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Vol. 1 | No.19 | Cagayan de Oro City | December 16-22, 2012 P10.00

Your Weekly Lifestyle Newspaper

BUTUAN CITY – Former Representative Cynthia Villar of Las Piñas City has climbed to number 4 in the standings of voters’ preferences of senatorial candidates as shown by the latest Social Weather Stations survey.

From sixth place in October, 2012, Villar took the top fourth place as results of the SWS survey conducted on November 29, 2012 to December 3, 2012 were released and published in several newspapers based in Metro-Manila.

As reported, the SWS used face-to-face interviews of 1,200 respondents in Metro-Manila, Luzon, Visayas and Mindanao with the results having a margin of error of plus or minus 3 for national percentage and plus or minus 6 for area percentage.

Reelectionists Loren Legarda and Francis Escudero occupied the first two places with 68 percent and 61 percent, respectively, followed by Sen. Alan Peter Cayetano at third with 58 percent. Villar got 51 percent showing vast improvement from sixth place two months ago.

With a pile of movie and television projects, endorsements and

guestings, there is no doubt that multi-award-winning actor Coco Martin is among the busiest celebrities today. Yet despite his busy schedule, the Prince of Philippine Indie Cinema says he’s very happy COCO | 0

SONY | Page 5

VILLAR | Page 5

(L-R) Jaime Alcantara, President – MyPhone, Coco Martin, Richie De Quina, VP Business Development Sales & Marketing, MySolid Technologies Solutions & Devices, Inc.

Photo by: ALbeRt LegASPI

Coco Martin Now A MyPhone Endorser

of his new role as endorser of MyPhone.

Coco Martin signed a contract with the leading F i l ip i n o m o bi l e p h on e brand, December 11, 2012 at the company’s head office in Parañaque. Present for Martin’s contract signing are

Villar now in 4th placein latest SWS survey

by PAT SAMONTE and JOEL PORTUGAL

CDO TIMES file photo (Shaun Uy)Cynthia Villar

Paving their way through opening Experience Corner

by Desmark- the second exclusive store in the City of Golden Friendship on December 15 at Ayala’s Centrio Mall, Sony never fails in inspiring people and enabling them to turn dreams into reality with a unique combination o f t e c h n o l o g y a n d entertainment with a call “Make Believe- believe that anything you can imagine, you can make real”.

Sony is an offshoot Japan-signatured home appliance center that

Turn your dreams into reality with Sony

By ChristiNe h. Cabiasa

has entered Philippines in 1996 and continued their claim on giving quality entertainment at home with an assurance to quality products as well. Sony is pillared on major home appliances.

H i g h D e f i n i t i o n Televisions are the biggest portion of Sony product parameters that has yielded home spree with a comfy ambiance which is as best as watching movies in cinemas (even better) plus flux on LED televisions with high-end features.

According to Yashushi Asaoka, President and

Managing Director of Sony Philippines, they continue to innovate new techs that suites the taste not only of the Japanese but the Filipinos also. When Sony was established in Japan on 1946, it reached the Philippines after 50 years in which durability checks on products is of security.

Sony has 25 exclusive stores and 5 VAIO stores nationwide with its new branch in Iligan and Butuan which attests of Sony’s mark on the hearts of the Filipino people.

Photo by ROSeLYN PAgLINAWAN

Feature2 | December 16-22, 2012 CAGAYANTIMES

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Glowing streets filled with eyes-may-blaze C h r i s t m a s l i g ht s , Christmas trees of

intensely different hued sizes embellished with mistletoes, candy men, and Christmas balls, various Santa Claus setups blueprinted with east-meets-west accent, Christmas mellows which ignite every home’s scent of the yuletide season plus children serenading houses hoping for Christmas tokens and giveaways, and completing the nine days of ‘Simbang Gabi’ as believed, your wishes will be granted if you can complete the latter. That 82-word chronicle may just constitute the one fourth of the whole account of speech to rundown spirits of Christmas yet for the Kagay-anons; we will not vignette the meaning of Christmas but its true essence as a ‘spark of hope’ after all the scrapes that bruised the city.

