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www.cdnworldsummitasia.com

Monetising the International Operator Opportunity in the CDN Market

Jonathan Ding, Group Chie &

Expert o Interactive Media

Industry Alliance, Ministry o

Industry and Inormation

Technology, China

Gary Traver

Director

Telstra Media,Australia

Amandeep Mandhar

Head - New Product

Development, Bharti Airtel, India

Dae-Woo Kim, Product Director,

ICS (Internet Computing Service)

Business Team, Korea Telecom

Lo Sui-Lun

CTO

HKBN, Hong Kong

Ian Chin

COO, BesTV, Shanghai Media

Group (SMG), China

Stuart Walsh

COO

PlayJam, UK

Bhavneet Singh, EVP & MD,

Emerging Markets, MTV

Networks International

Loo, Yew Ming, VP or Digital &

Business Development (SEA),

Universal Music

Katson Yeung

Senior Product Manager or CDN

Tata Communications, India

Chris Wilson, SVP, Product

Strategy and Management

Pacnet, Hong Kong

Charles Yip Wai-kwong

General Manager, InternationalCorporate Business Management

Hutchison Global

Communications, Hong Kong

Lanny Huang

General Manager

Playboy TV Asia & Japan

Thang Vu Duong

Chie NGN and CDN Architect

Orange, France

Terence Choi, Director

Channel Sales Asia Pacifc,

Reliance Globalcom, India

Bui Thien Ha, Chie o External

Relations Inormation Department

and Public Relations Centre,

VNPT,Vietnam

Dedi Suherman, GM Network

Operation, Kalimantan,

PT. Telkomsel, Indonesia

Dr. Kazuhide Koide, Assistant

Manager, IP Transport Network

Development Dept , KDDI, Japan

1 The worlds leading CDN event hasnow come to the APAC region

2 The only CDN show ocused onthe Telco opportunity in the APACregion

3 Directly engage with key regionaldecision makers and secure yourstake in this key high growth region

4 Meet representatives rom theull CDN value chain: ContentProviders, Service Providers, CDNs,Sotware Providers, TechnologyProviders, Regulators

5 Exclusive CDN case studies romTelstra, Tata, Korea Telecom, KDDI,Pacnet and many more!

Why You Should Attend

7th-8th

February2012Excelsior Hotel, Hong Kong

www.informatm.com

LEARN FROM EXCLUSIVE CASE STUDIESFROM17 SERVICE PROVIDERS

5Reasons

Gold Sponsors:Media Partners:

Continues to beTHE best CDN eventin the industryCharles Baker, Director oProduct Management,PeerApp

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WHY YOU NEED TOPARTICIPATE:

Australia Bangladesh Bhutan Brunei Burma Cambodia China East Timor Hong Kong India

Indonesia Japan Laos Malaysia Maldives Myanmar Nepal New Zealand Pakistan Papua New Guinea

Philippines Singapore South Korea South Pacifc Islands Sri Lanka Taiwan Thailand Vietnam

KEY MARKETS ADDRESSED:


CONFERENCE OVERVIEW:Now in its third year, the industrys leading CDN World Summit

has established itsel as the KEY strategic global platorm or

decision making by Telcos and CDNs. The CDN World Summit

provides a setting that is pivotal or network operators looking

o break into the content delivery business network and delivers

an essential insight or all with a stake in the uture o the Net.

Leveraging on the strength and establishment o the CDN

World Summit, Inorma Telecoms and Media is now launchingCDN Asia. This will be a highly targeted event ocusing on

CDN developments and expansion across Asia and will bring

ogether under one roo top executives rom leading operators

and content providers rom across this high growth continent.

Inuence the success o new CDNdeployments across the region

Gainexpert advice rom the continents topthought leaders on this burgeoning newindustry

Networkwith many o the key stakeholders inthe CDN industry

Driveorward your vision or higher speedsand technological efciency

Accelerateservices tailored specifcally to theAsian market

Increaseyour market share in the growingCDN marketplace

Keep up to date with the latest CDN news

To enquire about speaking on this programme

as a panellist or solo speaker, please e-mail

[email protected]

Places will be allocated on a frst-come frst-served basis.

