ceebrati oer 40 ears reach the entire chiropractic community · 4 i media kit 2020 call toll free...

Effective January 2020Media Kit

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Volume 7, Issue 4, 2019 | www.TheChiropracticAssistant.com

THE CHI OPRACTIC ASSISTANTMAGAZINE FOR THE CHIROPRACTIC ASSISTANT

Establishing Pride in your Practice

Can there Really be Work-Life Balance?

Are your Symptoms Caused Structural or Visceral Dysfunctions?

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THE CHI THE CHI OPRACTICOPRACTIC ASSISASSISTTANANTTMAGAZINE FOR THE CHIROPRACTIC ASSISTANT

Stress, Energy Deficiency and Symptoms

Resolve toEVOLVE


• Reach 50,000* D.C.s 13 times a year guaranteed*• Target Over 50,000* C.A.s 6 times a year with The Chiropractic Assistant Magazine• E-mail Up to 30,000 D.C.s with our direct e-mail list• Gain Unlimited Exposure Online in The American Chiropractor's digital edition

Annual Products & Service

Guide

MonthlyTrade Journal for

Chiropractors

Bi-monthly For the Staff

Reach The EntireChiropractic Community

*TheAmericanChiropractor.com/CircStatement

Effective Communication

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THE CHI THE CHI OPRACTICOPRACTIC ASSISASSISTTANANTTMAGAZINE FOR THE CHIROPRACTIC ASSISTANT

How to Reduce Stress at the Front Desk

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8Years!

Volume 41, Number 8, 2019 | www.TheAmericanChiropractor.com

The Fallacies of

the Keystone Form

and Force Closure Concept

Nutritional Based

Inflammation Control

Standard Process

Celebrates 90 Years

Dr. Amanda Bledsoe

Branches Out!INTERVIEW INSIDE

How to Successfully Go Solo

After a Decade as an Associate

THE CHIROPRACTIC ASSISTANT INSIDE

The Fallacies of The Fallacies of the Keystone Form the Keystone Form and Force Closure and Force Closure

ConceptConcept

Overtraining Overtraining EpidemicEpidemicSolutions Solutions

FEATURE

Pillars of Pillars of Patient Patient LoyaltyLoyalty

Collagen Collagen PeptidesPeptides

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For Y

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taff!

The Chiropractic

Assistant Inside!

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PERSONAL INJURY COLLECTIONS BY STATE 2019 SURVEY RESULTS

The Squat

Neurokinetic Integration

Functional Movement Assessment

Advanced Practice in Florida

Manipulationvs.Mobilization

Dr. Tim Maggs INTERVIEW INSIDE

FEATURE

Imaging is the Future of Musculoskeletal Care


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42Years!

+ MoreTechniques

65

Software

62

Practice Management

56

Orthotics

46

Nutrition & Supplements

37

The American Chiropractor

Lotions, Gels, Creams, etc

26

Laser Therapy

24

Insurance

24

Fitness & Rehabilitation

18

Electromedical Equipment

14

Diagnostics & Testing

12

Associations

66

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uideguyer’sB 2018 - 2019

40th ANNIVERSARY YEARPublished by

Breaking NewsChiroHealth USA grows to 4,700 providers and 725k patients receiving affordable access to care Page 26

Categories

Associations ........................................................ 8Continuing Education .......................................... 12Diagnostics & Testing .......................................... 16Electromedical Equipment .................................. 20Exercise, Fitness and Rehabilitation ................... 20Franchise/ Managed Network .............................. 35Homeopathy ........................................................ 35Nutrition & Supplements ...................................... 50Orthopedic Support & Orthotics ........................... 58Software .............................................................. 62Tables .................................................................. 64Techniques .......................................................... 64Practice Essentials .............................................. 67And more!

2019-2020

POWERED BY

Volume 41, BUYER’S GUIDE 2019 - 2020www.TheAmericanChiropractor.com

16

Years!

CELEBRATING OVER 40 YEARS1978 2020

It’s Our Passion!

2 I MEDIA KIT 2020 Call Toll FREE (888) 668.8728 www.theamericanchiropractor.com

The US Chiropractic community's Verified #1* source for reaching

40% MORE CHIROPRACTORS every issue than any other magazine

in the market.

The quality of our reach. Our independently verified circulation of 50,000 is almost double the verified 28,000 reported by other chiropractic magazines. So your advertising dollar already goes 40% further, before you even consider our other advantages, such as… The quality of our readers. Our 50k readers aren't dabblers, grad students or anyone with a casual interest in chiropractic. The overwhelming majority (over 90%) are licensed professionals with active practices who are hungry for goods and services like yours to help their patients and build their businesses. The quality of our content. The level of editorial excellence is consistently top-notch. The American Chiropractor is the number one "must-read" and "go-to" resource for the Chiropractic industry because it is the only magazine whose editor is an actively practicing Chiropractor! This means our readers eagerly look to our magazine for new and valuable information every month,

Why Choose The American Chiropractor (TAC)?

Best Circulation _ You can reach 40% MORE Chiropractors EVERY issue over any other magazine in the market! Best Editorial _ Selected by an actively practicing Chiropractor for Chiropractors ensuring you the most highly qualified leads in the best ad environment which adds credibility to your company's message. Best Value _ Even with the highest verified circulation in the market, you get the BEST and most competitive pricing on a cost per thousand basis with us! Best Email List _ Get Exclusive email access to Chiropractors, sold out months in advance, so reserve your dates today.

on everything from the latest clinical advances to strategies about marketing their businesses!