To remember, evening of December 16, 2011, according to the National Disaster Risk Reduction and Management Council (NDRRMC), typhoon Sendong put an end to almost 1000 lives and left damages amounting to P961.45 million. The City of Golden Friendship was ravaged by mountain-high flash flood and heavy rains and absconded properties and infrastructures and lives. It seemed it was the end for a few yet a start for many; a start in which the afflicted has inculcated in their minds the value of a ‘new start’ and the value of hope; that amidst all the grievances, they will stand

and will rise again.I was not one of the victims

yet my relatives were. I saw how they suffered. Their house was washed away, properties gone; nothing left for them but the gift of life, the so called ‘second life’. I can still remember my aunt Rosalia as she was sharing to us her experience being in the muddy water, helping herself to swim up to survive; her teary eyes showed how hard it was for her and how she is thankful for the ‘second life’. “Dako gyud akong pasalamat sa Ginoo, maski nawala ang tanan sa amo, among balay, bahala nato basta buhi mi tanan” “Katong gianod nako sa baha, kana bitawng dili naka makasinggit kay permi naka gahilak unya nakakita pa gyud ko ang mga bata nga nangaanod bitaw. Maski wala nakoy anak nga gamay pero isip inahan, gusto nako sila birahon ug tabangan pero wala gyud nako nabuhat. Sakit para sa ako unsa na lang kaha sa mga ginikanan adtong mga bataa. Sakit kaayu dumdumon to nga gabii.”

M y c o u s i n J e f f e r s o n expressed how he pitied himself and the others as he saw corpse floating inches from him. “Kita pakog mga baboy nga gianod, mga halas, ug iro. Nawala akong kahadlok ana nga mga mananap maski talawan gani kaayu ko pero maski inanha gusto pa nako sila tabangan gani. Kana bitaw wala naka lain mahimu kung dili mutan-aw nalang. Kita pakog mga tawo nga sige ug hilak pero mas kusog pa gyud ang ragasa sa tubig kompara sa mga danguyngoy nila”.

If I would ask the relocation

site residents (victims of typhoon Sendong) in Canitoan, somehow they will tell me the same story and the same experiences. It’s painful to ref lect, now it’s December 16, almost a year has passed yet the memories still linger unto them. Memories that would somehow still pain them when they will remember; memories that wil l remain forever in the minds and hearts of the Sendong victims.

Seeing the survivors after one year, I can see in their eyes the ignition of hope. “Arang arang na lang karon kay na relocate nami, nana miy balay”, my aunt Rosalia said. “Siyempre, maglaum gyapon mi nga mu asenso among kinabuhi pero ana man gyud, naay mga panghitabu nga wala nato damha bitaw. Pero nakatoon na gyud mi karon, nakatoon name nga dapat gyud nato ampingan atong kinaiyahan arun dili mabalik sa atoang mga tawo ang nahitabo adtong Sendong”.

“Naa gyapon ang paglaum maski inanhi ang nahitabo sa amoa, kabalo mi nga tanan butang naay rason ug unsa man gani na mga rason, Ginoo na ang nakabalo sa tanan”, my cousin Jefferson shared. “Parehas adtong bagyong Pablo, gikulbaan napud kaayu mi kay unya ug mautro napud tong nahitabo sa Sendong, nangandam na lang gyud mi daan kay kung unsa man gani pero salamat sa Ginoo kay wala mi maigu”, he added.

“ K a r o n , p a d a y o n a n g kinabuhi kay gitagaan pa mi ug ikaduha ug gamiton na gyud sa sakto. Unta kita pud mga tao, ato pud ning hinumduman

nga katong nahitabo sa ato sa Sendong, usa lang to ka pahinumdum nga ampingan nato atong mga kahoy ug suba”, he said as an eye-opener not only for the Sendong victims but to all people concerned.

