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    Journey through history and Indianness:reference - North-east India

    Utpal Barua

    INDIAN INSTITUTE OF TECHNOLOGY GUWAHATI

    March 2004

    A teaching module for introductory level

    Traditional Form and Colour in Contemporary Design

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    Journey through history and Indianness:reference - North-east India

    Utpal Barua

    Assistant Professor (Communication Design)

    Department of Design

    INDIAN INSTITUTE OF TECHNOLOGY GUWAHATI

    March 2004

    A teaching module for introductory level

    Traditional Form and Colour in Contemporary Design

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    A teaching module for introductory levelFor students of Design and Art

    The course material is developed with the financial

    assistance from Curriculum Development Cell under

    QIP of IITG for documentation and lecture notes preparation

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    The material presented here is in a slide presentation format.

    It may be used as a teaching aid with appropriate theory andcontext relevance.

    It is expected to create interest to the first level of learners of Form

    & Colour aspects and related human perception from old ages tillpresent day practices. This gives a general information overview to

    assist newer search in this field.

    Supportive materials are collected from relevant literature and

    contemporary art and design practices and specifically tradition in

    North-eastern part of India is highlighted.

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    In the NortheastIndia the folk and the contemporary coexist, each

    sustaining and transforming the other. This routine interface traces

    the journeywork from functionality to abstraction. The folk is aninfinitely self-sustaining area and can accommodate all changes

    while maintaining its rooted character, which gives its own

    distinctive identity. The rich diversity of arts, crafts and music of the

    area with its multi ethnicity provides us with fresh spectrum ofcolours, motifs, sounds and designs ensconced in materiality- in

    objects and figures.

    My endeavour is to explore the possible transformations in the

    proposed modern adventure of colours and motifs in designs

    empowered by historical and ethnographic studies of the extant and

    continuing arts and crafts of the communities of the area. I seek

    predictive propositions to yield fresh insights for the modern. The

    area I have chosen comprises traditional crafts and arts including

    textiles.

    Preface

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    Some of these are preserved only historically and ethnographically butothers are vibrant and vitally alive. It is these, which I explore and

    exploit not only in my own work but also from the perspective of thetechnologically equipped design syndrome. This entails a study ofpan-Indian symbology and the still burgeoning North eastern motifs.

    The functional-aesthetic imperatives of the folk arts and crafts of theregion reflect an abiding community and it is there that we have totrace the sources of the motifs. The sources of culture are alwayslocal; there are no trans-local sources. The passage from the local tothe universal is, therefore, natural and that is how the modern

    adventure is informed, through a lively, imaginative interest in thepast and its complex continuity. This translation and transformationwould interest any artist or designer and this, I believe, cannot onlybe illustrated with the arts and crafts of the region but they yieldinsights and ideas to facilitate the inter-active process.

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    Contents

    Module 1 Introduction: Perception of visual appearances (8 17) Module 2 Early age experience (18 24) Module 3 European explorations (25 32) Module 4 European Design Schools:

    birth of a utility application effort (33 45)

    Module 5 Indian pride of Indianness (46 61)

    Module 6 NE- a richness, contributing to Indianness (62 74)

    Acknowledgement

    References

    Preface

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    Perception of visual appearances- colour in 2D & 3D

    Elements of art and design:

    There are typically six elements of design that can be found in

    most design or art work. Designers use these elements as a

    "visual alphabet" to produce all kinds of design forms. The way inwhich elements are organized is referred to as the Principles of

    Art & Design.

    Line is the most basic element of design; a continuous markmade on a surface can vary in appearance (length, width,

    texture, direction, curve). Five varieties of lines: vertical,

    horizontal. diagonal, curved, zigzag

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    Colouris produced when light strikes an object and reflects

    back in your eyes. This element of design has three properties:

    Hue -the name of a colour (e.g. red, yellow. blue)

    Intensity -the purity and strength of a colour (e.g. bright red or

    dull red)

    Value -the lightness or darkness of a colour

    Shape is two - dimensional (circle, square, triangle, rectangle)

    and encloses space - geometric, man-made or free form.

    Form is three-dimensional and encloses space and takes up

    Space - geometric, man-made or free form.

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    Space is defined and determined by shapes and forms.Positive space is where shapes and forms exist; negative

    space is the empty space around shapes and forms.

    Texture refers to the surface quality or "feel" of an object

    - smooth, rough, soft, etc. Textures may be actual (felt

    with touch - tactile) or implied (suggested by the way a

    designer has created the work of design -visual).

