C E L E B R A T I N G 1 0 Y E A R S O F

Promoting product concepts - created for craft butchers.&

Hello my butchery friends,

I am so excited to be introducing our very special combined Sauce-It & Prime Cuts edition.

It’s amazing when you look back over the last decade how well the most forward thinking retail butchers have developed. Sometimes reinventing their offering to successfully meet the demands and aspirations of an ever discerning consumer. My congratulations to you all.

I hope, and believe, we have been a part of that journey and this edition is about celebrating some of the ideas we have explored together - reminding us all of the very many products we should be considering. I know you can’t possibly sell them all - but I hope one or two spark your interest

and create additional customer interest and more sales and profit for your business.

And - of course - to thank you for your continued business we have worked with our partners to create many exciting offers. Hope some are suited to you.

There is a lot to digest in this issue and I thought it may help to summarise some of our aims. So here goes:

Thanks again for all the hard work - look forward to another 10 years working with you. Danny Upson

I think it is fair to say that since their introduction Verstegen World Grills and Sauces have revolutionised the butchers meat counter. Vibrant and colourful, extra impulse sales and return customers stimulating demand.

The question I’m frequently asked - what are the best selling products nationally? - and therefore - I have highlighted the 5 best selling World Grills and 5 best selling Sauces - they are of course very versatile and if you need help in creating products - then please contact your Dalziel Depot and our Retail Development Team will give you all the help you need.

If you don’t currently buy these products you need to try them - if you do then please access our special offers - any of the featured World Grills for £27.50 - any of the featured Sauces for £12.00

If you bought all ten that’s a saving of approaching £80.00 from list. Thanks for your business.

Of course a repeat of 4 for £44 for Summer and a review of some of the best sausage and burger mixes BUT please let me highlight:

MASH = MONEY A relatively low value product but yielding high margin, it really is taking hold - try it!

Easicure - Dry cure your own back bacon - now this is high quality with high value and so much better than any mass produced product. Why not start with a vac pack boneless pork loin (available from any Dalziel Meat Depot) some Easicure and produce your own dry cure craft bacon.

If you want to discuss call me - Danny on 07824 413645.

A facility close to my heart - our own small factory dedicated to retail butchery product - it will not detract from LUCAS quality - but is there to fill the gaps. I have selected two products:

When the Gluten Free theme hit consumers there was little for retail butchers - Spice Blenders responded and our 100kg initial run is now a serious volume product. FREE FROM GLUTEN - FULL OF FLAVOUR if you’re not a user try it now!

Poultry Burger Mix - a selection of reformed chicken product should be essential in your counter. It’s ideal as an alternative to beef. Worth a try???

AND the offer - buy one get one free on Poultry Burger Mix.

The first innovators to add value and flavour to meat - continuous introduction of on trend flavours - and indisputably by far the market leading Glazes. We know how busy you’ve been the last 10 weeks and almost certainly used all your March offer stock and therefore as an Anniversary thanks - please restock for summer with another hit of 4 FOR £44 and of course if we’re on for MRC then we’re on for Lucas. So mix and match and build up you Summer Stocks.

Another suggestion - don’t forget how MRC Glaze can be used to change the flavour of reformed meat products - burgers, grill sticks, kebabs. This extra dimension of flavour may be just what those new young customers are looking for.

Two aims here:

Firstly, we should all be trying to do our bit for the environment and we will try search out some good options - these two are great quality and may just get us started.

Secondly, and of great importance to me - a retail butcher makes a great meat product - far superior to most supermarket product. Your product deserves the best presentation. When the customer takes it home - it should be like unwrapping a Christmas present, the wrapping should reflect the quality - we would not put a Xmas present in an HD bag.

Your product is made with TLC maybe the Seal Fresh Bag is the answer.

Finally it’s nice to hear from you and therefore I have included some past testimonials and some current updates from some very dedicated butchers. I’m proud to be associated with such inspiring people and such a responsive industry.

Do you remember pubs? My local is the Cross Keys, it’s v good, but the Red Lion just under a mile away always features a guest ale - I like to walk there try the new offering and if it’s good stay for another or for a few. They don’t change their standard range just introduce a “guest”.

We think RAPS can do that for you - GUEST MARINADE - and we have selected two very special products to get you started.

AND the offer - buy two Magic Marinades for £42 - gets you off to a great start.

E co-Friendly Packaging

Butchers Interaction

Vibrant added value products and inspiring impulse buying

for every meat counter.

C E L E B R A T I N G 1 0 Y E A R S O F

WORLDGRILLS

A most inspiring range and now a staple in every UK

butcher shop.With 25 flavours to choose

from creating an infinite array of Marinaded Steaks, Kebabs,

Burgers, Grill Sticks - your options are endless,

the only limit... your imagination.

SLICEABLESAUCES

Pick a recipe, pick a Sliceable Sauce - they’re

innovative, they’re interchangeable - each one transforming your

product into something new, something

very special!

SAUCES Our extensive range delivers the ability to

create an unlimited variety of quality sauced products.Our curry range - Jalfrezi, Rogan Josh and Korma -

create an irresistible taste of India.

I N G R E D I E N T S Small or Medium Whole Chicken

Ginger Lemon & Chilli World Grill

Lemon Quarters

Fresh Root Ginger

Decoration Blend France

M E T H O D• Remove the back bone

and flatten out the chicken.• Lightly score the skin and

brush with world grill.• Make a deep incision into

each breast and insert lemon quarter.

