cdu aug 2009 - australian cruise association · cooking with nimmy paul –indian celebrity chef...
TRANSCRIPT
![Page 1: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/1.jpg)
Land Programs
Tre
nd
s a
nd
In
itia
tives
Tre
nd
s a
nd
In
itia
tives
Fo
r
Th
e L
uxu
ry M
ark
et
Dari
us M
eh
ta
![Page 2: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/2.jpg)
Ed
ucati
on
Pro
ven
an
ce
Bra
nd
ing
Inn
ovati
on
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Ed
ucati
ng
the S
erv
ice P
rovid
er
Dri
ve
In
no
va
tio
n•New Approach
•Influence?
•Connections?
•Exclusive access?
•Not excepting the ordinary
•Tell me something I didn’t know
•What would I do if I had been here before?
•What would I do if I had been here before?
•Help me leave with a life time memory
•Eco Friendly
•Eco experiences
•What are you doing to help the environment
•Help me feel better about my impact on the environment
•Shopping
•Authentic
•Unique
![Page 4: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/4.jpg)
Giv
ing
Pro
ven
an
ce
to t
he p
rog
ram
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Bra
nd
ing
/In
no
vati
on
Silver Shore
Bra
nd
ing
th
e g
oin
g a
sh
ore
ex
pe
rie
nc
e –
Pu
ts u
s o
n t
he
ma
p•
Desti
nati
on
dri
ven
cru
ise l
ine
•S
ho
ws t
he d
ivers
ity o
f th
e p
rog
ram
at
a g
lan
ce
•In
cre
ase P
R h
its
•E
nh
an
ces t
he p
erc
ep
tio
n o
f th
e r
eg
ula
r to
ur
pro
gra
m
•O
pp
ort
un
ity t
o p
rom
ote
to
sp
ecif
ic t
aste
s
•E
xclu
siv
ity
•A
dven
ture
•P
ers
on
ali
zed
tra
vel
Inn
ova
tio
n –
He
lps
us
le
ad
•Cu
sto
mers
ch
all
en
ge u
s t
o d
o b
ett
er
•M
ore
co
mp
eti
tive m
ark
et
•P
rem
ium
an
d C
on
tem
po
rary
cru
ise l
ines a
re
rais
ing
th
e b
ar
•In
cre
asin
g r
even
ue
![Page 6: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/6.jpg)
Silver Shore -Excursions
•B
us
es
ne
ve
r m
ore
th
e 7
0%
fille
d
•B
es
t a
va
ila
ble
bu
se
s a
nd
gu
ide
s
•N
eve
r m
ore
th
en
20
gu
es
ts t
o o
ne
gu
ide
•A
lwa
ys
off
er
a p
an
ora
mic
op
tio
n (
les
s w
alk
ing
)•
Alw
ays
off
er
a p
an
ora
mic
op
tio
n (
les
s w
alk
ing
)
•B
ott
led
wate
r o
n t
he
ga
ng
wa
y
•D
es
cri
pti
on
s o
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
![Page 7: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/7.jpg)
Silver Shore -Collection
•S
ma
ll g
rou
ps
•E
xp
eri
en
tia
l/U
niq
ue
•P
riva
te o
pe
nin
gs
•U
ne
xp
ec
ted
•
Un
ex
pe
cte
d
•O
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
Ex
am
ple
s
•C
oc
hin
-C
oo
kin
g w
ith
Nim
my P
au
l–Indian Celebrity chef
•M
yk
on
os
-A
dve
ntu
re b
y P
riva
te Y
ac
ht
–Personalised luxury
vehicles
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Silver Shore -Expedition
So
ft A
dve
ntu
re
•E
xh
ila
rati
ng
•E
du
ca
tio
na
l
•U
ne
xp
ec
ted
•O
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l•
On
th
e W
eb
Sit
e &
Silve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
Ex
am
ple
s
•H
els
ink
i –
Ba
ck
to
th
e 6
0s
by M
op
ed
•A
rcti
c C
irc
le –
Ca
no
e S
afa
ri
•P
un
ta A
ren
as
–In
Se
arc
h o
f th
e
Hu
mp
ba
ck
Wh
ale
![Page 9: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/9.jpg)
Silver Shore -Privato
•P
riva
te C
ar
& V
an
ra
tes
•F
ull D
ay &
Ha
lf D
ay
•E
ve
ry m
ajo
r p
ort
wh
ere
ava
ila
ble
•O
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
![Page 10: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/10.jpg)
Silver Shore –Land Adventures
•Mid-CruiseAdventures
•Pre/PostAdventures
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Silver Shore –Land Adventures
Mid
Cru
ise
Majo
r tr
en
d a
nd
hu
ge o
pp
ort
un
ity f
or
incre
ased
reven
ue
•O
ne
da
y o
r m
ult
iple
nig
hts
•D
ep
art
fro
m o
ne
po
rt, re
turn
to
an
oth
er
•E
xc
itin
g o
pti
on
s
•5
% C
om
mis
sio
n f
or
the
Tra
ve
l A
ge
nt
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Bo
rneo
Gre
at
Ap
es A
dven
ture. 4 Days –Whisper
Semarang -Singapore
•Th
is n
ew
to
ur
is f
or
ou
r m
ost
ad
ven
turo
us g
uests
.