Linkedin:CDN World Summit

Facebook: Search or:IP&TV World Series

Twitter:

cdnworldsummitYoutube: Search or:IP&TV World Series


7th-8th Feb 2012, Excelsior Hotel, Causeway Bay, Hong Kong

Cable operators, telecom providers, DTT operators

and ISPs that wish to advance their networks toprovide a superior quality o service and sustain andgrow services long-term

Vendors that wish to connect with leading operatorsand service providers rom across Asia to illustrate theircost-eective solutions to enable eective delivery o

content to multiple devices Content providers, gaming companies and

broadcasters that wish to illustrate to serviceproviders the need to assure optimal Quality o Servicethrough CDN initiatives

Industry bodies that wish to establish CDNederations and grow the potential o this new networkresource in Asia

Anyone wishing to fnd out more about this switly-growing industry.

WHO SHOULD ATTEND:


3/6

Great event with alleco system companies

08:20 Registration, Rereshments and Exhibition Visit

08:30ANALYST BREAKFAST BRIEFING:The Year o Connected TVs and Tablets: Investigating the growing interest inCDNs driven by a booming popularity in online video and opportunities oeredby new big screen connected devices.Led byAdrian Drury, Principal, Media, Broadcast and Telecoms,Ovum, UK

KEYNOTE SESSION

09:00 Introduction, Speed Networkingand Welcome to Day OneChair: Tony Brown, Editor,AsiaCom

09:15 Telstra Australias New Homegrown Content DeliveryNetworkSummarising Telstras rollout o a new content delivery network (CDN) across its Next

IP network to enhance customer experience and provide lower network latencyPlans to extend its content distribution using a dozen small data centres spread

throughout Australias major citiesFlexibility o building an owned systemLeveraging the latest cloud technology to make it possible to turn up and down

capacity as neededGary Traver, Director, Telstra Media, Australia

09:40 The Potential o CDNs to Revolutionise the IndustryWhat is a CDN? How should we deine it in the current landscape?How CDNs can make a massive dierence to providing content delivery excellence

throughout a networkPotential or CDNs to expand and develop in uture yearsNew technological advances which bring a whole new meaning to CDN

10:05 Industry Analysis: Assessing Chie Market Drivers andIndustry Dynamics in AsiaHighlighting the importance o video, social media and gaming in the Asian marketExamining the data ootprint o the average Asian consumer and orecasting data

usage and trends in the next 5 yearsHighlighting dierences between networks across the region and their varying

ability to cope with increasing amounts o dataEvaluating CDN strategies across the region: current techniques and progress to dateExpectations or uture Asian CDN expansion and development

Adrian Drury, Principal, Media, Broadcast and Telecoms,Ovum, UK

10:30 Networking Break & Exhibition Visit

Improving Network Efciency

1:30 LEADERSHIP SUMMIT: Improving Network Eiciency toEncourage Further Growth and ExpansionExpectations or the development o the CDN industry in coming yearsWhat will be the eects o bringing increased content rom outside Asia into Asia?What are the main content management issues that operators ace in Asia?Transparent caching or the CDN which makes the most sense or Asian networks?Highlighting Asian priorities or a good CDN system and the main media types

which are likely to become most important in Asia in the next ten yearsWhat are the consequences to a carrier o participating in the CDN market?Making the business case or international carriers to provide reach or content

providers looking to provide services in multiple markets

Amandeep Mandhar, Head - New Product Development,Bharti Airtel, India

LO Sui-Lun, CTO,HKBN, Hong Kong

Katson Yeung, Senior Product Manager for CDN,Tata Communications,India

2:00 Improving the Network to Oer Better QoS and ProvideSustainable High-Quality Services Long-TermResponding eiciently to the increasing level o web traic being generated by

smart phones, smart TVs and OTT (Over The Top) devicesHighlighting the need or three big resources or eective delivery: data centers,

networks and content delivery applicationsAdvocating a hierarchical resource model to manage, monitor and load-balance all

three resources including CDN servers and cloud serversConsistently managing resources using cloud technology to cache and distribute

