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TRANSCRIPT
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The signing of the official document sealing the creation of CEMS at ESADE on 2nd December, 1988.
L-r: Professor Lluis Pugès (Dean of ESADE), Professor Jean-Paul Larçon (Dean of HEC), Professor Carlo Secchi (President of the International Relations Commission, Università Commerciale Luigi Bocconi) and Professor Dr. Günter Sieben, (University of Cologne).
The best don’t dwell on recent successes. They plan for those to come. In 1988 we at CEMS established a Pan-European standard in Management education. In 2007 we officially went global. In 2009 we were ranked number one in the world. The future is as bright as it is challenging. We intend to be ready.
CEMS:from global alliance to world leader
// Contents
// page 04 // mission statement
// page 05 // editorial
// page 06-07 // CEMS member schools
// page 08-09 // the CEMS MIM
// page 10-11 // students & alumni
// page 12-13 // academic cooperation
// page 14-15 // corporate partnership concept
// page 16-17 // corporate partner profile & list
// page 18-19 // corporate partnership benefits
// page 20-21 // corporate partner curriculum involvement
// page 22-23 // the CEMS network
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// Mission Statement
tatement S CEMS is a global alliance of academic and corporate institutions dedicated to educating and preparing future generations of international business leaders.
The CEMS academic and corporate members work collectively to develop knowledge and provide education that is essential in the multilingual, multicultural and interconnected business world.
The joint CEMS Master’s in International Management is the main vehicle for achieving this goal.
Common to all activities is the aim of promoting global citizenship, with particular emphasis placed upon the following values:
// The pursuit of excellence, with high standards of performance and ethical conduct// Understanding and drawing upon cultural diversity with respect and empathy// Professional responsibility and accountability in relation to society as a whole
Mission
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// Editorial
CEMS is an ensemble of cultures, perspectives, ideas and ambitions. This has been a constant throughout its history and will always be the case, for as long as CEMS makes waves in Management education.
Above all, CEMS is an ensemble of people. Given the talent of the people in question, CEMS will remain at the forefront of Management education for some time to come. Without these people, the Global Alliance in Management Education wouldn’t exist, let alone succeed.
CEMS brings together top-level business schools and universities, renowned multinational companies, high-potential students and high-flying alumni. This winning combination has taken CEMS from a groundbreaking concept through to a modern-day reality. By investing time, energy and resources in its students, alumni, academic members and corporate partners, CEMS sets a global standard for Management training and has emerged as the torch-bearer on the European stage.
CEMS’ recent successes indicate its ability to achieve future goals on a worldwide scale. Careful and targeted expansion of the alliance reflects a strong strategy and has delivered positive results. Wider study and cultural opportunities abound for students; employment and international mobility are rising for graduates and alumni; and cooperation between faculties and companies around the world continues to grow. Fittingly, these four, all-important stakeholder groups are not only the pillars of CEMS, but also the main beneficiaries of its continued success.
This virtuous circle is one of the defining principles of the alliance: the people that drive CEMS’ success are also its primary beneficiaries. It is especially encouraging when the individuals and organisations that produce the ideas are also those that reap the actual rewards.
CEMS was built on sound academic and corporate foundations two decades ago. It remains in safe academic and corporate hands two decades later.
Bernard RamanantsoaChairman of CEMS and Dean of HEC Paris
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wThe orld Mapof CEMS Academic Excellence
CEMS MEMBER SCHOOLS(as of December 2009)
* Helsinki School of Economics formerly changes name on 1st January 2010 following a merger with the University of Art and Design Helsinki and the Helsinki University of Technology
AUSTRALIA, SydneyFACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF SYDNEY
AUSTRIA, Vienna WU, VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS
BELGIUM, LouvainLOUVAIN SCHOOL OF MANAGEMENT
BRAZIL, Sao PauloFUNDAÇÃO GETULIO VARGAS-EAESP
CANADA, LondonRICHARD IVEY SCHOOL OF BUSINESS, UNIVERSITY OF WESTERN ONTARIO
CHINA, BeijingTSINGHUA SEM
CZECH REPUBLIC, PragueUNIVERSITY OF ECONOMICS, PRAGUE
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SPAIN, BarcelonaESADE BUSINESS SCHOOL
SWEDEN, StockholmSTOCKHOLM SCHOOL OF ECONOMICS
SWITZERLAND, St. GallenUNIVERSITY OF ST. GALLEN
THE NETHERLANDS, Rotterdam ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS UNIVERSITY
TURKEY, InstanbulKOÇ UNIVERSITY GRADUATE SCHOOL OF BUSINESS
UNITED KINGDOM, LondonLSE, LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE
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DENMARK, CopenhagenCOPENHAGEN BUSINESS SCHOOL
FINLAND, HelsinkiAALTO UNIVERSITY SCHOOL OF ECONOMICS*
FRANCE, ParisHEC PARIS
GERMANY, CologneUNIVERSITY OF COLOGNE
HUNGARY, BudapestCORVINUS UNIVERSITY OF BUDAPEST
IRELAND, DublinMICHAEL SMURFIT GRADUATE SCHOOL OF BUSINESS, UCD
ITALY, MilanUNIVERSITÀ BOCCONI
JAPAN, TokyoKEIO UNIVERSITY
MEXICO, MonterreyEGADE, TEC DE MONTERREY
NORWAY, BergenNHH, NORWEGIAN SCHOOL OF ECONOMICS AND BUSINESS ADMINISTRATION
POLAND, Warsaw WARSAW SCHOOL OF ECONOMICS
PORTUGAL, LisbonFACULDADE DE ECONOMIA DA UNIVERSIDADE NOVA, LISBON
RUSSIA, St. Petersburg GRADUATE SCHOOL OF MANAGEMENT, ST. PETERSBURG STATE UNIVERSITY
SINGAPORE, SingaporeNATIONAL UNIVERSITY OF SINGAPORE BUSINESS SCHOOL
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// CEMS Member Schools
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Stringent selection criteria // School’s potential for CEMS stakeholders:attraction for students, potential to provide a springboard for international business careers and graduate recruitment, ability to recruit corporate partners// Academic and research reputation of the school: close links with the corporate world and current partnerships with CEMS schools are all taken seriously into consideration// Pre-experience Master’s programme at the school: flagship home Master’s degree, top multilingual student profile, courses in English.
