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TRANSCRIPT
• IP Video Growth Trends
• Network Function Virtualization & Video Infrastructure
• Virtualized Content Delivery Networks
• Demonstration: Open Media Distribution Director
• Accelerating CDN Deployment & Simplifying Operations
• Conclusion
Agenda
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
File Sharing (12.9%, 4.4% )
Web/Data (24.5%, 16.2% )
Internet Video (62.6%, 79.4% )
Global Internet Video Traffic GrowthInternet video will account for 79 percent of global internet traffic by 2020
25% CAGR
2015–2020
4PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
14% CAGR
2015–2020
Global Video Capable Device Growth by TypeSmartphones are more than 40% of total video capable devices
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Other (0.5%,0.3%)
Tablets (7%,6%)
M2M (7%,15%)
PCs (20%,10%)
TVs (24%,24%)
Smartphones (41%,43%)
Billions of
Devices
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 device share
5PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Content Delivery Network (CDN) Traffic
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
Non-CDN Internet Traffic (55.0%, 35.5%)
CDN Internet Traffic (45.0%, 64.5%)By 2020 CDN’s will deliver over 100 Million TB/Month
up from 30 Million in 2016
~$1B incremental CDN Infrastructure investment
6PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Appliance transition to Network Function Virtualization
• Decouple software from proprietary hardware
• Deploy on standard x86 servers
• Utilize standard virtualization
• Flexible software deployment
• Service Elasticity
• Reduce number of Network Elements
• Introduce service automation
8PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Use Case Led Orchestration Led
Infrastructure Led
Service Providers Approach NFV in Multiple Ways
NFV
MANO
NFVOVNF 1 VNF 3VNF 2
VNF-M (VNF
Managers)VNFM
OSS / BSS
NFVI
Hardware ResourcesCompute NetworkStorage
EM 1 EM 3EM 2
Virtualization Layer
Virtual Compute
Virtual Network
Virtual Storage
VIM
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Service Providers Approach NFV in Multiple Ways
Use Case Led Orchestration Led
Infrastructure Led
NFV
MANO
NFVOVNF 1 VNF 3VNF 2
VNF-M (VNF
Managers)VNFM
OSS / BSS
NFVI
Hardware ResourcesCompute NetworkStorage
EM 1 EM 3EM 2
Virtualization Layer
Virtual Compute
Virtual Network
Virtual Storage
VIM
New revenue,
service, market
Content Delivery Network
as part of E2E Virtualized Video
Solution from Ingest to
Distribution
Simplify operations
with common
orchestration
Microservices
and
Orchestration
Infrastructure
convergence and
CapEx maximization
Hardware, OpenStack
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Virtualized Video Processing – V2P Architecture
ResourcePool
ResourcePool
ResourcePool
DCM ASI
DCM DRD
DCM 8VSB
DCM SDI
IP
MediaCloud
Infr
aO
rch
.
Infrastructure
Compute with HW Assist
V2
P -
Med
ia
PA
AS
V2P Media Pipeline Controller
Media Application Functions - Workflow DefinitionsV2
P -
AP
PS
Controller and Media Session HA Framework
SDI to IP
N x NODE
ENCODE
N x NODE
STATMUX
N x NODE
RE-MUX
N x NODE
MCE
N x NODE
MCE
N x NODE
MPE
N x NODE
STORE
N x NODE
Cluster Cluster Cluster Cluster Cluster Cluster Cluster
I
N
F
R
A
S
T
R
U
C
T
U
R
E Live – MP2TS
Live – ATS
Live - HLS, HSS, HDS
Catch Up – HLS, HSS, HDS
Restart – HLS, HSS, HDS
CDN
MPEG2-TS
Delivery
ABR Delivery
ResourcePool
HardwareAccelerate
Traditional
Network
Live VOD
Media optimized
Object Store
Multiscreen Playback
cDVR IP CDNLive
2VOD3rd Party
Apps
Media Object Storage
Cloud Based Compute
11PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Brining into focus the cloud technology elements
DevOps
Agile
Cloud
NFV
OpenStack
OpenSourceOrchestration
Open API’s
Service Chaining
Containers
Analytics Infrastructure-aaS
VMWare
Microservices
Elasticity
13PSOSPV-1122
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Open Media Distribution CDN
Virtualized cloud
infrastructure is
transforming traditional
CapEx products into
as-a-service.
Open Source CDN
software is challenging
traditional CDN service
operators and equipment
providers.
Xaas Open Source
New Life >
< Old Life
Service providers need
open, flexible, virtualized,
network functions that
are platform agnostic.
