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A cum laude graduate of the College of Development Communication won the Best Qualitative Conference Paper Award in the recent International Confer-ence on Communication and Media ‘12 (i-COME ‘12) in Penang, Malaysia.

Jaime Manalo IV, a Development Jour-nalism major who graduated in 2006, is a communication researcher at the Philippine Rice Research Institute (Phil-Rice).

His paper, co-authored with Assoc. Prof. Elske van de Fliert of the University of Queensland, is entitled “Beyond Face-book: The undocumented experiences on ICTs of young rural Filipinos.” It high-lighted issues that hindered the youth of Aurora and Albay provinces from serving as infomediaries for farmers.

CDC alumnus wins international paper award

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CDC launches solid waste management campaignThe College of Development Com-munication (CDC) launched a college-wide solid waste management (SWM) program in support of the UPLB SWM Program, January 10, 2013 at the CDC Lecture Hall.

According to Dr. Ma. Theresa H. Velas-co, CDC Dean, the program, and the campaign in particular, aims to create greater awareness on proper trash seg-regation and disposal within the college and university premises, and to encour-age the practice of proper solid waste management.

“We are doing this (campaign) for the university, for the community, and for the entire nation. Through this campaign, we hope to develop advocates among CDC students, faculty and staff,” Dr. Velasco said.

The campaign is based on the recom-mendations of the University-level com-

mittee on SWM headed by Prof. Rex Demafelis. It is also grounded on the re-sults of a CDC-wide baseline survey on students’ level of awareness on proper solid waste management. Results of the said research were presented by Mr. Garry Jay Montemayor, instructor from the Department of Science Communica-tion (DSC).

The CDC developed an audio-visual presentation (AVP) on SWM, copies of which were turned over to Vice Chancel-lor for Community Affairs, Dr. Enrique L. Tolentino, Jr. The copies will be distrib-uted to the different UPLB colleges and units.

The AVP was produced by the CDC Ad Hoc Committee on SWM AVP Produc-tion and Campaign. It gives an overview of and discusses the rationale of the Uni-versity SWM Program. It also teaches proper segregation of solid waste, in ac-cordance with the DENR guidelines.

Dr. Mildred O. Moscoso of the Depart-ment of Educational Communication (DEC) wrote the script for the AVP. Collaborating with her in the produc-tion were Prof. Olga C. Lomboy, Prof. Kabzeel Sheba G. Catapang, Mr. Louie Amongo, and Mr. Mar Maningas.

Vice Chancellor Tolentino discussed the policies on solid waste management in accordance with RA 9003, or the Solid Waste Management Act of 2001. These policies include: Municipal Ordinance No. 2001-08 (Kautusan Hinggil sa Pangangalaga ng basura at ang mga Karampatang Pataw Ukol Dito); Office of the Chancellor (OC) Memorandum No. 2011-064 (Regulating the Use of Plastic Bags, Cups and Styrofoam in the Cam-pus); Office of the Vice Chancellor for

LET’S CLEAN UP CDC Dean, Dr. Ma. Theresa Velasco, turn over copies of the solid waste management video to Vice Chancellor Enrique Tolentino (Photo by Mar Maningas)

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2 CDC students elected Phildevcom officers Tan speaks to CDC students on evolving comm modelsTwo students of the College of Develop-ment Communication (CDC) were elected officers of the Philippine League of Devel-opment Communication (PHILDEVCOM) during the "Making Waves": 8th National Congress for Development Communica-tion Students held in Iloilo City December 17-19, 2012.

Aesen Tapiador and Brynne Beriel Uri were elected vice president and secretary, respectively. Tapiador represented the De-partment of Development Broadcasting and Telecommunications while Uri was a delegate of the UPLB Development Com-municators' Society (DevComSoc).

A total of 21 CDC students participated in the three-day Congress spearheaded by the PHILDEVCOM and the West Visayas State University (WVSU) College of Mass Communication, with the theme "Empow-ering Communities through Student Initia-tives on Social Entrepreneurship."

Each CDC department was represented by a student. Seventeen representatives were sent by the UPLB DevComSoc. CDC Department of Educational Communica-tion Chair, Prof. Romel Daya, served as adviser to the group.

The National Congress served as a venue for DevCom students to learn the basics of social entrepreneurship, and to discuss the role of DevCom students in promoting and strengthening social enterprises.

Ma. Ciejay Calara, a University Extension Specialist of the CDC DDBT, talked about her experiences with regard to community empowerment.

Professor Daya, treasurer of the Consor-tium of Development Communication Edu-cators and Practitioners of the Philippines (CDCEPP), talked about CDCEPP and discussed the goals and objectives of the organization.

