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CELSIUS HOLDINGS, INC.Decem ber 2017 Inves tor Presenta t ion

CELH

NASDAQ:CELH

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This presen ta t i on may conta in sta tements that are not h is to r ica l fac ts and are

cons idered forward- look ing wi th in the mean ing of the Pr i va te Secur i t ies L i t i ga t ion

Reform Act of 1995. These forward - look ing sta tements conta in pro ject ions of

Cels ius Hold ings ’ fu tu re resu l ts o f opera t ions and/or f inanc ia l pos i t i on , o r s ta te

o ther forward - look ing in format ion . In some cases you can iden t i f y these

s ta tements by fo rward- look ing words such as “ant ic ipa te , ” “be l ieve ,” “cou ld , ”

“es t imate, ” “expec t , ” “ i n tend, ” “may,” “shou ld , ” “w i l l , ” “would , ” or s imi lar words .

You should no t re l y on forward- look ing sta tements s ince Ce ls ius Hold ings ’ ac tua l

resu l ts may di f fer mate r ia l l y f rom those ind icated by fo rward - look ing sta tements as

a resu l t o f a number of impor tant fac to rs . These facto rs inc lude, bu t a re not

l im i ted to : genera l economic and bus iness condi t ions ; our bus iness s tra tegy fo r

expanding our p resence in our indus try ; ant i c ipated t rends in our f inanc ia l

condi t ion and resu l ts o f opera t ion ; the impac t o f compet i t i on and techno logy

change; ex is t i ng and fu tu re regu la t ions af fec t i ng our bus iness ; and other r isks and

uncer ta in t ies d iscussed in the repor ts Ce ls ius Hold ings has f i led previous ly wi th

the Secur i t i es and Exchange Commiss ion . Cels ius Hold ings does not in tend to and

under takes no du ty to upda te the in format ion con ta ined in th i s p resen tat ion .

SAFE HARBOR STATEMENT2017 INVESTOR PRESENTATION

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OUR MISSION

Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a

global company, with a proprietary, clinically proven formula for

flagship brand CELSIUS®.

Our mission - to become the global leader of a

branded portfolio which is proprietary, clinically

proven or innovative in its category, and offers

significant health benefits.

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UNIQUE BRAND

ATTRIBUTES

• NO SUGAR

• NO HIGH FRUCTOSE CORN SYRUP

• NO ASPARTAME

• NO PRESERVATIVES

• NO ARTIFICIAL COLORS

• NO ARTIFICIAL FLAVORS

• VERY LOW SODIUM

• VITAMIN-INFUSED

• GLUTEN-FREE

• VEGAN

BURNS BODY FAT

BURNS 100+ CALORIES

PROVIDES HEALTHY ENERGY

PROPRIETARY MetaPlus® BLEND

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CLINICAL STUDIES TO PROVE IT

PEER REVIEWED CLINICAL STUDIES VALIDATING CLAIMS

S t u d y 1 . O h i o R e s e a r c h : P u b l i s h e d I n J o u r n a l o f

I n t e r n a t i o n a l S o c i e t y o f S p o r t s N u t r i t i o n

S t u d y 2 . U n i v e r s i t y o f O k l a h o m a : P u b l i s h e d I n

J o u r n a l o f I n t e r n a t i o n a l S o c i e t y o f S p o r t s

N u t r i t i o n

S t u d y 3 . U n i v e r s i t y o f O k l a h o m a : P u b l i s h e d

I n J o u r n a l o f I n t e r n a t i o n a l S o c i e t y o f S p o r t s

N u t r i t i o n

S t u d y 4 . U n i v e r s i t y o f O k l a h o m a : P u b l i s h e d I n

J o u r n a l o f I n t e r n a t i o n a l S o c i e t y o f S p o r t s

N u t r i t i o n

S t u d y 5 . U n i v e r s i t y o f O k l a h o m a : P u b l i s h e d I n Jo u r n a l

o f T h e A m e r i c a n C o l l e g e o f N u t r i t i o n

S t u d y 6 . U n i v e r s i t y o f O k l a h o m a : P u b l i s h e d I n

T h e J o u r n a l o f S t r e n g t h a n d C o n d i t i o n i n g

A s s o c i a t i o n

S t u d y 7 . M i a m i R e s e a r c h A s s o c i a t e s

Studies reviewed and approved by the National Advertising Division (NAD)

of the Advertising Self-Regulatory Council

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HOW DOES IT WORK?