A multitude of benefits
// A label for the school’s international reputation on the pre-experience Master’s market, with geographical exclusivity// The chance to offer an attractive cross-cultural experience and second international degree to home Master’s students: the CEMS MIM// A powerful corporate network and the accompanying recruitment and knowledge-sharing opportunities// A rich, inter-school and multicultural student and alumni network
Targeting the best in each country and across continents
// CEMS Academic Membership is offered to selected top schools, prepared and approved to implement the full concept of the MIM programme and corporate partnership// The best business schools and universities are chosen on a one-per-country basis// Academic international reputation, research profile and proximity to the corporate world are key to admittance, as well as the ability to recruit new CEMS Corporate Partners// Offering a flagship home M.Sc. degree to top multilingual student profiles, with courses in English, is another pre-requisite
ACADEMIC MEMBERSHIP:PROFILE, SELECTION & BENEFITS
Maria Tereza Leme Fleury
Dean, Fundação Getulio Vargas-EAESP
“CEMS has the unique characteristic of forming students with a global mindset. We see the new CEMS globalisation strategy as a means of increasing the multiculturalism and internationalisation of students, as well as faculty members.”
Prof. Peter Wolnizer
Dean, Faculty of Economics and Business, University of Sydney
“Our engagement with CEMS enhances the international dimension of learning and networking for our talented students and provides those students in CEMS member schools from around the world the opportunity to study and experience life in Australia.”
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the programme of choice for future global business leaders
The CEMS MIM
Rated number one programme of its kind in the world by the Financial Times in 2009, the CEMS Master’s in International Management is a postgraduate degree programme open to multilingual students enrolled in a Master’s in Management at one of the CEMS member schools.
The MIM is the core of the alliance and is common to all stakeholders. It represents the essential skills and knowledge delivered by top-level academics and corporate partners to high-potential students and then applied by recent graduates and alumni in the working world.
Via a carefully-designed curriculum providing the perfect balance between core knowledge and tailor-made specialist options, the MIM manages to be both comprehensive and sharply focussed. A flexible, all-encompassing Management programme of direct relevance to today’s business world….
// 1 Programme
// 27 Schools
// 800 + students per year
// 57 Nationalities
// 140 Business Projects
// 120 Skill Seminars
THE CEMS MIM IN NUMBERS
// RANKED N°1 Master’s in Management in the world by the FT, 2009
// TOP 3 Permanently ranked in the top 3 since its creation in 2005
// N°1 programme in General Management
// N°2 in International Business
// N°1 on combined international criteria
// N°2 for value for money
// TOP 5013 CEMS schools’ home Master’s degree ranked among top 50 in the world
THE CEMS MIMIN THE FT RANKING
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// The CEMS MIM
OUTSTANDING ACADEMIC AND CORPORATE OPPORTUNITIES // Rigorous selection: students must display academic excellence but also soft skills, multicultural aptitudes and an appetite for international careers// The complete international experience: one or both terms spent abroad in another CEMS member school, an internship abroad and a truly international cohort// A genuine “bridge” programme: direct involvement of Corporate Partners in the curriculum, working in tandem with academics// Enhanced placement opportunities: through privileged contact with Corporate Partners, the annual CEMS Career Forum and online job search services// Ongoing quality assurance: a stamp of quality - of the programme, its participants and its graduates// The single supra-national Master’s degree: now ranked number one Master’s in Management in the world
IDENTIFYING POTENTIAL IN THE BEST To enter the CEMS MIM, students must first and foremost be enrolled in a Master’s in Management at one of the CEMS member schools. They then undergo a rigorous selection process. The programme is open only to students who display:// high academic standards and professional skills,// the ability to perform in a fast-changing world,// empathy with different values and cultures// an aspiration to succeed responsibly and ethically in an international business environment.
