cellmania confidential copyright (c) 1999-2005, cellmania, inc. all rights reserved. mobile world...
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Cellmania Confidential Copyright (c) 1999-2005, Cellmania, Inc. All rights reserved.
Mobile World 2010+
Dr. Ronjon NagCEO & Co-Founder
650 210 3829
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
Cellmania Background
Technology Leading wireless applications and
device provisioning platform
Operator Customers
Nextel, Boost, AT&T/Cingular, Telstra, Oi, Telus, Orange….
Infrastructure customers
Motorola, VeriSign, Openwave
Founded April 1999 Financials Profitable
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
What Cellmania does
Developer Portalmanagement Applicatio
n
Certification
Reconciliation Engine
Application Storefront
Business Station
Application SubmissionApplication Submission
ApplicationReview
Download Server
mFinder
&
mBilling
Search, BrowseAnd Buy
Manage Content
CatalogingTesting-Certification
Carriers
Developers
Publishers
Funnels and certifies applications…..Hosts and Licenses infrastructure for application mgt and delivery
Provides billingintegrated mobile
“Search” engine
Buy from phone or web
Provides settlements: 1. Receives aggregated revenue from carriers
2. Provides payments to developers
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
Geographical dynamics
Japan– Fastest adoption since 1999 with clear
business model and navigation to applications
Europe– Deep interconnectivity across operators– Well developed non-operator based channels
with short codes
USA– Weak interconnectivity across operators– “Walled-garden” strategies– Still a large homogeneous market
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
Application trends today
Browseables, executables, alerts Browseables
– WML moving to XHTML– iMODE CHTML struggling transition from
Japan
Executables– Java most widespread; BREW,Symbian,
Microsoft follow
Mobile video, iTunes Location services finally becoming real
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
NTT Docomo Vision 2010
Remote learning Ecommerce-mobile banking Mobile Town Monitoring system
– Mass transit tracking-optimization
Mobile clothing Telematics Mobile medicine
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
Today’s applications
Walled-garden Open-garden dynamics– 70% of applications sold on non-operator
channels in Europe– Reverse in USA
Data charges usually applicable Interconnectivity dynamics
– High in Europe-Asia– Low in USA
Ringtone has largest market share with games catching up
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
2010 dynamics
Geographical adoption rate differences– Japan, Korea, Europe, USA– 1 to 2 year handset turnover
Flat rate data charges with higher data speeds
Charge for content type versus by minutes, packets
More powerful handsets– 40GB storage, 1GB memory– More handsets of “smartphone” variety– Continued fragmentation – no dominant OS
Location based services real
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.
Media dynamics
Music moves from personalisation to entertainment– Ringtones graduate to full-length MP3 files
TV-video available– pay per view or subscription
Market power dynamics– Content brands take a stronger position– Operators unwilling to accelerate media
positions where the operator is cut out of the revenue chain
Cellmania Confidential Copyright (c) 1999-2005 by Cellmania Inc. All rights reserved.