Celine Dion The

Canadian LegendBy Fadia Mamo

Background Born in a rural French Canadian hometown called

Charlemagne (a small town 30 miles east of Montreal, Quebec, Canada)

She is the youngest of 14 children of a highly musical family

Began to sing and perform at the age of five

At the age of twelve, together with her mother and one of her brothers, Celine composed a French song which would forever change the course of her life.

Celion Dion (2014). Biography: The Journey so Far. Retrieved from http://www.celinedion.com/ca/biography

Background

Has “earned music industry awards from around the world: Grammy Awards in the US, Juno and Felix Awards in Canada, and a World Music Award recognizing her status as the best-selling female artist of all time.”

Has been called “the premier contemporary pop vocalist of the Nineties.”

In 1983, Celine was the first Canadian ever to receive a Gold Record in France.

Celine Dion is regarded as one of pop music's most influential voices

(Celine Dion Biography, 2014)

Celion Dion (2014). Biography: The Journey so Far. Retrieved from http://www.celinedion.com/ca/biography

Best Hits

"A World to Believe In”

"My Heart Will Go On”

“To Love You More"

"The Power of Love"

"Beauty and the Beast"

"Because You Loved Me"

"It's All Coming Back to Me Now"

"Be the Man"

"I'm Your Angel“

"Where Does My Heart Beat Now"

"The Power of the Dream"

"When I Fall in Love"

"That's the Way It Is"

"A New Day Has Come"

"I'm Alive“

"I Drove All Night“

"Taking Chances"

Current Family

Online/Social Media Presence: Official Website

http://www.celinedion.com/ca/home

Online/Social Media Presence: Facebook Page

https://www.facebook.com/celinedion

Online/Social Media Presence: Twitter Page

https://twitter.com/celinedion

Online/Social Media Presence: Myspace Page

https://myspace.com/celinedion

Online Communities: Team Celine Official Online VIP Club

http://www.celinedion.com/ca/teamceline-dion

Created and maintained by Celine Dion Online VIP Team Managers

Online Communities: Forumshttp://www.celinedionforum.com/

Created and maintained by top fans of Celine

Online Communities: Fan Communities

http://celinefan.org/Created and maintained by top fans of Celine

Reaching to Audience and Meaningful/Sharable content

Regular postings for opportunities to reach to audience

Audience is targeted and engaged

Fans are liking, sharing, following and posting

Active Engagement with Fans

Perhaps it would be useful for Celine to engage with fans by beginning an Instagram account!

Social push IRL/Post consistently

Celine and her team continues to be very active online

Continuous opportunities for fans to enter contests and win prizes for swag, tickets to concerts and meeting celine

This is done mainly by fans following social media posts online for directions

Very effective system as Céline continues to have regular opportunities for fans

Hope you enjoyed the SLIDE show