The admissions jury comprises academic and corporate representatives of the alliance. To-gether, they assess the skills, qualities and potential of candidates to excel in the pro-gramme and make a meaningful contribution to the working world that awaits them upon graduation.
Consult the application procedure per member school at www.cems.org/selection
LEARNING, EXPERIENCING AND PRACTICING MANAGEMENT A perfect balance of theoretical and experiential learning is achieved via a multi-faceted, carefully designed course comprising: a blend of mandatory courses in Strategic and Cross-Cultural Management, electives in internationally-focussed specialisations, seminars, business projects and language skills testing. The semester spent abroad in another CEMS member school is vital in providing the cultural exposure needed to prepare students for an internationally mobile career. The obligatory internship entails full-scale cultural and professional immersion into another country, system and organisation.The CEMS MIM provides a total learning experience, from the classroom into the working world; from a student’s host school and country to other cultures, organisations and experiences.
| EVOLUTION OF CEMS MIM CLASS
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10* 20011-12
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BLOCK SEMINAR
AUG-JANTERM 1
SCHOOL 1
FEB-JULTERM 2
SCHOOL 2INTERNATIONAL
INTERNSHIP
3 ECTS 30 ECTS 15 ECTS 15 ECTS MINIMUM 10 WEEKS
Strategy Course and other CEMS courses
Cross-Cultural
Management and other
CEMS courses
Business project
At any time during the CEMS
curriculum
SKILL SEMINARS
1 ECTS
SKILL SEMINARS
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ONGOING L ANGUAGE TESTING
| CEMS MIM YEAR
* The CEMS class of 2009-10 is the most cosmopolitan so far, comprising 57 nationalities
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Thomas Smith CEMS class of 2010 Student Board President
“The CEMS MIM adventure gives me something invaluable. It allows me to study and grow in an environment that, in many ways, mirrors the reality of a multinational corporation and provides me with the best possible passport for an international career. Do it and you will know what I mean!”
Tom Zacharski CEMS class of 2009 Current Student Board Vice-President
“I always felt that the student life part of the programme was one of its greatest assets: I know that the people I met through CEMS will remain very good friends of mine. The networking potential of the programme is so much more than any of us imagined when we started our CEMS experience. Nowadays, wherever I go, no matter where in the world, I will have a fellow CEMS student to talk to... And most likely some great memories we can share.”
Katalin Szabadi CEMS class of 2009 Student Board representative for Corvinus University of Budapest
“CEMS gives you a frame, but a lot depends on what you personally can get out of it. For my part, I have gained international experience, acquired new friends from all over the world and met with representatives of renowned companies via the skill seminars. These opportunities, along with the chance to represent my school on the Student Board, show the full dimension of the CEMS experience. ”
| STUDENTS
// 43 %now work abroad, 76% for multinationals and 32% for CEMS Corporate Partners
// 15 %work in Consumer Goods and Management Consulting, 8% in Investment Banking andthe Energy sector, 7% in High Technology and 5% in Commercial/Private Banking
ALUMNI
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A lumni
STUDENTS – THE EPITOME OF THE CEMS SPIRIT The students who graduate from the CEMS programme to become alumni epitomise the “CEMS spirit”.
Inquisitive, ambitious, career-focussed, open-minded, culturally aware, responsible… These are just a few of the qualities identified in prospective students, nurtured within those who are admitted to the programme and manifested when they go on to apply their CEMS education in working life. They are selected according to strict criteria:
Intellectual potential & knowledge: Intellectual Potential, Academic excellence, Prior knowledge in the business field Attitude & soft skills: Desire to achieve, Interpersonal competencies, Integrity and social responsibility, Motivation for the MIM Programme International orientation: Language skills, International openness and cross-cultural aptitudes
In addition to their widely-recognised reputation for academic excellence, CEMS MIM students are also active members of and contributors to the community as a whole. From social and humanitarian initiatives through to corporate networking and academic seminars, CEMS students are always at the heart of the action. The CEMS student experience is wide-ranging and multi-faceted and anything but passive….
Peter Bedford
Group Senior Vice-President, Head of Global Resourcing, ABB
“Because CEMS students are fluent in two or three languages and will have lived in at least two countries, CEMS is the programme of choice to recruit multicultural graduates, adapted to ABB’s diverse environment and prepared to work around the world.”
Piotr Wybieralski
CEMS graduate 2002 Senior Account Manager Commodites and Energy, ThomsonReuters
“Today I work in Switzerland, live across the border in France and serve our customers in Germany. Without CEMS, I would have never gotten where I am. Participating in CEMS was a unique vehicle that jump-started my international exposure in academic life and eventually made my (very) international career possible. I can think of few other academic programmes that offer similar opportunities.”
