cellcast sales presentation
DESCRIPTION
Sales presentation for CellCast prospects, potential partnersTRANSCRIPT
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital,
Inc.
CellCast Mobile Learning SolutionOverview for Training & Development Teams
• Company Overview
• Mobile Learning Landscape
• Market Analysis
• Process Methodology
• The CellCast Solution
• Customer References
• mLearning Demonstrations
AGENDA
Company Overview
COMPANY BACKGROUND
• Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts
• Offering end-to-end mobile content delivery and communications technology under the CellCast® Solution brand supporting six different mobile platforms
• Complement core offerings with consulting, support, content production and custom development services
• Headquartered in Georgia USA with offices in Australia & New Zealand plus partners in Canada, APAC & EMEA
• Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 1M+ licensed users worldwide, including 150,000 mobile participants
INDUSTRY AWARDS & PRESS RECOGNITION
“This software meets an increasing need for
smartphone applications that go beyond e-mail.”
“There’s no question applications like LiquidTalk
will be embraced by forward-looking CIOs”
“Us[es] the iTunes style content-syncing and
organization to manage business info that mobile
workers need. Good idea.”
Five Wins for CellCast Solution Oct 2007 & Oct 2008
“Best Mobile Learning” DevLearn Nov 2007
“Assessments Go Mobile with CellCast” Sept 2008
Mobile Widget Contest April 2008
“”FreePad Solution” Sept 2003
2003
“Mobile Learning Shootout” 1st Place (4 of 4 Categories)
Mobile Learning Landscape
MOBILE LEARNING MARKET
• IDC predicts a billion mobile workers by 2011
• Proliferation of 3G networks, Wi-Fi and fixed-mobile convergence allows employees to work effectively from almost anywhere
• “Better/Faster/Cheaper” mobile devices abound – smartphones are delivering PC-like capabilities with email, web browsing and the ability to play rich media content as standard features
• Greater demands on workforce time and productivity puts pressure on “mobile” employees finding the time to keep up to date with required training
• Gen-Y is mobile & tech savvy and also highly collaborative; they have a strong preference for bite-sized training and continual reinforcement
MISCONCEPTIONS
• Content creation in the mobile space is complicated!
• Screens on mobile devices are too small to present content effectively!
• Learning on a mobile device is not as effective as learning online or in a classroom!
• Existing elearning courseware can easily be converted over for mobile delivery!
• Flash content works on BlackBerrys & iPhones!
• Every learner is motivated to use their mobile device for learning new things!
• All learners learn the same way!
Inexperienced Teams Have a Faulty Sense of Reference
HOW CAN ORGANIZATIONS USE MLEARNING?
- Just-in-Time Updates/Notifications
- Access to Biz Critical information
Sales & Service Training
- New Hire Training
- HR Updates, Alerts & Checklists
Risk/Compliance
- Product/Service Updates
Marketing & Product Management
- Reseller/Channel Training
- Executive Communications
- Checklists & Guidelines
- 1st Level Support/EPSS ToolsOperational/Support Services
- Deploy to Areas Lacking IT infrastructure
- On-the-Go Training & Reinforcement
EXAMPLE: INCREASE SALES PRODUCTIVITY
• 80% of revenues are generated by just 20% of an organization’s sales force1
• Salespeople forget 85% of content and skills within four weeks of training2
• Only 57% of reps made quota in 20073
• Sales cycles have lengthened by 22% versus 3 years ago4
• Rep turnover rates are at near-record highs (50%) and climbing5
“If sales professionals could gain just 12 more minutes of productive time each day, top-line revenue would grow by 2 percent for the typical organization”1
Sources: 1 Runzheimer International 2005 Total Employee Mobility Benchmarking Study; 2 2004 Miller Heiman Sales Effectiveness Study; 3 ASTD Journal; 4 CSO Insights 2007 Sales Performance Survey; 5 Sirius Decisions; 6 CSO Insights Sales Effectiveness White Paper Series;
• Content Production TimeTakes an average of 75% LESS time to produce content for mobile
• Content Production ResourcesTakes an average of 50% FEWER resources to generate materials
• Information Retention Mobile learners comprehend their assignments at the same/higher rates (compared to ILT/e-Learning)
• Content Assimilation Assignments are consumed MORE RAPIDLY by mobile learners
• Overall Satisfaction Assignments are consumed MORE RAPIDLY by mobile learners
FACT: MLEARNING PRODUCES RESULTS!
