central calif. winegrowers and calif. assoc. of winegrape growers 2006 winegrape symposium
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Central Calif. Winegrowers and Calif. Assoc. of Winegrape Growers 2006 Winegrape Symposium. “ San Joaquin Valley Grapes = Quality Value Wine”. November 29 th and 30 th , 2006 Pardini’s, Fresno, California. How is the SJV poised to compete? What must we do?. - PowerPoint PPT PresentationTRANSCRIPT
Central Calif. Winegrowers and Calif. Assoc. of Winegrape
Growers 2006 Winegrape Symposium
“San Joaquin Valley San Joaquin Valley Grapes Grapes
= Quality Value Wine”= Quality Value Wine”November 29th and 30th, 2006Pardini’s, Fresno, California
How is the SJV poised to compete?
What must we do?Greg Livengood, Joseph W. Ciatti Co.,
LLCSan Rafael, CA 415/458-5150 www.ciatti.com
USA vs. WorldChina
4%
Portugal3%
So. Africa3%
Germany3%
Australia5%
Argentina5%
Spain14%
Chile2%
USA 8%
Italy18%
France20%
Rest of World15%
USA
8% of Production
USA
5% of Vine Acres
7.66B Gals (45M tons)•Source: OIV
Cost of Ocean Freight
Approx. US$0.80 per gal
Imports• Pinot Grigio
• Pinot Noir
• Riesling
• Long Inventories in S. America & Australia
Australian Production
1.24
1.491.64
1.49
1.912.11 2.03
0
0.5
1
1.5
2
2.5
In Millions of Tons
2000 2001 2002 2003 2004 2005 2006
Chile Annual Production
0.67
1.00
0.86 0.88
1.050.99
1.241.33
0
0.2
0.4
0.6
0.8
1
1.2
1.4
In Millions of Tons
1999 2000 2001 2002 2003 2004 2005 2006
Argentina Grape Production
2.502.30
2.202.00
2.40
2.10 2.10
2.50
2.87 2.87
0
0.5
1
1.5
2
2.5
3
Tons in Millions
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
2.10
1.00
2.30
0.59
2.18
0.36
2.23
0.60
2.17
0.74
2.89
1.00
2.53
0.64
2.61
0.57
3.32
0.63
3.01
0.36
3.10
0.68
2.86
0.51
2.78
0.84
3.76
0.57
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Tons in Millions
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Statewide Grape Crush, 1992 - 2005
Winegrape Other Crush
+33% +27%
+35%
Dry White Wine
$0.76
$1.45
$2.10
$1.00
$1.50
$1.85
0.00
0.50
1.00
1.50
2.00
2.50
U.S. $ per Gal
Argentina Australia Calif. Chile Europe S. Africa
Dry Red Wine
$0.95
$1.30
$2.25
$1.00
$1.50
0.00
0.50
1.00
1.50
2.00
2.50
U.S. $ per Gal
Argentina Australia Calif. Chile Europe S. Africa
Cabernet Sauvignon Wine
$1.70$1.50
$2.50
$1.10
$2.00 $1.85
0.00
0.50
1.00
1.50
2.00
2.50
U.S. $ per Gal
Argentina Australia Calif. Chile Europe S. Africa
Merlot Wine
$1.70$1.50
$2.85
$1.25
$2.00$2.25
0.00
0.50
1.00
1.50
2.00
2.50
3.00
U.S. $ per Gal
Argentina Australia Calif. Chile Europe S. Africa
Syrah (Shiraz) Wine
$1.70$1.50
$2.50
$1.50
$2.25
0.00
0.50
1.00
1.50
2.00
2.50
U.S. $ per Gal
Argentina Australia Calif. Chile Europe S. Africa
Chardonnay Wine
$2.50
$1.45
$2.65 $2.50 $2.50$2.75
0.00
0.50
1.00
1.50
2.00
2.50
3.00
U.S. $ per Gal
Argentina Australia Calif. Chile Europe S. Africa
Currency Exchange Rates
2000 $0.52
2001 $0.52
2002 $0.56
2003 $0.72
2004 $0.77
2005 $0.74
2006 $0.78
2000 $0.86
2001 $0.90
2002 $0.99
2003 $1.20
2004 $1.33
2005 $1.18
2006 $1.32
AUD 1.00 = US EURO 1.00 = US
California Exports
0
10
20
30
40
50
60
70
In Millions of Gallons
2003 2004 2005 2006 Est.
Bulk Case
76.46M Gals94.13M Gals
91.27M GalsEst. 92.33M Gals
440,000 Tons540,000 Tons
520,000 TonsEst. 530,000 Tons
Source: Gomberg Fredrikson Report; State Board of Equalization
SJV StrengthsSJV Strengths• White Zinfandel
• Zinfandel
• Ruby Cabernet
• Colombard
• Competitive Varietals
Major Export Mkts for SJV Wines
• Canada
• Germany
• Scandinavia
• UK
• Asia
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Thank You for your time and Attention
Greg LivengoodJoseph W. Ciatti Co., LLC
T.415/458-5150www.ciatti.com