Cornelia Villa CEMS graduate 2005 Now a Consultant at Siemens
“I believe that the CEMS Master’s degree is the unique selling proposition on my CV besides my practical experiences. It gave me a strong international orientation, both from an educational and practical perspective. My employers were looking for this exact kind of profile: a candidate with a proven international record, language skills and intercultural soft skills.”
GRADUATES AND ALUMNI – BRINGING THE CEMS EDUCATION INTO THE WORKING WORLD Recent graduates and alumni of the CEMS MIM work in a range of sectors, from Consumer Goods and Consulting, through to Banking, Industry and High Technology. Their contact with multinational companies from the very start of the MIM is instrumental to this, as they graduate with the skills and tools required to succeed.
They take diverse career paths, are now on better pay conditions than in previous years and have the international profile to be able to change and adapt to change with greater ease than most. The spirit of enterprise is also evident, with many graduates going on to create their own business and meet with considerable success.
The achievements of our graduates serve as a ringing endorsement for the MIM. CEMS alumni are showing the fruits of a sound grounding in Management theory: they have acquired and continue to develop business acumen, all this in a variety of functions, sectors and countries.
RECENT GRADUATES // 95% have found employment prior to or within 3 months of graduation// 78% work for a multinational company// 47% work outside of their home country// 30% work for a CEMS Corporate Partner// 22% work in Management/Consulting, 17% in Consumer Goods, 9% in Investment Banking and 8% in Commercial/Private Banking// Average annual salary !42,400 and 20% in excess of !60,000
Students and
// Students & Alumni
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PHOTOThe CEMS Public Managementand Governance Faculty Group
// 25 Academic Directors
CEMS MIM FACULTY PARTICIPATIONIN NUMBERS…
// 50professors involved in mandatory courses
// 500+delivering elective courses
// 100 acting as Business Project advisors
Prof. Dr. Thomas Bieger
Vice Rector, University of St. Gallen Chairman, CEM MIM Academic Committee
“Teaching in all CEMS Member universities is research-driven. CEMS provides through its faculty groups a unique platform for joint teaching projects of top faculty. Jointly taught blocked seminars as well as core courses and electives are important elements of the CEMS MIM, the M.Sc. in Management ranked number one in the FT. In addition, cooperation in teaching enables constant innovation in teaching methods and the production of teaching material which is to the benefit of the whole CEMS network. We are interested to have faculty actively participating in international networks that transform latest research in new teaching concepts and products. In this sense the CEMS faculty groups add value to traditional forms of cooperation in scientific communities”
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DOCTORAL AND FACULTY COOPERATION - RESEARCH ACROSS THE NETWORK, FOR THE NETWORK Developing inter-school doctoral and research activity is a core objective of the CEMS alliance. It not only broadens the scope of the network from its postgraduate degree base (the MIM) but also increases the mobility of doctoral students and research professors around CEMS member schools and promotes knowledge-sharing within the network.
FACULTY GROUPS – FORMALISING INTER-SCHOOL ACADEMIC COOPERATION The necessity and opportunities for academic inter-faculty cooperation have increased significantly in recent years. This cooperation is crucial to the evolution of the MIM programme and CEMS research initiatives.
Faculty Groups constitute an opportunity for academics from CEMS schools to work with peers on issues central to their personal research. These groups function within the framework of the CEMS MIM programme. They also fulfil the requirement for international cooperation in Block Seminars and CEMS courses. Additionally, they create numerous opportunities for joint book, article and/or research projects, as well as the organisation of doctoral education workshops.
CURRENT 13 CEMS FACULTY GROUPS: // Business and the Environment// Business Consulting// Business Ethics// Consumer Behaviour
// Cross-Cultural Management// Enterprise Network and ICT// Entrepreneurial Finance// Global Strategy// Innovation and Design// Innovation, Creativity and Entrepreneurship// Logistics// Marketing// Public Management and Governance
DOCTORAL WORKSHOPS - INTENSIVE KNOWLEDGE-SHARING These short-length courses examine a variety of disciplines relevant to Management research in areas including Institutional and Organisational Theory, and Sociology and Accounting. They also help doctoral students develop practical skills (e.g. methods of conducting case studies). They are organised and delivered on a joint basis by CEMS member schools and Faculty Groups.
Opportunities are also available to attend major conferences on themes of relevance to the research activity of doctoral students within CEMS member schools.
DOCTORAL STUDENT MOBILITY – PERSONAL AND ACADEMIC ENRICHMENT In the image of MIM students, international mobility amongst doctoral students is also wholeheartedly encouraged, for their personal and academic benefit.
At the doctoral level, the exchange period requires commitment by the host institution, both from an academic supervision perspective and also logistically speaking.
Prof. Dorte Salskov-Iversen
Vice President Copenhagen Business School and Chair of the CEMS Research and Doctoral Education Committee
“The CEMS member schools are all research-driven, with the result that collaboration around research talent development in the form of Ph.D. education is an obvious way of leveraging the potential of the alliance. By pooling resources and sharing expertise in this vital area, we are investing in tomorrow’s scholars and, by implication, creating the next generation of top teachers in the CEMS MIM programme.”