Competitive Analysis
Typical eLearning Creation & Deployment Model
AUTHORING TOOLS
CONTENT AUTHORS
DELIVERY PLATFORM
DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS
LMS
LCMS
PO
RT
AL
Online Users
Offline Users
Authors
CORE LMS/LCMS FLOW MODEL
ManagersArticulate
Flash
Camtasia
Captivate
Traditional mLearning Creation & Deployment Model
AUTHORING TOOLS
CONTENT AUTHORS
DELIVERY PLATFORM
DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS
LMS
LCMS
PO
RT
AL
Online Users
Offline UsersAuthors
COMPETITIVE ANALYSIS
Managers
MCMS
E-Learning
SMEs & Managers
PDAs
Mobile/smartphones
Zirada Kallisto
ImpaticaCTAD
“Media-based” Content & Deployment Model Tools
AUTHORING TOOLS
CONTENT AUTHORS
DELIVERY PLATFORM
DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS
LMS
LCMS
PO
RT
AL
Online Users
Offline UsersAuthors
Managers
MCMS
SMEs & Managers
PDAs
Mobile/smartphones
Mobile Learners
COMPETITIVE ANALYSIS
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
CellCast Solution Authoring Platforms & Options
AUTHORING TOOLS
CONTENT AUTHORS
DELIVERY PLATFORM
DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS
LMS
LCMS
PO
RT
AL
Online Users
Offline UsersAuthors
Managers
MCMS
SMEs & Managers
PDAs
Mobile/smartphones
Mobile Learners
COMPETITIVE ANALYSIS
Mobile Apps
Adobe Apps
O/A Apps
Internal Apps
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
Typical Enterprise Deployment Model
AUTHORING TOOLS
CONTENT AUTHORS
MOBILE + WSDL PIPE
DISTRIBUTION/ACCESS TO LEARNERS & MANAGERS
INTEGRATION REQUIREMENTS
Managers
mLearningMobile SMEs
mLearning & CellCast
PO
RT
AL
WSDL, REST,
API, DWH
LMS, CMS or SFDC
ERP or HRIS
Dir. S
ervice
Online Users
Offline Users
Existing Enterprise
Platforms & Applications
LMS/LCMS
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
mLearning Content Creation & Deployment Model
INTEGRATION REQUIREMENTS
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
Proven ImplementationMethodology for mLearning
CELLCAST PROCESS METHODOLOGY
Begin
Completion
QualifyQualify
EducateEducateA
B
C
D
E
F
PreparePrepare
AnalyzeAnalyze
DeployDeploy
Build & ConvertBuild & Convert
ReviewReview
ManageManageG
H
Pre-Sales Support
POC, Pilot &Production
Phases
OngoingSupport
CELLCAST PROCESS METHODOLOGY
• Web Site, Demos & Solution Guide
Resources & Methods
• Evaluation Content, Readiness Assessment
Begin
Completion
QualifyQualify
EducateEducateA
B
C
D
E
F
PreparePrepare
AnalyzeAnalyze
DeployDeploy
Build & ConvertBuild & Convert
ReviewReview
ManageManageG
H
• Detailed Requirements Analysis
• Basic Setup & Administration, Training
• Content Creation/Conversion, Testing
• Accept. Testing, Launch POC/Pilot/Phase
• Ongoing Administration, Extra Integration
• Measure Results, Analyze Effectiveness
The CellCast Solution
MOBILE CONTENT FRAMEWORK
mLearning Content Types & Tools
Content & Content & Courseware Courseware
MediaMediaContentContent
Reference Reference MaterialsMaterials
Voice Voice ContentContent
Interactive Interactive MessagingMessaging
Alerts & Alerts & NotificationsNotifications
• HTML & Dreamweaver Courses• 3rd Party Mobile-ready Modules• Animated Slides & Flash Lite
• Downloaded Video/Audio• Streaming Video/Audio Clips• Side-Loaded Media Delivery
• HTML & TXT Pages• Adobe PDF Files• Syndicated Content (RSS)
• Phone-accessible Podcasts• Narrative Content• Interactive Surveys & Tests
• Reminders, Updates, Changes• Triggered Email & SMS Messages• via Business Rules, Template Driven
• Interactive Messaging Campaigns• Serialized/Subscription Content Delivery• Low Cost Data Collection Tools
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2
3
4
5
6
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
Content & Content & Courseware Courseware
MediaMediaContentContent
Reference Reference MaterialsMaterials
Voice Voice ContentContent
Interactive Interactive MessagingMessaging
Alerts & Alerts & NotificationsNotifications1
2
3
4
5
6
CellCastMessaging
Engine
CellCast Audio
CellCast Widgets
&Mobile Web Proprietary and Confidential
External distribution only with written consent from OnPoint Digital, Inc.
MOBILE CONTENT FRAMEWORK
mLearning Content Types & Tools
CellCast Basic Supports All Cellphones & Smartphones
Any Phone, Any Carrier, Anywhere
CELLCAST® SOLUTION
Voice Voice ContentContent
Interactive Interactive MessagingMessaging
Alerts & Alerts & NotificationsNotifications1
2
3
CELLCAST BASIC ARCHITECTURE
12
3
4
6
5
Audio
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
Advanced CellCast Adds Support for Smartphones
CELLCAST® SOLUTION
Content & Content & Courseware Courseware
MediaMediaContentContent
Reference Reference MaterialsMaterials
Voice Voice ContentContent
Interactive Interactive MessagingMessaging
Alerts & Alerts & NotificationsNotifications1
2
3
4
5
6
CELLCAST BASIC ARCHITECTURE
1
2
3
4
5
6
7
8
Proprietary and ConfidentialExternal distribution only with written consent from OnPoint Digital, Inc.
Provides a Consistent Interface & User Experience
CELLCAST MOBILE WIDGETS
Apple iPhone
RIM BlackBerry Google AndroidWin Mobile 5/6
Nokia Symbian
Additional Support for Data-Enabled Cellphones
CELLCAST MOBILE WEB EFFORTS
iPhone Web App
(Sept 2007)
Data-Enabled Phone
(April 2009)
Qualcomm’s Plaza Publisher
(Aug 2009)
Mobile Widgets & Apps
• Assignments
• Notifications
• Master Library
• Recording UI
• Collaboration
Admin & Mgr. Portal:• Administrators: Create, organize
& deploy mobile content
• Managers: Track mobile user results, run reports/analysis.
CELLCAST® ARCHITECTURE
Web 2.0 UI for Users/Mgrs
• Master Library
• Select/Purchase
• Playlists & Sync
• Ecommerce
• Web 2.0 UI
CellCast Mobile Library - Partners
1,000+ mobile-friendly clips ready for delivery to nine (9) different mobile
device classes!
www.opmobile.com
Technology Demonstration
Additional Information
• For more Information on CellCast Solutions from OnPoint Digital:
mlearning.comopmobile.com
onpointdigital.com
• Please contact us at: +1-912-898-9202• Email: [email protected]
SUMMARY & CONCLUSIONS