The quality of our reputation. With over 40 years in print, The American Chiropractor is the most respected and trusted authority in this arena, bar none. Our readers perceive what they see in The American Chiropractor, either in print or online, as the most reliable and credible information and resources they can find anywhere. That trust extends to our advertisers.

The quality of your results. There's a reason 90% of our advertisers come back again and again. It's because they get a measurable ROI from partnering with us and appearing in The American Chiropractor. Whatever your product or service, our engaged readers consistently take action on marketing messages they receive through our magazine. In fact, 95% of our advertisers report getting direct referrals from advertising with us.

With a guaranteed reach of 50,000*– 80% of the chiropractic profession in the US – advertising in The American Chiropractor is the best way for you to get your business noticed by this dynamic group of health practitioners who are passionate and serious about their profession.

If you want to do businesswith all the chiropractors

out there, you wantto be in here.

hen you advertise with THE AMERICAN CHIROPRACTOR, it doesn't cost, it PAYS!

If you haven't worked with us yet, then just look at the numbers compared with any other publication and you'll see that The American Chiropractor offers you the BEST way to reach 50,000 Chiropractors every month with the...

Best Office Penetration _ With the only direct access to Chiropractic Assistants so everyone in the office sees your message! Best Results _ All this adds up to giving you the BEST RESULTS (ie.BEST ROI)!

WVolume 41, Number 10, 2019 | www.TheAmericanChiropractor.com

PEMF Biohack

The Financials Behind Cholesterol

Personal Injury

Dr. Van Merkle on Chiropractic Relevance"Every state allows DCs to order blood work, X-rays, and scans"


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p28 Market Update


Koren SpecificTechnique

Advanced Practice

Koch ProtocolAcupuncture

Decompression

Matrix Repatterning

THE CHIROPRACTIC ASSISTANT INSIDE

Charrette Adjusting

Protocol

FEATURE TECHNIQUE

As part of an ongoing initiative in raising the credibility of chiropractic, since 2007, The American Chiropractor practices an evidence-based circulation model which is verified by a third party, so that you know you’re reaching 50,000 chiropractors when you advertise in The American Chiropractor.

To show you why 50,000 is the right number for you, let’s look at the numbers from the Practice Analysis of Chiropractic 2015 by the National Board of Chiropractic Examiners (NBCE), in which the total number of in-state licensed chiropractors in the U.S. from the state lists provided was 72,187. From this number the estimated full time practitioners in each state totals 53,641.The American Chiropractor is the only publication that helps you do just that by getting your message out to the entire chiropractic market!


The largest print circulation in the U.S. for any Chiropractic Magazine

NBCE Practice Analysis 2015

Advertising in The American Chiropractor is the ONLY way to get your message in front of 50,000 chiropractors in the market so that you can consistently find and nurture new and future customers that will lead to more sales.Which is why we don’t just promise, we deliver!

(to 50,000 chiropractors every issue)

To show you why 50,000 is the right number for you, let’s look at the numbers from the Practice Analysis of Chiropractic 2015 by the National Board of Chiropractic Examiners (NBCE), in which the total number of in-state licensed chiropractors in the U.S. from the state lists provided was 72,187*. From this number the estimated full time practitioners in each state totals 53,641*.

#1Ve

rif ed

How Far Do You Want Your Message To Go?

“There’s no question any longer that YOU and your team are fast-outpacing (other chiropractic publications) as our beloved profession’s GO-TO profession-wide journal. My doctors, staff and I read it avidly -- every single issue...!” - Dr. S. Cuthbert Pueblo, CO

“Tell your advertisers that for the couple of dollars extra they are paying for “print”, at least their ads are getting looked at and read by their audience. I wouldn’t doubt that 90% of “digital” mags aren’t even opened let alone read. Thanks for providing me useful info, and ads, in a readable format.” - Dr. G. Czulada Scranton, PA

What Our Readers Say...

As part of an ongoing initiative in raising the credibility of chiropractic, since 2007, The American Chiropractor practices an evidence-based circulation model which is verified by a third party auditing agency, so that you know you’re reaching 50,000 Chiropractors when you advertise in The American Chiropractor. *You can find TAC’s latest circulation statement delivering to 50,000 chiropractors every issue at: theamericanchiropractor.com/CircStatement

47% of the polled readers have Annual Incomes of Over $100,000; making them a great target market with the purchasing power to acquire your products and services.

$100K-$150K$150K-250KOver $250KNo answer

Under $25K$25K-$50K$50K-$100K

Source: Publisher’s own data. Survey concluded August 2016, based on the responses from those who have submitted readers response cards between the months of August 2014 through August 2016.

DC’s Annual Income

Who Reads The American Chiropractor?

100% Chiropractors

18%

22%4%

16%

9%

16%15%

50,000 DCs

MAILS TO

EVERY ISSUE 30,000 DCs

40,000 DCs

Chir

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Pub

licat

ion

Circ

ulat

ion TAC

20,000 DCs

PRINT CIRCUL ATIONoctors of Chiropractic (DCs) Per Issue

AB


Size2 PagesFull Page2/3 page1/2 page Island1/2 page1/3 page1/4 page1/6 page

1x$7,235$3,990$3,400$2,870$2,450$2,099$1,780$1,500

4x$6,877$3,800$3,230$2,750$2,330$1,990$1,690$1,430

7x$6,515$3,616$3,077$2,610$2,220$1,890$1,605$1,360

13x$6,150$3,444$2,930$2,480$2,110$1,800$1,525$1,300

Inside Front CoverInside Back CoverBack Cover

7x$7,625$7,625$8,886

13x$7,200$7,200$8,382

Preferred Positions add 15%

Full Color (CMYK)

Special Position Covers ( 4-Color *only)

Outserts

Belly-Band (See A)• Bleed: 0.125"• Trim: 17" x 6"

Polybag Outsert• (less than 3.3 oz.)