• Garnish with grated root ginger and decoration blend.

Celebrating the 5 best selling World Grills and a selection of product ideas from 10 years development.

WORLD GRILL

GINGER LEMON

& CHILLIA popular zingy

and spicy flavour combination.1.

2.

WORLD GRILL

GREEK PASSIONClassic flavours of Greece. Oregano,

thyme, garlic and tomatoes.

GINGER LEMON & CHILLI SPATCHCOCK CHICKEN

GREEK PASSION LAMB KEBABS

I N G R E D I E N T SDiced Lamb Leg

Diced Green Pepper

Diced Red Onion

Greek Passion World Grill

Spicemix del Mondo Sirtaki

Skewers

M E T H O D• Assemble skewer.• Brush the meat with world grill.• Garnish with spicemix.

There is nothing to match the quality of the Verstegen World Grill. Our favourite - Argentina Fire we use it for Beef Stir Fry, Kebabs and Chicken Zingers and... we sell loads every single day!

“

”

Greek Passion is so versatile we use it on Lamb Steaks, Chicken Kebabs and Chicken Thighs. With a mild herby flavour it’s very child friendly. Kids love it!

“

”

Ginger Lemon & Chilli, Greek Passion, French Garden, Indian Mystery and very special, loved by all Argentina Fire.

C E L E B R A T I N G T H E 5 B E S T S E L L I N G W O R L D G R I L L S

Bring full on flavour and shine to your counter with a selection of World Grill product ideas from 10 years of development.

INDIAN MYSTERY RACK-O-WINGS

I N G R E D I E N T SChicken Wings

Indian Mystery World Grill

Spicemix Del Mondo Chimichurri

Unsweetened Desiccated Coconut

10˝ Bamboo Skewers

M E T H O D• Remove wing tips and split

the two joints into types.• Double skewer 5-6 wings to

form a rack. Top and tail the wings to keep them uniform.

• Brush with world grill.• Garnish with coconut

and spicemix.

I N G R E D I E N T SPrime Beef Rump Steaks (large chunks)

French Garden World Grill

Bamboo Skewers

M E T H O D• Combine the beef and

world grill (80g world grill to 1000g beef).

• Assemble skewers.

FRENCH GARDEN GARLIC BEEF BROCHETTES

I N G R E D I E N T S 1000 grams Beef Burger Meat

Smoked Bacon (finely chopped)

Cheddar Cheese (grated)

Red Onions (finely chopped)

Spring Onions (finely chopped)

Argentina Fire World Grill

M E T H O D• Form the burger meat into 140 gram

portions and shape into nests.• Brush the nest inside and out with

world grill.• Blend cheese, bacon and onions and

fill the nests.• Garnish with cheese and onions.

ARGENTINA FIRE BEEF TRUFFLES

ANNIVERSARY SPECIAL OFFER

FOR ANY OF OUR TOP 5 VERSTEGEN

WORLD GRILLS

WORLD GRILLS TOP 5 SELECTION

1. Ginger Lemon & Chilli2. Greek Passion3. French Garden4. Argentina Fire5. Indian Mystery

We use a wide range of World Grill Flavours - the most popular - Ginger Lemon & Chilli, Indian Mystery, and French Garden. Our range extends to kebabs, steaks and of course our famous Spatchcock Flavoured Chicken.

The versatility and flavour profile of every World Grill greatly contributes to our increasing sales of marinaded products.

“

”

WORLD GRILL

FRENCHGARDEN

A mixture of chives, dill, parsley, rosemary, tarragon

and garlic.

WORLD GRILL

INDIANMYSTERYThe taste of mild curry with a hint

of coconut.

3.

5.

4.

WORLD GRILL

ARGENTINAFIRE

Hot, Hot, HOT!!! This World Grill has a beautiful high gloss appearance and full

bodied taste.

Sales statistics don’t lie and these are our Top Sellers.Take advantage of our Anniversary Offer and try the 5 best selling

World Grills now. If you already know how good they are, why not stock up with these very special prices. Here’s to another 10 years of success!

£27.50*

EACH

Elevate normal products to premium level kitchen ready meals, from burgers and kievs to pastries, the possibilities are endless. Sliceable Sauce is extremely easy to use, staying solid at room temperature

and only becoming sauce again during the cooking process!

I N G R E D I E N T SChicken Breast

Chimichurri Sliceable Sauce

Grated Mozzarella Cheese

Cielo Rosso World Grill

Spicemix Del Mondo

M E T H O D• Remove the inner fillet and

cut a pocket in the chicken.• Cut a slice of sliceable sauce

the size of the pocket and place inside the chicken.

• Add cheese to the pocket.• Brush all over with world grill.• Garnish with the spicemix.

I N G R E D I E N T SBurger Meat (of your choice)

Peppercorn Sliceable Sauce

Streaky Bacon, Rindless (plain or smoked)

Sea Salt & Lampong Black Pepper World Grill

Spicemix Del Mondo

M E T H O D• Form the burger meat into 250

gram balls.• Create a pocket in the ball and

insert a slice of sliceable sauce.• Form the burger meat around the

sliceable sauce to form a patty.• Wrap the bacon around the edge.• Brush the top lightly with world grill.• Garnish with the spicemix.

