CeBIT Porto AlegreThe Biggest Latin America ICT Event

A Proposal

Porto Alegre Pro-CeBIT Committee Who we are?

José Antonio Antonioni Executive Coordinator

SOFTSUL President SOFTEX General Manager

Carlos Comassetto Political Coordinator

Member of the City Hall

Newton Braga RosaPolitical Coordinator

Member of the city Hall

Cláudio GandolfiCity Governement Coordinator

Secretary of Funding Raising and international Affairs

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Porto Alegre Pro-CeBIT Committee Who we are?

Ricardo OrlandiniMember of the Comitte

SOFTSUL- Institucional Relationships Development Diretor

André Imar Kulczinski Member of the Comitte

PROCEMPA- Porto Alegre Public ITC Company- PRESIDENT

Luiz Francisco GerbaseMember of the Comitte

ABINEE-RS President

Porto Alegre City Movie (6 min)

CeBIT Worldwide

Why Latin America?

• To improve the global presence of the CeBIT• To connect the global ICT market to the fast growing

Latin America market and companies• To improve the number of Latin American Companies in

CeBIT editions around the world, specially in Hannover• To improve the access of Latin America ICT companies

to the global market• To strength the on going negotiations between the

Mercosur and the EU representatives• Unique and great opportunity to take the market place of

COMDEX Brazil and COMDEX Argentina

Why Brazil?

• Brazil is a competitive country for foreign investments, specially in the ICT sector.

• Long Term economic policies• Brazil is part of the BRIC countries• Biggest ICT market in Latin America: around U$ 90 bi• Annual ICT growth of 15~18% (last 5 years)• Expressive number of ICT companies: around 12.000• Strong traditional bilateral trading between Germany and

Brazil expanding to the ICT sector• +1.200 Germany Companies in Brazil (some >50 years)• The world’s greatest Germany Chamber of Commerce

• Porto Alegre - strategic location in Mercosur economic block

• In the center - São Paulo, Buenos Aires, Santiago • Infrastructure: international airport, hotels, transportation

network and so on• 2006: 72 events with 355.000 participants• Excellent experience in hosting big events

– World Social Forum ( versus Davos)– International Tourism Forum– International Free Software Forum– World Church Council ….

Why CeBIT Porto Alegre, Brasil (1/3)

O V Fórum Social Mundial foi realizado em Porto Alegre entre os dias 26 e 31 de janeiro de 2005. Na marcha que marcou o início do Fórum, estiveram

presentes mais de 200 mil pessoas. No total, foram 155 mil participantes cadastrados, sendo 35 mil integrantes do Acampamento da Juventude e 6.823 comunicadores. Cerca de 6.872 organizações de 151 países estiveram envolvidas em 2.500 atividades, distribuídas entre os 11 espaços temáticos do Território Social Mundial. http://www.forumsocialmundial.org.br/main.php?id_menu=14_5&cd_language=1

• Strong presence of European culture, specially German (since 1825)

• Lower costs than other cities (São Paulo, Rio de Janeiro, etc.)• Porto Alegre - among the main ICT poles in Brazil:

– Tecnopuc – The Greatest Technological Park in Latin America hosting HP, DELL, MICRSOFT, TLANTIC (SONAE) and another 35 ICT companies

– Polo de São Leopoldo (UNITEC)- SAP– Strong universities with international expression: UFRGS, PUCRS,

UNISINOS, UNILASALE, ULBRA, FEEVALE– CEITEC- First IC foundry in Latin America

• People motivated and organized to get this idea done (privates entities and companies, city, state and federal governments and so on)

Why CeBIT Porto Alegre, Brasil (2/3)

Why CeBIT Porto Alegre, Brasil (3/3)

• 30 technical schools on the state

• Computer Reconditioning and Recycling Center for inclusion digital, Província Marista do Rio Grande do Sul

Recent facts

• Since 2000- For the last 9 years– SOFTSUL and Hanover Fairs do Brasil organize the Brazilian

ICT Companies participation in CeBIT, Hannover;

• 2004- Deutsche Messe AG was studying to have a CEBIT in Latin America

• jan 2007 - Comitee pro CeBIT Porto Alegre – Working Meetings

• 2007- mission in DE- Meetings with– Bytcom (Berlim)– Brazilian Council (Frankfurt)– Banco do Brasil (frankfurt)– AHK- Camara Brasil- Alemanha (Frankfurt)– Meeting with Hannover Messe AG Boarding

• Motivated for this idea and based upon the SOFTSUL’s large international experience in organizing ICT events we started to work we propose

• Porto Alegre 2009 • Cebit Latin America

Thank You

Câmara Municipalde PortoAlegre