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    Applications are mostly visual appeal oriented i.e., foraesthetics

    and message transformation.

    It works through application of form variations and colour.

    Humans felt need to enrich life by his aesthetics application in day

    to day life since when he was staying in caves and still

    experimentation is continuing unconsciously as free will and

    sometimes with conscious efforts to deal with theories andpractices, principles behind its various perceptions.

    A journey through subsequent slides would take us to understand

    various period of colour experimentations. Some selective

    examples are being shared herein to explore specific character ofcolour application and human perception and mood.

    As a specific context North East India, which is known for its ethnic

    diversity with myriad culture and traditional richness, are being

    explored. 11

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    Aesthetics - The philosophy of art. The study orcontemplation or appreciation of the (nature of) artistic

    value or beauty.

    The question Why do we find certain things beautiful? is

    familiar to any student ofArt & Aesthetics.

    Many philosophers have struggled with the question of

    where beauty resides - in the object, the beholders mind,or the interrelationship of object with mind.

    Human and aesthetics

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    The question many philosophers fail to address, however, is

    whydo humans have aesthetic preferences (e.g. beauty)? Itmay well be true that our aesthetic preferences are based on

    the mental pleasure produce by certain features of things but

    why do we get pleasure from these features?

    Furthermore, if we understood why humans have aestheticpreferences, perhaps we would be in a better position to

    postulate what our preferences are; and thus what beautyis.

    Defining form, colour, texture, smell and overall feel variesfrom person to person a specific perception of a person may

    not be that of another. However, aesthetics is accepted as a

    common article or presentation.

    Human and aesthetics

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    when we judge a work of art to be beautiful we do

    not necessarily notice any utility or usefulness toour survival in the work.

    However, it is the utility that is present to the extent

    that we judge it to be beautiful. That is how we

    look at human perceptual biases and its relation toour aesthetic preferences in art and nature.

    Utility has influenced the aesthetics application toencode message for next generation and/or to

    pass the knowledge to others.

    Human, utility and aesthetics

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    We should know- what to know

    Habit and personal preferences - it is personal way of appreciation;

    it has to nurture and remain almost fixed to a persons thinking

    through out.

    Identity- An individual has specific colour and form preferences and

    that also varies in different times of a day as well as in different

    seasons. Combination of many individual likings form a group

    identity, e.g., Nagas are identified with black and red stripes.Rajasthani women can be identified with their black barfi-bandhni,

    where as Rajasthani men can be identified with coloured head

    gears etc.

    Culture- to retain the identity, specific practices followed by acommunity forms a culture and thus with retainment and changes in

    time makes a tradition. It got influenced by geographic location

    specific and environmental variations. Religious and ritual practices

    protect the values of a society. 15

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    Need to know

    Exchange- Local influence creates local flavour. Interchanging ideas and

    know-how transfer enriches the concept of universality. Selectiveabsorption makes perfection and sometimes offer scope to rejuvenating

    the old ideas and thus new trend sets. Blue colour (jeans) in dress has

    become a casual wear culture.

    Present scenario- Due to fast communication and exchange ofinformation and material there is a constant struggle to expand beyond

    own socio-political boundary as well as how to retain identity intact. A

    balance should be made. For this when we are absorbing good elements

    from other cultures, we need to know our own.Root- Who are we, where from we come, what was our struggle to

    become what we now at present; we need to know our root, which lies in

    long back history.

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    We need to go back to our ancient period

    In search of root, how form and colour has become an essential part of our life

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    Trough use of stick and stones asfruit knocker and bone

    crackers made early men able to

    discover handier shape.

    Refined by need

    Early age experience

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    They selected and appointed

    certain sticks or stones as tools

    because they had began to

    connect form and function.

    These were the first craft in

    human history which we have

    evidence, and with it we enter a

    phase of human developmentknown as the Paleolithic.

    Creation by instinct and intuition

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    Cave painting

    Chauvet (France) 28,000 B.C.

    Lascaux, Altamira 15,000

    B.C.

    The most striking works ofpaliolithic art are the imagesof animals incised, painted orsculpted, on the rock surfacesof caves. Mainly earth colourand some time bold out linesin black is used.

