Burnout Noroomtoadvance
Personalgrowth/newchallenge
Poorsalary/income
Retirement Toomuchcompetition
Other
Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethereason(s).(selectallthatapply)
55%45%
Isyourorganizationengagedinsuccessionplanning?
Yes No
BC15
25%
17%
15%
13%
13%
8%
5%
Uncertain/Inadequate funding
Funding sources do not relfect aims of interventions (emphasis placed on finding jobs not counselling)
Little understanding of the field (i.e. general population, policy makers, and other professionals)
Poor conditions (low salary, no room to advance, poor management…)
Imposters in the field (inappropriate/inadequate education or training)
Prevalence of outdated practices and approaches
Too little time for a meaningful intervention
What keeps you up at night about the field?
BC16
Asking “What does ‘career development’ mean to you?” elicited 873 responses!! A few of the most telling included (NATIONAL):
• A continuous process of self-discovery where one's personality, abilities, and preferences are discovered and applied to the evolving job market trends to achieve a fulfilling work experience across the lifespan.
• Leading and companioning individuals and groups to find, forge and navigate meaningful and sustainable work through their lives.
• Career development does not ask what do you want to be; it asks how do you want to live your life.
• Lifelong learning and management of personal development and skills to remain relevant and current in the changing world.
BC17
Asking “What are you proud of in the field?” elicited 861 responses!! A few of the most telling included (NATIONAL):
• Motivating and inspiring others.
• Being part of the process for individuals in achieving their goals and realizing their potential.
• The progress of certification in Canada.
• The number and quality of Canadian career development thought leaders.
BC18
21%
50%
29%
How do you feel the public perceives the value of career service professionals?
The profile or perception of the value of career service professionals has worsened
The profile or perception of the value of career service professionals has improved
No change
BC19
161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)
I. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.
II. Theeconomyhasmadeemployment/lackofemploymentafront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkaboutsolutions,andcareerserviceprofessionalsareonepartofthesolution.
III. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.
IV. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudentsandgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.
BC20
31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)
I. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.
II. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.
III. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulationdon’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).
BC21
Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:(NATIONAL)
TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation
TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada
TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance
BC22
3
4
8
13
29
27
25
32
33
21
CareerandLabourMarketInformation
FutureTrends(e.g.macroglobalbusinessissues)
Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC23
2
7
7
11
16
10
27
40
38
38
25
21
22
13
21
CareerAssessmentTools
CareerTheories
EssentialSkillsNeedsAssessment
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC24
10
7
16
16
14
16
24
30
30
29
22
18
21
26
17
JobDevelopment
JobSearchStrategies
Self-EmploymentandOperatingaBusiness
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC25
8
10
5
12
7
19
16
8
17
13
36
29
28
26
23
19
27
32
26
25
19
19
28
19
30
CustomerServiceOrientationwithClients
Cyber/OnlineCounselling
DiversePopulations
GroupFacilitationSkills
IndividualCounsellingSkills
Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC26
25
21
24
21
19
24
20
20
11
15
ProjectReporting
ProposalWriting
Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC27
18
20
18
20
29
30
21
28
23
25
24
24
19
17
24
19
11
9
14
11
DataAnalysis
InvestigativeDesign
PresentationofResearchFindings
ResearchMethodology
Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC28
10
9
12
9
15
16
17
21
28
28
36
34
41
43
30
27
6
5
5
9
CommunityCapacity-Building
IndividualLeadership&Initiative
Judgement&Decision-Making
StressManagement
Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)
Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority
BC29
56%
36%
36%
35%
30%
30%
20%
14%
14%
14%
1%
Workshop/seminar- inperson
Conference
Workshop/seminar- online(webinar)
Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)
Blendedlearning(classroomandonline)
Coachingormentoring
Courseviawebdelivery(offeredthroughcollege,universityorprivateinstitution)
Independentstudy
In-housetraining
Learninginstitute(intenselearningexperiencehelddirectlypriortoorafteraconference)
Other,pleasespecify...
Whichformallearningapproachestotrainingdoyouprefer?(selectthetop3thatapply)
BC30
71%
41%
32%
28%
27%
27%
23%
23%
9%
2%
WebsitesandInternetsearch
Onlinemagazinesornewsletters
Videos
Printmagazinesornewsletters
Socialmedia
Books
Academicjournals
Blogs
Podcasts
Other,pleasespecify...
Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationontips,trendsandtechniquesinthecareerdevelopmentfield?(selectthetop3thatapply)
BC31
6%
3%
11%
23%
25%
31%
>$3,001
$2,001to$3,000
$1,001to$2,000
$500to$1,000
<$500
Nobudgetprovided
Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?
2%
2%
8%
41%
47%
>$3,001
$2,001to$3,000
$1,001to$2,000
$500to$1,000
<$500
Ifyouremployerwerenotinapositiontocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly
willingtopayforprofessionaldevelopmentannually?
BC32
71%
49%
25%
10%
67%
13%
Datagathering(qualitativeorquantitative)
Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other
Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)
BC33
48%45%
23%
36%
61%
12%
Exitsurveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other
Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)
BC34
56%
44%
Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?
Yes No
BC35
Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFive ThematicAnswers:NATIONAL)
Count
Practices,approaches,techniques ortoolsusedincareercounselling/careerdevelopment 163
Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116
Labour marketinformationincludingdataaboutemploymentor careertrends 113
Skills(technicaland/orsoftskills) 41
Supportingpeopleincareertransitions 38
Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers:NATIONAL)
Count
Peoplein Post-SecondaryEducation 57
Youth 51
Immigrants 45
PeoplewithaMentalIllnessorMentalHealth Problem 42
PeoplewithDisabilities 40
BC36