cdp project
TRANSCRIPT
-
8/3/2019 Cdp Project
1/79
Journey through history and Indianness:reference - North-east India
Utpal Barua
INDIAN INSTITUTE OF TECHNOLOGY GUWAHATI
March 2004
A teaching module for introductory level
Traditional Form and Colour in Contemporary Design
-
8/3/2019 Cdp Project
2/79
Journey through history and Indianness:reference - North-east India
Utpal Barua
Assistant Professor (Communication Design)
Department of Design
INDIAN INSTITUTE OF TECHNOLOGY GUWAHATI
March 2004
A teaching module for introductory level
Traditional Form and Colour in Contemporary Design
-
8/3/2019 Cdp Project
3/79
A teaching module for introductory levelFor students of Design and Art
The course material is developed with the financial
assistance from Curriculum Development Cell under
QIP of IITG for documentation and lecture notes preparation
3
-
8/3/2019 Cdp Project
4/79
The material presented here is in a slide presentation format.
It may be used as a teaching aid with appropriate theory andcontext relevance.
It is expected to create interest to the first level of learners of Form
& Colour aspects and related human perception from old ages tillpresent day practices. This gives a general information overview to
assist newer search in this field.
Supportive materials are collected from relevant literature and
contemporary art and design practices and specifically tradition in
North-eastern part of India is highlighted.
4
-
8/3/2019 Cdp Project
5/79
In the NortheastIndia the folk and the contemporary coexist, each
sustaining and transforming the other. This routine interface traces
the journeywork from functionality to abstraction. The folk is aninfinitely self-sustaining area and can accommodate all changes
while maintaining its rooted character, which gives its own
distinctive identity. The rich diversity of arts, crafts and music of the
area with its multi ethnicity provides us with fresh spectrum ofcolours, motifs, sounds and designs ensconced in materiality- in
objects and figures.
My endeavour is to explore the possible transformations in the
proposed modern adventure of colours and motifs in designs
empowered by historical and ethnographic studies of the extant and
continuing arts and crafts of the communities of the area. I seek
predictive propositions to yield fresh insights for the modern. The
area I have chosen comprises traditional crafts and arts including
textiles.
Preface
5
-
8/3/2019 Cdp Project
6/79
Some of these are preserved only historically and ethnographically butothers are vibrant and vitally alive. It is these, which I explore and
exploit not only in my own work but also from the perspective of thetechnologically equipped design syndrome. This entails a study ofpan-Indian symbology and the still burgeoning North eastern motifs.
The functional-aesthetic imperatives of the folk arts and crafts of theregion reflect an abiding community and it is there that we have totrace the sources of the motifs. The sources of culture are alwayslocal; there are no trans-local sources. The passage from the local tothe universal is, therefore, natural and that is how the modern
adventure is informed, through a lively, imaginative interest in thepast and its complex continuity. This translation and transformationwould interest any artist or designer and this, I believe, cannot onlybe illustrated with the arts and crafts of the region but they yieldinsights and ideas to facilitate the inter-active process.
6
-
8/3/2019 Cdp Project
7/79
Contents
Module 1 Introduction: Perception of visual appearances (8 17) Module 2 Early age experience (18 24) Module 3 European explorations (25 32) Module 4 European Design Schools:
birth of a utility application effort (33 45)
Module 5 Indian pride of Indianness (46 61)
Module 6 NE- a richness, contributing to Indianness (62 74)
Acknowledgement
References
Preface
7
-
8/3/2019 Cdp Project
8/79
Perception of visual appearances- colour in 2D & 3D
Elements of art and design:
There are typically six elements of design that can be found in
most design or art work. Designers use these elements as a
"visual alphabet" to produce all kinds of design forms. The way inwhich elements are organized is referred to as the Principles of
Art & Design.
Line is the most basic element of design; a continuous markmade on a surface can vary in appearance (length, width,
texture, direction, curve). Five varieties of lines: vertical,
horizontal. diagonal, curved, zigzag
8
-
8/3/2019 Cdp Project
9/79
Colouris produced when light strikes an object and reflects
back in your eyes. This element of design has three properties:
Hue -the name of a colour (e.g. red, yellow. blue)
Intensity -the purity and strength of a colour (e.g. bright red or
dull red)
Value -the lightness or darkness of a colour
Shape is two - dimensional (circle, square, triangle, rectangle)
and encloses space - geometric, man-made or free form.
