With Shortcode SMS there is a certain Va Va Vroom in knowing how to do it, as well as being able to formulate

a great SMS marketing campaign for business.

Cell Phone Marketing Benefits

For those who aren't familiar with what it is, SMS shortcode is basically where a person uses their mobile phone to text a KEYWORD to a NUMBER, and is added to a list similar to an

email list.

Anyone can latch on to this marketing, and it is cheaper than pay per click marketing.

This is not just for the big guns.

Are you ready to use it?

- This can be used by people to boost business profits, by texting an offer once the person has signed up to the list

to get them through the door of their business.

There are many benefits to this type of marketing, including:

- It can be used as a CAMPAIGN TOOL for charities, or campaigns that involve making people aware of the particular issue. For

example, just recently, the EJF, a foundation launched a campaign alerting people to the crime of illegal "pirate" fishing.

-MPs in the UK, could benefit from shortcode SMS, by keeping in regular contact with their constituents and voters, and tell them

what they are doing each week, via text, - or by telling them what their next political campaign will be.

BUSINESS CARDS COULD BE MADE REDUNDANT: THE BENEFITS OF A VIRTUAL

BUSINESS CARD...

- Finally, SMS shortcode marketing can be used by individuals as "virtual business card."

Why? Well. because there is a certain WOW Factor from giving someone your own TEXTWORD, and saying to them

that the details are available if you text me on this number...

-Why don't you save on paper and go green by getting your own TEXTWORD?

-The beauty is that once a person has signed up to your TEXTWORD, you can update them, or remind people you were networking with at a party or social gathering of who you were, and what you have to offer, or what

services you provided. How about that for Va Va Vroom?

- Finally, now you will never lose a business card - as you have one with you on your text

messaging service - your very own TEXTWORD.

HOW TO MANAGE A GOOD SMS CAMPAIGN...

To become good at SMS Marketing, you have to have these key ingredients:

When you are using SMS for local businesses, you have to remember the key times when that business is busy, and send

a text well in advance, especially if you are going to be a mobile marketing agent for restaurants.

Allow the customer time to get there.

KNOW YOUR MARKET....

Inform the customer.

It's essential that you make sure when you send a text that you make it feel like it's from a friend,

and not just a SPAMMY type SMS message.

Include the person's name like you would if you were doing email marketing.

Offer something of value.

When you put an SMS message form on your site, or use the shortcode method on your website, ensure that you offer

something that will make them want to sign up...They won't want to give out their number to anyone.