Taeha Park, CEO, Solution Box

Content and Gaming

12:20 Advantages o CDNs or Content Providers

Highlighting the need to transport content to all consumers as quickly and eicientlyas possibleReviewing how content providers interacing with CDN providers in Asia at present

and current diiculties in this areaThe invaluable role that CDN partnerships could play in enabling oreign media

content to be more easily distributed throughout the contentWorking with CDNs to enable eective content distribution into multiple markets

Ian Chin, COO, BesTV, Shanghai Media Group (SMG), China

12:40 The Asian Content and Gaming Industrys Need orEective Delivery o Data-Rich MediaHighlighting Southeast Asias content and gaming market, showing enormous

growth as online and gamer penetration expandsWhat are the main considerations when outsourcing distribution o games, video,

downloads, and multimedia applications over the Internet?Is CDN always a aster and more eicient way to deliver digital content to APAC

customers?Discussing the need to guard against piracy and ensure optimal content securityWill CDNs in Asia reduce the need or expensive inrastructure build-outs by the

gaming industry?To what extent can it help to extend content delivery to enable content providers to

reach a worldwide audience?Panellists:

Stuart Walsh, COO,PlayJam, UK

Bhavneet Singh, EVP & MD, Emerging Markets,MTV Networks International

Loo, Yew Ming, VP for Digital & Business Development (SEA), Universal Music

Lanny Huang, General Manager,Playboy TV Asia & Japan

Ian Chin, COO, BesTV, Shanghai Media Group (SMG), China

13.10 Lunch & Exhibition Visit

SUCCESSFUL CDN ROLLOUTS AND SERVICES

14:30 Leading Asia Forward With A Next Generation Global CDNGlobal IP traic dynamics and trends, and their impact on content owners in AsiaDesigning a CDN that addresses these trends and enables content owners to serve

reliable, high-quality experiences to an ever-growing set o devicesEvaluating Tata Communications CDN ability to address these needsThe importance and challenge o integrating CDN with other IP network products

and servicesWhat Tata Communicationss CDN means or Tata and Asia long-term, and how it

will expand and develop

Katson Yeung, Senior Product Manager for CDN, Tata Communications, India

14.50 Deining a Successul CDN ApproachIdentiying new CDN initiatives that operators should consider to enhance the

productivity o their own inrastructureDemonstrating active cost savings and inancial controlHighlighting initiatives in upgrading and advancing networks to dateStrategic vision or optimised and ully-integrated CDN approach

15:10 Korea Telecoms Decision to Build A KT-OwnedData CentreKTs history in partnering with CDN companies to provide best quality data

transmission or its contentDecision to create a KT-owned data centre, providing a CDN (Content Delivery

Network) and cloud services to allReview o data centre successPlans or uture expansion and development o owned CDN services

Dae-Woo Kim, Product Director, ICS (Internet Computing Service) Business

Team,Korea Telecom

15:30 Rereshments & Exhibition Visit

16:30 Beneits o CDN in Maximising Network EiciencyHighlighting the limitations o many existing networks as demands on network

resources increase

An eective network can only be possible with eicient CDN technology in placeHarnessing adequate methods to provide an optimised transport service ready tocope with current and uture increased data usage

Plan to deliver a new next-generation content delivery network (CDN) serviceto accelerate the delivery o digital content to a global online audience withunparalleled speed and scale

Chris Wilson, SVP, Product Strategy and Management,Pacnet, Hong Kong

16:50 PANEL DISCUSSION: Monetising CDN ServicesWhat are the beneits to service providers o creating new CDNs o their own?Challenges o planning and building a CDN network against developing

partnerships with existing CDNs to resell serviceHow can service providers minimise the costs associated with operating a CDNExamining the evolving charging and revenue share models or delivering CDN

services. How are commercial terms changing?How is increasing CDN competition in the region likely to aect revenues across

the ecosystem?What are the best pricing strategies or CDN operators?Examining pricing models or establishing a new CDN and the potential or

evolution as services expand

Panellists include:

Charles Yip Wai-kwong, General Manager, International Corporate Business

Management,Hutchison Global Communications, Hong Kong

Chris Wilson, SVP, Product Strategy and Management,Pacnet, Hong Kong

17:30 End o Day One

DAY ONE Tuesday 7th February 2012


SERVICE

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DAVID TOLUB, CEO, OVERSI#cdnasia


4/6

In my opinion, this is THE majorevent in the CDN spaceDAY TWO Wednesday 8th February 2012

08.30 Rereshments & Exhibition Visit

08:45ANALYST BREAKFAST BRIEFING:

Evaluating the progress and development o FTTH rollouts status in APAC.

