center of gravity

Design Por t folio /

Leia Perkins

centerofgravity

Copyright © 2012. All rights reser ved. No part of this publication may be reproduced, stored in a retrieval, or transmitted in any form or by any means without the written permission of the designer Leia Perkins.

Academy of Art Universit y 79 New Montgomer y St. San Francisco, CA 94105

Designer

Leia Perkins

leiaperkins.com

Class

Bfa Portfolio

Instructor

Mary Scott

Semester

fall 2012

Book Title

center of gravity

Cover

Proline Uncoated

Text Stock

Premium Mohawk

Printer

Blurb

Binder y

Blurb

Soft ware

adobe creative Suite cS6

T ypefaces

chronicle text,

akzidenz grotesk

Photography

Leia Perkins

Camera

canon eoS 1

for my mom, dad, and brother (heart the bear).

i have practiced gymnastics longer than anything in my life. it is through this discipline that i learned to find my body’s center. as a graphic designer i am learning to apply those same principles of balance from physical to both mental and visual. i believe all great design has its own center of gravity,a core idea that is the pivotal focus of interest.

taBLeofcontentS

No 00

No 00

No 01

art of the olympians

p / 08

No 05

cumberland falls Whiskey

p / 64

No 03

greylock gin

p / 42

No 07

Psychology of facial features

p / 88

No 02

Black Horse London Deli p / 30

No 06

newts and Ladders

p / 76

No 04

Horror film Posters

p / 54

No 08

Kingdom Pet Store

p / 100

Focus /

Branding

Course /

identity two

Inst ructor /

thomas Mcnulty

Durat ion /

Seven Weeks

P roject /

art of the olympians

Be yoUraBSoLUteBeSt

No 01

l e i a p e r k i n s d e s i g n p o r t f o l i oc e n t e r o f g r a v i t y

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No 01

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p j c t . a r t o f t h e o l y m p i a n s i n s t . t h o m a s m c n u l t y

P roject / the goal is to re-design the visual identity system for art of the olympians. the design needs to capture audiences of all ages and gain more exposure.

Concept / inspired by the olympic podium this symbol represents strength and a passion for always trying to better yourself. this word mark visually creates a balance between art and olympians. the letters ‘t’, ‘h’, and ‘n’ are connected to represent people holding the olympic flags and gives the symbol motion. the letters have been slightly modified to give a personal and memorable quality. the three bars represent the organizations Museum, gallery, and education Department of Learning.


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GALLERY

EDUCATION

MUSEUM

LOGIN

I DIDN’T SET OUT TO

BEAT THE WORLD; I

JUST SET OUT TO DO

MY ABSOLUTE BEST.

AL OERTER

�

�


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KaderKlouchi A Spirit Unleashed with

French OlympianFeatured Artists Works

Al Oerter—USA

Jean-Blaise Evequoz—Switzerland

Peggy Fleming —USA

Florence Griffeth-Joyner—USA

Featured French Olympian/Artist Kader Klouchi

March 24, 2012 - April 24, 2012

Art of the Olympians Foundation IncAl Oerter Center for Excellence1300 Hendry St. Fort Myers, FL 33901

artoftheolympians.org1.239.332.5055

GALLERY

Kader Klouchi

Allison Wagner

EDUCATION

MUSEUM

LOGIN

2 9


Focus /

Packaging

Course /

Packaging two

Inst ructor /

christine george

Durat ion /

Seven Weeks

P roject /

Black Horse London Deli

conQUerBoLDfLavorS

No 02


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p j c t . b l a c k h o r s e l o n d o n d e l i i n s t . c h r i s t i n e g e o r g e

P roject / establish the branding and packaging for an existing deli or fictional deli of choice. create a system that will include a logo, packaging, and an overall cohesive brand.

Concept / My goal was to create a brand with a memorable name and packaging to match. the idea was to use bold flavors and spices to inspire the overall mood of the packaging. a combination of energetic colors and patterns allows for a flexible system than can be carried out into many combinations and applications.


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Focus /

Packaging

Course /

Packaging four

Inst ructor /

thomas Mcnulty

Durat ion /

four Weeks

P roject /

greylock gin

UPWitH atWiSt

4 3

p j c t . g r e y l o c k g i n i n s t . t h o m a s m c n u l t y

No 03

No 03No 03

P roject / create new graphics for any existing alcohol brand. Start by creating an evolutionary design that maintains the current bottle shape and color. for the second part of this assignment, create a revolutionary design using the same product line. this bottle is meant to be the premium line with a much higher price point.

Concept / Simple, yet sophisticated branding and color choice were the main ideas to establish an upscale and popular brand. gin is a little less popular among today’s young professional crowd and my main goal was to create a brand that will change that by focusing on elegant graphics and textures inspired by the seven botanicals that are infused in Berkshire Mountain’s greylock gin.


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Cur rent E volut ionar y Re volut ionar y

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Focus /

Print

Course /

Print two

Inst ructor /

roland young

Durat ion /

four Weeks

P roject /

Horror film Posters

it’SJUSt aMovie

No 04


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p j c t . h o r r o r f i l m p o s t e r s i n s t . r o l a n d y o u n g

P roject / create a poster series based on one or more films.

