center for transportation excellence june 20 – 22, 2011
TRANSCRIPT
Center for Transportation ExcellenceJune 20 – 22, 2011
Sound Transit District
• 3 Counties; 5 Subareas• Snohomish County • King County – North• King County – East• King County – South • Pierce County
Sound Move
• First phase of investments • 1995: Plan not approved• 1996: Voter approve plan
ST Express bus service
Sounder commuter rail
Tacoma Link light rail
Central Link light rail
Roads & Transit 2007One Region, One Plan
ST2: 2008 Voter-approvedTransit Expansion
• Plan development
• 36 miles new light rail
• 17% more express bus service
• 65% more commuter rail service
• Improved station access, parking
The Campaign:Mass Transit Now
• Field Plan
• Messaging
• Coalition Building
• Visibility
Field PlanSolidify support with traditional transportation voters who did not vote for Roads and Transit
• Universe: 126,572 voters in 1,444 precincts
• Priority: 3/3 general voters
• Tactics: Phone Banks; Canvass; Visibility
Messaging• Only $69 a year
• For the price of a single tank of gas
• 100,000 more bus hours
• 36 additional miles of light rail
• More commuter rail service
• A transit system that will move more than 1 million people a day
• Creates an estimated 69,000 jobs
• Top priority at the bottom of your ballot
Coalition Building• The Holy Trinity:Enviros, Labor, Business
• The Usual Suspects:Dems & Progressive GroupsOther CampaignsCollege Students
• The Beneficiaries:Transit Riders, Consultants, Developers
• The Bosses:Board Members
• What to do with them?• Get buy-in early• Stack the deck early• Put them to work early
Visibility• Polar Bears
• Gridlockula
• Signs and Banners
• Earned Media
• Bloggers
• Obama
Connecting the region
Sammamish Bus Shelter
Sound Transit