SLICEABLE SAUCE

BARBECUE Combining Jamaican all spice with the best paprika, muntok white

pepper and chillies for a traditional

BBQ flavour.

SLICEABLE SAUCE

CHIMICHURRI A delicious fresh red salsa

sauce, with tomatoes, peppers, oregano, basil and a mild

kick of chilli.

SMOKEY BARBECUE CHICKEN PAVE

CHIMICHURRI CHICKEN FILLETS

PEPPERCORN HAND RAISED PATTIES

Getting a slice of your favourite flavours couldn’t

be simpler!

I N G R E D I E N T S 3746 grams Minced Chicken

(or Turkey)

340 grams Poultry Burger Mix

454 grams Cold Water

Barbecue Sliceable Sauce

Smokey Barbecue World Grill

Puff Pastry

Mozzarella Cheese (grated)

M E T H O D• Mix the minced chicken, poultry burger

mix and water together thoroughly and form into 150 gram balls.

• Form a pocket in the ball and insert the mozzarella. Place 30-40 grams of sliceable sauce on top of the mozzarella and fold the burger meat around the sliceable sauce forming a flattened ball.

• Use a lattice cutter to lattice the puff pastry and cut a small amount to cover the ball. Place the pastry over the top and tuck the ends underneath.

• Brush with world grill.

VERSTEGEN SLICEABLE SAUCE RANGEBarbecue Chimichurri Garlic Mushroom Peppercorn

SLICEABLE SAUCE

PEPPERCORN A rich and creamy

pepper sauce using only the best peppercorns.

Sliceable SaucesC E L E B R A T I N G T H E

I N N O V A T I O N O F S O M E T H I N G V E R Y S P E C I A L

I N G R E D I E N T SThin Cut Lamb Chops (long cut)

Rogan Josh Sauce

MRC Garden Mint Glaze

Cherry Tomatoes

M E T H O D• Coat the lamb with the glaze.• Add a thin layer of sauce to the

bottom of a tray.• Place the coated lamb on top

and cover with more sauce.• Garnish with the cherry

tomatoes.

SAUCE

ROGAN JOSHAn aromatic Kashmiri

sensation. Rogan Josh is a mid-spiced, rich curry sauce with a wonderful blend of onion, tomato,

garlic, ginger and spices.

ROGAN JOSH SAUCE BENGALI LAMB CHOPS

SAUCE

ITALIAN HERB& TOMATO

A real big seller and perfect the whole year round!

This traditional fresh, red sauce with herbs combines

outstanding flavour with the true taste

of Italy!

SAUCE

YOGURT & GARLIC

A fresh dairy-based sauce with a powerful character.

Bringing together the flavours of garlic, onion

and dill.I N G R E D I E N T S 1000 grams Lean Minced Beef

600 grams Italian Herb & Tomato Sauce

300 grams Frozen Diced Vegetables

105 grams Cold Water

100 grams Meat Ball Binder

Spicemix Del Mondo La Spezia

M E T H O D• Add the meat ball binder

to the minced beef and mix well.

• Combine with the vegetables and water.

• Form into balls, approximately 20g to 30g.

• Pour over the sauce at 25% - 30%.

• Garnish with the spicemix.

I N G R E D I E N T S 1000 grams Chicken Breast (skinless)

350 grams Yogurt & Garlic Sauce

30 grams DS Binder

Chorizo Sausage (skinned)

Halloumi Cheese

Spicemix Del Mondo Chimichurri

M E T H O D• Remove the inner fillet and cut a vertical slit in the

chicken leaving both ends intact.• Coat with binder.• Insert two slices of chorizo and one slice of halloumi,

both approximately 2˝x1˝, into the chicken.• Pour a layer of sauce into a display tray.• Place the chicken in the tray and pour over the

remaining sauce.• Garnish with the spicemix.

ITALIAN HERB & TOMATO MEATBALLS

YOGURT & GARLIC GARLIC & CHORIZO CHICKEN

OUR TOP 5SAUCES

1. Italian Herb & Tomato2. Yogurt & Garlic

3. Rogan Josh4. Lemon & Coriander

5. Smokey BBQ

1.

2.

3.

SaucesItalian Herb & Tomato, Yogurt & Garlic,

Rogan Josh, Lemon & Coriander and Smokey BBQ.

C E L E B R A T I N G T H E 5 B E S T S E L L I N G S A U C E S

The art of creating the perfect sauce, mastered and produced for you. A selection of Sauce product ideas from 10 years of development.

ANNIVERSARY SPECIAL OFFER

FOR ANY OF OUR TOP 5 VERSTEGEN

SAUCES

£12.00*

EACH

The Iconic Red Tub was the first to add value, colour and amazing flavour

to all cuts of meat.

C E L E B R A T I N G B L E N D I N G T H E V E R Y B E S T G L A Z E F O R O V E R 3 5 Y E A R S

Garden Mint Red Tub Glaze is an old favourite

that has stood the test of time and is a top seller in

butchers counters.Minty Lamb Chops are a

true British Classic!

A BBQ favourite and a real crowd

pleaser - Hot & Spicy Red Tub Glaze gives a good kick of heat

from the jalapeño and cayenne peppers.