I’ve asked them what makes them going and what their wish is for their Christmas. “Padayon lang gyapon ug wish nako nga mabag-o na ang mga huna huna sa mga tawo nga dapat na gyud nato atimanon ug i-preserve ang atong Mother Earth, ana ra ka simple buhaton pero buot huna hunaon, daghan ang maka benepisyo”, my cousin Jefferson stressed.

Fellows, this Christmas, let us bring to mind not the material things we will receive nor the bonuses we will have but let us think not only for our own good but for the common good, for the common welfare, and for the good of everybody. Simple wishes that will benefit the whole. Pray for it and times two will be given.

Question, do we really need to experience sufferings before we can learn and change for the better? Well, it’s a good point for us Kagay-anons to ponder on this. We cannot solely blame the government for what had happened yet try to ask yourself also what were your contributions to the problem? Have you been part of the solution? Or an add up problem to the grievances felt?

Reflect on it not only this coming 25th but the whole 364 and one fourth days. Merry Christmas everyone! Live and hope!

A ‘spark of hope’ this Christmas for Kagay-anons

Rtn Cris Parojinog is inducted as the 72nd member of the Rotary Club of Cagayan de Oro during the club’s regular fellowship Dec. 13, 2012 at the Casa Real, VIP Hotel by PDg tinnex Jaraula as incoming president Ferdie bernasor and sponsors PP Joe gonzaga and Pres. Mar Paano look on.

(Photo by MIke bAÑOS)

By ChRiSTiNE h. CAbiASA

Photos by Dk AgUILLON

December 16-22, 2012 | 3CAGAYANTIMESThe

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City Lite4 | December 16-22, 2012 CAGAYANTIMES

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DiLG-10 APPEALS TO LOCAL ChiEF EXECUTiVES FOR DONATiONSFOR PAbLO ViCTiMS

The Department of the Interior and Local Government Region 10 releases an advisory today to all governors, city and municipal mayors appealing for their generosity to donate goods for the victims of typhoon Pablo in Compostela Valley and Davao Oriental.

DILG-10 Regional Director Rene K. Burdeos said that the devastation brought about by typhoon Pablo in Compostela Valley and Davao Oriental brought so much grief and discomfort to the victims and survivors that bestowing to them these goods will give them much relief.

Director Burdeos added that food supplies and potable water are the immediate needs of the victims.

He asked that donations from the provinces, cities and municipalities be transported directly to the Provincial Governments of Compostela Valley and Davao Oriental for proper distribution to those that are affected.

The Mindanao State Un ive rs i t y - I l i g an Institute of Technology (MSU-IIT) bagged this year’s championship award during the recently concluded 2012 STEAG Energy Quiz held at the SM City in Cagayan de Oro City.

Now on its 8th year, the annual event seeks to promote awareness on energy issues, as well as develop special interests among students in the fields of science and energy. It has become one of the much awaited interschool “battle of the brains” events participated in by pre-selected private and public high schools in Northern Mindanao. For this year, 26 schools joined the competition. Each school is represented by three senior high school students chosen by their respective school administrators.

D e p a r t m e n t o f E du c at i on ( D e p E d ) R e g i o n a l S c i e n c e Super visor Dr. Jose Alonsabe said the Steag energy quiz has become an institution and effective mechanism in promoting special interests among students in energy.

MSU-IIT wins 2012 Steag Energy Quiz

2012 Steag energy Quiz: (l-r) SM Mall Manager Clara elizaga, MSU team Adviser Clair Mordeno, students Mishari Rashid Lucman, glenda Malolot, Russel Christine Corcino, Steag Comrel Manager ghaye Alegrio, Deped Regional Science Supervisor Dr Jose Alonsabe, and Steag Lead I&C engineer garick ganas.

“I congratulate all the participants for making it this far and to Steag for generously providing this opportunity for our students to test their knowledge and competence” Alonsabe said.

