cereal added sugar kathy wiemer ms, rdwcm/@global/documents/...kathy wiemer ms, rd fellow/director...
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Cereal and Added SugarCereal Cereal andand Added SugarAdded Sugar
AHA AddedAHA AddedSugars Sugars
ConferenceConferenceMay 5, 2010May 5, 2010
Kathy Wiemer MS, RDKathy Wiemer MS, RD
Fellow/DirectorFellow/DirectorGeneral Mills Bell Institute General Mills Bell Institute
of Health and Nutritionof Health and Nutrition
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CerealCereal andand
addedadded SugarSugar
General Mills Helped Define the RTE Cereal Category
• Sugar Jets—1st entry in the presweetened cereal category
• Made of oats and wheat
• Addressed consumer need for ‘less mess at the table’ when sugar added at home
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1924 1941 19531937 1961
CerealCereal andand
addedadded SugarSugar Role of Sugar in RTE Cereal
• Sugar has numerous functions in all types of cereals
• Sugar added into the recipe has a different function than sprinkling it on at the end
• Sugar contributes to:
– Flavor and color
development
– Crispness and crunchiness
– Enhancement of other
complex flavors
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CerealCereal andand
addedadded SugarSugar
The Technical ChallengeSame Taste & Functionality
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SUGAR REDUCTIONSUGAR REDUCTIONSUGAR REDUCTION
Product Identity
Product Product
IdentityIdentityStorage Stability
Storage Storage
StabilityStability
ProcessabilityProcessabilityProcessability
TheThe BenefitsBenefitsofof CerealCereal
General Mills ContinuallyImproves Our Cereals
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• Every Big G cereal delivers at least 8 grams of whole grain per serving (2005)
KEY
2007 Sugar level
2008 Sugar level
12/2009 Sugar level
13g
07
12g
08
11g
09
≤9g
Goal
Goal Sugar level
Commitment to further reduce sugar level
TheThe BenefitsBenefitsofof CerealCereal Cereal & Added Sugar
• RTE cereals - including presweetened cereals –provide 4% of the daily added sugar intake
6 NHANES 2003-04
Candy & sweets
Desserts
Milk & milk products
Other grains
Ready-to-eat cereals
Miscellaneous
Vegetables
Fruits
Meat, poultry & fish
Sources of added sugarTotal Population
1%
1%
1%
2%
4%
5%
9%
13%
14%
Beverages 50%
7% for Kids 6-12 years
old
TheThe BenefitsBenefitsofof CerealCereal Cereal & Obesity
• Cereal is the lowest calorie common breakfast choice
7 USDA 2009
TheThe BenefitsBenefitsofof CerealCereal
Sources of Calories in Children’s Diets
8 NHANES 2005-06
TheThe BenefitsBenefitsofof CerealCereal
Cereal Eaters have Healthier Body Weights
9 Albertson AM et al, 2003
TheThe BenefitsBenefitsofof CerealCereal
National Growth & Health Study
10 Barton BA et al, 2005
• Strong relationship between cereal consumption and lower BMI
• Cereal and breakfast consumption decreases with age
• Girls who continue to eat cereal:
- Have improved nutrient intakes
- Are less likely to become overweight as they mature
TheThe BenefitsBenefitsofof CerealCereal
Cereal is Part of a Healthy Breakfast
11 NHANES 2005-06
TheThe BenefitsBenefitsofof CerealCereal
*= Significantly different from ate no cereal (the reference category), p<0.05, after adjusting for age group, gender, race/ethnicity, household income and average daily caloric intake.WIC Sugar Requirement= <21.2g sugar /100g; Tertile 1 & 2= ≤33g sugar/100g; Tertile 3= >33g sugar/100g
Presweetened Cereals Eaters have Healthier Body Weights
• RTE cereals associated with healthier body weight regardless of sweetness level
12 NHANES 2001-06
19.98 19.99 20.01 19.98 21.62
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BMI by Two Classifications of Cereals (Children 6-18)
WIC Non-WIC T1/T2 T3 Ate no cereal
Classification of Cereals by Sugar Level
BM
I
TheThe BenefitsBenefitsofof CerealCereal
WIC Sugar Requirement= <21.2g sugar /100g; Tertile 1 & 2= ≤33g sugar/100g; Tertile 3= >33g sugar/100g
Presweetened Cereals Eaters and Nutrient Intake
• RTE cereals associated with better nutrient intake regardless of sweetness level
13 NHANES 2001-06
Cereal Classification by
Sugar LevelWIC Non-WIC T1/T2 T3 Consumed
no cereal
Energy (kcal) 2055 2229 2080 2241 2153
Sugar (g) 127 157 131 164 127
Vitamin A (mcg) 811 785 813 787 538
Thiamin (mg) 2 2 2 2 1
Riboflavin (mg) 3 3 3 3 2
Niacin (mg) 27 28 27 27 22
Vitamin B6 (mg) 2.5 2.5 2.5 2.4 1.6
Folic acid (mcg) 368 369 365 374 141
Iron (mg) 24 20 23 19 13
Zinc (mg) 14 15 14 15 11
Note: Estimates represent 6-18 y.o. mean daily intakes on day-1 of the 24-hour food recalls
TheThe BenefitsBenefitsofof CerealCereal On-Going Research
• Lower mean BMI and waist circumference has been observed among children who consume ready-to-eat cereal at breakfast compared with children who did not eat cereal or who skipped breakfast1.
• In boys, cereal consumption is associated with lower BMI and lower total and LDL (“bad”) cholesterol levels2.
• Cereal eaters tend to be leaner than those who do not eat cereal, regardless of age, and regardless of whether the cereals consumed are presweetened3.
• Overweight children aged 6 to 12 who followed a weight reduction program that included one serving of ready-to-eat cereal plus nutrition education significantly lowered body weight and triglycerides while raising HDL (“good”) cholesterol4.
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1. Kosti RI et al, 2007 2. Albertson AM et al, 2009
3. Albertson AM et al, 2003; Barton BA et al 2005;
Affenito SJ et al, 2005 4. Rosado JL et al, 2008
TheThe BenefitsBenefitsofof CerealCereal
RTE Cereal (sweet or not) is a
nutrient dense choice• From a calorie and nutrient standpoint—both are a good
breakfast choice
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Cheerios
• 100 calories
• 1 gram of sugar
• Low in fat and naturally cholesterol free
• No. 1 ingredient is whole grain oats
• 14 vitamins and minerals
Lucky Charms
• 110 calories
• 11 grams of sugar
• Low in fat and naturally cholesterol free
• No. 1 ingredient is whole grain oats
• 14 vitamins and minerals
Per serving Per serving
Benefits of CerealBenefits Benefits ofof CerealCereal
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