Form is three-dimensional and encloses space and takes up
Space - geometric, man-made or free form.
9
-
8/3/2019 Cdp Project
10/79
Space is defined and determined by shapes and forms.Positive space is where shapes and forms exist; negative
space is the empty space around shapes and forms.
Texture refers to the surface quality or "feel" of an object
- smooth, rough, soft, etc. Textures may be actual (felt
with touch - tactile) or implied (suggested by the way a
designer has created the work of design -visual).
10
-
8/3/2019 Cdp Project
11/79
Applications are mostly visual appeal oriented i.e., foraesthetics
and message transformation.
It works through application of form variations and colour.
Humans felt need to enrich life by his aesthetics application in day
to day life since when he was staying in caves and still
experimentation is continuing unconsciously as free will and
sometimes with conscious efforts to deal with theories andpractices, principles behind its various perceptions.
A journey through subsequent slides would take us to understand
various period of colour experimentations. Some selective
examples are being shared herein to explore specific character ofcolour application and human perception and mood.
As a specific context North East India, which is known for its ethnic
diversity with myriad culture and traditional richness, are being
explored. 11
-
8/3/2019 Cdp Project
12/79
Aesthetics - The philosophy of art. The study orcontemplation or appreciation of the (nature of) artistic
value or beauty.
The question Why do we find certain things beautiful? is
familiar to any student ofArt & Aesthetics.
Many philosophers have struggled with the question of
where beauty resides - in the object, the beholders mind,or the interrelationship of object with mind.
Human and aesthetics
12
-
8/3/2019 Cdp Project
13/79
The question many philosophers fail to address, however, is
whydo humans have aesthetic preferences (e.g. beauty)? Itmay well be true that our aesthetic preferences are based on
the mental pleasure produce by certain features of things but
why do we get pleasure from these features?
Furthermore, if we understood why humans have aestheticpreferences, perhaps we would be in a better position to
postulate what our preferences are; and thus what beautyis.
Defining form, colour, texture, smell and overall feel variesfrom person to person a specific perception of a person may
not be that of another. However, aesthetics is accepted as a
common article or presentation.
Human and aesthetics
13
-
8/3/2019 Cdp Project
14/79
when we judge a work of art to be beautiful we do
not necessarily notice any utility or usefulness toour survival in the work.
However, it is the utility that is present to the extent
that we judge it to be beautiful. That is how we
look at human perceptual biases and its relation toour aesthetic preferences in art and nature.
Utility has influenced the aesthetics application toencode message for next generation and/or to
pass the knowledge to others.
Human, utility and aesthetics
14
-
8/3/2019 Cdp Project
15/79
We should know- what to know
Habit and personal preferences - it is personal way of appreciation;
it has to nurture and remain almost fixed to a persons thinking
through out.
Identity- An individual has specific colour and form preferences and
that also varies in different times of a day as well as in different
seasons. Combination of many individual likings form a group
identity, e.g., Nagas are identified with black and red stripes.Rajasthani women can be identified with their black barfi-bandhni,
where as Rajasthani men can be identified with coloured head
gears etc.
Culture- to retain the identity, specific practices followed by acommunity forms a culture and thus with retainment and changes in
time makes a tradition. It got influenced by geographic location
specific and environmental variations. Religious and ritual practices
protect the values of a society. 15
-
8/3/2019 Cdp Project
16/79
Need to know
Exchange- Local influence creates local flavour. Interchanging ideas and
know-how transfer enriches the concept of universality. Selectiveabsorption makes perfection and sometimes offer scope to rejuvenating
the old ideas and thus new trend sets. Blue colour (jeans) in dress has
become a casual wear culture.
Present scenario- Due to fast communication and exchange ofinformation and material there is a constant struggle to expand beyond
own socio-political boundary as well as how to retain identity intact. A
balance should be made. For this when we are absorbing good elements
from other cultures, we need to know our own.Root- Who are we, where from we come, what was our struggle to
become what we now at present; we need to know our root, which lies in
long back history.
