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TECHNOLOGY

* Contents may vary. Please refer to specific product page for complete details.

Course Management Guide on CD

Instructor Support Slides

on CD

Instructor Resource

on CD Student CDInteractive

Games on CD DVD Series

Milady U Online Licensing

Preparation MindTap CourseMate eBookInstructor

Website

Your Partner in Beauty Education

Cosmetology 2-3MindTap 4-5Esthetics 6Advanced Esthetics 7-8Makeup 7Nail Technology 9Barbering 10Salon & Spa Management 1 1Business Training 12-13Massage 14-15Instructor Training 16

Catalog Contents

Milady Standard Nail

Technology, 7th Edition

Milady Standard Razor

CuttingMilady Standard

Cosmetology, 13th Edition

Milady Standard Updos

Featuring . . .

1

* Pricing information subject to changemilady.com

Since 1938, Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations. 1,129 pp., 8 ½” x 11”, ©2016

Hardcover ISBN-13: 9781285769417 • List Price: $117.95 Softcover ISBN-13: 9781285769431 • List Price: $112.95 eBook Printed Access Card ISBN-13: 9781305654730 • List Price: $117.95

Milady Standard Cosmetology, 13th Ed.

Previous Edition ISBNs

Theory WorkbookISBN-13: 9781285769455 • List Price: $50.95

Practical WorkbookISBN-13: 9781285769479 • List Price: $50.95

Exam ReviewISBN-13: 9781285769554 • List Price: $36.95

Study Guide: The Essential CompanionISBN-13: 9781285769639 • List Price: $59.95

Situational ProblemsISBN-13: 9781285769653 • List Price: $42.95

MindTapLength of Access: 2 years Printed Access Card ISBN-13: 9781305632028 List Price: $249.95

Online Licensing PreparationLength of Access: 1 year Printed Access Card ISBN-13: 9781285769790 List Price: $34.75

Online Haircutting SimulationLength of Access: 2 years Printed Access Card ISBN-13: 9781305498044 List Price: $49.95

Milady Standard Cosmetology, 12th Ed.Hardcover ISBN-13: 9781439059302 • List Price: $117.95 Softcover ISBN-13: 9781439059296 • List Price: $112.95 eBook Printed Access Card ISBN-13: 9781439058985 • List Price: $117.95





Situational ProblemsISBN-13: 9781439059203 • List Price: $42.95

Student CDISBN-13: 9781439059197 • List Price: $82.95

CourseMatePrinted Access Card ISBN-13: 9781133281566 • List Price: $162.95

Online Licensing PreparationLength of Access: 1 year Printed Access Card ISBN-13: 9781439058992 List Price: $34.75

Course Management Guide BinderISBN-13: 9781439059289 • List Price: $321.25

Course Management Guide on CDISBN-13: 9781439059272 • List Price: $510.00

DVD SeriesISBN-13: 9781439058978 • List Price: $995.95

Instructor Support Slides on CDISBN-13: 9781439059265 • List Price: $178.50

Interactive Games on CDISBN-13: 9781439058855 • List Price: $99.95

Student CD (School Version)ISBN-13: 9781439059180 • List Price: $913.75

SPANISHMilady Standard Cosmetology, 12th Ed.ISBN-13: 9781439059029 • List Price: $137.95

Theory WorkbookISBN-13: 9781439059104 • List Price: $60.95Practical WorkbookISBN-13: 9781439059128 • List Price: $60.95Exam ReviewISBN-13: 9781439059074 • List Price: $46.95Study Guide: The Essential CompanionISBN-13: 9781439059135 • List Price: $69.95Situational ProblemsISBN-13: 9781439059098 • List Price: $52.95CourseMatePrinted Access Card ISBN-13: 9781133936077 • List Price: $182.95Online Licensing PreparationPrinted Access Card ISBN-13: 9781439058992 • List Price: $34.75



FOR THE STUDENT FOR THE INSTRUCTORSPANISH

VIETNAMESE




Milady Standard Cosmetology, 13th Ed.ISBN-13: 9781285772622 • List Price: $137.95





Online Licensing PreparationPrinted Access Card ISBN-13: 9781285769790 Length of Access: 1 year • List Price: $34.75