Inserts

Cover Tip / False Cover (see B)• Bleed: 8.125" width x 11.125"• Trim: 7.875" width x 10.875"

BestRates!

The American Chiropractor is publishedthirteen times annually.

Gate Fold (see C) • 29.5" width x 10.875"

B

C

DimensionsSize2 Page SpreadFull Page (Safe Area)TrimBleed2/3 Page1/2 Page Vertical1/2 Page Horizontal1/2 Page Island1/3 Page Vertical1/3 Page Island1/4 Page1/6 Page Vertical1/6 Page Horizontal

Print Display Advertising Rates & Information

A

Mail your Flyer, Brochure, Newsletter or Post Card along with The American Chiropractor as an outsert or insert to our 50,000 chiropractors at a fraction of the cost to direct mail. Call or Email for your tailored quote today!

Card bound-in• (4 color front, 1 color black)

Chiro Supplies & Services Catalog Section

Limited Budget? Get your message in front of 50,000 chiropractors each issue by sending all info listed below along with your ad material and we'll put it together for free!

25 words $75, each additional word $3Display classifieds:$150 / column B&W (column width is 2- 1/8 ")$220 / column inch (full color)

Classified Ad Rates

4x 6x 13x$610

per insertion

$530per

insertion

$450per

insertion


Prioritizing Gut Health

in Your Patients

Idaho Achieves Advanced Practice

WHAT DOES THAT LOOK LIKE?

Before & After SPINE SURGERY

FEATURE ARTICLE

Going to the Next Level

BIOHACKING


PEMF Biohack

The Financials Behind Cholesterol

Personal Injury

Dr. Van Merkle on Chiropractic Relevance

"Every state allows DCs to order blood work, X-rays, and scans"


p12

p34

p44

p28

Market Update

Breaking News

ChiroHealth USA grows to 4,700 providers and 725k

patients receiving affordable access to care Page 26

Categories

Associations ...................................................

..... 8

Continuing Education .......................................... 12

Diagnostics & Testing .......................................... 16

Electromedical Equipment .................................. 20

Exercise, Fitness and Rehabilitation ................... 20

Franchise/ Managed Network .............................. 35

Homeopathy ..................................................

...... 35

Nutrition & Supplements ...................................... 50

Orthopedic Support & Orthotics ........................... 58

Software .................................................

............. 62

Tables .................................................

................. 64

Techniques ..................................................

........ 64

Practice Essentials .............................................. 6

7

And more!

2019-2020

POWERED BY

Volume 41, BUYER’S GUIDE 2019 - 2020

www.TheAmericanChiropractor.com

Buyer's Guide The Annual Buyer's Guide is our yearly directory for the entire profession. It mails in the middle of June and is online for an entire year. With various sections that highlight your product and/or service in front of our 50,000 readers, you definitely won't want to miss out!

Feature Product Listing:A 50 word description, company name, and product, website, an image of the prod-uct or logo in 300 dpi. $399

Free Listing Includes:Company name, Phone number , Web address

Fold out FileTab Option: Your 2 page ad front and back on 100 lb. stock with your company category $12,000 per tab Limited Supply.

To participate e-mail: [email protected]

www.theamericanchiropractor.com BUYER'S GUIDE 2017 - 2018 I The American Chiropractor I 55 www.theamericanchiropractor.com54 I The American Chiropractor I BUYER'S GUIDE 2017 - 2018

www.theamericanchiroprac-

SEMINARS - SOFTWARESThe Masters Circle800-451-4514www.themasterscircle.com

Sigafoose Seminars443-417-7834www.sigafoose.com

Southeast Sport Seminars864-475-1022www.sports-seminars.com.com

Ulan Nutritional Systems, Inc.866-418-4801www.unsinc.info

Ultimate Practice.com LLC866-797-8366www.ultimatepractice.com

Upledger Institute International800-233-5880www.Upledger.com

SOFTWARE

1st Providers Choice- Chiropractic EMR480-782-1116www.1stproviderschoice.com/chiropractic-emr.php

3DRX888-664-3587www.3d-rx.com

Accentia Healthcare Services 866-367-2016 www.instaKare.com

AccountMaster800-658-3899www.accountmaster.com

ACOM Health866-286-5315 ext. 217 www.ACOMhealth.com

Addison Health Systems, Inc. / WritePad EMR System972-392-7778www.writepad.com

Aris Medical Solutions 877-659-2467www.arismedicalsolutions.com

Atlas Business Solutions, Inc. 800-874-8801/701-235-5226www.abs-usa.com

Atlas Chiropractic System877-602-8527www.atlaschirosys.com

Auto-DOC Chiropractic Software800-381-3001 www.auto-doc.com

BioEx Systems Software800-750-2756www.bioexsystems.com

Blind Spot Mapping530-949-1353www.blindspotmapping.com

Cash Practice Systems877-343-8950www.CashPractice.comSEE AD ON PAGE 33

Chiro Conceptions301-777-0437www.chiroconceptions.com

ChiroFusion 877-210-3230 www.ChiroFusionSoftware.comSEE AD ON PAGE 37

ChiroPractice Pro800-297-0361www.chiropracticepro.com

ChiroTouch Practice Management Software 800-852-1771www.chirotouch.comSEE AD ON PAGE 52-53