16
-
8/3/2019 Cdp Project
17/79
We need to go back to our ancient period
In search of root, how form and colour has become an essential part of our life
17
-
8/3/2019 Cdp Project
18/79
Trough use of stick and stones asfruit knocker and bone
crackers made early men able to
discover handier shape.
Refined by need
Early age experience
18
-
8/3/2019 Cdp Project
19/79
They selected and appointed
certain sticks or stones as tools
because they had began to
connect form and function.
These were the first craft in
human history which we have
evidence, and with it we enter a
phase of human developmentknown as the Paleolithic.
Creation by instinct and intuition
19
-
8/3/2019 Cdp Project
20/79
Cave painting
Chauvet (France) 28,000 B.C.
Lascaux, Altamira 15,000
B.C.
The most striking works ofpaliolithic art are the imagesof animals incised, painted orsculpted, on the rock surfacesof caves. Mainly earth colourand some time bold out linesin black is used.
Colour as a value addition
20
-
8/3/2019 Cdp Project
21/79
Use of different colour
palette
Bold out lines
Realistic approach
Subdued application
Colour as a value addition
21
-
8/3/2019 Cdp Project
22/79
Basic characteristics
Vividness
Vigorous outlines
Expressiveness
Colour used
Earth colour
Natural glue
Colour as a value addition
22
-
8/3/2019 Cdp Project
23/79
Colour is used as an
expressing medium, first
explored by man when they
did not have verbal
language.
Cave painting- which has
turned to art in latter period.
Colour as visual language
23
-
8/3/2019 Cdp Project
24/79
What purpose these images
serve?
Livelihood-Knowledge transfer
The traditional explanation is thattheir origin lies in hunting andrituals. According to the theory, inkilling the image of an animal,people of the old stone age
thought they had killed its vitalspirit. Colour had taken animportant role in depicting thisaspect.
Colour as visual language
24
-
8/3/2019 Cdp Project
25/79
Impressionist-(1870-1880)
Opposing academic doctrines
Romantic ideals
Non conventional colour
application
They sought to paint
impression of what the eye
sees rather then what the
mind knowsImpression: Sunrise 1872. Claude Monet
Colour: Nature and mindEuropean explorations
25
-
8/3/2019 Cdp Project
26/79
From direct observation and
from studies in physics, theimpressionists learned thatlight is seen as a complex ofreflections received by the eyeand reassembled by the mind
during the process ofperception.
Therefore, they used small
debs of colour that appearmerely as separate strokes ofpaint when seen close up.
Colour: Nature and mind
26
-
8/3/2019 Cdp Project
27/79
The main concern of theimpressionist was the
depiction of light &
colour in as they appear
in nature
First time using none
Conventional method
of using colour
Colour: Nature and mind
27
-
8/3/2019 Cdp Project
28/79
Edgar DegasHe found no great inspirationin landscape and was lessinterested in light for its ownsake than as a factor for
conveying movement.
Importance of Drawing
Forms are vivid
Weight less atmosphere Movement is predominant
Soothing colour effect
Colour: Nature and mind
28
-
8/3/2019 Cdp Project
29/79
Seurat
Tiny dots of brilliant colour
Produce intermediary tints
more luminous than those
obtainable from pigments
mixed on the Palette.
This technique was
known as pointillism
A feeling of frozen movement is
one of the characteristics of
Seurats painting
Colour: Nature and mind
29
-
8/3/2019 Cdp Project
30/79
Czanne
Every brushstroke is like a
building block, firmly placed
within the pictorialarchitecture
Colour: Nature and mind
30
-
8/3/2019 Cdp Project
31/79
Matisse
Essence of the form
Simple line
2 dimensional colour
surface Unconventional
composition
Colour is predominant
than form Use of primary colour
Colour: Nature and mind
31
-
8/3/2019 Cdp Project
32/79
Picasso
Cubistic elements
Traditional elements
Contemporary expression
Marc Chagall
Cubistic elements
Colours are taken from
Russian folk tales
Colour: Nature and mind
Robert Lallmant( Art Deco )
George Braque
32
-
8/3/2019 Cdp Project
33/79
Art Nouveau 1880-1910
Art & Design transition
European Design Schools: birth of a utility application effort
33
-
8/3/2019 Cdp Project
34/79
The new art became the
first popular in 20th century
style
Essentially European
Organic form and decoration
inspired largely by nature
Familiar motifs included
curvilinear element, sinuous
lines
Furniture
August Thonet
Art & Design transition
34
-
8/3/2019 Cdp Project
35/79
Architecture
Decorative element
and colour applications
were superfluous
Art & Design transition
35
-
8/3/2019 Cdp Project
36/79
Publication
Design
William Bradly- Series of Chap Book cover and posters
William Bradley emerged as the nations premier draftsman
Illustrator and poster designer in the Art Nouveau idiom.
