CERAMIC EXPORT CONSORTIA IIVIET NAM, 2012 Presented by: Phuong Nguyen (Ms)

CONTENT Vietnam ceramic overview Ceramic consortia Members&Model Plan&Action 2013-2015 Challenges&Opportunities

Vietnam Ceramic & Porcelain industry

A major supply hub of ceramic and porcelain products Vietnam product is famous for its design and artistic quality The industry is supported by several craft villages located in

different provinces Available and diversify raw materials are another key benefit of

sourcing from Vietnam. The village of Bat is considered as the chief supply center for

high-quality products, which superior design and construction.

Data Export (Mil $)

Source: GSO Vietnam

Member IntroductionHAI NGUYET CERAMIC Co,LTd & ANH TUAN CERAMIC Co,ltd

COMPANY FACT Year established 2002 Head office location: 75

Giang Cao, Bat Trang, Hanoi, Vn

Ownership Locally owned Factory location(s): Unite

1, Giang Cao, Bat trang, Hanoi, Vn

Director: Nguyen Van Hai (Mr)

ANH TUAN Ceramic Add: 36, Giang Cao, Bat Trang

Member IntroductionPHUONG HOA CERAMIC Co,LTd

COMPANY FACT Year established 1998 Head office location: Bat

Trang, Hanoi, Vn Ownership Locally

owned Factory location(s): Bat

trang, Hanoi, Vn Chief Artist: Nguyen

Khac De (Mr)

CAPABILITY Equipment: Gas

Kilns, Electric kilns Product :Ceramic

crafts, Ceramic tableware & Porcelain crafts, Porcelain tableware & cookware

Exports by market: United States/Canada, European Union, Europe (non-EU)

BUSINESS CONTACTNguyen Tu Anh

Title: sales manager

Cel: +84 912671461

Email: phuonghoaceramic@gmail.com

Add: 135 Giang cao, Bat trang, Gia lam, Hanoi, Vietnam

CERAMIC CONSORTIA MODEL Hai Nguyet co: Response for commerce and marketing Enhancing commerce and exporting activities to traditional

markets Activating in exploring new markets Cooperating with external partners to enhance cluster growth Updating new market demand and trend to suppliers

Phuong Hoa co: Response for designing and producing Concentrating in inventing and designing new samples Controlling and improving product quality Managing cost effective productivity Responding for social issues such as: environment, labor

health and living standa Anh Tuan co: Response for Materials & technology Supporting and supplying materials for productivity Updating new technology Concentrate on diversify material sources

IMPLEMENTATION 2012

Activity Months Outcomes

  Aug Sept Oct Nov Dec  

 W1

W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4  

1. Prepare and sign MOU for modalities of cooperation among members x MOU signed

2. Develop a business plan and an operation budget x

A business plan and an operation budget developed

3. Register a legal form and obtaining necessary administration requirements (e.g open bank account, rent office and hire staff, etc) 4. Produce a joint catalogue as well as a promotional brochure presenting the consortium and its members x

a joint catalogue and a promotional brochure produced

5. Create a website x Completed the upgrade website

6. Conduct market research xMarket research conducted

7. Organize monthly meetings for activity monitoring and evaluation x x x

Internal meetings organized monthly

PLAN &ACTION 2013-2015 General Strategy

Maintain intensive cooperation among members develop partnership with external institutions& authorities Increase competitive advantages of consortia

Marketing Set up short term & long term marketing strategy Target and posit market Promote and built up strong band image Set up distribute channels

Operation &Finance Assign members response for leading consortia activities Set up annual budget; revenue –profit distribution model

CHALLENGES &OPPORTUNITIES

CHALLENGES Facing fierce competition Downing global economy Lack of resources: capital,

experience, information Weak commitment &

connections among members

OPPORTUNITIES Increase abilities to specialize

in each member advantages More resources to penetrate to

new markets, product developments

Diversify customer bases Sharing knowledge and

experience among members

THANK YOU FOR YOUR ATTENTION!