CELSIUS’ proprietary MetaPlus® formula,

including green tea with EGCG,

ginger and guarana seed, turns on

thermogenesis, a process that boosts

your body’s metabolic rate.†*

Drinking CELSIUS® prior to fitness

activities is proven to energize, accelerate

metabolism, burn body fat and calories. †*

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CELSIUS FAMILY OF PRODUCTS

ORIGINALSRELAUNCHED JAN 2017

NATURALSLAUNCHED MARCH 2017

HEATLAUNCHED APR 2017

ALL CELSIUS PRODUCTS ARE PROVEN TO ACCELERATE METABOLISM & BURN BODY FAT

Current Originals Lineup:

• 5 Sparkling SKUs

• 2 Non-Carb SKUs

Current Packaging:

• 12oz can

• 12ct case

• 4pks (6/cs)

• Powders (14ct)

Current Naturals Lineup:

• 3 Sparkling SKUs

• 3 Non-Carb SKUs

Current Packaging:

• 12oz can

• 24ct case

Current HEAT Lineup:

• 5 Sparkling SKUs

Current Packaging:

• 16oz can

• 12ct case

NEW NEW

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PIONEERING POSITION: FITNESS DRINK

Conventional Energy FunctionalHealthy Energy

CELSIUS pioneers new ground

Clinically proven function:

* which provides healthy energy

* Benefits enhanced with active lifestyles

CELSIUS is a proven Fitness Drink

Consumers are ready for ENERGY 2.0

(natural, healthy)

No Crash, No Jitters, Natural Ingredients

+ FUNCTIONAL Innovation

Masses are leaving artificial or sugary

CSDs and other categories in droves

Sugary Energy Exit is next…CELSIUS

is here

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CARBONATED PRE-WORKOUT: HEAT

16oz Conventional Energy

No Functional Benefits

SupplementsNutritional Panels,

Unproven

CELSIUS HEAT is a Carbonated

Pre-Workout and a Proven

Thermogenic.

Proven benefits

added caffeine

L-Citrulline

16oz of a Pre-Workout for the

seriously dedicated.

Trainer’s Grade formula –

Supplement Formula

Targeted, Focused & Proven

CELSIUS BRAND = Fastest growing brand in Fitness Channel Nationally

New CELSIUS HEAT, borrows equity from CELSIUS brand, as 16oz Trainer’s Grade version

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MARKETING

TO BUILD THE

BRAND

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TIME AWARD WINNER20

INNOBEV, GLOBAL AWARD WINNER, APRIL 2017

BEST FUNCTIONAL DRINK

“Trailblazer Award”

GROCERY HQ BEVERAGE

CATEGORY TRAILBLAZER –

CELSIUS INNOVATION IN THE

BEVERAGE CATEGORY

Innovation in Beverage

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2017 MARKETING OVERVIEW

“LIFER”FITNESS BAs

BLAKE KOCHNASCAR

FLO RIDAMARIO LOPEZ

DIGITAL / ADS

EVENTS AMBASSADORS

HOWIE MANDELAmerica’s Got Talent

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2017 BUSINESS STRATEGY

INTRO

PRODUCT LAUNCHES OR

REBRAND

LAUNCH NEW ITEMS

&

SEED PIPELINES

EXPAND AT RETAIL

&

CONSUMER

MARKETING PUSH

REPEAT

(PD NEW ITEMS)

ORIGINALS & NEW NATURALS REBRANDED

ON-THE-GO

Powders

NEW

CELSIUS HEAT™

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CURRENT DOMESTIC RETAIL DISTRIBUTION

N AT I O N A L

NO RTHE AS T

M I D W E S T S O U T H E A S TW E S T E R N S O U T H W E S T

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DISTRIBUTION CHANNELS

SAMPLING OF KEY CUSTOMERS IN EACH CHANNEL

NATURAL CHANNEL -2017 CONVENIENCE CONVENTIONAL GROCERY

FITNESS VITAMIN SPECIALTY MILITARY E-COMMERCE

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Best seller “Healthy Energy”

Healthy Energy Search (Organic)

1,700+ reviews, 4.4 Star Rating

100% increase in Sales YOY

+76% powder sales YOY

Consumers’ orders show demand for

more retail placement and sales

TOP SELLER ON

AMAZON# 1

# 1

CELSIUS is in the top 3%

of products viewed &

subsequently purchased

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(40.0)%

(30.0)%

(20.0)%

(10.0)%

0.0%

10.0%

20.0%

30.0%

40.0%

DOLLAR % GROWTH RANK CONVENTIONAL

CELSIUS +38% OUTPACING TOTAL FUNCTIONAL CATEGORY: +2%

Latest 24 Weeks Ending 5.21.17, SHELF STABLE FUNCTIONAL BEVERAGES; TPL; SPINSscan Conventional Markets: TOTAL US - MULO

GLOBAL

EXPANSION

NORDIC HONG KONGCHINA

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PARTNERS WITH DEFINED TERRITORIES WHICH CURRENTLY PROVIDE

MARKETING AND SALES SUPPORT WITHIN THEIR TERRITORY.