Will FTTH stimulate the need or CDNs or minimise their role?Led byRoland Montagne, Director, Telecoms Business Unit, IDATE, France

KEYNOTE SESSION

09:15 Chairmans Welcoming Commentsand Summary o Day One

Chair: Tony Brown, Editor,AsiaCom

09:20 Utilising Content Delivery Networks or OTT ServicesUsing CDNs or best quality QoS in the world o OTT content and multiscreen

servicesBeneits o CDNs in seamlessly converging broadband and broadcast contentThe driver or OTT operators to build partnerships with existing CDN service

providers to oer higher margin media services direct to the consumerEvaluating the business case or OTT platorm owners deciding to build CDNs o

their ownPredicted developments in this ield

Jonathan Ding, Group Chief & Expert of Interactive Media Industry Alliance,

Ministry o Industry and Inormation Technology, China

09:45 Gold Sponsorship Presentation: Ensuring Optimal QoEUsing CDN technology to provide cost-eective delivery o IP based servicesHow enabling end-to-end Quality o Service can enhance service

provider revenues The need or CDN choices to be ully lexible and interoperableMany solutions or dierent needs what works best or where

0.10 Rereshments & Exhibition Visit

New Services and The Cloud

1:10 Managing The Cloud to Facilitate Greater MarketDevelopmentHighlighting the complementary relationship between CDN and cloud computingExamining the business case or operating TV services via the CloudHow we can leverage the new generation o virtualised network unctions or

integrating CDN and the CloudWhat Orange is currently achieving in this ield and how this is o relevance to the

Asian market

Thang Vu Duong, Chief NGN and CDN Architect, Orange, France

1:35 Highlighting the Beneits o the Cloud to Increase ExistingNetwork CapacityJustiying the Cloud as being the most eicient technology in handling demand

immediately at low-costHighlighting the decision to digitize Star Indias entire catalogue o programming or

streaming via the CloudEnabling users to access all o their avourite programmeswhether its music,serials, movies, news, sportson any computer with just a ew clicks

Expectations that an increasing number o mobile subscribers and the launch onew mobile tablets will help to increase subscribers, despite the countrys lowbandwidth

Uday Shankar, CEO, Star India*

2:10 CLOUD FOCUS: Utilising The Cloud to Best EectJustiication or utilising the Cloud to ree up the networksShould current net neutrality be replaced with a tiered system that would prioritise

certain types o traic or those able to pay? Would this unreasonably disadvantagesmaller players?

Is Cloud deinitely the way orward? What strategy should operators have in placeto handle any cloud outages?

What are the best ways o mixing internal IT systems with shared inrastructure sothat everyone beneits?

Highlighting the growth o P2P ile sharing - both legal and illegal, placing asigniicant burden on current networks and the necessary consequences that

service providers need to takeAssessing prospects or uture mobile Cloud services and their implications or

service providers

Panellists:

Thang Vu Duong, Chief NGN and CDN Architect, Orange, France

Mr. Terence Choi,Director, Channel Sales Asia Pacific,Reliance Globalcom, India

Uday Shankar, CEO, Star India*

12:45 Lunch and Exhibition Visit

CDN Architecture Needs

14:15 Expanding International Business in VietnamVNPTs approach to ensuring best possible data transport across the country and

beyondTechniques currently being undertaken to improve content delivery as services

increaseVision or the potential o CDN services to expand across the continent, and how

this would transorm the media and communications industry in Asia or the better

Bui Thien Ha, Chief of External Relations Information Department and Public

Relations Centre, VNPT, Vietnam

14:40 Evaluating the Case or CDN in IndonesiaChallenges currently acing service providers in IndonesiaLimitations caused by geographical constraints which compromise the networks

eiciencyHow CDNs could in theory work to help to relieve the current data burden on the

networkHopes or network expansion and development in coming years

Dedi Suherman, GM Network Operation, Kalimantan, PT. Telkomsel, Indonesia

15:05 CDN Development, Deployment and Strategy in JapanHighlighting the need to prepare or the a projected mobile data traic explosion

over the next ew years (KDDI already has over 30 million mobile subscribers inJapan)

