cema conference presentation
DESCRIPTION
This is a presentation I gave at the CEMA (Corporate Events Marketing Association) conference in San Diego in July of 2011TRANSCRIPT
social
“We won't experience 100 years of progress in the 21st century, it will
be more like 20,000 years of progress”
- Ray Kurzweil, The Law of Accelerating Returns
“We now generate as much information every two days as
was generated from the beginning of time to 2003”
- Eric Schmidt, Chairman, Google
relationshipmedia
marketingengagement
commerce}
larry
a social media marketing agency
:) get it right
decision influence
overviewsocial media nowchallengessolutionsstrategymeasurementcool stuff
{
the spacepecha kucha
innovations . brands . resources
innovations
innovations
innovations
mobile
innovations
innovations
innovations
innovations
innovations
brands
brands
brands
brands
brands
brands
sales up
106%
brands
resources
resources
resources
resources
breathe
bam! (6:40 flat)
www.larrywblog.com@lardog2000
me?
challengespeople | knowledge | culture | budget
people | knowledge | culture | budget
solutions
intern? executive?
internal advisor external
people | knowledge | budget
strategy
goals & planbuild | market | convert
measuresales| leads | engagement | benchmarks
cool things
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@lardog2000