Dr. Jacob Eisenberg Chair of the CEMS MIM Cross-Cultural Management Faculty Group, Senior Lecturer at UCD Smurfit Graduate School of Business and Chair of the Research and Doctoral Education Committee
“It was an interesting challenge to try to use the same building blocks that made the CEMS MIM a top Master’s programme for creating a network to support scholarly exchange and research. I have been fortunate to lead the Cross-Cultural Management Faculty Group, which is currently comprised of more than 20 members from 17 different business schools and countries worldwide. This diverse and international network was the perfect breeding ground for a new research project that the group is currently pursuing: “The Effects of Education and Training on Cultural Intelligence”. This is a very exciting research project as we are examining a cutting-edge concept, Cultural Intelligence (CQ), that has great relevance for international managers worldwide...we are able to do that thanks to the synergy created by the diversity of professors, each bringing their own unique cultural and academic perspective.”
// Academic Cooperation
Cooperation
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Bart Becht
CEO, Reckitt Benckiser
“We know we need the highest achievers to stay at the forefront of international markets; bold decision-makers, innovative thinkers, those who have a truly global outlook and the initiative to drive their careers far. CEMS’ reputation for excellence and high-calibre students makes them an obvious partner for Reckitt Benckiser .”
Ricardo Terenzi Neuenschwander Institutional Relation Director, Itaú-Unibanco
“CEMS schools bring the academic world and the corporate world together and have the opportunity to help educate professionals capable of working in an innovative, creative and enterprising manner towards today’s challenges.”
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// Corporate Partnership Concept
CORPORATE PARTNERSHIP – A DEFINING CONCEPT Corporate Partnership has always been at the very core of the CEMS alliance. From the foundation of CEMS in 1988 through to the present day member schools and multinational companies have always worked in tandem. This remains one of the essential and unique qualities of the network. In fact, the direct involvement of corporate partners in the programme and the network as a whole is regularly quoted by students as being one of the strongest selling points of the MIM. Academic members accept the obligation to recruit new Corporate Partners when they join as member schools. The essence of CEMS is close collaboration with corporate partners, working closely with schools, each other and for students.
Invaluable though their financial support is, CEMS Corporate Partners (“CPs”) offer a great deal more than mere sponsorship. They have a vital triple role to play. They participate in and influence the governance of the alliance, are integrally involved in programme content and delivery and offer essential career opportunities for students.
Governance Senior Corporate Partner representatives are invited to sit on the CEMS Strategic Board and Executive Board. This influential role enables companies to contribute to the shaping of CEMS strategy and guiding principles, and guarantees that all steps taken are of relevance to the current market. From identifying the correct student profile and targeting countries
from which to recruit new academic members through to developing new research projects with professors, CEMS Corporate Partners are at the very centre of the decision-making process.
Curriculum involvement By their mere presence within the network, the 50+ multinational companies that are members of the alliance legitimise the MIM as a fast-track preparation for an international management career. They are fully involved in curriculum delivery, thereby ensuring that the necessary hands-on expertise and insight is shared with students prior to graduation rather than plunging them in at the deep end upon graduation.
Career Opportunities Judging by the rate at which they recruit from within the network, they are clearly the firmest believers not only in the programme delivered but, more importantly still, in the graduates who emerge from this very same programme. More than a third of recent graduates and alumni of the MIM now work for CEMS Corporate Partners. ATTRACT
RECRUITSHAPE
| THE INTEGRATED CEMS CORPORATE PARTNERSHIP FRAMEWORK
onceptCP
COMMITTING TO AND BENEFITING FROM CORPORATE PARTNERSHIP CEMS Corporate Partnership is a truly balanced “give-and-take” relationship aimed at maximising benefits for all stakeholders involved.
Corporate Partners are expected to contribute to CEMS in terms of governance, networking, curriculum and budget.
In return, they are granted many opportunities to develop relations with CEMS students at a very early stage and in the classroom, and they experience an immediate return on investment in terms of graduate recruitment and HR branding. Through CEMS professional services delivered by schools and Head Office together, they can leverage their investment and raise visibility in over 25 countries simultaneously. In addition, CEMS opens the door to valuable networking and advisory opportunities, with CEMS schools and peers at other Corporate Partners.
C
CURRICULUMINVOLVEMENT
BRANDING & COMPANYAWARENESS
RECRUITMENTACTIVITIES
GOVERNANCE
CHAIRS & FELLOWSHIPS
STUDENTSCHOLARSHIPS
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Audrey Clegg
Director of Leadership Development and Training - UK and Europe, Wolseley CEMS Corporate Chair
“CEMS provides a strategic platform that brings together business and academia with the aim to develop high-calibre graduates with international experience. CEMS is also a unique network that enables companies, universities, students and alumni to share knowledge and exchange ideas and best practices. At Wolseley, we have a strong commitment to people development, and the CEMS Alliance is an important vehicle to shape and attract talent that will be able to help us drive our organisation in the future.”