S t e a g C o m r e l Manager Ghaye Alegrio said that the annual event forms part of the company’s support to enhancing quality of educat ion by way of conducting activities via a friendly academic competitions designed to enhance academic excellence particularly in the area of energy.

“Energ y is one of

the important public concerns and through t h i s q u i z , w e a r e somehow helping in the aspect of promoting energy consciousness especially among our young people” Alegrio added.

The MSU-IIT team wasc represented by Mishari Rashid Lucman, Russel Christine Corcino and Glenda Malolot, with coach and adviser, Ivy Claire Mordeno. C oming as 2nd and 3 rd p l a c e rs are t he Regional Science High School and the Misamis O r i e n t a l G e n e r a l Comprehensive High School, respectively.

bWM group of Publications receives recognition from the Department of Labor and Employment-10(DOLE-10) as media partners in disseminating the services and programs of the agency. The recognition was given December 10, 2012, Polymedic Medical Plaza during their 79th DOLE Foundation Anniversary.

(L-R) Assistant Regional Director Crispin D. Dannug, Jr.; Arjay Felicilda-news editor of Mindanao STAR Balita, Joe del Puerto Felicilda-managing editor of Mindanao Daily News, DOLE-10 Regional Director Atty. Johnson G. Cañete, CEO III; Iren Domingo representing Nelson Constantino-editor-in-chief of BusinessWeek Mindanao; Shaun Alejandrae Yap Uy-editor-in-chief of The Cagayan de Oro TIMES.

Maayongpasko ug

malipayong Bag-ong tuig

kaninyong tanan!

GIKAN KANG:

Punong BarangayRolando UyBarangay CarmenCagayan de oro City

MerryChristmas & a Happy New Year

to Everyone!greetings from:

VICE MAYOR

IAN ACENAS



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Las Piñas once again proved that it is ‘the lantern capital of Metro Manila’ as residents of its barangays showed their ingenuity in creating the best Christmas parols (lanterns) using recycled and indigenous materials at the 7th Parol Festival’s lantern-making competition.

“We are pleased that the Parol Festival is becoming popular not only here in Metro Manila but in other parts of the country as well. I always promote the festival when I attend festivals in other provinces. This is a big boost to our three-generation parol-making industry,” said Cynthia Villar, Managing Director of the Villar Foundation, which is in charge of the yearly festival.

The festival is the brainchild of the Former Congresswoman of Las Piñas. In 2007, she e n c o u r a g e d t h e c i t y ’s magpaparols (lantern-makers) to organize themselves into the ‘Samahang Magpaparol ng Las Piñas’. And to support them,

the then Congresswoman Villar set up the Las Piñas Parol Center, which serves as a training area for the lantern-makers.

“We want this unique tradition of parol-making to be continued carried on by the younger generations, so we support the industry as much as we can,” said Mrs. Villar.

This year, the Parol Festival will be held at its new venue—the Villar Social Institute of Poverty Alleviation & Governance (SIPAG) along C-5 Extension in Pulang Lupa Uno. In the last six years, it was held at the St. Joseph Bamboo Organ Church .

M e a n w h i l e , t h e younger Villar—Las Piñas Representative Mark Villar—is pleased with the entries in this year’s parol-making competition. “The residents of our barangays are really looking forward to the contest and eagerly participate every year. The entries are becoming more and more artistic and

creative, reflecting Las Piñeros’ skills and craftsmanship in making traditional lanterns,” he cited.

T h e l a nt e r n - m a k i n g competition also highlights environmental protection as participants can only use recycled materials such as shampoo sachets/bottles, cans, bottles, tetra packs, newspapers etc. and natural or indigenous materials such as coconut husk, dried leaves, feathers, shells etc. The frame of the lantern should be made of bamboo.