Concept / the aim of these posters is to promote fictional locations from two of my favorite horror films. the first campaign showcases the lake where Jason voorhees drowns in the unforgettable classic friday the 13th directed by Sean S. cunningham. the second displays a morbid yearning for consumerism even after life has expired. Zombies instinctively head towards the iconic Monroeville Mall seen in george a. romero’s Dawn of the Dead.


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Focus /

Packaging

Course /

Packaging three

Inst ructor /

christine george

Durat ion /

four Weeks

P roject /

cumberland falls

notHin’it can’tcUre

No 05


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p j c t . c u m b e r l a n f f a l l s i n s t . c h r i s t i n e g e o r g e

Project / create a new brand and packaging for a bourbon whiskey. also design a few extra applications that will help to compliment the brand.

Concept / i came up with a brand that would be able to produce the best quality for a lower price point. the rugged texture was inspired by old whisky crates and helps to convey a homemade quality. i wanted this brand to feel comforting and evoke a sense of ease.


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� KENTUCKY STRAIGHT �BOURBON WHISKEY�

CUMBERLANDFALLS

� �· 1 9 2 6 ·

6 9



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Focus /

Packaging

Course /

Packaging three

Inst ructor /

christine george

Durat ion /

Six Weeks

P roject /

newts and Ladders

cLiMBanDSLiDe

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Project / redesign or create a new board game and packaging.

Concept / all board games have a moral. Some of the simplest board games come with the most profound life advise. Most people would think chutes and Ladders (which i customized to newts and Ladders) is a children’s game, and it is. However, people of all ages can benefit from a game that truly captures the duality of up against down, and good against evil. We must always remember that for every ladder we hope to climb, a slide is close by, and for every slide, a ladder will soon compensate.


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HAVE

FUN


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INSTRUCTIONS

CONTENTSGAME BOARD

SPINNER

4 PLAYER PIECES

HOW TO PLAYEVERYONE SPINS THE SPINNER. THE PLAYER WITH THE HIGHEST NUMBER

GOES FIRST. PLAY PROCEEDS TO THE LEFT. ON YOUR TURN, SPIN THE

SPINNER AND MOVE YOUR PIECE, DIAMOND BY DIAMOND, THE NUMBER

SHOWN ON THE SPINNER.

SET IT UPPOSITION THE GAMEBOARD SO ALL PLAYERS CAN EASILY MOVE

THEIR PIECES FROM DIAMOND TO DIAMOND. EVERYONE CHOOSES A PIECE

TO PLAY. ANY EXTRA PIECES ARE OUT OF PLAY. CHOSEN PIECES START

OFF THE BOARD NEAR DIAMOND 1 . GET READY FOR THE FUN!


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34

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Focus /

Print

Course /

Print one

Inst ructor /

Megumi Kiyama

Durat ion /

four Weeks

P roject /

Psychology of facial features

reaDMyface

No 07


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p j c t . p s y c h o l o g y o f f a c i a l f e a t u r e s i n s t . m e g u m i k i y a m a

P roject / create a campaign for a potential teD talk lecture. come up with an interesting topic and create a poster series that advertises the discussion.

Concept / the human face communicates a wondrous number of visual signs. i have always found it fascinating that we are so hard wired to recognize facial expressions that we actually identify them in inanimate objects. i found appliances and weird objects that appear to be making familiar expressions and gave them life by adding captions that match the implied emotion.


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Focus /

Packaging

Course /

Packaging four

Inst ructor /

thomas Mcnulty

Durat ion /

nine Weeks

P roject /

Kingdom

LetyoUr PetrULe

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p j c t . k i n g d o m i n s t . t h o m a s m c n u l t y

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P roject / Work with a group to produce a range of packaging products for a fictional company. Design the parent brand and packaging as well as at least three sub brands within the parent company. Design the packaging for all products and goods sold in the store.

Concept / We decided as a group to create a high end pet store that produces organic quality goods for house pets. Knowing that a majority of pet owners treat their animals as part of the family, we thought a higher end animal supply store would attract a huge clientele. We created a company that houses four sub brands catering to everything from land and air animals to amphibians.


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endorsed House Brand

Animal /Dogs, cats, Birds, Bunnies

Keywords /Healthy, organic, fun


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Animal /Dogs, cats, Birds, Bunnies

Keywords /Healthy, organic, fun

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Private Label Brands

haven

PET BAKERY

Animal /Birds

Keywords /Sophisticated, Dainty, Light

Animal /Dogs, cats, Bunnies

Keywords /Playful, charming, friendly

Animal /amphibians

Keywords /colorful, relaxing, Sleek

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haven

PET BAKERY


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P roject /

Selected identities

a facefora naMe


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p j c t . s e l e c t e d i d e n t i t i e s


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thank you

Lady’s First /chelsea arrington, Donna roggi, Dawn Stienbock, Jessica giboin, Mandela robinson, and eleanor yeager

Gentlemen /David Scott, andrew Johnson, Josh Sanders, Kyle Mannschurck, Zac curtis, and Philippe Duhart

Coaches /Mary Scott, thomas Mcnulty, christine george,roland young, Darrell Hayden, and Megumi Kiyama

leiaperkins.com

center of gravity

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