cefn lea 2006 big retail (2) by mark o'reilly
DESCRIPTION
TRANSCRIPT
Big Retail
Ways of Working
Mark & Sue’s Principles of Big Retail
• Work Efficiently– Organise effectively to get most
out of working hours (9am - 9pm)
• Keep Expenses Low– High costs = more catalogues
• Earn Loads of Money– Obviously!!!
Do people buy from this?
?New Main
Catalogue2007
?
Use ALL your catalogues
• Categories of houses:– Not customers
• 1st time• 2nd & 3rd times:
– Never read– Have read
• 4th to 7th times, not customer yet
– Customers• “Crème de la crème” (best 20%)• “Average”• “Relegation zone” (not ordered for a year)
Use ALL your catalogues
1st NotRead
Read 4th to7th
Crème deLa Creme
CrossOff
Zone
First 3 drops
C U S T O M E R S
10
140360
90
Period 1 2007
?
1st NotRead
Read 4th to7th
Crème deLa Creme
CrossOff
Zone
First 3 drops
C U S T O M E R S
New Main
Catalogue2007
Period 2 2007
1st NotRead
Read 4th to7th
Crème deLa Creme
First 3 drops
C U S T O M E R S
New Main
Catalogue2007
Period 3 2007
1st NotRead
Read 4th to7th
Crème deLa Creme
First 3 drops
C U S T O M E R S
New Main
Catalogue2007
CrossOff
Zone
Crossing Off
• 3 strikes and out• Deliver to non-Customers 7
times• Customers cross offs:
– January & June– No order in last 12 months– Invite them to cross themselves
off• 10% order again
Mark & Sue O’Reilly
Independent Kleeneze Distributors
48 Station Road Countesthorpe
Leicester LE8 5TA
Tel 0116 2774326
email: [email protected] We shall be very grateful if you will indicate below if you wish to carry on receiving the Kleeneze catalogue. As you will be aware the Kleeneze catalogue changes every six months and contains over 1,500 fantastic household goods. ____ I wish to carry on receiving the catalogue ____ Please do not deliver it again
PlanningRetail Planning Last Date of PeriodCustomers
Book Xmastotal cust new S N,/ Ns Last 4 weeks 5 weeks 6 weeks Target For Cards
Whetstone 145 136 25 9 24-Oct 21-Nov Thu YScotswood 4.1 48 23 23 3 22-Oct 19-Nov 26-Nov 3-Dec 22-Nov Fri YCaversham/Queensferry 4.2 23 11 11 1 22-Oct 19-Nov 26-Nov 3-Dec 22-Nov Fri YTadcaster Ave&Gardens 4.3 25 11 11 22-Oct 19-Nov 26-Nov 3-Dec 22-Nov Fri YOakpool 4.4 13 7 7 22-Oct 19-Nov 26-Nov 3-Dec 22-Nov Fri YAmbleside Drive (down to 78/131) 4.5 32 14 14 2 22-Oct 19-Nov 26-Nov 3-Dec 22-Nov Fri YWigston 45 40 22 3 26-Oct 23-Nov Mon YEM Hills,Pack Horse, Radcot 1 35 34 11 1 0 26-Oct 23-Nov Mon YFleckney 121 96 14 20 27-Oct 24-Nov Tue YFeatherstone 1.6 12 4 4 23-Oct 20-Nov 27-Nov 4-Dec 24-Nov Mon YHenray 1.7 29 23 23 1 23-Oct 20-Nov 27-Nov 4-Dec 24-Nov Mon YTwickenham 1.8 19 14 14 25-Oct 22-Nov 29-Nov 6-Dec 24-Nov Mon YWensley 1.9 10 4 4 25-Oct 22-Nov 29-Nov 6-Dec 24-Nov Mon YTwickenham 1.A 9 6 6 25-Oct 22-Nov 29-Nov 6-Dec 24-Nov Mon YHillsborough Rd & Close 3.3 15 11 11 25-Oct 22-Nov 29-Nov 6-Dec 25-Nov Mon YThurcroft 3.4 10 7 7 25-Oct 22-Nov 29-Nov 6-Dec 25-Nov Mon YSwinford Ave & Court, Royston 3.8 32 24 24 2 28-Oct 25-Nov 2-Dec 9-Dec 25-Nov Mon YBlaby(Thu) 109 106 11 8 2-Oct 26-Nov Wed YGP(Thu) 80 75 9 1 0 2-Oct 27-Oct Wed YHowden Rd (2-16,1-47) 7.3 16 5 5 18-Oct 15-Nov 22-Nov 29-Nov 27-Nov Wed YThe Slade Greens Slade Place 7.4 32 17 17 3 18-Oct 15-Nov 22-Nov 29-Nov 27-Nov Wed YWhitteny N (1-23,2-44) Markland 7.5 42 17 17 25-Oct 22-Nov 29-Nov 6-Dec 27-Nov Wed YWhitteny N (46-92,25-63) 8.3 25 6 6 25-Oct 22-Nov 29-Nov 6-Dec 27-Nov Wed YHowden Rd (49-65,18-62) Pawley Green 7.6 28 12 12 1 25-Oct 22-Nov 29-Nov 6-Dec 27-Nov Wed Y