The first Red Tub Glaze created over

35 years ago by Grandad Roy and still the No 1 seller!

Chinese Glaze offers an unrivalled flavour and a beautiful glossy shine to

your meat products.

Don’t forget... with 30 tasty seasonings and coaters to choose from, including tried and tested family favourites and

new on-trend flavours, you can guarantee there’s something for everyone!

Always the best - a focus on quality - a focus on reliability.

Take “a walk down memory lane” with our selection of 15 products

from an infinite array of easy to create options.

HOT & SPICY PORK LOIN STEAKS

ITALIAN CHICKEN FILLETS

SMOKY BBQ PORK RIBEYES

GARLIC BUTTER CHICKEN KEBABS

FEATURED FLAVOURS

GARLIC BUTTERA delicious buttery base with savoury

notes coming from the garlic & parsley, a true family favourite.

ITALIANA true Italian glaze with plenty of hearty tomato, garlic, oregano & basil flavours.

Buon appetito!

HOT & SPICYA real crowd pleaser, with a tomato base blended with garlic, onion, a good kick of

cayenne heat and jalapeño pepper.

SMOKY BBQThe perfect blend for a full-on smoky BBQ grill flavour all year round with a

punchy tomato note.

Celebrating

£44*

CONTINUED FOR ALL YOUR SUMMER

STOCK

4 FOR

C E L E B R A T I N G V E R S A T I L I T Y

ITALIAN BURGERS

GARLIC BUTTER GRILL STICKS

SMOKY BBQ GRILL STICKS

SMOKY BBQ BURGERS

HOT & SPICYBURGERS

ITALIAN GRILL STICKS

HOT & SPICY GRILL STICKS

GARLIC BUTTERBURGERS

Remember... already exceptional Burgers and Grill Sticks can be

quickly turned into something extra special by coating them with any flavour from the Red Tub range.

Coated Burgers& Grill Sticks

MRC RED TUB

RANGEAromatic Thai

BBQ

Cajun

Caribbean Jerk

Chinese

Firecracker

Garden Mint

Garlic Butter

Honey

Hot & Spicy

Italian

Kentucky

Kofta Kebab

Lemon Pepper

Mexican Chilli

Moroccan

Oriental Salt & Pepper

Peppersteak

Piri Piri

Rosemary & Garlic

Smoky BBQ

Southern BBQ Coater

Sriracha Chilli

Sticky Maple

Sweet Chilli

Sweet Chilli & Lime

Sweet & Sour

Tandoori

Teriyaki

Tikka Masala

I T ’ S E A S Y T O M A K E M O R E W I T H M R C

R E D T U B G L A Z E S !

Celebrating

£44*

CONTINUED FOR ALL YOUR SUMMER

STOCK

4 FOR

MAGIC MARINADE

CHINESE SALT& PEPPER Flavours of Onion,

Black Pepper, Garlic & Chilli

MAGIC MARINADE

CHARGRILL Flavours of Grill

& BBQ

RAPS Magic Marinades are ready-to-use and versatile in their application, allowing you to create a variety of meat products in a few simple steps.1. Prepare your protein and/or vegetable of choice.2. Coat with the Magic Marinade (at 8-10% usage).3. Garnish and display in suitable tray.

CHINESE SALT & PEPPER CHICKEN FILLETS

CHARGRILL PORK RIBS

A discernible difference of unquestionable quality.

C E L E B R A T I N G T H E G U E S T M A R I N A D E

The ideal addition to your counter - a guest appearance of Chargrill or Chinese Salt & Pepper RAPS Magic Marinades offers

your customers even more succulent, flavour-packed products to choose from!

These two very special product ideas are guaranteed to increase sales!

MagicMarinades

*

ANNIVERSARY SPECIAL OFFER

*£422 FOR

ON OUR TWO GUEST MARINADES

*

SAVE£18!

Perfectly Portioned Garlic & Steak Butters! Made with all-natural ingredients they melt

to add taste and succulence to a wide variety of meats and

side dishes.

World Champion and top seller -

Butchers Classic Cracked Black Pepper Sausage Mix

won World’s Best Pork Sausage when it was used

by Team GB at the World Butchers’ Challenge 2016!

Make the best hand rubbed, dry

cured bacon using Lucas Easicures!

You can’t beat the outstanding taste

and quality.

We introduce two NEW Easicoat

flavours Garlic & Herb and Smoky BBQ!

Both are bursting with flavour and look great

in your counter.

Flavoured mashed potato side dishes are a great way to

offer your customers a complete meal.

Quick too with no waste, as you only mix what

you need.

The Smokehouse Range has been a

popular addition to traditional burgers

and sausages. It’s right on trend and

delivers a lovely balance of smoke and heat.

C E L E B R A T I N G N O T 1 0 - B U T 9 4 Y E A R S O F D E V E L O P M E N T

The longevity of the Lucas name is synonymous with innovation for the retail butcher - simply celebrate the Lucas Brand,

butchers’ seasonings and mixes at their best.

BURGER MIX

CARAMELISEDONION & CRACKED

BLACK PEPPER A burger with great visual appearance and a perfect

balance of sweet onions and cracked black pepper. Plenty

of “zing” and bursting with flavour.