Milady Standard Cosmetology, 13th Ed.ISBN-13: 9781285769448 • List Price: $137.95

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Cosmetology Titles

Natural Hair Care & BraidingDiane Carol Bailey with Diane DaCosta

304 pp., 8 ½” x 11”, Softcover, ©2014 ISBN-13: 9781133693680 • List Price: $40.95

Student WorkbookISBN-13: 9781133765653 • List Price: $25.95



Haircoloring and Chemical Texture Services, 2nd Ed.105 pp., 8 ½” x 11”, Spiral-bound, ©2012 ISBN-13: 9781439058947 • List Price: $35.95

Spanish Edition ISBN-13: 9781439058930 • List Price: $40.95

Instructor Resource on CDISBN-13: 9781439058848 • List Price: $127.50


Haircutting, 2nd Ed.140 pp., 8 ½“ x 11”, Spiral-bound, ©2012 ISBN-13: 9781439058961 • List Price: $35.95




Milady Standard Razor CuttingNick Arrojo




Milady Standard UpdosTimothy Johnson

192 pp., 8 ½” x 11”, Spiral-bound, ©2015 ISBN: 9781285444499 • List Price: $30.95

Making it Count: Math for the Beauty & Wellness IndustryTerry Clark & Cathy Frangie


Course Management Guide on CD ISBN-13:9781111641467 • List Price: $285.50

Beauty & Wellness Dictionary, 3rd Ed.360 pp., 5 ½” x 8 ½”, Softcover, ©2014 ISBN-13: 9781133686989 • List Price: $39.95

Anatomy & Physiology Reference for Beauty and Wellness Professionals, 2nd Ed.33 pp., 8 ½” x 11”, Spiral Bound, ©2012 ISBN-13: 9781111642112 • List Price: $28.95

Spanish Edition ISBN-13: 9781111642129 List Price: $35.95

Anatomy & Physiology Wall Charts, 2nd Ed.8 Full-color, 26 ½” x 36” Posters ISBN-13: 9781133277781 • List Price: $203.95

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Step-By-Step ProceduresISBN-13: 9781111307097 • List Price: $38.95


Milady U Online Licensing PreparationLength of Access: 1 year Printed Access Card ISBN-13: 9781111307042 List Price: $34.75

CourseMateLength of Access: 2 years Printed Access Card ISBN-13: 9781133686798 List Price: $190.95

Milady Standard Esthetics Fundamentals, 1 1th Ed.The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge.758 pp., 8 ½” x 11”, Hardcover, ©2013 ISBN-13: 9781111306892 • List Price: $144.95 eBook Printed Access Card ISBN-13: 9781111307066 • List Price: $144.95








Milady Standard Esthetics Fundamentals, 11th Ed.ISBN-13: 9781111306991 • List Price: $154.95



Milady U Online Licensing PreparationPrinted Access Card ISBN-13: 9781111307042 • List Price: $34.75

Spanish Translated Instructor Resource on CDISBN-13: 9781111307103 • List Price: $75.50

FOR PROGRAMS

UP TO 600 HOURS

Component 1Interactive eBookFeatures highlighting, note taking, book marking and in-text search.

Component 2Student Learning PathwayIncludes Chapter Preparation, Study Notes, Audio Glossary, Flash Cards, Quizzes, Videos, Crossword Puzzles and Games.

Component 3Engagement TrackerA web-based reporting and tracking tool that allows the instructor to see each student’s progress across all of the activities.

CourseMate is an online resource that continues classroom management with interactive student tools. It provides you with all the reporting needed to track student engagement, while they access interactive study tools in a dynamic, online learning environment.

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Milady Standard Esthetics Advanced, 2nd Ed.Milady Standard Esthetics: Advanced encompasses the broad areas of advanced skin sciences, including skin disorders and the updated ABC’s of skin cancer; advanced esthetic techniques and devices; spa and alternative therapies; and working in a medical setting, including plastic surgery procedures and pre- and post-medical treatments.980 pp., 8 ½” x 11”, Hardcover, ©2013 ISBN-13: 9781111139094 • List Price: $137.95

eBook Printed Access Card ISBN-13: 9781111139230 • List Price: $137.95



Step-By-Step ProceduresISBN-13: 9781133013495 • List Price: $38.95



FOR THE STUDENT FOR THE INSTRUCTOR






FOR PROGRAMS

ABOVE 600 HOURS

This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin.530 pp., 8 ½” x 11”, Hardcover, ©2013 ISBN-13: 9781111539597 • List Price: $66.95