Established:

• Sweden- #2 selling energy drink in Sweden

• Finland expansion launched in Q2 2016 adds incremental growth

• Hong Kong launched through AS Watson Water distributors in Q3 2017

• China market launched with nationwide distribution through partnership

with Qifeng Food Technology (Beijing) Co. Ltd., a national wholesale

distributor of foods and beverages. Full quarterly sales commencing Q4

‘17

• China production facility opened to support Asian market

Additional European and Asian international opportunities with identified

distribution partners

GLOBAL DISTRIBUTION PARTNERS

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Strategy Objectives and Growth Roadmap

Phase 1: Retool Product(s)

• Relaunched can design

• + Naturals

• + Heat

• New Powder pkgs

• Asia-Staffed-Product launches

Phase 2: Sales

• ACV Gains

• Channel expansion

• Build C equity

• Grow China

• Develop new products/rev items for ‘19

Phase 3: Expansion

• Mass geographic expansion

• Best practices deployment

• Continue to build brand equity

• Channel expansion

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CELSIUS FINANCIALS

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R E S O U N D I N G C O N S U M E R D E M A N D A F T E R 1 0 + Y R S I N

B U S I N E S S

E x p a n d e d p r o d u c t o f f e r i n g w i t h N a t u r a l L i n e a n d H E AT l a u n c h e s

R AP I D LY G R O W I N G R E V E N U E S AN D G R O S S P R O F I TS

INVESTOR HIGHLIGHTS

I n t e r n a t i o n a l e x p a n s i o n c o n t i n u e s

t o e x p a n d m a r k e t o p p o r t u n i t y

S TRATE G I C I NV E S TO RS : L I KA-S HI NG ,

KI MORA LE E S I MMONS , CARL DE S ANTI S

Q4'13

Q1'14

Q2'14

Q3'14

Q4'14

Q1'15

Q2'15

Q3'15

Q4'15

Q1'16

Q2'16

Q3'16

Q4'16

Q1'17

Q2'17

Q3'17

( $ i n m i l l i o n s )

R e v e n u e G r o s s P r o f i t

Q3 ‘17 Revenue of $10.8 million, up 62% compared to

$6.7 million in the year ago quarter

• Domestic revenue increased 54% to $5.9 million, up

from $3.8 million in the year ago quarter

• International revenue increased 73% to a record $4.9

million, up from $2.8 million in the year ago quarter

Q3 ‘17 Gross profit of $4.7 million

• Up 62% from the year ago period of $2.9

million

INCOME STATEMENT SUMMARY

$0.00

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

Q4'13

Q1'14

Q2'14

Q3'14

Q4'14

Q1'15

Q2'15

Q3'15

Q4'15

Q1'16

Q2'16

Q3'16

Q4'16

Q1'17

Q2'17

Q3'17

US

Int.

Total

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Celsius Holdings, Inc. and Subsidiaries Consolidated Statements of Operations

For the three months ended September 30,

For the nine months ended September 30,

2017 2016 2017 2016

Revenue $ 10,785,796 $ 6,657,700 $ 27,023,123 $ 16,508,097 Cost of revenue 6,110,898 3,772,948 15,398,798 9,339,302

Gross profit 4,674,898 2,884,752 11,624,325 7,168,795

Selling and marketing expenses 4,702,308 1,736,029 9,273,207 6,709,345 General and administrative expenses 1,559,173 1,081,273 5,261,694 2,936,273

Total operating expenses 6,261,481 2,817,302 14,534,901 9,645,618

Income (Loss) from operations (1,586,583 ) 67,450

(2,910,576 ) (2,476,823 )

Other Income (Expense): Interest expense (35,661 ) (57,500 ) (122,195 ) (171,250 )

Total Other Income (Expense) (35,661 ) (57,500 ) (122,195 ) (171,250 )

Net Income (Loss) (1,622,244 ) 9,950

(3,032,771 ) (2,648,073 )

Preferred stock dividend (92,250 ) (102,958 ) (273,743 ) (276,264 )

Net income (Loss) available to common stockholders $ (1,714,494 ) $ (93,008 ) $ (3,306,514 ) $ (2,924,337 )

Income (Loss) per share:

Basic $ (0.04 ) $ (0.00 ) $ (0.08 ) $ (0.08 )