    Colour as a value addition

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    Use of different colour

    palette

    Bold out lines

    Realistic approach

    Subdued application

    Colour as a value addition

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    Basic characteristics

    Vividness

    Vigorous outlines

    Expressiveness

    Colour used

    Earth colour

    Natural glue

    Colour as a value addition

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    Colour is used as an

    expressing medium, first

    explored by man when they

    did not have verbal

    language.

    Cave painting- which has

    turned to art in latter period.

    Colour as visual language

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    What purpose these images

    serve?

    Livelihood-Knowledge transfer

    The traditional explanation is thattheir origin lies in hunting andrituals. According to the theory, inkilling the image of an animal,people of the old stone age

    thought they had killed its vitalspirit. Colour had taken animportant role in depicting thisaspect.

    Colour as visual language

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    Impressionist-(1870-1880)

    Opposing academic doctrines

    Romantic ideals

    Non conventional colour

    application

    They sought to paint

    impression of what the eye

    sees rather then what the

    mind knowsImpression: Sunrise 1872. Claude Monet

    Colour: Nature and mindEuropean explorations

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    From direct observation and

    from studies in physics, theimpressionists learned thatlight is seen as a complex ofreflections received by the eyeand reassembled by the mind

    during the process ofperception.

    Therefore, they used small

    debs of colour that appearmerely as separate strokes ofpaint when seen close up.

    Colour: Nature and mind

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    The main concern of theimpressionist was the

    depiction of light &

    colour in as they appear

    in nature

    First time using none

    Conventional method

    of using colour

    Colour: Nature and mind

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    Edgar DegasHe found no great inspirationin landscape and was lessinterested in light for its ownsake than as a factor for

    conveying movement.

    Importance of Drawing

    Forms are vivid

    Weight less atmosphere Movement is predominant

    Soothing colour effect

    Colour: Nature and mind

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    Seurat

    Tiny dots of brilliant colour

    Produce intermediary tints

    more luminous than those

    obtainable from pigments

    mixed on the Palette.

    This technique was

    known as pointillism

    A feeling of frozen movement is

    one of the characteristics of

    Seurats painting

    Colour: Nature and mind

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    Czanne

    Every brushstroke is like a

    building block, firmly placed

    within the pictorialarchitecture

    Colour: Nature and mind

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    Matisse

    Essence of the form

    Simple line

    2 dimensional colour

    surface Unconventional

    composition

    Colour is predominant

    than form Use of primary colour

    Colour: Nature and mind

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    Picasso

    Cubistic elements

    Traditional elements

    Contemporary expression

    Marc Chagall

    Cubistic elements

    Colours are taken from

    Russian folk tales

    Colour: Nature and mind

    Robert Lallmant( Art Deco )

    George Braque

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    Art Nouveau 1880-1910

    Art & Design transition

    European Design Schools: birth of a utility application effort

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    The new art became the

    first popular in 20th century

    style

    Essentially European

    Organic form and decoration

    inspired largely by nature

    Familiar motifs included

    curvilinear element, sinuous

    lines

    Furniture

    August Thonet

    Art & Design transition

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    Architecture

    Decorative element

    and colour applications

    were superfluous

    Art & Design transition

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    Publication

    Design

    William Bradly- Series of Chap Book cover and posters

    William Bradley emerged as the nations premier draftsman

    Illustrator and poster designer in the Art Nouveau idiom.

    Art & Design transition

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    Poster

    Decorative elements

    taken from the natureare predominant

    Botanical embellishment

    Art & Design transition

    Henry Van

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    Art and product

    Francois- French Table lamp, depicting

    American dancer Loie Fuller

    Art & Design transition

    Peter Behrens

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    Art & Design transition

    The Stijl (1917-1928)

    Dutch for the style, it isthe name of a group ofartists and architects

    who set out to create auniversal style inarchitecture, graphic artsand design

    Using squares and

    rectangles in flat planesof bold primary coloursalong with black, grayand white, all carefullyorchestrated with straightlines

    Gerrit Rietveld

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    Art & Design transition

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    Packaging

    Bart Ven Der Leck Shopping Bag

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    Art & Design transition

    Poster

    Bart Ven Der Leck

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    Art & Design transition

    Painting

    Composition with

    geometrical Structure

    House under construction Kasimir Malevich

    42Kasimir Malevich

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    Art & Design transition

    Design and Art

    Colour & Form

    Gerrit Rietveld Piet Mondrian

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    Art & Design transition

    Architecture

    Using basicprinciples of

    the stijl

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    Art & Design transition

    Form & Design

    Bauhaus School has come

    to represent the refinement

    of the modern movement

    Characterized by a

    Form follows function

    ideology

    The movement represent animportant bridge between

    the decorative arts an

    industrial design

    Bauhaus (1919-1933)

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    Indian pride of Indian ness Indian early works

    Rich heritage of Ajanta & Ellora

    The elephant-headed

    Hindu deity Ganesha

    has long been a part ofBuddhism. There are

    several instances of

    Ganesha motifs in

    Buddhist cave shrines.Here is yet another

    image of the god carved

    into one of the three

    pillars in the cave.