Art & Design transition
36
-
8/3/2019 Cdp Project
37/79
Poster
Decorative elements
taken from the natureare predominant
Botanical embellishment
Art & Design transition
Henry Van
37
-
8/3/2019 Cdp Project
38/79
Art and product
Francois- French Table lamp, depicting
American dancer Loie Fuller
Art & Design transition
Peter Behrens
38
-
8/3/2019 Cdp Project
39/79
Art & Design transition
The Stijl (1917-1928)
Dutch for the style, it isthe name of a group ofartists and architects
who set out to create auniversal style inarchitecture, graphic artsand design
Using squares and
rectangles in flat planesof bold primary coloursalong with black, grayand white, all carefullyorchestrated with straightlines
Gerrit Rietveld
39
-
8/3/2019 Cdp Project
40/79
Art & Design transition
40
Packaging
Bart Ven Der Leck Shopping Bag
-
8/3/2019 Cdp Project
41/79
Art & Design transition
Poster
Bart Ven Der Leck
41
-
8/3/2019 Cdp Project
42/79
Art & Design transition
Painting
Composition with
geometrical Structure
House under construction Kasimir Malevich
42Kasimir Malevich
-
8/3/2019 Cdp Project
43/79
Art & Design transition
Design and Art
Colour & Form
Gerrit Rietveld Piet Mondrian
43
-
8/3/2019 Cdp Project
44/79
Art & Design transition
Architecture
Using basicprinciples of
the stijl
44
-
8/3/2019 Cdp Project
45/79
Art & Design transition
Form & Design
Bauhaus School has come
to represent the refinement
of the modern movement
Characterized by a
Form follows function
ideology
The movement represent animportant bridge between
the decorative arts an
industrial design
Bauhaus (1919-1933)
45
-
8/3/2019 Cdp Project
46/79
Indian pride of Indian ness Indian early works
Rich heritage of Ajanta & Ellora
The elephant-headed
Hindu deity Ganesha
has long been a part ofBuddhism. There are
several instances of
Ganesha motifs in
Buddhist cave shrines.Here is yet another
image of the god carved
into one of the three
pillars in the cave.
