cdocumentsandsettingsadministratormydocumentsaxiomfilestechnionslideshare-090510021045-phpapp02
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Slides that stickJan SchultinkTechnion, Haifa6 May 2009
presentation lessons for entrepreneurs
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Tonight we will talkabout presentations,
but first
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lets talk about myself (briefly)
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A decade of
McKinsey
CONSULTING WORK BUILT COMMUNICATION SKILLS
Source: team analysis
Key success drivers resulting from McKinsey engagements
PRELIMINARY
Significant amount of data
analysis and synthesizingrecommendations
Presenting to senior
management audiences
Constant
structuring,
restructuring
of story lines
Communication
skills*
* Both verbal and visual
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FONTAINEBLEAU
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LONDON
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Tel Aviv
presentation design
strategy consulting
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Anyone can design PPT
h d
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graphics designer
speech coach
administrative assistantartist
PR consultant
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Topmanagement
To the pointin 20 minutes
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you understand it whenyou can explain it
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What is a good presentation?
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nice presentation,thank you
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WOW!
Photo credit :Nicole Makauskas
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Listen
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ListenUnderstand
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The Curse of
Knowledge
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the presentertaps a tune
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the audiencehears someone tapping
tap tapper de tap tap tap tap tapper de tap tap
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ListenUnderstand
Act
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OK, now what?
N i
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No content no presentation
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Communicating to investors
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the presentation
is an excuse tofigure you out
h
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we have no
competition
Sense of
realism?
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Willingness to listen, learn???Photo credit: Celestial Meeker
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your audience:
intelligent& busy
Cut to the chase
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your
point
Cut to the chase
N d t h t th t d
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No need to preach to the converted
Address obvious weaknesses
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Address obvious weaknesses
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Tell stories
No need for buzzwords
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No need for buzzwords
tap tapper de tap tap tap tap tapper de tap tap t
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No need for vision stuff
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Dont skip the technology
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help themconstruct the
bottom uppicture
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Presentation style
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TS
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BUL
LET
POINT
10 lid
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10 slides
20 minutes
30 pt font
guy kawasaki
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20 MINUTES CAN BE MORE THAN 10 SLIDES
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Youll needone of these
What kind of presenter are you?
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p y
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you arean engineer...
why stopthinking as
a designer?
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creativity
cant hurry presentation design
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y p g
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aesthetics
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good graphics
sophisticated graphicsdoes not mean
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the black page
Theyre different
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pitchdeck
handouts
businessplan
onlineshow
companyprofile
y
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Graphics secrets
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Revenues in 2011will be $3,402,012
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We aimto be a
$3-4 millioncompanyin year 3
Ban clip art
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p
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pixels enable zooming
dont stretch
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appreciate white space
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pp p
rule of thirds
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All colors are fine just stick to them
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SAME DISTANCE
ALIGN
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SAME DISTANCE
ALIGN
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Old template
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the new one!
Strong revenue growth
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Strong revenue growth
6
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0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
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Strong revenue growth and profitability
143
Revenues, $ million
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50
6679
9098
115120
136143
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2006 2007 2008
7 consecutive profitable quarters
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BEFORE AFTER
Easy on theanimations
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animations
Stay on time
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Wow, this
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,
has changedthe way
I Iook atpresentations
foreverPhoto credit :Nicole Makauskas
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