Diluted $ (0.04 ) $ (0.00 ) $ (0.08 ) $ (0.08 )

Weighted average shares outstanding:

Basic 45,487,908 38,666,451 43,990,367 38,530,195

Diluted 45,487,908 38,666,451 43,990,367 38,530,195

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KEY INVESTORS

L I K A - S H I N G C A R L D e S A N T I S

Former Founder and Chairman

of ReXall Sundown Inc. which

he built into the world’s leading

nutritional supplement supplier,

sold for $1.8 billion in 2000

K I M O R A L E E S I M M O N S

Celebrity & business mogul (several

companies), powerful brand builder &

influencer

Horizon Ventures:

investment arm of Mr. Li

Ka-Shing. Asia’s

wealthiest individual.

Assets include over

15,000 health & beauty

retail locations

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CELSIUS MANAGEMENTC E L H T E A M

JOHN FIELDLY - CFO & INTERIM CEO John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012 and is presently the company’s interim

President and CEO. He brings nearly 20 years’ experience in business management and corporate financial leadership

to his role where he oversees the company’s finances, public reporting requirements and operations. His expertise

stems from a strong background in financial leadership, public reporting requirements, operational process and

procurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Prior to

joining Celsius Holdings he was Corporate Controller of Oragenics, Inc. a publicly traded nutraceutical company were he

was responsibly for all financial functions and implemented procurement strategies to maximize operations. Prior to that

Mr. Fieldly held leadership positions at Lebhar-Friedman-the B2B leading media and marketing company serving the

retail industry, foodservice, and healthcare over the last 90 years and prior to that he served various leadership roles at

Eckerd Corporation. Mr. Fieldly is a Certified Public Accountant in Florida.

VANESSA WALKER - EXECUTIVE VP OF SALES AND MARKETINGMs. Walker has served as EVP Sales & Marketing since January 2016. With over 23 years in beverage and retail, she

was former EVP Sales & Marketing, LaCroix Sparkling Water, National Beverage, (‘08-’16). She revitalized the MW

regional brand, building the marketing and sales infrastructure, strategy and plans. LaCroix became the fastest growing

sparkling in the US ($35m in ‘08 to +$195m ’15, Nielsen), outpacing Nestle owned Perrier & San Pellegrino in all

channels of trade. Previous to 2008, Ms. Walker served as Director of Marketing for Big Red of Texas, (2006-2007),

before their sale, relaunching Red JAK energy through DPSU. Prior, she was SVP Sales / Marketing, at start up

Manhattan Beverage Co., NY, NY. Ms. Walker was also a part of start up IN ZONE Brands Inc., VP National Accounts,

as then BellyWashers & TummyTicker brands, grew from $1m to over $90m (’01-’04). She began her career after

college with Target Stores, serving as Regional Buyer (‘97-01) foods/beverages, and store executive (’94-’97).

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Insurance

Banking

Public official

A BREADTH OF INDUSTRY, FINANCIAL, & EXECUTIVE MANAGEMENT EXPERTISE

Christopher LaiCO-CHAIRMAN

Nick CastaldoDIRECTOR

Thomas E. LynchDIRECTOR

Finance and accounting

President CDS International Holdings

Financial career includes roles with: Price Waterhouse, General Cinema Corp, Pepsi, independent bottler

New product development

TV show “Shark Tank” alumniLaunched over 500 products“As seen on TV” infomercial pioneer

Horizons Ventures

Asian market expert

IB professional, M&A

William H. MilmoeCO-CHAIRMAN

Kevin HarringtonDIRECTOR

Consumer services business

Chain restaurant, banking and retailing

Former Denny’s VP Marketing

Hal KravitzDIRECTOR

CEO of AQUA hydrate

Former Officer of Coca-Cola

BOARD OF DIRECTORS

John FieldlyDIRECTOR

Corporate Finance

Celsius CFO, Interim CEO

Career includes roles with: Oragenics leader in novel antibiotics and proprietary OTC probiotics, Lebhar-Friedman leader in B2B publishing, Eckerd Corporation

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I N V E S T O R R E L AT I O N S

Cam eron Donahue, Par tner

Hayden IR

651.653.1854

cam eron@hayden i r . com

VISIT OUR NEW INVESTORE W EBSITE:

W W W.CELSIUSHOLDINGSINC.COM

C O M PA N Y C O N TA C T

John F ie ld l y , CFO & In ter im CEO

Cels ius Ho ld ings , Inc .

561.276.2239

j f ie ld l y@ce ls ius .com

CELSIUS HOLDINGS, INC.