Ref. The Telegraph Look,
14th March 2004
46
-
8/3/2019 Cdp Project
47/79
Nature and abstractionSymbolic colour application
In Indian traditioncolour used as symbol
while practicing rituals
Such as Red colour
symbolized Shakti andGreen is a symbol of
fertility
47
-
8/3/2019 Cdp Project
48/79
Sattva, Rajas, and Tamas
Diagram of the evolving
cosmic order, emanating
by means of the
disequilibriam of three
forces, sattva, rajas, and
tamas
Nature and abstraction
Symbolic abstraction
Ref. Rajasthan c. 1900 Traditionally represented by
the colours red, green, yellow
48
-
8/3/2019 Cdp Project
49/79
Colour with symbolic value
Sattva= WhiteRajas = Red, orange, yellow
Tamas= Green
Nature and abstraction
49
-
8/3/2019 Cdp Project
50/79
Theme and mood
Diverse culture: colourapplication
Traditional value
Home decoration
Craft and clothing
Body decoration
Religious faith & rituals
Colour influences colour in life
50
-
8/3/2019 Cdp Project
51/79
House decoration
Use of colour and
form on the wall of
houses in rural Indiais a essential and
day to day activities,
for performing
rituals and simple
house decoration
Theme and mood
51
-
8/3/2019 Cdp Project
52/79
Theme and mood
Ethnic look in traditional
dress code
Head gear, Arunachal pradesh
52Naga textile, Nagaland
-
8/3/2019 Cdp Project
53/79
Colorful Dress and
ornaments are theessence of a specific
community of North
East (Arunachal)
Theme and mood
53
-
8/3/2019 Cdp Project
54/79
Festival and mood
Contrast colour combination
is an important aspects of
festivity in Assam & Bengal
Theme and mood
54
-
8/3/2019 Cdp Project
55/79
Theme and mood
Enhanced Facial expressionin terms of various contrast
colour in Katha kali
dance form of India
55
-
8/3/2019 Cdp Project
56/79
Theme and mood
Decoration on elephants
body specially on
foreheadis one of the
characteristics of
festivals as seen in
south India
56
-
8/3/2019 Cdp Project
57/79
Indian contemporary art
Theme and mood
57
-
8/3/2019 Cdp Project
58/79
Western influences
Theme and mood
In contemporary Indian art we very often see
lot of western influences in terms of variouspictorial elements. The work of Nirod
Majumder and K.S. Panikar were highly
influenced by Picasso and Braque of cubism
of the west. 58
-
8/3/2019 Cdp Project
59/79
Theme and mood
Depicting mood
Application in packagingand poster in India
59
-
8/3/2019 Cdp Project
60/79
Nature and mood
Contemporary work:
Theme
Aesthetics with folk elements
by Utpal Barua
60
-
8/3/2019 Cdp Project
61/79
Nature and mood
Transformation of humanfeelings on the canvas in terms of
various pictorial values give innermeaning to the art work. Attached
figures represent Sadness and
loneliness as predominant
characters, where the gloomyatmosphere represents painful
experience.
In some of the works Nature
comes across as a symbol of theinner void of human life, where
flying butterflies appear as a
symbol of hope and expectation.by Utpal Barua
61
-
8/3/2019 Cdp Project
62/79
NE- a richness - contributing to Indianness
We possess a very rich cultural heritage, unique to its diverse
application, as also seen in the cases of western counterparts.
Specifically, North East region has experience of varied ethnicexistences with community specific culture, tradition, custom,
rituals, etc.
I feel, there is enough scope to explore this area, to identify thecommon and specific features that can be used as elements in
search of Indianness in the context of contemporary design.
62
-
8/3/2019 Cdp Project
63/79
This gradually made our tradition & culture contributing
Indian ethos and values
63
-
8/3/2019 Cdp Project
64/79
Each area/localities/population group have
developed their own tradition & culture and
presented/used in their daily life/utility item
- Indian ness
64
-
8/3/2019 Cdp Project
65/79
Most of the original art, craft and
artifacts representing NE cultureare preserved in museum, some
are still available in private antique
collections. The rich tribal tradition
is on the verge of extinction due to
many influences of moderncivilizations. Still its essence is alive
in the works and practices of the
contemporary life of the region.
65
-
8/3/2019 Cdp Project
66/79
Present day design based on specific elements like form,
shape &size and colour.
66
Dress code as ethnic predominance
-
8/3/2019 Cdp Project
67/79
Assam: Predominantly use white
with red ornamented boarders.
Naga: Use primary colours, e.g.,
Black, red and white.
Bodo: Use yellow, green and blackBuddhist: Maroon-yellow
Arunachal: Green and yellow
Karbi: Red and black stripes etc.