How KDDIs recent investment in CDNetworks will enable the company to serve itscustomers to the best o its ability

The importance o achieving accelerated web content delivery and content storagepoints in multiple cities

CDN ederation and partnership plans identiying the next steps

Dr. Kazuhide Koide, Assistant Manager, IP Transport Network Development

Dept,KDDI,Japan

15:30 Networking Break and Exhibition Visit

Round-Up Session

16:30 PANEL DISCUSSION: Deining Successul CDNStrategies or Asias Maturing TV MarketsNeed versus practicality deining solutions which are monetisable and

sustainable across the continentExamining the business case or deploying a managed CDN service in between a

new build and a partnership modelSupporting multicast in existing networks to deliver live content with minimum

bandwidthDeveloping intelligent and innovative CDNs ocusing on user interactionHow are the new trends o social media interaction, gaming, lash and adaptive

streaming aecting content delivery needs?Are content delivery perormance guarantees possible or those with low-

bandwidth networks?How can service providers work together to oer the best possible service to all?

Panellists include:

Bui Thien Ha, Chief of External Relations Information Department and Public

Relations Centre, VNPT, VietnamDedi Suherman, GM Network Operation, Kalimantan,PT. Telkomsel, Indonesia

Dr. Kazuhide Koide, Assistant Manager, IP Transport Network Development

Dept,KDDI, Japan

17:00 ANALYSTS SUMMARY: Forecasts or the Year AheadEmphasising the exciting opportunities o service providers to be relevance and

properly adjusted to the needs o an NGN ageFTTH rollouts status in APAC - will FTTH stimulate the need or CDN or minimize

their role?How will competition between service providers inluence the CDN landscape in

the years ahead?Advocating a lexible CDN system across the region to allow service providers to

change their transport options as technologies mature or alter in costWhat are the consequences o not participating in the CDN market?How quickly must service providers employ CDN technologies in order to stay

ahead?Techniques or successully proiting CDN operations, creating sustainable data

transport solutions long-termA conversation with:

Adrian Drury, Principal, Media, Broadcast and Telecoms, Ovum

Tony Brown, Editor,AsiaComRoland Montagne, Director, Telecoms Business Unit,IDATE, France

17:30 Close o Conerence

* Awaiting inal conirmation


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Inorma estimates that users in Asia Paciic generated approximately 67,000 petabytes (PB) o

Internet traic in 2010 and orecasts that this volume will rise to almost 530,000PB in 2015.

Fig. 1: Asia Paciic, consumer Internet traic, 2010-2015

This is an extract rom an Inorma research project into Internet traic. The ull research and analysiss available to clients through the Broadband channel o the Intelligence Centre. For more inormationplease visit www.inormatandm.com/ic

ONLINE VIDEO FUELS A TRAFFICEXPLOSION IN ASIA PACIFICBY GILES COTTLE, PRINCIPAL ANALYST, INFORMA TELECOMS & MEDIA

Giles Cottle

Principal AnalystBroadband & InternetInorma Telecoms &

Media

In his role Giles heads up Inormascoverage o broadband content anddevices. His teams key research themesinclude internet traic, connected devicesales and usage, digital content economics

and partnerships between internet andcontent providers and operators.

To hear more rom our large analyst team:

Subscribe to Connect, our ree ortnightlyemail www.inormatm.com/connect

Join our Analyst Community group on LinkedInwww.inormatm.com/linkedin

Follow us on Twitterwww.twitter.com/inormatm

This volume means that the regions users generated, on average, 7.1GB o traic per month in2010, which will rise to 31.2GB in 2015

Fig. 2: Asia Paciic, average Internet traic per user per month, 2010-2015

Traic in Asia Paciic is very much a tale o two regions. Developed Asia Paciic, which Inormadeines as Japan, South Korea, Singapore, Hong Kong, Taiwan, Australia and New Zealand,eatures countries with some o the astest broadband inrastructure in the world. The rest o theregion is much less developed in terms o inrastructure but, principally down to China and India,will be a huge contributor to traic because o the sheer number o Internet users in the region.Asia Paciic is already the largest region or Internet traic and by 2015 it will account or 42%o the worlds Internet traic. Asia Paciic Developing in its own right will be the second biggestregion, ater North America, in 2015. Inorma expects it to overtake the US in 2016.