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// Corporate Partner Profile & List
THE CORPORATE PARTNER PROFILE CEMS Corporate Partners (or “CPs”) have to meet specific membership criteria:
// The international profile of the company and its ability to offer international career paths to CEMS graduates// The willingness to engage in the partnership and to contribute to CEMS for a certain number of years// The potential attractiveness of the company for the CEMS student body
Mindful of the need to expose students to as many sectors, knowledge bases and Management disciplines as possible, Head Office and member schools have succeeded in recruiting companies from a variety of sectors and countries. The curriculum and the students are the direct benefactors of this quest for diversity.
THE ADMISSION PROCESS – A MULTI-STEP APPROACH Consultation, application, commitment, admission… These four stages represent the necessarily careful steps towards corporate membership of CEMS and the various obligations and benefits that this represents.
Once initial contact is established between a company and a representative of CEMS, either from a member school or from Head Office, the mutual relevance and benefits of the partnership have to be assessed. Potential corporate partners submit a formal application which is then studied and ratified accordingly by the Executive Board.
CEMS reserves the right to refuse collaboration with companies showing a clear desire to enter the network with a short-term horizon and with no interest in contributing towards the development of the programme.
The signing of a Memorandum of Understanding provides a sound and transparent basis for collaboration in the very purest sense of the word. It emphasises the need for CEMS to continue engaging with the company through a genuine binding partnership with a view to establishing a long-term commitment.
ACCOUNT MANAGEMENT – DISTRIBUTION OF RESPONSIBILITIES The implementation of the CEMS Corporate Partnership Concept raises accountability on all sides, in terms of account management by member schools/Head Office and in terms of commitments from the companies in question. The main goal is to streamline as much as possible the logistics of the relationship – knowing with whom to work on operational issues, targeting the right people for recruitment and branding opportunities and identifying the correct senior representatives for matters of a more strategic nature. The deliverables from CEMS are made formal, clarifying the expectations and obligations of existing partners and making explicit the terms on which any new corporate partner might enter the alliance. Assisted by their designated contacts within the member schools or CEMS Head Office, Corporate Partners can rely upon skilled personnel to ensure that the partnership runs smoothly to the benefit of all.
* = pending election at the December 2009 Annual Events
CONTACT Companies interested in potentially becoming a CEMS Corporate Partner should begin by contacting Nicole de Fontaines (Secretary-General [email protected]) and Stefano Gnes (Corporate Relations Manager [email protected]).
Profile & ListCP
CEMS CORPORATE PARTNERS (AS OF DECEMBER 2009) A.T. Kearney // ABB // Adidas // Arçelik* // AstraZeneca // BNP Paribas // BP // Canal + // CEMEX // CIB Bank* // Crédit Agricole S.A. // Credit Suisse // Daymon Worldwide* // Deloitte Touche Tohmatsu // Deutsche Bank // EADS // EDP // ENI International // Fidelity International // Fortis // Haniel Group // Henkel // Hewlett Packard // Indesit // ING Group //Itaú Unibanco // JFSC Sistema // KONE // KPMG // L’Oréal // LVMH // McKinsey & Company // Millennium bcp // Mol Group // Nestlé // Nokia // Novo Nordisk // OesterreicheNationalbank // OMV Aktiengesellschaft // PricewaterhouseCoopers // Procter & Gamble // Reckitt Benckiser // Santander // Sberbank* // Schindler Corporation // Shell // Siemens // Skoda-Auto AS // Société-Generale // Statkraft // Statoil // Stora Enso // Swiss Re // Thomson Reuters // UBS // Unibail-Rodamco // UniCredit Group // Vestas Wind Systems A/S // Vodafone // Whirlpool // Wolseley //Zurich Financial Services //
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Eric Morse
Associate Dean Programmes, Richard Ivey School of Business
“Joining the CEMS alliance will expand Ivey’s international profile and our connection with practicing managers through a high-profile network of corporate partners.”
Ove Munch Ovesen Senior Advisor, Global Talent Development, Novo Nordisk A/S
“Since 1999 we have been a corporate partner in CEMS. The partnership gives us exposure and awareness amongst business students in a number of countries. 99% of the company turnover comes from abroad. We see that as a major benefit to attract international business graduates from some of the best business schools and all the language and diversified cultural understanding it includes. We appreciate employees who represent the markets with which we do business.”
| CORPORATE PARTNERSHIP AT THE SERVICE OF COMPANIES AND SCHOOLS
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BENEFITS OF CORPORATE PARTNERSHIP – A FOUR-PART CUSTOMISED PACKAGE Corporate Partners enjoy an all-encompassing role within the alliance. Membership of CEMS comprises a service package from which companies benefit, as part of the standard agreement or as exclusive supplementary add-ons. The service package is presented below and represents a wealth of opportunities offered to companies. However, every effort is made to ensure that this offer remains flexible and can be tailored to a company’s specific needs. No two CEMS Corporate Partners operate within the network in quite the same way, and rightly so. Diversity runs all the way through CEMS, including the ways in which corporate partners contribute. However, in the interest of clarifying and formalising the working relationship, a Senior Corporate Partnership Holder meets once a year with the relevant CEMS representative in order to determine priorities and deliverables. All is coordinated for the mutual benefit of the company and the network.