CARAMELISED ONION & CRACKED BLACK PEPPER BURGERS

PORK & APPLE / RED ONION & SAGE HOG ROAST SAUSAGES

SAUSAGE MIX

CRACKEDBLACK PEPPER

The simple flavour of cracked black pepper is

a real winner and a staple in every butchers shop

across the UK.

BURGER MIX

BEEF & ONION Looking for a brilliant BBQ

burger? Look no further than this mix with its succulent

flavour profile of onion and savoury notes.

CRACKED BLACK PEPPER SAUSAGES

BEEF & ONION BURGERS

Pork Meat (80VL) 6.448kgRed Onion & Sage Sausage Mix 0.567kgPork & Apple Sausage Mix 0.567kgIce Water 1.498kgTotal 9.080kg

I N G R E D I E N T S

Mince the pork meat twice through a 5mm plate. Add dry ingredients and mix well until very sticky. Add ice water and mix, then fill into natural hog casings.

M E T H O D

SAUSAGE MIX

PORK & APPLE A mouth-watering flavour profile

of juicy sweet apples with a hint of spice and visual apple pieces.

SAUSAGE MIX

RED ONION & SAGE A perfect balance of red onion powder,

dried red onion pieces, spices. Complimented with rubbed sage to give a truly classic

flavour profile.

Extend your range of speciality sausages and craft burgers with the butchers classic range.

C E L E B R A T I N G T H E C O N V E N I E N C E O F L U C A S M I X E S

Astound your customer! Many butchers now display and sell more than ten different flavoured premium sausages,

all made fresh and all on offer all of the time.

Top quality hand made burgers are essential to meet the demand for restaurant quality products.

Butchers Classic - easy, convenient and... always on trend.

LUCAS BUTCHERS CLASSIC SAUSAGE MIXES

Beef

Cajun

Chilli & Coriander

Cracked Black Pepper

Cranberry & Rosemary

Cumberland

Garlic & Herb

Lamb & Mint

Lincolnshire

Moroccan

Mustard

Piri Piri

Pork

Pork & Apple

Pork & Chive

Pork & Leek

Red Onion & Sage

Sweet Chilli

Thai

Tikka

LUCAS BUTCHERS CLASSIC BURGER MIXES

Beef & Onion

Caramelised Onion & Cracked Black Pepper

Minty Lamb

Pork & Apple

Sundried Tomato & Olive

Celebrating

£44*

CONTINUED FOR ALL YOUR SUMMER

STOCK

4 FOR

The Lucas Smokehouse Range is right on trend and delivers a

lovely balance of smoke and heat.

C E L E B R A T I N G A N A M E R I C A N B B Q G R I L L F L A V O U R

SENSATIONALLY TASTY!American BBQ Grill flavour experience without having to cook for hours over wood.

SAUSAGE MIXES

BURGER MIXES

SMOKEY CHIPOTLE & SEA SALT - The perfect combination of smokey notes, red

chipotle chilli and sea salt. With attractive visuals of red chillies, red pepper pieces, cracked black pepper and

rubbed parsley.

SMOKEY MAPLE & CHILLI - An amazing combination of smokey, maple, sweet and chilli notes.

Contains visuals of chilli, red pepper granules and rubbed parsley.

SMOKEY PAPRIKA - A great blend from the Mediterranean, smoked paprika combined with

tomato, garlic and warming chilli notes with visual red peppers pieces and rubbed oregano.

CLASSIC SMOKEY BBQ - A great combination of smoke, tangy tomato, sweet notes with back notes of chili.

HICKORY SMOKE - A scrumptious blend of smoke & tomato notes.

LOUISIANA - A great combination of smoke, sweet notes with a hint of Chilli, to give you a mouth

watering burger.

TENNESSEE - A truly delicious blend of smoke and sweet notes with visual red peppers.

TENNESSEEBURGERS

SMOKEY PAPRIKASAUSAGES

LOUISIANA BURGERS

HICKORY SMOKESAUSAGES

SMOKEY MAPLE & CHILLI SAUSAGES

CLASSIC SMOKEY BBQ SAUSAGES

SMOKEY CHIPOTLE & SEA SALT SAUSAGES

Celebrating

£44*

CONTINUED FOR ALL YOUR SUMMER

STOCK

4 FOR

BOMBAY CHICKEN

Commercially attractive - easy to use - easy to sell - top quality manufacturing products for retail butchers.

Lucas offers butchers the Easicoat Range, Flavoured Butters & Melts, Potato Topping Mix and also the exceptional, high quality and high value

Easicure Range of Traditional Dry Cured Bacon.

C E L E B R A T I N G T H E E N T H U S I A S M T O M E E T N E W C O N S U M E R D E M A N D S

Retail ButcheryDevelopment

NEW

GARLIC & HERB SKEWERS

SO EASY TO USE

SIMPLY PRESS THE MEAT INTO

THE COATER!

ANNIVERSARY SPECIAL OFFER

ON THE WHOLE EASICOAT

RANGE

£44*4 FOR

BOMBAY Delicious flavours of curry, cumin, garlic and onion with visuals of red and green pepper granules and potato flakes.

SWEET CHILLI A mouth-watering combination of sweet and chilli notes, garlic, onion, and lime. Visuals of red chilli pepper flakes and red pepper granules.

NEW GARLIC & HERB A classic combination! Garlic and visible herbs, thyme, parsley and rosemary.