Within the region, China generates the most traic. In second place is South Korea which, despitehaving a population o under a quarter o Japans, generates signiicantly more traic than Japan.However, Japan will overtake South Korea in 2014, while China will be contributing close to halo the regions traic in 2015 (see ig. 3). India, in contrast, will see much more modest growth;despite this markets size, it will still produce a lot less traic than Japan and South Korea in 2015.

Fig. 3: Asia Paciic, Internet traic by country and area, 2010-2015

The extent to which South Korea contributesto the regions Internet traic becomes clearwhen looking at the amount o traic each usergenerates. In 2010, South Korean Internet usersgenerated, on average, a phenomenal 31GB otraic per month (see ig. 4), almost three timesthe amount that users in Japan or any othercountry produce and our times the regionalaverage o 7.1GB. By 2015, although SouthKorea and Japan will still be the leading marketsby traic per user, Chinese Internet users willproduce a comparable amount o traic to those

in the rest o the Asia Paciic Developing region

Fig. 4: Asia Paciic, average Internet traic per

user per month, by country and sub-region,

2010-2015

600

500

400

300

200

100

02010

67102

155

233

351

530

2011 2012 2013 2014 2015

Source: informa Telecoms & Media

Traffic(000sPB/year)

600

500

400

300

200

100

02010 2011 2012 2013 2014 2015



Traffic(000sPB/year)

About Inorma Telecoms & Media:

Inorma Telecoms & Media delivers strategicinsight ounded on global market data andprimary research. We work in partnership withour clients, inorming their decision-makingwith practical services supported by analysts.Our aim is to be accessible, responsive andconnected, both to the markets we serve and toour clients business goals. For more inormationvisit: www.inormatandm.com


2.5 GB

3.2 GB

5.8 GB

9.2 GB

11.2 GB

31.3 GB

2010

South

Korea

Japan

China

India

Rest o Asia

Paciic Developed

Rest o Asia

Paciic Developing

2015

165.8 GB

92.6 GB

36.6 GB

30.3 GB

12.2GB

10.1GB

7.1GB

9.4GB

12.4GB

16.6GB

22.6GB

31.2GB

2010 2011 2012 2013 2014 2015


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EXHIBITION AREA

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received beore 4th January 2012 received on or ater 4th January 2012

Full Delegate Fee US $1799 US $1999

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HOW TO REGISTER: Event code: I56HG

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Email: customer services at: [email protected] orget your VIP code when registering

7th-8th Feb 2012

Excelsior Hotel, 281 Gloucester Road, Causeway Bay, Hong Kong

Very ocused industry event bringing together key leaders inthe CDN industryDAN SAHAR, VP MARKETING, QWILT

*Li i d S A il bl C L C ldi S i C R h i i L ldi @i 44 (0)20 7017 6801

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nCDN ..................................10%

nOperator/SP ......................33%

nContent Provider .................1%

n

Broadcaster.........................1%

nSolutions Provider .............32%

nTechnology Provider ..........15%

nSotware Provider ................3%

nInvestor ...............................1%

nAnalyst/ Press .....................4%

nBoard Level, C-Level, Director Level ......................................34%

nHead o Department ..............................................................20%

nMarketing, Branding, Product, Project Management, PR ......22%

n

Business Development & Sales .............................................19%

nRegulator.................................................................................1%

nAnalyst/Press ..........................................................................4%

ource:CDN World Summit 2011 Attendance

Very useful with aquite good representationrom all relevant sectors.

Senior Presales Manager, Oteglobe SA

It was avery good and

focused event.Network Architect,

Alcatel-Lucent SA

To take advantage of the sponsorship

and exhibition opportunities at this

event please call

George Silva on +44 (0)207 017

4850 or email george.silva@

informa.com

or

Howard Zhang,,

[email protected]

: 15921927223: 021 23263651

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