Entries will be judged accord ing to ingenuit y and resourcefulness, 30%; creativity, 25%; impact, 30% and technical skills, 15%. The grand prize winner will get P45,000 and the three runners-up will get P20,000; P15,000; and P10,000 respectively. Consolation prizes of P2,000 will be given to all participants. T h e Vi l l ar Fou n d at i on extended a P1,000 cash subsidy each to all those who fielded entries in the contests.

The standings of the other candidates were: (5th) San Juan Rep. Joseph Victor Ejercito, 49 percent; (6th – 7th) Senator A q u i l i n o M a r t i n P i m e nt e l I I I a n d Cagayan Rep. Juan Ponce Enrile, Jr., 46 percent; (8th) Senator Gregorio Honasan, 43 percent; (9th-10th) Maria Lourdes Nancy Binay, and former Senator Juan Miguel Zubiri, 41 percent; (11th) Senator Antonio Tr i l l a n e s I V, 4 0 percent; (12th) former

S e n a t o r R i c h a r d Gordon, 37 percent; (14th) former Senator Maria Ana Consuelo Madrigal, 30 percent; (15th) former Senator Ramon Magsaysay, Jr. , 2 9 p e rc e nt ; (16th) former Senator Ernesto Maceda, 25 percent; (17th) Paolo Benigno Aquino IV, 24 percent; (18th) Riza Hontiveros, 21 percent; (19th) Rep. Milagros Magsaysay, 1 4 p e r c e n t ; a n d (20th) Mary Grace Poe-Llamanzares, 13 percent.

VILLAR from page 1

SONY from page 1

Las Piñas City Celebrates 7th Parol FestivalRecycled and indigenous materials used to reflect Christmas spirit

“People who bought our products increases self-confidence through words of mouth”, Fe Socorro Rosales Du, Corporate Treasurer of Sony Philippines said. According to her, they don’t have marketing representatives to sell their products but it is just through words of the people having bought Sony signatures. “That’s how we value our customers, we do keep in touch with each other and that we guarantee an eye-to-eye contact with the employees to see their loyalty plus personal communication so

that our valued customers can realize and see it also from the staff”, she added. They pioneer for Desmark also securing value for their customers.

“We do have skilled engineers worldwide also to ensure very good quality on products and we do have two years warranty for it”, Asaoka added. “As you can see, Sony is everywhere”, he stressed.

As to Sony’s market in the Philippines, according to Asaoka, it’s growing and even growing so far having catered not only the upper class of the society but those

who belong in the middle class as well. Not only focusing on home appliance business like televisions, Sony has indirectly hit the digital camera industry also by reengineering eminent cameras plus the advent of laptops and mobile phones alike. “We have planned to launch Sony tablet next month”, he revealed.

Their latest innovation is the 84-inch 4K TV with a 3840 vertical resolution and 2140 horizontal resolution. It has eight million (8M) pixels and full high-definition. It shows off details of the movie you are watching

at any distance with 3D glasses. This so called “immersive experience” you can really grip. It is as if you are part of the movie. “Wow!” That was the first word that came out from my mouth. Honestly, I don’t want to leave the couch. That amazing homey 84-inch 4K TV experience made my day complete!

To complement their store opening and the coming yuletide season, they do offer promos and packages for patrons, just visit any Sony store in the city and turn your dreams into reality. Make believe!

bWM-AP CeO and Publisher Dante Sudaria (left) with businessWeek Mindanao editor-in-Chief Nelson Constantino, Cagayan de Oro tIMeS editor-in-Chief Shaun Alejandrae Yap Uy, and bWM graphic Artist Ronald Mastail enjoys 3D “immersive experience” viewing at the experience Corner by Desmark, Centrio Mall, Cagayan de Oro City

Photo by ROSeLYN PAgLINAWAN

Cagayan de Oro tIMeS editor-in-Chief Shaun Alejandrae Yap Uy, tries out the PlayStation 3 on a Sony bravia at the experience Corner by Desmark, Centrio Mall, Cagayan de Oro City (Photo by Roselyn Paglinawan)