ChiroPlanet.com888-364-5774/480-563-4510 www.ChiroPlanet.com

ChiroSpring888-426-0007 www.chirospring.com

ChiroWrite800-642-6082www.softworxsolutions.comSEE AD ON PAGE 50

Claken Software, LLC800-835-3217www.claken.com

Clinic Pro Software866-333-2776www.clinicpro.com

DataNetComputerSystems, LLC.909-920-4380 ext. 102www.dncszone.com

DB Consultants, Inc. 610-847-5065www.dbconsultants.com

DocuRehab Software, Inc.561-776-8108www.docuadjust.com

Document Plus Technologies800-642-0600www.docplus.net

EZ BIS, Inc.800-445-7816www.ezbis.com

EZClaim Healthcare Software877-650-0904www.ezclaim.com

E-Z Notes Inc., 866-821-6837www.eznotesinc.com

FEI Retail Sales914-407-0150www.FEIretail.com

Genesis Chiropractic Software877-601-5986www.genesischiropracticsoftware.comSEE AD ON PAGE 51

Haleo Corporation800-843-7170, Fax: 503-675-1675www.valuadder.com

Healthsource Chiropractic Progressive Rehab and Wellness 440-934-5858www.healthsourcechiro.com

ICS Software, Ltd.516-208-6475www.ICSSoftware.net

InPhase Technology Group800-282-9518www.inphasetech.com

InteMedica LLC800-856-7250/775-853-2257www.intemedica.com

LearnCoding.org814-754-1081www.learncoding.org

Life Systems Software800-543-3001www.LifeSystemsSoftware.com

Mack Software Solutions, Inc.800-450-6225www.macksoftware.com

MDwerks, Inc.954-389-8300www.mdwerks.com

Medicfusion866-643-7778www.medicfusion.com

Microfour800-235-1856www.practicestudio.net

MPN Software Systems (Eclipse)800-966-1462www.eclipsepracticemanagement-software.comSEE AD ON PAGE 5

MYOVISION 800-969-6961 www.myovision.com

Outcomes Assessment816-396-0347www.outcomesassessment.org

PayDC Chiropractic Software 888-306-1257www.paydc.com

POI Healthcare Technologies727-266-2235www.practiceonit.com

Pulse Software, LLC908-289-9613www.chiropulse.com

Quick Notes EMR800-899-2468www.qnotes.com

Platinum System C.R. Corp. 888-808-4898www.platinumsystem.comSEE AD ON PAGE 9

Quixote Software619-299-2930www.quixotesoftware.net

ReportMASTER Software877-742-9215www.reportmaster.com

Sign-In Electronically706-663-4773www.sign-inelectronically.com

Solution Reach 866-605-6867 www.solutionreach.com

Target Coding 800-270-7044www.targetcoding.com

Virtual Sign-In800-430-0331 www.virtualsignin.com

Visual Health Information800-356-0709 / 253-536-4922 www.vhikits.com

VitaLogics888-432-2447www.VitaLogics.com

SUPPLIES & SUPPLIERS

Azon Medical888-865-8553www.azonmedical.com

Back Talk Systems, Inc.800-937-3113www.backtalksystems.com

Bibbero Systems, Inc.800-242-2376www.bibbero.com

BioMat Company702-460-4205www.coneespano.thebiomatcom-pany.com

Chiro Discount Warehouse800-406-7276www.chirodiscountwarehouse.com

Davlen Associates LTD631-924-8686www.davlendesign.com

G & W Heel Lift, Inc.800-235-4387www.gwheellift.com

Heavenly Pillows727-843-9187www.heavenlypillowandmattress.com

Innate Expressions800-937-3113www.innateexpressions.com

Koren Publications800-537-3001www.korenpublications.com

Medical Arts Press800-328-2179 www.medicalartspress.com

Parker Share Products800-950-8044www.ParkerShareProducts.com

Performance Health 800-321-2135www.performancehealth.com

PerformTex Products LLC855-467-3972www.PerformTex.com

Professional Suppliers, Inc.800-332-4696www.professionalsuppliers.com

Quality Health Products, Inc.800-834-7058www.qhpincb2b.com

Renua Medical877-885-1258 www.renuamedical.com

Stratus Designs LLC866-759-7227www.StratusDesigns.net

Swede-O, by Core Products [email protected]

TENSnet.com877-341-8367www.TENSnet.com

Tim Stensrud Design780-449-7272www.healthcaredesigner.com

TPK/Back Saver Wallet800-433-4653www.tpkgolf.com Varidesk800-207-2587www.varidesk.com

TABLES

Accuflex Tables 573-557-2626www.accuflextables.comSEE AD ON PAGE 1Astra-Lite 800-368-LITE (5483)www.astra-lite.com

Brookdale Medical Specialties, LTD800-655-1155www.brookdalemedical.com

Chiro Blocks and Boards863-202-0330www.chiroblocksboards.com

ChiroDesign Group513-301-0821www.chirodesigngroup.com

Chiropractic Biophysics208-939-0301www.idealspine.com

Consignment Sales Corp.800-553-0057www.chirotables.com/

Dynasty Chiropractic Equipment Corp.800-849-9547www.dynastytables.com

Elite Manufacturing800-689-4730www.elite-chirotables.com Eurotech Tables & Mfg.866-444-8642www.eurotechtables.comHealthcare Discount Warehouse