FOR THE STUDENT FOR THE INSTRUCTOR SPANISH

Milady Standard Makeup

Milady Standard MakeupISBN-13: 9781111539658 • List Price: $72.95


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Skin Care Beyond the Basics, 4th Ed.Mark Lees

514 pp., 8” X 9 ¼”, Softcover, ©2012 ISBN-13: 9781435487451 • List Price: $120.95

WorkbookISBN-13: 9781435487444 • List Price: $59.95

Course Management Guide on CDISBN-13: 9781435487437 • List Price $285.50


Esthetician’s Guide to Client Safety & WellnessJudith Culp & Toni Campbell

185 pp., 8 ½” x 11”, Spiral-bound, ©2013 ISBN-13: 9781439057452 • List Price: $42.95

The Skin Care Answer Book: Real-World Answers to 275 Most-Asked Skin Care QuestionsMark Lees

232 pp., 8” x 9 ¼”, Softcover, ©2011 ISBN-13: 9781435482258 • List Price: $38.95

Milady’s Aesthetician Series: Lasers and Light Therapy340 pp., 8” x 9 ¼”, Softcover, ©2010 ISBN-13: 9781428399631 • List Price: $49.95

Milady’s Aesthetician Series: Treating Diverse Pigmentation321 pp., 8” x 9 ¼”, Softcover, © 2013 ISBN-13: 9781111318291 • List Price: $49.95

Milady’s Aesthetician Series: Peels and Chemical Exfoliation, 2nd Ed.332 pp., 8” x 9 ¼”, Softcover, ©2011 ISBN-13: 9781435438668 • List Price: $49.95

Milady’s Aesthetician Series: Microdermabrasion, 2nd Ed.334 pp., 8” x 9 ¼”, Softcover, ©2010 ISBN-13: 9781435438651 • List Price: $49.95

Skin Care and Cosmetic Ingredients Dictionary, 4th Ed.M. Varinia Michalun & Joseph C. Dinardo

339 pp., 5 ½” x 8 ½”, Softcover, ©2015 ISBN-13: 9781285060798 • List Price: $51.95

Skin Care Practices and Clinical Protocols: A Professional’s Guide to Success in Any EnvironmentSallie Deitz


Clearing Concepts: A Guide to Acne TreatmentMark Lees

239 pp., 7 3/8“ x 9 ¼”, Softcover, ©2014 ISBN-13: 9781133280316 • List Price: $40.95

Esthetics Titles

Anatomy & Physiology Reference for Beauty and Wellness Professionals, 2nd Ed.33 pp., 8 ½” x 11”, Spiral Bound, ©2012 ISBN-13: 9781111642112 • List Price: $28.95


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Milady Standard Nail Technology, seventh edition, is packed with new and updated information on several important topics including infection control, manicuring, pedicuring, chemistry, UV and LED gels, and the salon business. Chapter objectives have also been revised to provide students and instructors with measurable, outcomes-based goals that can later be assessed using the end-ofchapter review questions. This latest edition gives the aspiring nail technician the tools they need to pass their licensure exam and to launch themselves into a rewarding and successful career.560 pp., 8 ½” x 11”, Softcover, ©2015 ISBN-13: 9781285080475 • List Price: $119.95


Milady Standard Nail Technology, 7th Ed.



Vietnamese Study SummaryISBN-13: 9781285080567 • List Price: $68.95



FOR THE STUDENT




FOR THE INSTRUCTOR

SPANISHMilady Standard Nail Technology, 7th Ed.ISBN-13: 9781285080598 • List Price: $139.95

Spanish Study ResourceISBN-13: 9781285080581 • List Price: $74.95


Milady Standard Nail Technology, 6th Ed.ISBN-13: 9781435497689 • List Price: $119.95 eBook Printed Access Card ISBN-13: 9781285437880 • List Price: $119.95 Spanish Edition ISBN-13: 9781435497559 • List Price: $139.95



