DEMOGRAPHICSRATE INFORMATIONAD SPECIFICATIONS

CELEBRATING THE SUCCESS OF WOMEN

DEMOGRAPHICS AND RATE INFORMATION

OUR READERS ARE...

High Heel Publishing, Inc. 2205-K Oak Ridge Road, Suite 177Oak Ridge, NC 27310336.643.2708 | GuilfordWoman.comEmail: Editor@GuilfordWoman.com

SUCCESSFUL 76% Are Professionals

EDUCATED 87% Attended College

POWERFUL 85% Make All Important Purchasing Decisions for Their Households

SELF-RELIANT 83% Are Homeowners

IN THEIR PRIME 81% Are Ages 29 to 55

CULTURED 79% Purchased Event Tickets in the Past Year

AFFLUENT 85% Have a Household Income of Over $75,000

REACH MORE THAN 50,000 READERS Guilford Woman is a progressive monthly print and online

publication that celebrates the successes of women in Guilford County, North Carolina and surrounding areas. Each issue

features pictorial articles about area women and their successes - both in business and in their personal lives. Monthly news sections, includingWomen on the Move, Guilford News Makers and Go and Do, highlight area women in the news and area events of special interest

to women. Guilford Woman also features regularmonthly question & answer columns written by

area professionals about almost everything from health and wellness to auto repairs.

IN PRINT AND ONLINEGuilford Woman is available for pickup at over 300 locations across Guilford County and theentire publication is also available for online viewing at GuilfordWoman.com with an inter-active viewer that allows readers to click on adsto connect direct to advertisers’ websites for more

information. Website readers account for more than 40% of Guilford Woman’s readership and is increasing daily.

AD PRODUCTION AND DEADLINESAdvertisers are responsible for creating their own ads. If you do not already have an ad agency or designer, please ask your account executive about our recommended professional freelance graphic designers that can produce original adsfor your business. Production charges ($50 hr./minimum) may be assessed to advertis-ers for correcting ads not submitted to exact publication specifications (see ad specifi-cations information). All ads must be submitted by ad materials deadlines which isusually the 10th of the month preceding the publication month. Please see our website(GuilfordWoman.com) for monthly deadlines that vary due to holidays.

SPECIAL POSITIONSCompliance with requests guaranteed only with position premium and subject to spaceavailability and content approval. Guaranteed Placement - Earned frequency Rate plus10% - available on 1/2 page size or larger.

PAYMENT POLICYFor first-time advertisers, payment is due with the insertion order. Established accountswill be billed and due upon receipt of the invoice.

CREDIT CARDSWe accept Visa, MasterCard, Discover and American Express.

MAKE-GOOD POLICYErrors attributable to Guilford Woman will be considered for make-good policy by thepublisher. Errors must be reported to your account executive within two weeks of publication. Guilford Woman is not responsible for ads submitted without hard copy.

PUBLICATION PRODUCTIONGuilford Woman is printed four-color process throughout on gloss stock, by web offsetpresses, and saddle-stitched. All pre-press is created digitally in-house on Apple com-puters using the most current professional layout, illustration and imaging softwareavailable. Digital files are sent CTP (computer-to plate) for printing.

*Rates are based on customer-supplied artwork that meets our production specifications. All rates are per month and are noncommissioned.

AD INSERTION RATES* 1X 3X 6X 12X

2-PAGE SPREAD – CALL FOR ALL RATES –

BACK COVER – CALL FOR ALL RATES –

INSIDE FRONT/BACK COVER – CALL FOR ALL RATES –

FULL PAGE – CALL FOR ALL RATES –

1/2 PAGE – CALL FOR ALL RATES –

1/4 PAGE – CALL FOR ALL RATES –

1/8 PAGE – CALL FOR ALL RATES –

BUSINESS CARD AD – CALL FOR ALL RATES –

PRINT AD SPECIFICATIONS

1/8 PAGE

1/4 PAGE

1/2 PAGE HORIZONTAL

1/2 PAGE VERTICAL

FULL PAGE - NO BLEED

AD SIZES/DIMENSIONS:

SPREAD - BLEEDTrim Dimensions: 16.75” Width x 10.875” HeightBleed Dimensions: 17 ” Width x 11.125” Height

(.125” added to all edges of trim/document size)IMPORTANT: Live Area Not to Exceed: 16.25” Width x 10.375” Height(Keep all type and important images INSIDE of this area and keep all type and important images 1/4” on either side of center gutter.)_______________________________________________________________________

FULL PAGE - BLEEDTrim Dimensions: 8.375” Width x 10.875” HeightBleed Dimensions: 8.625” Width x 11.125” Height

(.125” added to all edges of trim/document size)IMPORTANT: Live Area Not to Exceed: 7.875” Width x 10.375” Height(Keep all type and important images INSIDE of this area)_______________________________________________________________________

FULL PAGE - NO BLEEDAd Dimensions: 7.375” Width x 9.875” Height PARTIAL PAGE AD SIZES:_______________________________________________________________________

1/2 PAGE VERTICALAd Dimensions: 3.56” Width x 9.875” Height_______________________________________________________________________

1/2 PAGE HORIZONTALAd Dimensions: 7.375” Width x 4.812” Height_______________________________________________________________________

1/4 PAGEAd Dimensions: 3.56” Width x 4.812” Height_______________________________________________________________________

1/8 PAGEAd Dimensions: 3.56” Width x 2.313” Height_______________________________________________________________________

BUSINESS CARD AD - GW At Your Service Pages Only Ad Dimensions: 3.5” Width x 2” Height

REQUIRED FILE FORMAT:

• ONLY high-resolution PDF Files (created from QuarkXpress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop) in CMYK format accepted. PDFs created from Microsoft Publisher, Microsoft Word or other applications are not acceptable.

• To ensure a PDF is 100% compatible with our printer go to: http://www.ovidbell.com/submit-a-file/pdf-assistance/, find your software/system, download files and follow instructions in the directional PDF, but DO NOT upload your ad PDF to Ovid Bell Press, but rather email completed ad PDF to: Art@GuilfordWoman.com

• All embedded images and art must be NO LESS than 300 dpi at 100%. Convert all RGB colors to CMYK in a graphic editing program such as Photoshop or Illustrator.

• All Fonts must be embedded in PDF.• Using predefined “hairline” rules in many applications creates problems in

output. The minimum designation for hairline rules should be .25 points.• Ads submitted with incorrect dimensions or with improper formatting are subject to

refusal by Guilford Woman or to additional fees for correcting.

For more information or for questions about ad specifications please contact your account executive or email Guilford Woman at: Art@GuilfordWoman.com

High Heel Publishing, Inc. 2205-K Oak Ridge Road, Suite 177Oak Ridge, NC 27310336.643.2708 | GuilfordWoman.com