Yashushi Asaoka, President and Managing Director of Sony Philippines entertains members of the CDO media during the opening of the experience Corner by Desmark, Centrio Mall, Cagayan de Oro City (Photo by RonalD MasTail)

Points of View6 | December 16-22, 2012 CAGAYANTIMES

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by OWeN JaeNALA MODE WORDS & NOTES

by Debbie CabaGUethe top 10 Christmas break to-Do List!

tips in joining a Christmas Caroling ContestMost of us will have a

very long Christmas vacation and this is

a great way to bum around. But after a while we run out of things to do and eventually want to go back to work again! So, here are some suggestions on how to go about with your more than a week of holiday break.1. Empty out your closets!

Open up your closets and remove all the clothes you haven’t used for a year. You can either come up with a rummage sale or better yet donate the items to your favorite charity or to the nearest relief center. Clothes you have not used for a while are probably clothes that you will never use again so, don’t hesitate and donate!2. Do a movie marathon

Haven’t watched a movie lately? Well, hoard the DVD shops and play away! Movies can be a great way to while away some days of your break. This is also a fun activity to gather everyone together, huddle up in the living room and eat your favori te merienda while watching all the movies you like.

3. Do a family general cleaning

Since it is the end of the year, it is just right to put to rest some unused stuff in the house and tuck them in the storage room. Do a little rearranging of furniture and fixtures to give your space a fresh new look. Keep the still useable ones and say goodbye to things that has seen better days. Doing this task together as a family makes it a fabulous holiday moment.4. Enjoy a quick getaway

Head down to the nearest beach o r maybe en joy mountain trekking! Try to shift sceneries and take in a different view to recharge yourself for the coming year. A little rest and recreation truly helps. Open up your new browser and book your target destination!5. Learn a new craft

Never had the time to learn something different? Well, get out of your comfort zone and experience something new this holiday season. Dare to explore a new sport or dive into a new hobby, this way you have something to brag about when vacation

time is over.6. Update your look

New Year, new look. That should keep your incoming year more vibrant and fresh! Pay your favorite beautician a visit and update your over-all style. Pamper yourself and treat you body to a grand day at the salon. A new nail polish, a gorgeous new do, spiffy new outfits and a little self-love won’t hurt. Besides, you deserve one good break!7. Gather good old friends

You and all of your good friends from way back when should spare a day to meet and catch up on old times. A Christmas reunion is a surefire hit. Reminiscing the happy and embarrassing moments with chums is best served during this time of the year. For sure, your Facebook and Instagram accounts will explode with numerous photo tags and countless statuses.8. Eat out

Having a holiday food overload is not something we want to happened, right? A lechon and spaghetti too many is just too much. I suggest you get out of the house and reserve a table on the restaurant of your choice

and enjoy sumptuous dinner with family or friends.9. Give your househelp a treat

They have been your constant ally for the entire year and they deserve a much needed break as well. How about bringing them to the beach or a park and spend time with them away from the house? Or how about letting them enjoy a good day off and invite them to a dinner you and your family prepared for them? This will make them feel truly special and your way of giving back to them for the help they have extended.10. Pay your relatives a visit

While you plan for your next destination, couple it with a trip to your relatives and see how they are doing. I am pretty sure they will be delighted to see you this time of the year. Besides, Christmas is all about family! The more you paid a visit, the better!

Have a t ru ly Mer ry Christmas everyone and spend your holiday break wisely!

Cheers!

iT’S ALMOST ChRiSTMAS, just a few days right? Everyone is busy preparing and having their own Christmas parties.