Spanish Study ResourceISBN-13: 9781435497580 • List Price: $74.95

Study Summary for VietnameseISBN-13: 9781435497610 • List Price: $68.95








Previous Edition ISBNs





9


Milady’s Standard Professional Barbering, 5th Ed.Milady’s Standard Professional Barbering is the primary resource for Barbering students preparing for their state licensing exam and a successful career in the professional market. It is the only textbook available that offers an integrated set of supplements to enhance the teaching and learning process.810 pp., 8 ½” x 11”, Hardcover, ©2011 ISBN-13: 9781435497153 • List Price: $132.95 eBook Printed Access Card ISBN-13: 9781285437910 • List Price: $132.95

FOR THE STUDENT Student Workbook

ISBN-13: 9781435497139 • List Price: $62.95



Procedures DVDISBN-13: 9781418050856 • List Price: $63.95



FOR THE INSTRUCTOR SPANISH Course Management Guide Binder

ISBN-13: 9781435497146 • List Price: $223.75





Milady’s Standard Professional Barbering, 5th Ed.ISBN-13: 9781435497085 • List Price: $143.95




Student Workbook Answer Key on CDISBN-13: 9781435497016 • List Price: $77.75





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Successful Salon and Spa Management, 6th Ed.Edward J. Tezak





Spa Business Strategies: A Plan for Success, 2nd Ed.Janet M. D’Angelo





Salon & Spa Management

11


Milady Standard Business Fundamentals, 2nd Ed.Milady Standard Business Fundamentals is the industry’s premier business training program. Designed with ease of implementation in mind, Milady will assist your school with adding “leading edge” business training to your existing curriculum.

3 Increase Enrollment 3 Equip your students with the business skills they need to succeed 3 Make your students more marketable and increase job placement rates 3 Provide your instructors with extensive training 3 Receive Milady’s assistance in implementing the program from beginning to end

12 LESSONS

Lesson 1: Success HabitsLesson 2: AccountabilityLesson 3: CommunicationLesson 4: Exceeding Client Expectations: Customer ServiceLesson 5: Managing Your FinancesLesson 6: The Needs AssessmentLesson 7: Getting Retail ResultsLesson 8: Double Your DayLesson 9: Building a Clientele: Attracting the Ideal ClientLesson 10: Marketing 101Lesson 11: Planning for Your FutureLesson 12: S.M.A.R.T. Goals

STUDENT COURSE BOOK

• Extensive theory content, business forms, and systems included

• Engaging, full-color text design

• All lessons compiled together in one, organized binder

• Each chapter begins with profiles of industry icons including Jan Arnold, Nick Arrojo, Kevin James Bennett, Carlos Cintron, Joanna Czech, The Doves, Ted Gibson, Kimberly Kimble, Mark Lees, Gordon Logan, Charlie Price, and Billy Yamaguchi

Student Course Book with Goal TrackerEnglish Version ISBN-13: 9781285095301 Spanish Version ISBN-13: 9781285095400 *Contact Account Manager for pricing

CourseMateLength of Access: 2 Years Printed Access Card ISBN-13: 9781305267091 *Contact Account Manager for pricing

GOAL TRACKER

• Spiral-bound appointment book created to help drive organization and results.

• Students can keep track of daily appointments, record successes and areas for improvement and create action plans.

• Incorporates the use of the “Booking Game”

• Enables students to set and track daily and weekly goals including Service Ticket Average, Retail Units Sold, Service Sales, Up-Sells, Clients who Rebook, Referrals, and Clients Served

What the Student Receives

New

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Milady Standard Business Fundamentals, 2nd Ed.

Offering Business Fundamentals is going to set your school apart from the rest. To assist you in marketing this program to prospective students the following tools have been created for you:• Promotional Flyers• Promotional Admissions Video• Posters• Website Banner Graphics

COURSE MANAGEMENT GUIDE BINDER

• Lesson Plans• Learning Objectives• Activities• Evaluation Rubrics• Multiple-Choice Tests

Course Management GuideISBN-13: 9781285095318 • List Price: $204.00

INSTRUCTOR TRAINING

What the School Receives

HOW THE BUSINESS FUNDAMENTALS PROGRAM FITS INTO YOUR CURRICULUM:This program delivers a lot of valuable content. You may be wondering how to fit all of these lessons into your curriculum. Let’s look at the amount of classroom time actually required to deliver all 12 lessons.

