cdw healthcare himss15 trade show experience
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CDW Healthcare HIMSS15 Trade Show Experience
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CDW Healthcare HIMSS15 Trade Show Experience
Pre-Show: Pre-show activities included a variety of tactics designed to generate awareness and drive traffic to online resources.
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Pre-show: Landing Page
A HIMSS landing page on the “Healthcare CommunIT” portal highlighted booth activities, daily drawings, and invited users to participate in a social media photo contest.
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Pre-show: Visual Tweets
Twitter promotions started the #HIMSS15 buzz around CDW Healthcare’s presence.
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Pre-show: Twitter Buzz from Others
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Pre-show: CDW’s Industy View Blog Posts
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Pre-show: Social Ads
Ran promoted cards and promoted follows 6 weeks prior to HIMSS.
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Pre-show: CDW’s Industy View Blog Infographic
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Pre-show: LinkedIn Showcase Page
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Pre-show: Direct Mail Postcard with 2,500 Circulation
A pre-show mailer (circulation: 2,500) reminded customers to visit the CDW Healthcare booth and participate in the various activities.
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CDW Healthcare HIMSS15 Trade Show Experience
Onsite Promotions: Social media dashboard, floor stickers, interactive displays, pamplets and more.
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Show Presence: Onsite Promotions
BookmarkPamphlet
Social Media Dashboard
Interactive Display
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Show Presence: Onsite Promotions
Map to CDW Healthcare and their partners
Floorstickers
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CDW Healthcare HIMSS15 Trade Show Experience
Booth Innovation: The booth itself was designed to attract visitors with a large, multi-player game system where attendees could compete for prizes in a fun, gameshow setting while learning about CDW Healthcare solutions and partners.
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Booth Innovation: CDW Technoliner
For the 2015 show, CDW Healthcare brought the Technoliner—a 48' customized tour bus outfitted interactive technology to showcase the latest solutions—right to the show floor as part of the overall pull-through strategy.
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Booth Innovation: CDW Technoliner
More images of attendees interacting with the Technoliner.
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Booth Innovation: RFID Personalization
A custom-built RFID system allowed visitors to
interact with the digital displays.
• Captured attendee engagement data for sales
• Customized experience with Telepresence
• Display technology in action
• Entered visitors into daily drawing
Captured engagement Telepresence inside Technoliner Daily drawing winners
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Booth Innovation: iPad Game Systems
The iPad game system allowed attendees to compete for fun prizes while learning about CDW Healthcare solutions and partners. It was also a great crowd-gatherer.
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Booth Innovation: iPad Game Systems
More images of attendees interacting with the teachnology.
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Booth Innovation: iPad Games System
The iPad game system featured a large display that helped draw contestants. Each player station featured a connected iPad controller.
Large Display showed players game progress
iPads are used as game controllers for each player
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Booth Innovation: iPad Games System: CONNECT THE PATIENT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
Connect the Patient: Start Screen Close-up view of game instructions on the iPad controller.
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Booth Innovation: iPad Games System: CONNECT THE PATIENT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
Connect the Patient: Game Play
Large Display showed players game progress
iPads are used as game controllers for each player
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Booth Innovation: iPad Games System: CONNECT THE PATIENT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
Connect the Patient: Winner
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Booth Innovation: iPad Games System: IT’S IN THE CLOUD
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Start Screen In this game, players had to memorize a series of technology icons.
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Booth Innovation: iPad Games System: IT’S IN THE CLOUD
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play
Clouds animate open to reveal icons
iPads are used as game controllers for each player
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Booth Innovation: iPad Games System: IT’S IN THE CLOUD
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play (Reveal)
Icons revealed for 5-8 seconds
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Booth Innovation: iPad Games System: IT’S IN THE CLOUD
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play (Hide)
Clouds animate closed
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Booth Innovation: iPad Games System: IT’S IN THE CLOUD
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play
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Booth Innovation: iPad Games System: IT’S IN THE CLOUD
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play
Large Display showed players game progress
The first player to correctly place the icons wins.
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Booth Innovation: iPad Games System: DRAW IT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
Draw IT: Start Screen This game challenged teams to draw and identify health-IT-related objects.
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Booth Innovation: iPad Games System: DRAW IT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play
Team waiting turn screen
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Booth Innovation: iPad Games System: DRAW IT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play
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Booth Innovation: iPad Games System: DRAW IT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play (Times Up)
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Booth Innovation: iPad Games System: DRAW IT
Six iPads are connected with each other along with the large display. Each iPad acts as a controller for the games.
Large display over bar shows each players iPad screen. The winner is displayed as each player competes for prizes.
IT’s in the Cloud: Game Play (Times Up)
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Digital Demonstration: “Explore IT” touchscreen customizable sales tool
Guided tours of multiple technology and service solutions. “Explore IT” can also be utilized on iPad for additional discussions
Virtual whiteboard sessions can be saved and emailed to customers.
On large touchscreen displays, a customizable interactive sales
tool called “Explore IT” allowed CDW Healthcare representatives to
conduct guided tours of multiple technology and service solutions
and conduct virtual
whiteboard sessions
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Digital Demonstration: “Explore IT” touchscreen customizable sales tool
Customizable technology solution menu to
meet the needs of the specific tradeshow.
Product demo provides access to
large variety of virtual products.
Dynamic presentation interface showcases
CDW solutions and products.
Ability to email product information,
spec sheets, and white papers.
Technology schematics link to detailed
product information.
Collateral and virtual whiteboard sessions
are collected in cart to email to customers
directly from the show.
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CDW Healthcare HIMSS15 Trade Show Experience
Social Integration: A variety of social media strategies helped drive engagement during the show.
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Social Integration: Daily Poll and Social Media Dashboard in Booth
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Social Integration: SNAP+SHARE
SNAP + SHARE photo kiosks
473 Photos/Emails Collected
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Social Integration: Healthcare CommunIT Blog Posts
3,799 Site Visits 1,139 Page Views 92% New Visits
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Social Integration: Twitter
205 New Followers During the Show
58% Tweets Retweeted
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Social Integration: Online Buzz
HIT News Video
MSFT Article
Ergotron HIMSS15 Recap
HIE Answers Plug
“The best vendor on social media—by far—is CDW Healthcare.”
Colin Hung HIMSS Social Ambassador & Top 50 Health IT Blogger
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Social Integration: Infographic
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Social Integration: Top 50 Bloggers Reception
Invited bloggers via email and direct tweet:
• 19 RSVPd
• 14 attended, 5 stopped by during the show to pick up button
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Social Integration: Tweetups
#HITchicks
#HITMC
HITMC Dinner
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CDW Healthcare HIMSS15 Trade Show Experience
Results: Here are some of the highlights of the event
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Results: By the Numbers
473 photos snapped and shared on Twitter and our Jumbotron during the show!
1,300+ Technoliner tours at HIMSS15!
1,550 views of the HIMSSanity infographic!
1st-eversenior care executive roundtable hosted with HIMSS executives!
Unveiled and demo’d CDW Healthcare’s completely redesigned Healthcare CommunIT!
42,000+registered HIMSS15 attendees!
100+ customer/partner meetings held in our meeting rooms, lounges and around the booth!
14,000+ unique visits to the CDW Healthcare HIMSS15 landing page!
270% increase in unique leads collected!
357,000 Twitter impressions @ CDWHealthcare!
@ CDWHealthcare
300+ customers hosted at the Willis Tower event — and half took the Ledge Challenge!
3informative “The Changing Role of the HIT CIO” focus groups hosted!
10,000 hits on CDW Healthcare’s LinkedIn Showcase Page!
58%over half of our tweets were retweeted!