800-406-7276www.healthcdw.com

Hill Laboratories877-445-5020www.HillLabs.com

Impac, Inc.800-569-8624/503-281-3239www.impacinc.net SEE AD ON PAGE 18-19

In-Line Tables800-545-9206www.inlineproducts.com

Kyro Manufacturing Co.817-336-1319www.kyromanufacturing.com

Leander Health Technologies800-532-6337www.theleander.comSEE AD ON PAGE 46

LifeTimer International503-283-70010www.lifetimerint.com

Lloyd Table Company800-553-7297www.lloydtable.com

Narson Table Company 954-752-2299www.narsontablecompany.comOakworks, Inc.717-235-6807www.oakworks.com

Phillips Chiropractic Tables and Supplies877-426-6111www.phillipschirotables.com

Pivotal Health Solutions800-743-7738www.pivotalhealthsolutions.com

Softec800-437-8011www.softectables.com

Sun Chiropractic Tables, LLC863-202-0330 www. sunchiropractictables.com

Synergistic Concepts Ltd419-448-4868www.syncontables.com

Thomas Tables800-322-2162www.thomastables.com

Tri W-G, Inc.800-437-8011www.softectables.com

Trojan Tables877-231-8833, 417-667-7770www.trojantables.com

Williams Healthcare Systems800-441-4967www.williamshealthcare.com

TECHNIQUES

Activator Methods International 800-598-0224www.activator.com

Active Release Techniques888-396-2727www.activerelease.com

DBF Constultants310-470-1225www.chiropracticmentor.com

Dr. Alan Creed, D.C., C.A., P.A.305-365-7988www.dralancreed.com

Dr. William H. Koch: Inte-grated, Advanced Chiropractic Technique Seminars352-729-2678www.drWilliamHKoch.com www.KochSeminars.comCarpal Therapy, Inc./ SASTM.com317-313-0680www.sastm.com

Graston Technique888-926-2727www.grastontechnique.com

Healthcare Discount Warehouse800-406-7276www.healthcdw.com

Koren Specific Technique267-498-0071www.korenspedifictechnique.com

The Levy ApproachNeuromuscular Reeducation SM805-637-8033www.nmrseminars.com

Mastering Chiropracticwith Certainty 760-208-1895www.mc2technic.com

Matrix Institute 877-905-7684www.matrixrepatterning.com

Morter HealthSystem800-874-1478

S

T

SOFTWARE - SUPPLIES & SUPPLIERS - TABLES

www.theamericanchiropractor.com BUYER'S GUIDE 2017 - 2018 I The American Chiropractor I 63 www.theamericanchiropractor.com62 I The American Chiropractor I BUYER'S GUIDE 2017 - 2018

www.theamericanchiroprac-

EQUIPMENT

FINANCIAL SERVICES

Price Range: $20,000.00 - $25,000.00Product Name: Storz Pressure Wave - Shockwave Featured Product Description: Medical Wave is the leader in Pressure Wave technology. We specialize in providing healthcare professionals the worlds most effective and advanced Pressure Wave and Shockwave technology reporting a 91 % success rate according to clinical studies. We are committed to helping healthcare professionals improve patient outcomes while creating new revenue streams. Contact Info: 800- [email protected] | www.medicalwaveus.comSEE AD ON PAGE C3

Product Name: Patient FinancingFeatured Product Description: Patient financing with 100% patient approval. Receive payment upfront or get paid over time. Help patients afford your care by providing flexible payment options. Care plan calculator, comprehensive billing and administrative support, online payment portals, credit card processing, insurance eligibility and can integrate with most practice management systems.Contact Info: 888-227-5932 [email protected] | www.ClearGage.comSEE AD ON PAGE 25

Featured Product Description: Medical Lien Finance, Chiro Capital will evaluate and purchase your outstanding medical bills from personal injury cases. Receive cash in as little as 48hrs and help your practice generate cash flow and eliminate the collection headache. Our staff is attorney friendly and will work to generate more referrals for your practice.Contact Info: 888-322-2533 [email protected] | www.ChiroCapital.comSEE AD ON PAGE 21

NUTRITION & SUPPLEMENTS

Price Range: $150.00Product Name: RX2Live Top 5 Income MethodsFeatured Product Description: Chiropractors Discover New Methods to Double and Triple Their Net Income Without Adding New Patients and for Little or No Up-front Investment. RX2Live has developed 5 innovative and profit-able programs Chiropractors can implement immediately. A chiropractor in North Carolina is producing an extra $40k per month using these strategies. Contact Info: [email protected] | www.Rx2LiveChiro.comSEE AD ON PAGE 42

Price Range: $6.50 - $668.50Product Name: Solutions4Featured Product Description: Finally - complete nutrition for your chiropractic patients! Get better clinical outcomes with patients through our simple, yet effective chiropractic nutrition kits, that complement each phase of care. We know Solutions4 products are the best of the best, because we monitor their quality at every step. You're getting 100% organic, perfectly potent, honestly herbal goodness in every formulation.Contact Info: 801-973-8353 [email protected] | www.Solutions4.comSEE AD ON PAGE 47