catalogues
27-Nov2160
OrdersKleeneze order N2120811 Total
numbers N2120835
Total customer order £1,136.55
VillageNo. Address Name/Phone Ordered total Date Notes
£0.00
£0.00
c 42 w aterloo w ay mrs w ard £9.49 £9.49 20-Nov descaler bag peg card holder w reath holder c 1 beechings close mrs parkin 2772574 £13.98 £23.47 20-Nov magic balls extra long bath mat
c 135 station road mrs cross £13.47 £36.94 20-Nov plate cover potato baker jug
£6.49 £43.43
c 3 w heatlands drive h. gardiner £5.98 £49.41 21-Nov egg ring multi degreaser
c 12 the w oodlands s. smith 2777793 £14.99 £64.40 21-Nov snore gone
c 19 borrow cup close g. stevenson-freer £4.99 £69.39 21-Nov all purpose descaler
c 105 w inchester road mrs hickling £4.99 £74.38 21-Nov w hite w izard
c 79 w inchester road d. mason £11.99 £86.37 21-Nov ring ross game lucy lavender
c 21 w inchester road miss sheff ield £3.00 £89.37 21-Nov xmas tape set
c 21 cosby road mrs burford 2783460 £4.99 £94.36 21-Nov potato masher
c 33 the leys harris 2776487 £0.00 £94.36
w w foxdow n house janice brow n 2478181 £22.97 £117.33 21-Nov oven liner oven mate colour f ilter
w w 5 orchard road karen ostins 2478886 £11.99 £129.32 21-Nov head light sleeve board
w w 2 church farm lane v. connelly £11.98 £141.30 21-Nov upvc restorer lince cover
c 6 tophall drive t. w atts 2771019 £10.97 £152.27 21-Nov carbo offer cuppuccino frother
c 5 tophall drive sandra lyon £0.00 £152.27 21-Nov metallic tags 2
Delivery List
One bite at a time
Packing
• Use very few carrier bags• Recycled snappys
– the clean ones!!• Saves £££s• Easier to see what is in the bag• Get more orders in a box
• Small items, e.g Bra Extenders– Use order form as envelope
ConsequencesRepack a lot of books
Lots of orders to sort
Loads of Returns
Yes it can be very tiring
Awake!!
Big Returns
• Returns logged onto the system in first 5 days of next period
• Sent back via Amtrak before end of week 2, i.e. same period– Only One Credit Advice to check– Items re-sold not re-invoiced– Gives Kleeneze extra 4 weeks to
recognise items have been actually been returned before re-invoicing
Big Returns
• We have a lot of invoices!• Finding the invoice number
– All invoices saved on Computer– Use Explorer to Search by product code
to find invoice number (use oldest)– Record product code, description and
invoice number in spreadsheet for checking off credit note, printed on back of “Summary of Returns”
Lots of customers
Lots of Christmas Cards!!
Retail Area - Original
Retail Area - Current
Call of Nature?
PC
PC
PC
PC
PC
Waste Disposal
It’s a Numbers Game
• Bitten by Dogs? 4
• Punctures? Bi-monthly
• Coming across a young lady sunbathing topless outside her front door?
Once
• Being offered “services” in lieu of payment?
Never
…so far!!
…yet!!
Why Do We Do It?
Time Management
• P12 Retail• Sponsoring• Roof• Archery• Hospital• Moving Mary• Chairman of Leics KFA• This Presentation
Results
• P12 personal retail - 7,976.98 BP– A new record
• Total volume also a new record• Total team volume highest ever
• And the cheque…
The Benefits of Working from Home
Can pop home for a quick…
…cup of tea
The End