    Ref. The Telegraph Look,

    14th March 2004

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    Nature and abstractionSymbolic colour application

    In Indian traditioncolour used as symbol

    while practicing rituals

    Such as Red colour

    symbolized Shakti andGreen is a symbol of

    fertility

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    Sattva, Rajas, and Tamas

    Diagram of the evolving

    cosmic order, emanating

    by means of the

    disequilibriam of three

    forces, sattva, rajas, and

    tamas

    Nature and abstraction

    Symbolic abstraction

    Ref. Rajasthan c. 1900 Traditionally represented by

    the colours red, green, yellow

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    Colour with symbolic value

    Sattva= WhiteRajas = Red, orange, yellow

    Tamas= Green

    Nature and abstraction

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    Theme and mood

    Diverse culture: colourapplication

    Traditional value

    Home decoration

    Craft and clothing

    Body decoration

    Religious faith & rituals

    Colour influences colour in life

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    House decoration

    Use of colour and

    form on the wall of

    houses in rural Indiais a essential and

    day to day activities,

    for performing

    rituals and simple

    house decoration

    Theme and mood

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    Theme and mood

    Ethnic look in traditional

    dress code

    Head gear, Arunachal pradesh

    52Naga textile, Nagaland

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    Colorful Dress and

    ornaments are theessence of a specific

    community of North

    East (Arunachal)

    Theme and mood

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    Festival and mood

    Contrast colour combination

    is an important aspects of

    festivity in Assam & Bengal

    Theme and mood

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    Theme and mood

    Enhanced Facial expressionin terms of various contrast

    colour in Katha kali

    dance form of India

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    Theme and mood

    Decoration on elephants

    body specially on

    foreheadis one of the

    characteristics of

    festivals as seen in

    south India

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    Indian contemporary art

    Theme and mood

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    Western influences

    Theme and mood

    In contemporary Indian art we very often see

    lot of western influences in terms of variouspictorial elements. The work of Nirod

    Majumder and K.S. Panikar were highly

    influenced by Picasso and Braque of cubism

    of the west. 58

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    Theme and mood

    Depicting mood

    Application in packagingand poster in India

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    Nature and mood

    Contemporary work:

    Theme

    Aesthetics with folk elements

    by Utpal Barua

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    Nature and mood

    Transformation of humanfeelings on the canvas in terms of

    various pictorial values give innermeaning to the art work. Attached

    figures represent Sadness and

    loneliness as predominant

    characters, where the gloomyatmosphere represents painful

    experience.

    In some of the works Nature

    comes across as a symbol of theinner void of human life, where

    flying butterflies appear as a

    symbol of hope and expectation.by Utpal Barua

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    NE- a richness - contributing to Indianness

    We possess a very rich cultural heritage, unique to its diverse

    application, as also seen in the cases of western counterparts.

    Specifically, North East region has experience of varied ethnicexistences with community specific culture, tradition, custom,

    rituals, etc.

    I feel, there is enough scope to explore this area, to identify thecommon and specific features that can be used as elements in

    search of Indianness in the context of contemporary design.

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    This gradually made our tradition & culture contributing

    Indian ethos and values

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    Each area/localities/population group have

    developed their own tradition & culture and

    presented/used in their daily life/utility item

    - Indian ness

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    Most of the original art, craft and

    artifacts representing NE cultureare preserved in museum, some

    are still available in private antique

    collections. The rich tribal tradition

    is on the verge of extinction due to

    many influences of moderncivilizations. Still its essence is alive

    in the works and practices of the

    contemporary life of the region.

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    Present day design based on specific elements like form,

    shape &size and colour.

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    Dress code as ethnic predominance

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    Assam: Predominantly use white

    with red ornamented boarders.

    Naga: Use primary colours, e.g.,

    Black, red and white.

    Bodo: Use yellow, green and blackBuddhist: Maroon-yellow

    Arunachal: Green and yellow

    Karbi: Red and black stripes etc.