•Tem
ple
of
Bo
rob
ud
ur
in C
en
tral
Java f
oll
ow
ed
by a
n o
vern
igh
t in
Sem
ara
ng
.
•Next
day,
a f
lig
ht
to t
he I
sla
nd
of
Bo
rneo
.
•Here
, th
e jo
urn
ey c
on
tin
ues b
y c
hart
ere
d l
ocal
bo
at
up
river
to t
he R
imb
a
Ora
ng
uta
n E
co
Lo
dg
e.
•Vis
it a
n O
ran
g-u
tan
Reh
ab
ilit
ati
on
Cen
ter
Th
is is a
n a
mazin
g t
ou
r, o
nly
to
be
taken
by f
it g
uests
wh
o c
an
han
dle
ro
ug
hin
g it
for
2 d
ays a
nd
ap
pre
cia
te t
his
kin
d o
f ad
ven
ture
.
Kakad
u N
ati
on
al
Park
& t
he M
ag
ic o
f U
luru. 4.5 Days –Shadow
Darwin -Cairns
•Natu
ral b
eau
ty o
f K
akad
u N
ati
on
al P
ark
, a W
orl
d H
eri
tag
e S
ite.
•En
ro
ute
to
Aye
rs R
ock,
a b
rief
vis
it i
s m
ad
e t
o A
lice S
pri
ng
s.
•Fo
r th
e f
irst
tim
e w
e a
re o
fferi
ng
th
e 5
sta
r w
ild
ern
ess c
am
p L
on
git
ud
e 1
31 f
or
2 o
vern
igh
ts a
t A
ye
rs R
ock.
•Fro
m t
his
base,
gu
ests
will to
ur
the a
rea a
rou
nd
Aye
rs R
ock a
nd
Th
e O
lgas.
•Even
ing
hig
hli
gh
t: “
Din
ing
un
der
the S
tars
”.
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38
Pro
gra
ms!
Bra
zil
Ru
ssia
Sp
ain
Vie
tnam
Arg
en
tin
a
Jo
rdan
Om
an
Cam
bo
dia
Jap
an
Peru
Ch
ina
Au
str
ali
a
New
Zeala
nd
An
tarc
tica
Ch
ile
Ken
ya
So
uth
Afr
ica
Eg
yp
t
Ind
ia
Ind
on
esia
Jap
an Bo
rneo
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Silver Shore –Land Adventures
•M
ult
iple
nig
hts
•A
va
ila
ble
Pre
-o
r P
os
t-c
ruis
e
•M
an
y n
ew
op
tio
ns
fo
r 2
01
0
•5
% C
om
mis
sio
n f
or
the
Tra
ve
l A
ge
nt
Pre
& P
ost
Cru
ise
Tre
nd
to
off
er
the u
nexp
ecte
d f
rom
th
e u
su
al
•5
% C
om
mis
sio
n f
or
the
Tra
ve
l A
ge
nt
•M
arr
akech
& F
ez p
re/p
ost
fro
m B
arc
elo
na
•L
ap
lan
d p
re/p
ost
fro
m S
tockh
olm
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Silver Shore –Hotel Programs
•Simply Hotel
•Grande Hotel
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Silver Shore –Simply Hotel
Init
iati
ve
to
co
mp
ete
ag
ain
st
inte
rne
t p
ric
es
an
d s
till p
rovid
e G
ue
st
or
Tra
ve
l A
ge
nts
“O
ne
-Sto
p-S
ho
pp
ing
” a
t a
co
mp
eti
tive
ra
te
•Off
ers
gre
at
va
lue
fo
r m
on
ey
•In
clu
de
s 4
1/2-
to 5
-sta
r p
rop
ert
ies
lik
e:
•Tra
ns
fers
be
twe
en
Air
po
rt, H
ote
l &
Pie
r a
re a
dd
itio
na
l
•Th
es
e a
re t
he
pro
pe
rtie
s t
ha
t w
ill b
e u
se
d f
or
Air
/Se
a g
ue
sts
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Silver Shore –Grande Hotel
•Pri
va
te T
ran
sfe
rs A
irp
ort
/Ho
tel
•Tra
ns
fer
Ho
tel/P
ier
Ho
tels
in
ma
jor
cit
ies
th
at
ha
ve
lu
xu
ry c
ac
hé
an
d h
isto
ry
Claridges London
•Bre
ak
fas
t d
aily
Claridges London
Peninsula Bangkok
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Alw
ays t
he B
ES
T v
en
ue, sty
le,
cla
ss a
nd
qu
ali
ty!