NEW SMOKEY BBQ A taste of the deep South. Smoke, sweet and tomato notes with visible parsley.

MEXICAN A delicious crumb coater with notes of chilli, chipotle, tomato and lime. Visuals of tortilla chips, cracked black pepper, red pepper granules and rubbed parsley.

These Coaters are bursting with flavour and look great in your counter.

LUCAS EASICOAT RANGE

SAUCE MELT

CHEESE& HAM

When cooked, the Cheese & Ham Sauce Melt will do just that – melt into a superb,

savoury sauce.

NEW

CHEESE & HAM MEXICAN MELTS

M E T H O D• Take a frozen Cheese & Ham

Sauce Melt and mould around 60g of Lucas Baconburger meat around it.

• Then take this and roll around in a tray of Mexican Style coater until completely covered.

BUTTER

GARLICButter, blended

with fresh garlic and parsley with a hint

of lemon.

BUTTER

STEAKButter, blended with

red onion, onion puree, parsley and cracked

black pepper.

LUCAS FROZEN

FLAVOURED BUTTERS & MELTS RANGE

NEW CHEESE & HAM

SAUCE MELTGARLIC BUTTERSTEAK BUTTER

Made with all-natural ingredients and

perfectly portioned!

EASICURESWEET

Easicure Sweet Dry Cure contains specially

selected Demerara sugar to give you a pleasant sweet malty flavour.

SIX GOLDEN RULES1. QUALITY COUNTS Boneless Pork Loin & Belly - your pork

must be of good quality and fresh. Prepare your pork by removing the chain muscle on the loin and trim each end to make sure it’s square, pork trim accumulated can be easily used for manufacturing.

2. CONSISTENCY IS KEY Dry Curing Usage Rate - to create

consistent dry cured bacon always work out your dry curing usage rate, it’s easy when using the Lucas Easicure range:

• 30g per Kg meat - Easicure Traditional • 40g per Kg meat - Easicure Smoke • 50g per Kg meat - Easicure Sweet3. GET HANDS ON Hand Rub - once you have weighed the

correct quantity of Easicure, start rubbing it onto the pork. Ensure the Easicure is distributed evenly, particularly in pockets, cavities and on the larger muscles of the loin or belly.

4. GOOD THINGS COME TO THOSE WHO WAIT

Curing Time - now vacuum pack your pork and allow good time for the curing process. The curing time depends on the thickness of the pork, always work on 1 day per half inch (13mm) thickness of the pork, plus 2 days. Apply a finished cured date sticker for records and turn every 2 days to achieve an even cure.

5. KEEP COOL Temperature - the optimal temperature for

the curing process is between 2°C to 4°C. Any colder or warmer will slow down the curing process resulting in a miss-cure.

6. DRY & INTENSIFY Air Drying - once the curing process is

finished, take the pork out of the bag and ensure it’s fully air dried before slicing and packing. Air drying and the maturation of your dry cured bacon will intensify the flavour, around 2-3 days recommended.

FINAL TIP Take care to avoid contact with other meats throughout the whole dry curing process to avoid cross-contamination by nitrite.

EASICURETRADITIONAL

A traditional blend of salt and sugar,

giving you a delicious, authentic dry cured

flavoured bacon.

EASICURESMOKE

A traditional curing blend with added smoke

flavouring, giving the perfect level of

smokey aroma to your finished dry

cured bacon.

LUCAS EASICURE RANGE

EASICURE TRADITIONALEASICURE SMOKEEASICURE SWEET

The outstanding taste and undeniable quality that only comes from dry curing your

own bacon.

MAKE TASTY POTATO MASH

IN A FLASH!Why not offer your

customers a range of flavours, for example, Onion

Chutney Mash, Cracked Black Pepper Mash or

Mustard Mash?

• Grated Cheddar• Leek & Bacon• Onion Chutney• Wholegrain Mustard• Champ• Colcannon• Clap Shot

The options are endless!

FLAVOURED MASH IDEAS

LUCAS POTATO TOPPING MIXAll you have to do is add cold water and there you have it – a delicious mashed potato perfect for making flavoured

mash, an ideal tasty side dish!BUTCHER & OWNER, S COLLINS & SON BUTCHERS

Our customers love the natural buttery potato taste and flavour of Lucas Potato Topping Mix.

You can easily make a huge range of different recipes. Flavoured mashed potato side dishes are quickly becoming a great way to offer your customers a complete meal.

“

”Stewart Collins

Sell for £2.49 per portion or 3 for £5.00

Lucas Potato Topping Mix £22.28 per 5kg bag = £4.46 per kgLucas Potato Topping Mix 20% + 80% Water 90p per kg for Mash = 45p per 500g portion

Fresh Additions 5p + Foil Container 14p = Total Cost 64p per portion

Mash = Money

SPICE BLENDERS SUPREME

GLUTEN FREEBURGER MIX

Free from Gluten and Full of Flavour.

SPICE BLENDERS SUPREME

GLUTEN FREESAUSAGE MIX

“Free From” sales are growing with more and

more customers choosing a reduced

gluten diet.

POULTRY BURGER MIX IS PERFECT FOR MAKING...• CHICKEN GRILL STICKS• CHICKEN MEAT BALLS• COATED CHICKEN BURGERS

SPICE BLENDERS SUPREMEPOULTRY BURGER MIX

Our bespoke Poultry Burger Mix is ideal for a succulent

Chicken Burger.