Product Name: Complete PaleoFeatured Product Description:Nutri-West now offers a hypoaller-genic, amino acid-based paleo proteinpowder. Complete Paleo contains the ultimate delivery and absorption sys-tem for providing the building blocks (amino acids and branched chain amino acids) your body needs for es-sentials like DNA/ RNA, lean muscle mass, nerves, immune factors/ antibodies, neurotransmitters, enzymes, hormones, blood sugar homeostasis, pre- and post-surgery nutrition, energy, blood clotting factors, etc.Contact Info: [email protected] | www.nutriwest.comSEE AD ON PAGE 45

Price Range: $197.00 - $997.00Product Name: Singleton SystemsFeatured Product Description: Easy to use plug & play systems to grow nutrition in your practice, increase cash flow, decrease dependence on insurance, expand scope of services and generate recurring revenue! Whether you want to make an additional $5,000 per month or $100,000 per month, we've developed easy to implement systems that can help you reach your goal! We're here to help you succeed! Contact Info: 801-917-0900 [email protected] | www.SingletonSystems.comSEE AD ON PAGE 17

Price Range: $58.00Product Name: ProtoClear™ Berry & VanillaFeatured Product Description: Protocol For Life Balance® is an A-rated GMP manu-facturer of pharmaceutical grade dietary supplements created for healthcare prac-titioners.ProtoClear™ is your pa-tients’ best solution for con-venient and effective daily detoxification support.*● Potent daily detoxifying multivitamin-multimineral complex*● Contains 22 g of pea protein● Supports Phase I and Phase II detoxification*● Great tasting, easy to mix● Now with 5-Methyl FolateContact Info: 1-877-776-8610 [email protected] | www.protocolforlife.comSEE AD ON PAGE 36

MARKETING & PATIENT EDUCATION

Featured Product Description: Cash Practice® Systems is a web-based application for Chiropractors that solves the four most common mistakes that ruin patient retention and get in the way of running a profitable, low-stress, cash-based practice. Dr. Miles Bodzin created The Wellness Score® System, The Cash Plan Calculator® System, The Auto-Debit System® and the Drip-Education Email Marketing® System as a successful solution to be able to free yourself from the shackles of insurance dependence! Contact Info: 877-343-8950 | www.CashPractice.comSEE AD ON PAGE 33

PRACTICEESSENTIALS! PRACTICEESSENTIALS!

The Digital MagazineDigital.TheAmericanChiropractor.com

Enjoy the Best Chiropractic Magazine!

DimensionsW: 3.48" x H: 3.2"Illustration1.4539" width x 2.1066"• Format can be JPG,

PDF, ( 300 dpi)• Includes a 50 word de-

scription • Company logo (300 dpi)• Your company name,

address, phone number and website

2- 4 Page Insert tipped in

$15,000

$15,000

$6,000

$13,500$15,000

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4x$8,050$8,050$9,370

Width16"7.25"7.875"8.125"4.6"3.42"7"4.6"2.22"4.6"3.42"2.22"4.6"

Height11.125"10.375"10.875"11.125"10.125"10.125"4.875"7"10.125"4.875"4.875"4.875"2.35"


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Full Top Banner728 x 90 pixels$1,200 per 10,000 impressions

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www.TheAmericanChiropractor.comcontinues to be a unique marketing opportunity for your company, with qualified leads to your website.

New! Digital Version ofThe American Chiropractor

DIGITAL RE-PRINT

Free inclusion in The American Chiropractor's digital edition! When your ad runs in our print edition, it also appears online for free in the highest quality digital reader of any in the industry! Look up our latest edition online at:

Print your own Hand-outs from The American Chiropractor's digital archive and get your very own QR code so that people can go directly to the pages you printed out on their mobile device.

Mass E-mail Program

[email protected]

30,000 Chiropractors

Your Message Name

Send your own personalized message to our list of up to 30,000 practicing Chiropractors. To make sure that your message is received how you intended, it will first be run through our spam filters to verify how it renders in over 50 e-mail programs before it is even sent out. Seventy-two hours after the mail date you will receive all the metrics of the e-mail blast including a full report of send and open activity.Spread your message to our e-readers for only $2200!

Information we need from you to launchyour successful e-mail blast!

HTML: Advertiser must create and provide their HTML coded message. If unable to do this, there is an additional fee of at least $150 per ad for HTML coding upon receipt of the ad copy and images all provided by advertiser.From Line: You choose what name (First and Last) you'd like to appear here (ie John Smith)Subject Line: The name of your messageEmail Alias: Email will be coming from an alias we'll cre-ate for you, for example: [email protected]. You can decide what goes in front of the @ sign.Physical Address: In order to get the best open rates for your email blast, we'll need your physical address to include at the bottom of your email message i.e : #CO 138, 8530 NW 72nd St, Miami, FL 33166E-mail: [email protected]

FREE Weekly Chiropractic Marketing Industry Insider NewsletterTo get our weekly email newsletter created for VIP's and chiropractic marketing industry insiders like you, email us your contact information to:[email protected].

Be the first to know about Sneak Previews on up-coming feature stories, seminars and events we'll be attending, and special offers you won't want to miss!

The American Chiropractor Magazine

Available in Print and Online

From

To

Subject

Digital.TheAmericanChiropractor.com

Editorial & Advertising Calendar

Make your plans now to participate in all 19 opportunities in 2020! Annual

Products & Service Guide

MonthlyTrade Journal for Chiropractors

Bi-monthly For the Staff

Breaking News

ChiroHealth USA grows to 4,700 providers and 725k

patients receiving affordable access to care Page 26

Categories

Associations ..................