CDN
14PSOSPV-1122
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Open Media Distribution
Data Center Regional
Distribution
Edge
Distribution
Client
OMD Director LogIn
Mid-Tier
Cache-Cluster
Edge
Cache-Cluster
Edge
Cache-Cluster
OMD Director
Dynamically Ingests HTTP content from Live
and VOD Sources
Scales out delivery of Live, VOD, CDVR, PDL,
Caching to Edge Servers
Virtualized Data Center Applications on
OpenStack or VMWare
HTTP Caching & Delivery for ABR Streaming,
Intelligent traffic routingfor global network
client redirection andload balancing
CDN
15PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Introducing OMD Director Cloud-Hosted CDN-Management-aaS
• Integrated CDN Management application for Provisioning, Monitoring, Analytics, Alarming
• Accelerate Day-Zero CDN deployment with Cisco-hosted OMD Director ready to provision & operate your CDN
• Reduce CDN costs by using standard x86 servers as caches registered with subscription service
• Cisco or Private Cloud deployments on OpenStack and VMWare with Cisco Operate Service
• Cisco DevOps with CI/CD continuous updates and new feature releases
16PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
OMD Director – High Level System Design
Platform
OMD Director GUI
Cache Route Provision Monitor Alert Analytics Admin
Infrastructure
ResourcePool
Compute
ResourcePool
Network
ResourcePool
Storage
Services
Live Download TSTV WebVOD
19PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
OMD Director Services
OMD Director GUI
Cache
Bare Metal
Route
VM
Provision
VM & Container
HTTP Cache
HTTP ABR Streaming
HTTPS Secure Download
HTTP Web Cache
Edge-Cache Clusters
Mid-Tier Cache Clusters
x86 OTS Bare Metal Servers
KVM, ESXi Virtualized Servers
Open Source Developers
Client Routing to Edge Cache
HTTP 302 Redirection
DNS A Record Response
Proximity Routing Rules
Load Based Routing
Content Affinity based
Routing
Client-IP Geo-Lookup
Geo-Blocking
CDN Provisioning
CDN Wizard for Day-Zero
Edge and Mid-Tier Caches
Cache Clustering
Content Delivery Services
20PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
OMD Director Services
OMD Director GUI
Monitor
VM
Alert
Container
Analytics
VM
Admin
Container
Application and Server Monitor
Monitors Servers & VM’s
CPU, Disk, Network, etc
Monitor OMD Applications
Key Performance Indicators
CDN Utilization and Efficiency
Alert and Alarms
Software & Server Alarms
Content Analytics Alarms
Set Threshold Crossing
Policy
Email, SMS alerts
Activity Tracking, Notes
Content Delivery Analytics
Dashboards and Scorecards
Insights for Operations
Insights for User Viewing
Insights for QoS
Insights for Popularity
Customizable Reports
Multi-Tenant Separation
21PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Bare Metal, Containers, VMs Living in Harmony
• Highest Performance
• Can be deployed in
datacenter or edge PoP
• Requires Dedicated HW
• No resource sharing or
oversubscription
• Hypervisor introduces
performance overhead
• Allows resource sharing and
oversubscription
Bare Metal Containers Virtual Machines
Hardware HardwareHardware
Operating System Operating SystemOperating System
Hypervisor
Alert Monitor Provision
OMD Cache Docker Director Microservices
• Near Native Performance
• Requires Container
Infrastructure
• Allows resource sharing and
oversubscription
• Power deployment model
22PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
DevOps integral to as-a-Service
• Code – Code Development and Review, continuous integration tools
• Build – Version control tools, code merging, Build status
• Test – Test and results determine performance
• Package – Artifact repository, Application pre-deployment staging
• Release – Change management, Release approvals, release automation
• Configure – Infrastructure configuration and management, Infrastructure as Code tools
• Monitor – Applications performance monitoring, End user experience
A practice that emphasizes the collaboration of software developers, testers, operators, and other IT
professionals in automating the process of software delivery. It aims at establishing a culture and
environment where building, testing, and releasing software, can happen rapidly, frequently, and more
reliably. DevOps team practice Continuous Integration and Continuous Delivery (CI/CD). Customer
feedback closed-loop directly into engineering DevOps team.
23PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Shaw Transforms CDN with Open Media Distribution
Objective
Solutions
Results • ABR streaming for over 80 live channels
and thousands of VOD titles
• Extend multiscreen delivery to Shaw’s 2.6
million video subscriber base
• Rapidly turn up a new CDN
• Cost effectively scale content delivery of
premium video services to IP devices
everywhere.
• Cisco Open Media Distribution and
Analytics
• Cisco DevOps 24x7 Remote Operate CDN
Service
• Cisco Professional Services Design
“Our partnership with Cisco has given
us an Open Media Distribution solution
to offer customers instant access to
over 80 live channels and thousands of
on-demand titles.”
Jay Mehr, Chief Operating Officer,
Shaw Communications
25PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
OMD Business Outcomes
Transformed economics with
Cisco® support, operations,
as-a-service options
Subscription fees align to
revenues, flexible platform
options for TCO
Select open source software
used for extensible and cost-
effective CDN
Reduce TCO for Multiscreen-Video
CDN
Accelerate Time-to-Deployment
Deploy using Cisco cloud,
service provider cloud,
hybrid clouds
Cisco optional remote
operations service for rapid
turn-up and BOT
Simplify Video Operations
OMD director cloud-based
CDN Management software-
as-a-service (SaaS)
Cisco V2P integration for
integrated automation from
ingest to delivery
Cisco infinite solutions
CDN adjacency
26PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Conclusion
• IP Video growing dramatically, CDN’s critical to quality and scale
• CDN is a prime VNF application to leverage cloud infrastructures
• Virtualized video application service chaining can reduce TCO and accelerate new services
• Cisco Open Media Distribution Director provides a virtualized, cloud-ready, CDN-Management-as-a-Service to accelerate deployments and reduce costs – aligned to cloud architectures and NFV strategies
27PSOSPV-1122
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Related Sessions
• Content Delivery Networks: Caching Principles, Architecture, Resource Optimization (BRKSPV-2160, July 12, 1:30pm)
• IP Video Evolution (BRSPV-1257, July 11, 8:00am)
• ABR Streaming and your network; a match made in heaven? (BRKSPV-2999, July 11, 1:30pm)
• Infrastructure Transformation for Cloud Video Services (PSOSPV-1102, July 11, 3:30pm)
• Infinite Video – Beating Netflix at their own game (PSOSPV-1501, July 13, 9:30am)
28PSOSPV-1122
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30PSOSPV-1122