A CHICKEN PRODUCT SELECTION

IS ESSENTIAL TO YOUR RANGE!

Committed to developing bespoke Seasonings & Mixes

just for Butchers.

C E L E B R A T I N G U N I Q U E

P R O D U C T S F O R C R A F T B U T C H E R S

ANNIVERSARY SPECIAL OFFERPOULTRY

BURGER MIXBUY ONE FOR £16.27 GET ONE FREE!*

SAVE £16.27

ETHERINGTON’S FARM SHOP, REDRUTH

Customers have taken a real liking to our new Trays, being fully washable and recyclable they feel much more comfortable purchasing our products. Every little change to help the environment encourages customers to take part. Using clean looking recyclable trays allows us all to make the change in helping our climate. Because the trays look much more appealing we can leave them in the counter and sell our products straight in the trays instead of handling and bagging. Ease of use is paramount in busier times.

“

”Scott Buzza

YE OLDE SAUSAGE SHOP, OSWALDTWISTLE

As a butcher, packaging is something we’re never going to avoid so if we all make conscious efforts to reduce the amount of plastic packaging that we use, then we are all collectively helping the environment bit by bit. I am completely in favour of all the recent swaps we have made to make our packaging more environmentally friendly and more appealing to the customer, which we’ve had nothing but good feedback regarding our new paper bags, rinse and recycle plastic trays.

“

”Jessica Leliuga

E co-Friendly Packaging

We care about the environment and your customers do too!

C E L E B R A T I N G G R E A T L O O K I N G & P E R F O R M I N G P A C K A G I N G

T H A T ’ S G O O D F O R T H E P L A N E T

Looking after the planet has never been more important, you can do your bit with these eco-friendly

packaging solutions.

DEPOTThese BBQ PACK TRAYS are ideal to replace EPS polystyrene trays, they’re durable, flexible and 100% recyclable.

SHARPLOW TRAY SL4-38318x235x38mm - 128 PER SLEEVE

• Made from 100% recycled plastic bottles (SHARPAK recycles over 2 million bottles a day)

• Reduced carbon footprint (manufactured in UK)

• Your customers can simply “Rinse & Recycle”

• RPET Mono material is 100% recyclable

• SHARPAK invest in recycling plastic (working with all UK recycling centres)

They offer the perfect retail pack

presentation for butchers shops

and back of store counters.

100% RECYCLABLE MEAT PACKING TRAYSThese new meat packing trays are ideal to replace EPS polystyrene trays,

they’re durable, flexible and 100% recyclable.

SHAR-SL2-23: 130x180x23mmPOLY TRAY EQUIVALENT: D2

SHAR-SL3-23: 130x220x23mmPOLY TRAY EQUIVALENT: D3

SHAR-SL14-23: 170x220x23mmPOLY TRAY EQUIVALENT: D14

SHAR-SL17-23: 130x340x23mmPOLY TRAY EQUIVALENT: D17

SHAR-SL18-23: 186x256x23mmPOLY TRAY EQUIVALENT: D18

SHAR-SL30-30: 170x170x23mmPOLY TRAY EQUIVALENT: n/a

RANGE AVAILABLE:

*Material is recyclable, please check with your local collection agency as local authorities differ.

• Artisan high quality presentation• Simple to use, easy peel and easy seal

• Leak proof seal every time• Resealable for multiple uses

MEDIUM: 250x300mmCASE SIZE: 900 bags

SMALL: 200x300mmCASE SIZE: 1000 bags

LARGE: 360x300mmCASE SIZE: 700 bags

EXTRA LARGE: 300x460mmCASE SIZE: 300 bags

OUR MOST POPULAR SIZE!

7pMEDIUM

250x300mmCASE SIZE: 900 bags

RECYCLABLE SEAL & FRESH COUNTER BAGS

Made from 75% sustainable raw materials, these Seal & Fresh Counter Bags significantly reduce the amount of plastic per sale by replacing plastic counter bags.

21pONLY

PER TRAY

PER BAG

ONLY

The quality and consistency delivered by our leading brands - Lucas, MRC, Verstegen and Spice Blender - guarantees

satisfaction for craft butchers and more importantly their very many discerning customers.

Scan each QR Code with your phone camera or selected app to watch each episode of Proud to be a Butcher.

Or visit our YouTube channel to see them all!www.youtube.com/dalzielltd

C E L E B R A T I N G 1 0 Y E A R S O F I N T E R A C T I O N W I T H C R A F T B U T C H E R S W I T H A S E L E C T I O N

O F I N S P I R I N G T E S T I M O N I A L S

Promoting product concepts - created for craft butchers.&

BUTCHER & OWNER, HIGGINSONS OF GRANGE

BUTCHER & OWNER, S COLLINS & SON BUTCHERS

BUTCHER & OWNER, FRASER’S BUTCHERS

The first value added product we ever did was MRC Chinese Glaze that transformed a sheet of ribs into a value added product.

I can still remember the excitement.

From that first product, we’ve kept on adding and filling our counter display with lots of other ready to cook products.

It’s so important to add value for our customers, and it always keeps them coming back for more.

Our customers love the natural buttery potato taste and flavour of Lucas Potato Topping Mix.