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.. 8

Continuing Education .................

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....... 12

Diagnostics & Testing .................

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....... 16

Electromedical Equipment ...............

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. 20

Exercise, Fitness and Rehabilitation .................

.. 20

Franchise/ Managed Network .................

............. 35

Homeopathy .................

..................

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... 35

Nutrition & Supplements .................

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... 50

Orthopedic Support & Orthotics .................

.......... 58

Software ................

..................

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.......... 62

Tables .................

..................

..................

............. 64

Techniques ................

..................

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...... 64

Practice Essentials .................

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........... 67

And more!

2019-2020

POWERED BY

Volume 41, BUYER’S GUIDE 2019 - 2020



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WHAT ARE COMPRESSION SYNDROMES?STRESS, ENERGY DEFICIENCY

AND YOUR SYMPTOMS


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Clinical Rounds with Dr. William Owens

INTERVIEW

Hacking Your Body Performance

Develop Your Interoceptive

Awareness

DO IT RIGHT

Stronger from the Inside Out

G U T H E A L T H 8Years!42Years!

16Years!

Send press release information:[email protected]

Send editorial inquiries to: [email protected]

Send ad material: [email protected]

*Mail dates and feature topics may be subject to change at the discretion of the editor or publisher.


If you're interested in submitting editorial or advertising in any of the upcoming issues in 2020, please mark the column(s) below and bring this paper by our booth this weekend or send it to us by email:

[email protected], fax to: 786-814-8685 or call us at 888-668-8728 so we can follow up with YOU!

TAC 1

TAC 2

TAC 3

CA 1

TAC 4

TAC 5

TAC 7

TAC 9

TAC 10

TAC 11

TAC 12

CA 2

CA 3

CA 5

CA 6

TAC 6

CA 4

TAC 8

Sports Chiropractic & Rehab, Lasers Innovation

The Chiropractic Assistant - February Edition

The Chiropractic Assistant - April Edition

The Chiropractic Assistant - June Edition

The Chiropractic Assistant - August Edition

The Chiropractic Assistant - October Edition

The Chiropractic Assistant - December Edition

Ancillaries, Lasers, Geriatric Health, Neurodegenerative Conditions, Magnetic Health

Integrative Health Care, Cannabinoids, Postural Rehab, Personal Injury

Nov. 12019

Dec. 2 2019

Oct. 12020

Sept. 12020

June 12020

July 12020

Aug. 32020

March 22020

April 12020

May 12020

Jan. 12020

Feb. 32020

Dec. 2 2019

Feb. 32020

April 12020

June 12020

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Oct. 12020

March 162020

Nov. 15 2019

Dec. 162020

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June 152020

July. 152020

Aug. 142020

March162020

April 152020

May 152020

Jan. 152020

Feb. 142020

Dec. 162020

Feb. 142020

April 152020

June 152020

Aug. 142020

Oct. 152020

April 152020

Jan. 12020

Feb. 32020

Dec. 12020

Nov. 22020

Aug. 32020

Sept. 12020

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June 12020

July 12020

March 22020

April 12020

Feb. 32020

April 12020

June 12020

Aug. 32020

Oct. 12020

Dec. 12020

June 142020BG

Bonus Show Distribution - FCA National Convention

Bonus Show Distribution - Parker Las Vegas, Nevada

Make Plans to Participate in ALL 19 opportunities in 2020 Today!

Weight Management, Soft Tissue Treatment, Summer Sports

Annual Buyers' Guide 2020-2021

Fitness, Nutrition, Supplements, Performance Enhancers, Homeopathy

Multi-Disciplinary Integration, Chronic Pain, Chiropractic World-wide

Women in Chiropractic, Buying/ Selling a Practice, Practice Coaches, Franchises, Schools

Social Media, Medicare, Risk Management, Chiropractic World-wide, Advanced Practice

Technique, Diagnostics, Soft Tissue Technique, Imaging, Chiropractic World-wide

Chronic Health Conditions & Nutritional Alternatives for Prescription Meds, Advance Practice Chiropractic

Marketing, Integrating Medical, Female Chiropractic Spotlight

General Operations, Coding and Billing, Chiropractic Assistant Development within a Clinic

Issue Topic Feature Editorial Ads Mail Date

Editorial Guidelines• Article: 800-1600 words, unbiased, well-referenced and not • Bio: 50-word bio of the author including the author’s contact information (email and phone #) and a headshot (picture). • Photos: high-quality, 300dpi, related to topic [jpg or pdf format].

For more information please contact: [email protected] I MEDIA KIT 2020


Total Market Penetration

Get the fastest results for your marketing efforts! In addition to advertising in The American Chiropractor, be sure to participate in our Annual Buyers Guide as well as our bi-monthly magazine The Chiropractic Assistant, giving you a total of 19 print advertising opportunities a year.

Effective Communication

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THE CHI THE CHI OPRACTICOPRACTIC ASSISASSISTTANANTTMAGAZINE FOR THE CHIROPRACTIC ASSISTANTHow to Reduce Stress at the Front Desk

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The Chiropractic Assistant Magazine

Now accepting columnists, ad space, and prime ad space sponserships!To participate e-mail: [email protected]

Special Position Covers

Inside Front CoverInside Back CoverBack Cover

Preliminary Discount Page Rates Advertising Rates & Information

Four Color Page2/3 page1/2 page1/3 page1/4 page

$4,500$3,500$3,500

$2,550$2,150$1,850$1,199$950

Size

Market directly to the CA's who work closest with both the chiropractors and their patients! This bi-month-ly publication mails February, April, June, August, October & December, along with the The American Chiropractor to 50,000 chiropractors in a polybag format for the DC to give to his/her assistant.