Length of the Business Fundamentals Program = 2 Hours per lesson x 12 lessons=24 Hours The Average Length of a Cosmetology Program = 1,500 Hours

Therefore, this program requires only 24 out of 1500 hours to deliver its theory content and systems to your students. This content, once delivered, will then be applied by your students, daily, in the classroom and on the clinic floor. With the real-world application of these business concepts, you are giving your students the opportunity to essentially live as a professional while in school.

INSTRUCTOR RESOURCE WEBSITE

• Course Management Guide (PDF)• Instructor Support Slides• Video Content• Audio Clips• Instructor Training Webinars• Student Certificate TemplateList Price: $462.50 [Includes access for all Instructors per site/location.]

MATERIALS TO MARKET THE PROGRAM

Web-based Instructor Training• Instructors receive access to 14

in-depth webinars that will teach them how to implement each lesson effectively and get them knowledgeable and excited to launch the program.

• Accessible 24 hours a day, 7 days a week

• Upon completion of all 14 webinars, instructors will also receive 2 credits towards Milady’s Master Educator Certification.

Optional In-Person Instructor TrainingSchools will have the option for in-person instructor training. Milady will bring the following classes to your school: • Implementing Business Fundamentals

Part I [2-Day Training]

• Implementing Business Fundamentals Part II [1-Day Training]

• Retail Fundamentals [1-Day Training]

• Client Development Fundamentals [1-Day Training]

*Additional fee required

Implementation SupportSchools receive the option of monthly support calls with an experienced Milady Academic Trainer.

13


Mark F. Beck

The Theory and Practice of Therapeutic Massage, fifth edition is the classic text in the massage industry including the essential knowledge and skills needed to become a successful, professional massage therapist. Essential topics to the industry such as ethics, hygiene, communication skills, anatomy and physiology, and body mechanics are discussed.980 pp., 8 ½” x 11”, ©2011

Hardcover ISBN-13: 9781435485235 • List Price: $112.95

Softcover ISBN-13: 9781435485242 • List Price: $101.95

Theory & Practice of Therapeutic Massage, 5th Ed.







Instructor’s ManualISBN-13: 9781435485266 • List Price: $119.50





Theory and Practice of Therapeutic Massage, 5th Ed.ISBN-13: 9781111131456 • List Price: $111.95







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The Complete Guide to Lymph Drainage Massage, 2nd Ed.Ramona Moody French

194 pp., 8 ½” x 11”, Softcover, © 2013 ISBN-13: 9781439056714 • List Price: $54.95

Massage Therapy Titles

Touch and Movement: Palpation and Kinesiology for Massage TherapistsJulie Goodwin

507 pp., 8 ½” x 11”, Spiral-bound, ©2013 ISBN-13: 9781439056578 • List Price: $76.95 eBook Printed Access Card ISBN-13: 9781285049274 • List Price: $76.95



CourseMateLength of Access: 2 years Printed Access Card ISBN-13: 9781133282594 • List Price: $76.95

The Complete Spa Book for Massage TherapistsSteve Capellini





The Massage Therapist’s Guide to Client Safety & WellnessDeborah Ochsner

282 pp., 7” x 5”, Spiral Bound, ©2010 ISBN-13: 9781428319226 • List Price: $45.95

Massage Therapy: What It Is and How It WorksSteven Schenkman


Anatomy & Physiology Reference for Massage Therapists36 pp., 8 ½” x 11”, Spiral-bound, ©2013 ISBN 13: 9781133704126 • List Price: $28.95

The Visual Guide to Swedish MassageMark F. Beck

147 pp., 8 ½ “ x 11”, Spiral-bound, ©2014 ISBN-13: 9781133600954 • List Price: $25.95

15


Master Educator, 3rd Ed.474 pp., 8 ½“ x 11”, Softcover, ©2014 ISBN-13: 9781133693697 • List Price: $161.95

Exam Review Instructor Resource on CDISBN: 9781133776598 • List Price: $49.95 ISBN-13: 9781133777052 • List Price: $285.50

CourseMateLength of Access: 2 years Printed Access Card ISBN-13: 9781133776895 • List Price: $206.95

16

Student Instructor Program

Online Haircutting Simulation

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