It’s great for our business, quick to make with no waste, it adds value and you only mix what you need. There’s so much you can make although our Garlic Mash is especially popular with customers.

Our customers also love Lucas Butchers Classic Cracked Black Pepper Sausage Mix and we won the Best Burger in Scotland 2018 using Lucas Butchers Classic Beef & Onion Burger Mix.

The Hot & Spicy Glaze from MRC is a real crowd pleaser and great for BBQs. We use it on chicken wings, grill sticks and also in stir fries. In fact, we even use it for sandwich fillings.

Lucas and MRC products are some of the most versatile products I’ve ever used and you can even tweak the mixes to put your own signature on them.

You must take advantage of the 4 for £44 offer - it’s a super deal on products that you know and trust.

Our customers expect to see Verstegen in our counter and return time and again to see what’s new or buy some firm favourites.

The Verstegen products we produce are perfect for summer and customers love that they can go straight on the barbecue.

Two of the products that we will feature during the summer are - Ginger Lemon & Chilli Spatchcock Chicken and Thai Chicken Kebabs.

They are easy to produce, deliver a very special meal and generate a serious increase in our summer sales.

If you present products well, people will buy them. Verstegen products not only look great in the counter display but taste great.

The impact on my business has been immense and has allowed us to compete against the supermarkets by selling products with much higher quality.

Verstegen also make it easy to prepare ready meals for a market that is already big and continues to grow. The strong point of Verstegen is that it’s simple with little added work and the end product is a quality meal for your customer.

It’s fresh, vibrant, colourful and it’s profitable!

Lemon & Coriander Sauce and Italian Herb & Tomato Sauce were the first two products we introduced after a Dalziel demonstration and now we’ve been doing them for years.

You’ve got to be giving your customers something that they can’t source elsewhere.

And that’s where Dalziel have really stepped in with their sauces and marinades. They’ve really done all the work for us.

“ I’ve been in the meat trade all my life and we’re passionate about what we do.”

“ We use the best ingredients and it always shows in the end product. That’s why we choose Lucas.”

“ It’s our customers that decide what’s a market leading product… Lucas and MRC may help you find that winning recipe.”

“ Without Verstegen products we wouldn’t be the shop we are today.”

“ I’d say to any other butcher in the UK… You must use Verstegen. The impact on my business has been immense.”

“ We’re a traditional butchers shop with a little bit of a twist. I’ve always worked with people that had a passion for forward thinking.” “

“ “

“ “

“

”

” ”

”””

Stuart Higginson

Stewart Collins

Greg Hull

Scan the QR Code to watch Stewart’s episode of Proud to be a Butcher

Scan the QR Code to watch John’s episode of Proud to be a Butcher

Scan the QR Code to watch Stuart’s episode of Proud to be a Butcher

Scan the QR Code to watch Greg’s episode of Proud to be a Butcher

BUTCHER & JOINT MANAGING DIRECTOR, METTRICK’S BUTCHERS

BUTCHER & OWNER, TURNBULL’S OF ALNWICK

BUTCHER & OWNER, HOWIESON OF NEWMAINS

John Mettrick

Dan TurnbullWilliam Howieson

SOCIALBUTCHERS

3

Our customers are still really enjoying the variety of sausages we offer. The classic sausage is the favourite for all the family. Mealtimes are made more exciting and fun with a new recipe for them to make with our range of flavoured sausages. Mustard sausage meat for scotch eggs, hot and spicy for the sausage rolls, apple for the sausage plait or even garlic and herb for the meatballs. It gives them so many more options and everyone has fun trying the latest new flavour.

“

”COUNTRY FARM MEATS, BURY ST. EDMUNDS

Kate Hitchcock

“

McMURCHIE MEATS, HETTON LE HOLE

John McMurchie”

We’ve been extremely busy, lots of new customers and it’s been hard work to

cope with demand. We always try to keep our customers interested

by continuously offering our famous sausages, ready to cook meals, side dishes and cooked pies, we sell loads every day!

Like so many butchers, we have seen a massive uplift in sales, traditional cuts, beef mince, beef stew

and chicken have increased greatly. Our range of freshly made cooked pies,

marinated stir fries, flavoured spatchcock chickens and ready to cook products have also increased in sales!

“

”McCASKIE’S BUTCHERS, WEMYSS BAY

Nigel Ovens

And finally, we asked butchers how business has been during the last few months and what customers have been buying.

Follow us @dalzielltd *These unbeatable offers are valid until 7th August 2020 so hurry and get your order in TODAY!

Aberdeen 01224 723 550

Bellshill 01698 749 595

Newcastle 0191 496 2680

Chorley 01257 226 000

Leeds 01977 605 590

Stockport 0161 406 7272

Nottingham 0115 950 4084

West Midlands 01384 230 012

Newport 01633 898 150

Haverhill 01440 710 060

Newbury 01635 265 160

Exeter 01395 234 970

Ashford 01233 612 220

www.dalziel.co.uk

We have lost some wholesale business since the crisis, so we created an online shop which has really helped to boost trade. Shop trade is busy and we have installed separation screening throughout the shop to protect staff and customers. We keep selling more and more of our value added product range, coated chicken fillets and beef steaks with butters.

“

”WILLIAMS & SON BUTCHERS, WADEBRIDGEMark Williams