STANDARD PACKAGE
Advisory This category of services comprises a range of activities that are typically offered during the early stage of CEMS partnership development. The classic example is that of a company that, following its recent admission into CEMS, is gradually preparing to make the transition to the action-planning phase before mobilising its internal resources and budget accordingly.
// Induction into CEMS// CEMS graduate and alumni data, statistics, trends// Advice on relevant branding and recruiting channels and general coordination services with member schools// One annual partnership review meeting
Branding This category of service is acquiring ever-increasing importance. First of all, many of the CEMS Corporate Partner Main Contacts cover roles in their company’s HR marketing/employer image departments. As a result, many corporate counterparts have a natural tendency to view CEMS as an instrument that can help them achieve their direct target objectives in a concrete manner.
// Access to standard on-line branding services: company profile and corporate logo featured in the CP section of the website// Curriculum involvement opportunities on a priority access basis across member schools // Targeted e-mailing to CEMS students and recent graduates// Information on CEMS events taking place at member schools and on a multi-country basis
Recruiting CEMS understands the importance that many of its Corporate Partners attach to the recruitment of qualified CEMS students and has developed a series of tools that can help them reach their goals.
// On-line CV database// Office support on job-posting
Networking The nourishing of relationships between CEMS Academic Members and Corporate Partners represents a fundamental aspect of being part of the community. Because CEMS believes firmly in the value of building a strong network of leaders across different countries and cultures, various networking events are organised throughout the year.
// Two annual central HR benchmarking meetings// CP benchmarking meetings at country level// Access to CEMS governance: Executive Board and Strategic Board
OPTIONAL, PAYING EXTRAS
Advisory // Tailored research or study
Branding // Posting a company profile and/or an advertisement in the student/alumni magazine// Developing a tailored branding event in a CEMS school or on a multi-country basis
Recruiting // Development of tailored recruiting events, locally at a school or at international level// Presence at the CEMS Career Forum, including organisation of pre-scheduled interviews(see focus next double page)
BenefitsCP
// Corporate Partnership Benefits
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C areer Forum
A mainstay of the CEMS Annual Events for many years, the Career Forum has now become a stand-alone event.
The Paris 2008 edition welcomed a record 1600+ students, alumni and Corporate Partners. The 2009 version was no exception in terms of popularity and importance.
Statistics confirm recent trends: CEMS corporate partners are continuing to recruit and are targeting future graduates of the number-one Master’s in Management in the world as before, but with a strict preference for quality over quantity.
Attendance has been consistently high for many years. Just as encouraging is the number of skills seminars offered by companies and academics from one year to the next. On average, a further 300+ applications for the seminars are turned down, with the blend of practical and theoretical competencies due to be dispensed quite clearly a major draw for the CEMS student and graduate community.
For further information please visit www.cems.org/general/career_forum
// 38 CEMS corporate partners participated in the 2009 Career Forum
// 378 students received pre-scheduled interviews from 27 companies
// 16CEMS MIM-accredited skills seminars were offered to 400 students
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MAJOR PLAYERSIN CURRICULUM DELIVERY One of the cornerstones of the CEMS CP concept is the direct and essential input of companies at curriculum level, both in terms of content and delivery.
This can take a variety of forms, from as early as the student selection process and the beginning-of-year block seminars through to direct involvement in business project supervision and offering students internship opportunities.
At CEMS, the academic and corporate worlds work better together.
CURRICULUM INVOLVEMENT IN PRACTICE
The Nordic Forum Launched in 2005, the annual Nordic Forum brings together the CEMS member schools of Norway, Finland, Sweden and Denmark. The event is one of the finest examples of all CEMS stakeholder groups not only participating in an academic-corporate initiative but also helping to run it. Recent themes for this conference-cum-networking event have included sustainability in a time of crisis, leadership skills, and corporate branding.
The Louropa cross-border Skills Seminar Created in 2006 by member schools Louvain School of Management, Rotterdam School of Management and HEC Paris, the most recent edition of the seminar tackled the theme of “The impact of climate change on businesses: the struggle for sustainable development”. Heavily involved as participants in the two days of networking, case studies and seminars were
| THE GRADUATE VIEW
Alina Rutkowska
CEMS class of 2007
“My internship in Shell was a truly fascinating period in my professional life. I had the chance to understand the dynamics of a multinational company and verify my skills on the market place. My role therein made me realise that I actually thrive in a challenging and changing environment and adapt quickly to new situations.”
| THE CORPORATE VIEW
Birgitte Brix Andersen
Employer Brand Manager Vestas Wind Systems A/S
“We place great value on our collaboration with CEMS. Particularly because CEMS students have an international profile and drive that fits very well with the mindsets of Vestas’ own employees. We hope to continue to welcome many CEMS students as our colleagues.”