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Cap
turi
ng
th
e w
orl
d w
eary
, w
ell
info
rmed
an
d i
nd
ep
en
den
t in
form
ed
an
d i
nd
ep
en
den
t
gu
ests
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Silver Shore -Concierge
Call t
he C
on
cie
rge
Pro
vid
e p
ers
on
ali
zed
serv
ice w
ith
on
e t
o o
ne c
on
su
ltati
on
s
–A
t a p
rem
ium
Incre
men
tal re
ven
ue –
Incre
ased
marg
ins
Serv
ice a
nd
su
pp
ort
to
ou
r w
ell r
esearc
hed
in
dep
en
den
t g
uests
Serv
ice a
nd
su
pp
ort
to
ou
r w
ell r
esearc
hed
in
dep
en
den
t g
uests
Seekin
g o
ut
the u
nu
su
al,
un
iqu
e a
nd
off
-th
e-b
eate
n t
rack
exp
eri
en
ces
Bu
ild
ing
& m
ain
tain
ing
a d
ata
base o
f u
nu
su
al an
d i
nte
resti
ng
po
ssib
ilit
ies
Tail
or
pro
gra
ms t
o t
he g
uest
Th
inkin
g o
ut
of
the B
us
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Th
e C
on
cep
t•
Sh
are
in
form
ati
on
on
every
level
•In
vo
lve a
nd
ed
ucate
serv
ice p
rovid
ers
•A
uth
en
tic,
en
rich
ing
& d
ivers
e o
fferi
ng
s
•S
ocia
lize t
o e
du
cate
an
d in
form
Gu
ests
an
d S
taff
•L
oo
k f
or
info
rmati
on
at
every
level
•L
oo
k f
or
info
rmati
on
at
every
level
•O
wn
th
e i
nfo
rmati
on
as a
tre
asu
red
reso
urc
e t
hat
gro
ws a
nd
flo
wers
wit
h c
are
an
d s
uste
nan
ce
•Takin
g r
isks
•F
lexib
ilit
y
Cre
ate
me
an
ing
ful
me
mo
rie
s a
nd
la
sti
ng
imp
res
sio
ns
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Au
then
tic?
![Page 23: CDU Aug 2009 - Australian Cruise Association · Cooking with Nimmy Paul –Indian Celebrity chef ... Microsoft PowerPoint - CDU Aug 2009 [Compatibility Mode] Author: Jill Abel Created](https://reader034.vdocuments.us/reader034/viewer/2022042402/5f1150d1592cf6795a468087/html5/thumbnails/23.jpg)
Th
e C
hall
en
ge
•T
hir
d p
art
y o
pera
tors
•In
tern
et
•A
gen
t co
mm
issio
n
•‘D
o it
Yo
urs
elf
’ fe
eli
ng
•C
on
tem
po
rary
/Pre
miu
m P
ricin
g
•L
arg
e M
arg
ins
•F
ocu
s o
n v
olu
me
•C
on
sp
icu
ou
s W
ealt
h•
Co
nsp
icu
ou
s W
ealt
h
•L
oo
kin
g f
or
the d
eal
•A
pp
ea
rin
g t
o b
e f
rug
al
•G
rou
nd
op
era
tors
•In
flexib
ilit
y
•S
care
d t
o T
ake r
isks
•B
lin
kere
d t
o in
no
vati
on
•L
oo
kin
g f
or
vo
lum
e
No
t b
ein
g p
art
of
cre
ati
ng
th
at
me
mo
ry b
ut
be
ing
bla
me
d f
or
the
la
sti
ng
im
pre
ss
ion
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Au
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