Left and right you can hear holiday cheers and individuals in small groups practicing. I’m training a group as well for a school caroling contest now for you out there who are also doing the same thing here’s some tips that might be of use to you.>Know the mechanics and guidelines before deciding on anything. it will save you time and energy.>Go for simple songs that will fit your group. For beginners never choose a song that is nice but hard to get because with so little time you will not be able to finish and polish the piece.>Choose members with good ears for listening, it will make your group move fast.>Tone quality is very important so make sure to establish the basics (correct breathing, posture, diction)>Don’t overdo your costume because it is usually only 5 - 10 percent of the total score.>Make sure you can relate to the songs you will choose.>Always give your best even when you are still rehearsing to make your adjustments fast.>Don’t expect to win, but give your best in representing your team.>Stage fear is always there, learn to manage.>Don’t be afraid to explore ideas in expressing your piece, just make sure you’re in the bounds of your guidelines.>be creative.

Enjoy singing this holiday season!

HEALTH IN fOcuSby: Dr. Mary Jean Loreche

Vision 20/20

To quote Wil l iam Blake “ the eyes is the window to one’s

soul” , so I say, what then is the soul minus one’s eyes?

In my practice as a Specialist, my eyes are my most valued organs in my human anatomy.

Not only do these eyes of mine make me see the beautiful world I live in, but, these eyes of mine is what I use to see the microscopic details of diseases.

Of the five senses that we have, eyesight tops my list of most important.

I remember one time, coming from a 36 hour duty, I accidentally lost my pair of eyeglasses!

I could not read, nor could I see very well and I had to wait for somebody to pick me up just so I can get home.

The fear of being unable to see is so strong that I had three pairs of eyeglasses made!

Visual impairment may be in the form of blurred vision, seeing halos, blind

spots or floaters. These changes may

represent an eye disease, or can be part of the ageing process.

It can also result from injury or trauma, and can occur as a complication of Diabetes Mellitus, which more often than not can be felt only after a decade of having that uncontrolled blood sugar.

Infections that can either be bacterial or viral in origin can impair one’s vision.

Mind you, there are even certain sexually transmitted infections that can affect the eyes. Tumors, stroke, over exposure to outdoor activities, fatigue and yes, certain medications can also result in blurring of one’s vision.

A blurred vision is something that may create panic but, worse, if one were to lose one’s vision.

Blurred vision is a common symptom in i l lnesses af fect ing the eyes, whether the cause or condition is temporary or

more permanent. It is not uncommon

though to experience in one’s lifetime certain conditions affecting the eyes, which are but temporary in nature, which can present as visual impairment.

One of the most common is conjunctivitis, or what we call as the pink eye, where the conjunctiva is inflamed. Allergens, chemicals like chlorine in the swimming pools, and foreign bodies can irritate the conjunctiva.

Aside from a blurred v i s ion , one may fe e l that grating sensation, sometimes it may even be described as burning or itchy and with sensitivity to light.

Sty, which occurs when the follicle is infected or tear ducts or glands are blocked, is seen as a pimple.

The patient has that foreign body like feeling, with constant tearing and sensitive to even the lightest touch. Blurring of vision, redness and swelling is commonly felt. When

there is lack of sleep as is common among students (nagsusunog ng kilay) or those computer addicts, or in instances where a foreign body gets into the eyes, one may experience a temporary impairment of the vision.

Not forgett ing eye strain, which happens when reading or watching occurs for long periods of time, causing the eye muscles to tire.

Insufficient lighting or reading while a vehicle is mobile can likewise create eye muscle fatigue.

These are conditions that we can do something about: either prevent it from affecting our vision or, if unavoidable, can be treated, in order to improve one’s vision: maybe not a 20/20 vision, but, enough to make one enjoy a quality living.

Our eyes are extremely intricate , but so delicate an organ. It plays a vital role in making us enjoy life, and allows us to interact with others...


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LifeStyle10 | December 16-22, 2012 CAGAYANTIMES

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MyPhone’s President Jaime R. Alcantara and MyPhone’s VP for Marketing and Business Development, Richie de Quina.

“We consider it a great honor to have Coco Martin as one of our endorsers. He is not only a man of talent but also of character. We find his qualities consistent with the values we espouse as a Filipino company,” explains MyPhone President Alcantara.