CORPORATE PARTNERSHIP AT WORK
CEMS Corporate Partners Procter & Gamble and PricewaterhouseCoopers.
International CEMS Business Project Business Projects are a core competence of CEMS and a unique means of cooperation between the membership network of top business schools and corporate partners. In 2009 the Corvinus University of Budapest and Vienna University of Economics and Business together with the leading global strategy consulting firm A.T. Kearney conducted a wide-ranging international business project. Participating students were assigned to look at the market of broadband entertainment in the context of the “fight for the living room” concept. A.T. Kearney was on hand to offer expert advice and guidance from the very beginning of the project through to its completion.
Block Seminar involvement Indicative of the hands-on role played by many Corporate Partners at an academic level was the involvement of Shell in a series of Block Seminars in 2008.
“Corporate Social Responsibility: Strategic and Ethical Perspectives” was the theme at CBS where Richard Dion, Policy and External Relations Adviser, shared his experience.“Sustainability and Corporate Strategy: Meeting the Energy and Climate Challenges” was the theme taken up by Roland Kupers (Vice President Global LNG), Jan-Henrik Soll (Strategic Planning Analyst), and Philippe Rose (Commercial Advisor at HSG), followed by a rotation dinner allowing students and facilitators to continue their discussions.
// Ccorporate partner curriculum involvement
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PHOTOThe CEMS Executive Board at its May 2009 meeting in Prague
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THE CEMS ALLIANCE – GOVERNED BY ITS MEMBERS The CEMS Chairman (currently Professor Bernard Ramanantsoa, Dean of HEC Paris) is elected by the Strategic Board. The Head Office is the permanent coordination and management body of CEMS.
Academic members must appoint representatives for the Strategic Board, Executive Board and Academic Committee:
// Strategic Board: Rector/Dean; once a year// Executive Board: Associate Dean (International Affairs, Graduate Programmes); twice a year// Academic Committee: professor in charge of CEMS MIM at the school; twice a year
Corporate Partner representatives are also invited to sit on both the Strategic and Executive Boards. Each company is represented by a Senior Partnership Holder (for strategic affairs), a Main Contact (for operational issues) and a Local Contact per country.
A CEMS Academic Coordinator is appointed to manage CEMS MIM student affairs at the school and interface with other schools, whilst a CEMS Corporate Relations Coordinator is appointed to manage interaction with CEMS Corporate Partners in the relevant country.
Professors from each school are invited to join the CEMS Faculty Groups: one meeting per year is subsidised by CEMS (travel refund) to promote joint faculty projects. The RDE Committee (Research and Doctoral Education) brings Directors of Ph.D. programmes together to foster Ph.D. cooperation and mobility of doctoral students. Committees are also in place to oversee the running of the MIM as a whole, the ongoing assurance of academic quality and the continued globalisation of CEMS.
Students are represented locally by the CEMS Clubs and centrally via the Student Board, whilst the alumni voice is represented on a country-by-country basis via Local Committees and centrally via the CEMS Alumni Association.
GOVERNANCE POSITIONS AND CHAIRS
// CHAIRMANProf. Bernard Ramanantsoa (CEMS Chairman, Dean of HEC Paris)
// TREASURERProf. Pierre Semal (CEO, Louvain School of Management)
// ACADEMIC COMMITTEE/QUALITY ASSURANCE Prof. Dr. Thomas Bieger (Vice Rector, University of St. Gallen)
// CORPORATE CHAIR Ms. Audrey Clegg (Director of Leadership Development and Training - UK and Europe, Wolseley)
// GLOBALISATION & MEMBERSHIPProf. Carlo Gallucci (Executive Director University Programmes Unit, ESADE)
// RESEARCH & DOCTORAL EDUCATIONProf. Dorte Salskov-Iversen (Vice President, Copenhagen Business School)
HEAD OFFICE CONTACTS
// MANAGEMENT & ADMINISTRATIONFrançois Collin, Executive [email protected]
Nicole de Fontaines, Secretary [email protected]
Mariette Lecroart, HR & [email protected]
// MIM Andrée Egloff, Alumni Coordinator & MIM back-office [email protected]
Roland Siegers, MIM Programme Manager [email protected]
Rita Soltesz, MIM Academic Coordinator [email protected]
// CORPORATE RELATIONSStefano Gnes, Corporate Relations Manager [email protected]
Denisa Zichackova, Career Service Manager [email protected]
// COMMUNICATIONSTriona Campbell, Events & Network Synergies [email protected]
Kevin Titman, Communications Manager [email protected]
Pascal Vuylsteker, Information Systems Manager [email protected]
// The CEMS Network
24CEMS Head Office 1, rue de la Libération 78350 Jouy-en-Josas, France // Phone +33 (0) 1 39 67 74 57 // Fax +33 (0) 1 39 67 74 81www.cems.org // [email protected] // Connect with CEMS on Facebook, Twitter and LinkedIn