    Arunachal Manipur Mizoram Tripura Meghalaya Assam Nagaland 67Meghalaya

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    Contribution of the Northeast to art & craft and design:

    Traditional form & colour and weaving

    Textile motifs

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    Ornaments

    Traditional ornaments of

    Naga, Mnipuri, Karbi andother tribes of NE are mostly

    vibrant and beautiful in terms

    of colour application and

    designs

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    Ritual symbols

    To perform certain rituals in Naga and

    Mizo culture. They use human and

    animal skulls, bones and horns as theirsymbolic representation with diferent

    colour applications

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    Elements for identity of NE

    Colour- Predomination of primary colourslike Red, black, White and yellow

    Form- Simple, decorative, geometric and

    mostly ornamented forms are available

    Special features- Oriental style of

    Assamese cloth with boarders

    Shape- Utilitarian or functional

    Theme- Nature, religious and ritual

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    Direct application of natural elements into culture

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    Mithun an animal of hilly NE,triangular head with special

    appearance of horns are very common

    A traditional dance performed by a

    Kabui cultural troupe in Imphal wearing

    horned headgear but colour applicationsimilar to costume may be noticed

    Headwear featuring mithun horn

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    An exploration with refined and

    contemporary application of traditionalelements

    Logo design By Utpal Barua

    Direct application of features

    National games 2005 (Assam) symbol

    (As appeared in News paper)

    Extract/Exploration of elements forcontributing Indianness

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    Where to go

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    Colour and form play important roles in our life in many ways interms of utility and aesthetics. From this entire journey it is clear

    that we can extract the basic essence of traditional elements that

    can easily be transformed in the context of contemporary art and

    design.Enough scope are there we need to explore.

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    Acknowledgement

    For preparing this document I acknowledge

    Dr. Debkumar Chakrabarti, Associate Professor, DoD IITG who

    has helped me in many ways.

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    References

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    1. Duncan Alastair, 1998, Modernism: Modernist Design 1880

    1940, the Norwest Collection, Norwest Corporation,

    Minneapolis, 225p.

    2. Mukherjee Ajit, 1985, Ritual Art of India, Timeless Books, NewDelhi, 176p.

    3. Janson, H.W. and Janson, F.A., 1997, History of Art, 5th Edn.,

    Thames and Hudson, 1000p.

    4. Jacob Julian, 1990, Hill People of Northeast India, The Nagas,

    society, Culture and the Colonial Encounter, Thamson and

    Hudson, New York, 359p.

    5. Lalit Kala Akademi, 1997, Major Trend in Indian Art, Lalit KalaAkademi, New Delhi, India, 282p.

    And other material relevant to the topic form many places.

    Authors biography

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    Academic background:

    M.F.A, Visva-Bharati University, Santiniketan, India

    Experience & Acheivement:

    Since 1979 he has been exhibiting his works at most of the major artgalleries in India.

    Apart from his career in Art & Design he has been associated with regionalfilms as an art director.

    In 1997 he worked in the film 'Wosobipo' (the spring) as an art director,which won the national award in 1990 and has entered Berlin International film

    festival in 1991 and Friburg International film festival in 1992.

    Included his work titled ' A butterfly was passing by' in 'Glimpses of IndianArt from 1947-97' a book published by AIFACS in the occasion of 50 years of

    art in independent India, inaugurated by H.E. Sri K.R. Narayanan president of

    India in 1998.

    Included his name in the dictionary of 'Modern Art and Artists of Indiacompiled by Pratima Seth a well-known art historian.

    Life member of Kamrupa Anushandhan Samiti (a research society), Assam

    since 1990.

    Utpal Barua

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    Authors biography

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    Exhibitions:

    Participated in over 35 major exhibitions in India including National Exhibition of

    Art, New Delhi. AIFACS, New Delhi. Academy of Fine Arts, Calcutta. Birla

    Academy, Calcutta. Jahengir Art Gallery, Mumbai. Bharat Bhavan, Bhopal etc.

    Awards:

    Art Fest National Award 1997. AIFACS, State Level Award. 1997. Fellowship

    awarded by Ministry of Human Resources, 1998.

    Area of Interest: Basic Design, Illustration, Digital Art, Colour symbology, Historyof Art & Design, Visual Language etc.

    Area of research: Indianness in Art and Design,Traditional art and artifacts of

    Northeast India, and Semantics of form and colour symbology.

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