Since MyPhone prides itself for promoting everything good about the country and the Filipinos, the inspiring story of Martin’s plight to stardom and the actor’s humility now that he’s famed are said to be crucial in the decision of getting him as an endorser of the company.

According to Mr de Quina, they have been eyeing on getting Coco Martin for quite some time, but only started negotiations early November this year. Thankfully, Martin’s side was very much open to the endorsement. The family-oriented actor is even thrilled

to endorse a Filipino brand like MyPhone.

“We chose Coco Martin not simply because he is popular but because he embodies what a Filipino should be: determined and persevering but still humble in the face of success,” says Mr. de Quina.

Indeed, despite being one of

the most sought-after actors today, Coco Martin remains much grounded—a quality he claims to have been taught to him by his grandmother.

Both sides are still keeping mum about the actor’s projects with MyPhone, instead, Martin merely expressed his thanks for the trust the company gave him.

COCO from page 1

Photos by MIke bAÑOS

COCO MARtIN

COCO MARtINRICHIe De QUINA, VP business Development Sales & Marketing, MySolid technologies Solutions & Devices, Inc.

Upscale sports fashion boutique NAUTICA has opened its second

branch in Mindanao in Cagayan de Oro’s new Ayala Centrio Mall in a strong vote of confidence in the southern island’s fastest growing economy.

“We are confident in the potential for growth of the Cagayan de Oro economy as the regional capital of Northern Mindanao,” said Anton S. Gonzalez, president of Planet Sports Inc. following the recent opening of Centrio Mall last month.

The National Statistics Office confirmed his optimism last week with a report showing Northern Mindanao as the most labor productive and profitable among the regions in Mindanao.

Preliminary results of the 2010 Annual Survey of Philippine Business and Industry (ASPBI) show Region X has the highest in revenue per worker, value added per worker, average revenue per establishment, and average profit per establishment among the Mindanao regions.

Mr. Gonzales walked the talk and is coming in Centrio in a big way by opening in

four locations: Nike Stadium, Planet Sports, Nautica and Claire’s on March 15, the last being its first store outside Metro Manila and the only the second in the country.

Besides its four stores in Centrio, Planet Sports already has three other stores in Cagayan de Oro: Athlete’s Foot in Robinson’s Big R Supercenter and Nike and Planet Sports in Limketkai Center.

Its Nautica store in Centrio is only its second in Mindanao after the first opened in Ayala’s Abreeza Mall in Davao City. It has three stores in the Visayas with the others in Luzon and Metro Manila.

“We’ve been doing business n Cagayan de Oro for almost 20 years and have always very satisfied with our performance here,” said Mr. Gonzales. “When we heard Centrio was opening we immediately committed. It’s a good market we see a good connection.”

Nautica is a US based apparel brand based in New York founded in 1983 by clothing designer, David Chu Nautica took its name from the Latin word “Nauticus” for ship. Its spinnaker logo is designed as a symbol

of adventure, action and classicism.

Nautica has been operating in the Philippines for 10 years. All its merchandise is imported from foreign suppliers.

“Our pr imary market demographic is men from 21-40 years old though 20 percent of our customers are women,” Mr. Gonzales said. However, he notes customers in Cebu and Davao are older, usually more mature, 30-50 years, usually working men and professionals.

“That’s perhaps partly because people in certain areas use Nautica for dressing up while the people in the Metro use them for casual wear,” he explained. “Younger people usually buy tees.”

Since Nautica tees are priced on the average around 20 percent below the market leader, it has carved its own niche with around 25 percent market share.

“We’re happy where we are,” Mr. Gonzales said.

The Nautica store in Ayala’s Centrio Mall is located in the ground floor near the Corrales Avenue entrance. Centrio is open daily from 10:00AM-9:00PM.

the Night Stalker:

Nautica opens second Mindanao branch in Centrio


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