Participating schools in this year's Con-gress were the Adventist University of the Philippines, Batangas State University, Benguet State University, Bukidnon State University, University of the Philippines Los

Dr. Alexis S. Tan, professor of communi-cation and provost marshal at the Wash-ington State University (WSU), spoke on evolving communication models in the context of social change during a seminar on January 17, 2013 at the Op-erations Room, A. G. Samonte Hall (Old Administration Building).

An alumnus of the University of the Phil-ippines College of Agriculture (UPCA) Class ‘64, he graduated with a BS in Ag-riculture major in Agricultural Communi-cation. He belongs to the first group of students to specialize in communication for agriculture.

Professor Tan noted the urgency for the discovery and application of strate-

Ten teams competed during the Gram-mar Smackdown held at the College of Development Communication (CDC) Lecture Hall on January 21, 2013. The teams were composed of four to five students representing their respective DEVC 11 (Introduction to Mass Media Writing) laboratory class sections.

The Grammar Smackdown aims to test students' proficiency in the English lan-guage through challenges, like spotting grammatical slips, and applying princi-ples of clear and effective writing. It also aims to foster camaraderie among stu-dents taking the course, explained Prof. Hermilea Marie Cabral-Castillo, DEVC 11 lecturer.

The teams were challenged to come up with creative group names and group

gies for inter- and cross-cultural com-munication for social change, to address the "noise" that prevents the success of communication processes.

The "noise" can be technical problems in mediated communication, or cultural differences in interpersonal and commu-nity communication, he explained.

"There is a tendency for human beings to look negatively at people who are not like us. We are genetically engineered to have implicit biases, which make these biases difficult to change. But the re-alization that we have biases helps us have control over them, and we can en-gage in a communication process that will work," Dr. Tan emphasized.

When asked where social media figures in the evolving models of communica-tion for social change, Dr. Tan said that social media are "a powerful tool and instrument of transaction when they are available and accessible to the commu-nity; when they are used properly -- not just for connecting with people socially but more importantly for delivering infor-mation accurately; and when users are social media literates who look at source credibility and aim for balance. At the same time social media can be instru-ments of "noise" in case of information overload."

The DEVC 299 students of Prof. Pamela A. Custodio organized the seminar. (Nicole Lorraine R. Prieto)

CDC holds 2nd grammar smackdown for freshmen

cheer or yell. Names they came up with are the following: Grammar Smackers; Olga-vengers; Insert AWESOME name here; Team Kabz-illa; Vonn's Angels; The UndertakerZ; The Kablaaagz!; Gramma-rangers; Fourtastic; and Candy's Angels.

Vonn's Angels from section UV-5L han-dled by Prof. Joclarisse E. Albia, won after the 14th question. The team was composed of Vonn Orland Leynes, Ma. Alyssa Bianca Caugma, Marie Faye de Castro, Jona Mae Frondoso, and Kri-zelda Grace Sasi. The group received a trophy and championship belts.

Banos, Visayas State University and West Visayas State University.

Held annually since 2004, "Making Waves" is a brainchild of the UPLB DevComSoc. It aims to foster camaraderie among Dev-Com students all over the country, to pro-mote the study of DevCom, and to create a venue for smart discussions on relevant issues.

Since its inception, the UPLB DevCom-Soc has spearheaded and organized the Congress the past seven years. The West Visayas State University is the first to host outside of UPLB. (Mary Joie Cruz)

CDC launches solid waste managemant campaign from page 1

Community Affairs (OVCCA) Memoran-dum No. 2012-26 (Waste Segregation at Source); and Office of the Vice Chan-cellor for Planning and Development (OVPD) Memorandum No. 2012-005 (Pangangasiwa ng Basura sa UPLB).

Meanwhile, Dr. Fernando C. Sanchez, Jr., Vice Chancellor for Planning and De-velopment, presented the UPLB Trash Recovery System Project, in support of the UPLB SWM Program. Dr. Sanchez talked about retrofitting the trash recep-tacles in the campus to be consistent with the coding scheme of the Program.

Activities lined up for the CDC SWM Campaign include poster- and jingle-making contests open to all CDC stu-

dents. Winning entries will be the official campaign communication materials, ex-hibited in university-wide activities.

The CDC Student Council and the three CDC-based organizations (Alliance of Development Communication Students or ADS, Community Broadcasters’ Soci-ety or ComBroadSoc, and Development Communicators’ Society or DevCom-Soc) are participating in the campaign as compliance monitors. Their task is to ensure proper waste segregation in their assigned bins, and to call the attention of and report students caught violating the SWM guidelines. (Danielle C. Bue-naventura, Joy Dianne J. Gumatay, and Noli A. Magsambol III)

CDC alumnus wins...from page 1

Manalo’s informediary project is a cam-paign that mobilizes the youth to look for rice farming information that their par-ents can use. It encourages active youth participation in rice farming, and in agri-culture in general.

i-COME ‘12 was organized by the In-ternational Communication Association and the Universiti Utara Malaysia. It drew researchers, members of the academe, and practitioners from 25 countries. It aimed to address communication and media issues, like challenges in socio-economic and political agenda, cultural integration, and social reengineering.