Arunachal Manipur Mizoram Tripura Meghalaya Assam Nagaland 67Meghalaya
-
8/3/2019 Cdp Project
68/79
Contribution of the Northeast to art & craft and design:
Traditional form & colour and weaving
Textile motifs
68
-
8/3/2019 Cdp Project
69/79
Ornaments
Traditional ornaments of
Naga, Mnipuri, Karbi andother tribes of NE are mostly
vibrant and beautiful in terms
of colour application and
designs
69
-
8/3/2019 Cdp Project
70/79
Ritual symbols
To perform certain rituals in Naga and
Mizo culture. They use human and
animal skulls, bones and horns as theirsymbolic representation with diferent
colour applications
70
-
8/3/2019 Cdp Project
71/79
Elements for identity of NE
Colour- Predomination of primary colourslike Red, black, White and yellow
Form- Simple, decorative, geometric and
mostly ornamented forms are available
Special features- Oriental style of
Assamese cloth with boarders
Shape- Utilitarian or functional
Theme- Nature, religious and ritual
71
Direct application of natural elements into culture
-
8/3/2019 Cdp Project
72/79
Mithun an animal of hilly NE,triangular head with special
appearance of horns are very common
A traditional dance performed by a
Kabui cultural troupe in Imphal wearing
horned headgear but colour applicationsimilar to costume may be noticed
Headwear featuring mithun horn
72
-
8/3/2019 Cdp Project
73/79
An exploration with refined and
contemporary application of traditionalelements
Logo design By Utpal Barua
Direct application of features
National games 2005 (Assam) symbol
(As appeared in News paper)
Extract/Exploration of elements forcontributing Indianness
73
Where to go
-
8/3/2019 Cdp Project
74/79
Colour and form play important roles in our life in many ways interms of utility and aesthetics. From this entire journey it is clear
that we can extract the basic essence of traditional elements that
can easily be transformed in the context of contemporary art and
design.Enough scope are there we need to explore.
74
-
8/3/2019 Cdp Project
75/79
Acknowledgement
For preparing this document I acknowledge
Dr. Debkumar Chakrabarti, Associate Professor, DoD IITG who
has helped me in many ways.
75
References
-
8/3/2019 Cdp Project
76/79
76
1. Duncan Alastair, 1998, Modernism: Modernist Design 1880
1940, the Norwest Collection, Norwest Corporation,
Minneapolis, 225p.
2. Mukherjee Ajit, 1985, Ritual Art of India, Timeless Books, NewDelhi, 176p.
3. Janson, H.W. and Janson, F.A., 1997, History of Art, 5th Edn.,
Thames and Hudson, 1000p.
4. Jacob Julian, 1990, Hill People of Northeast India, The Nagas,
society, Culture and the Colonial Encounter, Thamson and
Hudson, New York, 359p.
5. Lalit Kala Akademi, 1997, Major Trend in Indian Art, Lalit KalaAkademi, New Delhi, India, 282p.
And other material relevant to the topic form many places.
Authors biography
-
8/3/2019 Cdp Project
77/79
Academic background:
M.F.A, Visva-Bharati University, Santiniketan, India
Experience & Acheivement:
Since 1979 he has been exhibiting his works at most of the major artgalleries in India.
Apart from his career in Art & Design he has been associated with regionalfilms as an art director.
In 1997 he worked in the film 'Wosobipo' (the spring) as an art director,which won the national award in 1990 and has entered Berlin International film
festival in 1991 and Friburg International film festival in 1992.
Included his work titled ' A butterfly was passing by' in 'Glimpses of IndianArt from 1947-97' a book published by AIFACS in the occasion of 50 years of
art in independent India, inaugurated by H.E. Sri K.R. Narayanan president of
India in 1998.
Included his name in the dictionary of 'Modern Art and Artists of Indiacompiled by Pratima Seth a well-known art historian.
Life member of Kamrupa Anushandhan Samiti (a research society), Assam
since 1990.
Utpal Barua
77
Authors biography
-
8/3/2019 Cdp Project
78/79
Exhibitions:
Participated in over 35 major exhibitions in India including National Exhibition of
Art, New Delhi. AIFACS, New Delhi. Academy of Fine Arts, Calcutta. Birla
Academy, Calcutta. Jahengir Art Gallery, Mumbai. Bharat Bhavan, Bhopal etc.
Awards:
Art Fest National Award 1997. AIFACS, State Level Award. 1997. Fellowship
awarded by Ministry of Human Resources, 1998.
Area of Interest: Basic Design, Illustration, Digital Art, Colour symbology, Historyof Art & Design, Visual Language etc.
Area of research: Indianness in Art and Design,Traditional art and artifacts of
Northeast India, and Semantics of form and colour symbology.
78
-
8/3/2019 Cdp Project
79/79
Back cover