Issue Topic Feature Editorial Due Ad Due Mail Due

1

2

3

4

Continuing Education for CA's




2018 Editorial & Advertising Calendar

Dec. 2 Dec. 16 Feb. 32019 2019 2019

Feb. 3 Feb. 14 April 1 2020 2020 2020

April 1 April 15 June 12020 2020 2020

June 1 June 15 Aug. 32020 2020 2020

Aug. 1 Sept. 3 Oct. 1 2020 2020 2020

Oct. 1 Oct. 15 Dec. 1 2020 2020 2020

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What our Partners Say..."As president of the International Academy of Medical Acupuncture (IAMA) I have relied on the pages of TAC to promote the Acupuncture Certification and Diplomate pro-gram of the IAMA since the second edition 4 decades ago.

Forty years ago, the chiropractic profession was strug-gling to establish an identity and to be recognized within general society to become a part of the accepted medical model. Prior to this time, chiropractic was considered at a different level of social acceptance than the mainstream medical establishment. I recall as if it were yesterday, the pride I felt for the profession on seeing the first edition of TAC. Suddenly a new level of class and prestige was introduced to recognize our great profession. Every month for 40 years this publication has never wavered from the professionalism, editorial content and top end appearance and presentation to solidify chiropractics role in 20th and now 21st Century Healing.

Dr. Richard Busch founder and developer of The American Chiropractor (TAC), has earned and deserves the respect of the entire profession. Full recognition and accolades must be extended to Dr. Busch's offspring namely James R. Busch, Tracy Busch Pate, Joseph Busch DC, and Jaclyn Busch Touzard who have taken the overwhelming demands of producing a monthly professional publication and assuring its respected place as the top chiropractic publication in the world".

~John A. Amaro DC, FIAMA, Dipl.Ac.(NCCAOM), Dipl.Med.Ac.International Academy of Medical Acupuncture

6x Net Per Insertion

6x Net Per Insertion THE

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First Impressions Matter

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MAGAZINE FOR THE CHIROPRACTIC ASSISTANT

Is Gallbladder Syndrome

Causing the Scapular Pain?

WHAT IS YOUR

WHY?

FirstImpressions

Matter

8Years!

New Integrated MarketingSolutions

If you are looking to take advantage of all of the evolving print and digital marketing opportunities, but don’t know where to begin, let The American Chiropractor help!

From editorial, advertorials, press releases, news releases, newsletters and feature stories

in print to 50,000 Chiropractors and their Chiropractic Assistants, via

email to 30,000 chiropractors, plus online via social media

posts and even Google adword campaigns,

The American Chiropractor offers you a fully integrated

approach to ensure you’re getting the most comprehensive

integrated marketing campaigns so you get the best results!

Ask for your tailored Integrated Marketing Solution

package proposal today!

Find new traffic to your existing and growing landing pages and video library

with The American Chiropractor'sIntegrated Marketing Solutions.


A Passion for Chiropractic and Great Content Runs in the FamilyThe American Chiropractor is more than a mag-azine, and more than a business – it's a family business. With all the pride and responsibility such a legacy entails.

Established in 1978, for the past four decades since its founding by chiropractor and patriarch, Dr. Richard Busch Jr., The American Chiropractor has been fami-ly-owned and operated with the utmost care and attention to detail. Its editorial direction is still personally shep-herded by a new generation of Busch chiropractors. So The American Chiropractor is truly a publication that is "by chiropractors, for chiropractors."

The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chi-ropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community, for the development of each of its readers and of the profession as a whole.

Always getting better and standing taller. While The American Chiropractor is committed to improving the lives and businesses of our readers, we haven't stopped improving ourselves. That's why in 2006, we voluntarily undertook – and underwent – having our circulation audited and verified, so our advertisers would know for certain exactly what their dollars were buying. And in 2009, we increased our circulation by 40%, so that The American Chiropractor is now read by fully over

80% of the practicing chiropractors in the US. Now over a decade later, while other chiropractic publications are reducing their print circulation, TAC remains strong with a Verified 50,000 print circulation to chiropractors along with the fastest loading, highest quality online archives with social media integration which gives you, as an ad-vertiser, unlimited perpetual exposure in print and online! With the changing times, we’re committed to being your #1 integrated solution to most successfully connect your important message with every chiropractor.

In addition we have the The Chiropractic Assistant mag-azine which was launched quarterly in 2013 with rave reviews contributing to its current bi-monthly mailing.

The goals of The American Chiropractor are threefold: • To raise the awareness and status of the chiropractic profession worldwide.• To foster a sense of community and shared mission among chiropractors everywhere. • To offer content that educates, enlightens, and sup-ports its readers, 80% of the US chiropractic community and growing. Thanks for having our back for over 40 years…and countingWe thank our many loyal advertisers for over four decades of support and partnership. We hope you'll join us in continuing to make the lives and businesses of chiropractors better, and better informed.

For Assistance Contact Our Customer Service Team

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CALL US AT

The American ChiropractorExecutive Team

J.R. BuschAdvertising &

Digital Director

Tracy Busch PateAssociate Publisher

Joseph Busch, D.C.Managing &

Editorial Director

Jaclyn Busch Touzard

Publisher

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