According to Manalo, issues hindering the youth from maximizing ICTs include computer anxiety, computer illiteracy, and inadequate computer access points. These, he said, need government atten-tion to make the youth active partners in agriculture.

While the Filipino youth is often por-trayed as technology-savvy, Manalo called attention to the ICT experience of the rural youth, which is different from that of their urban counterparts.

Manalo hopes that policymakers will provide ICT infrastructure and a condu-cive environment for students to use and maximize ICTs, and later serve as info-mediaries for farmers. (Kabzeel Sheba G. Catapang)

Candy's Angels from section UV-10L handled by Ms. Candy Villar was recog-nized for having the best group cheer. The team composed of Shyla Alah Abutan, Arron Lucius Herbon, Jeremy Manalang, Judyann Sonido and Frances Marie Gavino, received a gift pack from the College.

Prof. Pamela A. Custodio, Prof. Lynette B. Carpio-Serrano, and Ms. Aletheia G. Canubas served as smackdown judges while Prof. Cabral-Castillo was Game Master. (Jeyneth Mariano)

CDC holds grammar smackdown for freshmenfrom page 2

continued on page 3SMACKDOWN CHAMPIONS Students from DEVC 11 UV-5L pose with their labora-tory instructor, Prof. Joclarisse E. Albia (leftmost). (Photo by Ysay Lee)

MAKING WAVES CDC students participate in an “energizer” activity during the so-cials night, on day one of the 8th National Congress for Development Communication Students held in Iloiolo last December. (Photo by Carroll Dacanay)

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EDITORIAL BOARD

Editor-in-Chief KABZEEL SHEBA G. CATAPANG

Advisers ROSA PILIPINAS FADRI-FRANCISCO

DR. MA. THERESA H. VELASCO

Writers DR. MADELLINE M. SUVA

KABZEEL SHEBA G. CATAPANGMARY JOIE C. CRUZ

DANIELLE J. BUENAVENTURA JOY DIANNE J. GUMATAY

JEYNETH MARIANONOLI A. MAGSAMBOL III

NICOLE LORRAINE E. PRIETO

PhotosMAR MANINGAS YSAY LEE

CARROLL DACANAY COMBROADSOC

Header Design RICARDA B. VILLAR

Layout KABZEEL SHEBA G. CATAPANG

Circulation UPLB RECORDS MANAGEMENT OFFICE

UP ComBroadSoc holds Gandingan 2013The UP Community Broadcasters' Soci-ety (UP ComBroadSoc) held Gandingan 2013: The 7th UPLB Isko't Iska's Broad-cast Choice Awards, January 26 at the D. L. Umali Auditorium.

A brainchild of the ComBroadSoc, Gandingan is the first broadcast-based award-giving body in the entire UP sys-tem. It recognizes outstanding broad-casters, programs, and materials. At the same time, it challenges media stations to produce quality content and thereby contribute to social development.

This year's Gandingan introduced the Core Awards, intended to recognize quality and development-oriented com-munity- and schools-based broadcast stations, programs, and practitioners. Recipients of the Gandingan Core Awards are the following: "Biyaya ng Langit" by Adventist University of the Philippines - Most Development-Orient-ed Radio Broadcast Material; "Salamat Po" by Radyo Lucena - Most Develop-ment-Oriented Community Plug; "Pulso Publiko 4Ps" by DWLC - Most Devel-opment-Oriented Community Program; Ka-Barangay DZJV 1458 KHz - Most Development-Oriented Community AM Station; and Daniel Castro of DZJV - Best AM Announcer

The Gandingan also recognized excel-lence in the four guiding principles of development communication: empow-erment; equity; entrepreneurship; and environmentalism. The Gandingan 3rd Special Awards went to the following: Radyo Negosyo (DZMM) - Best AM Pro-gram; Anong Meron? (Tambayan 101.9) - Best FM Program; Matanglawin (ABS-CBN) - Best Educational Program; Kuya Kim Atienza for Matanglawin (ABS-CBN 2) - Gandingan ng Edukasyon; Born to be Wild (GMA 7); Best Environment-Oriented Program; Kuya Kim Atienza for Matanglawin (ABS-CBN) - Gandingan ng Kalikasan; Bread n Butter (UNTV) - Best Livelihood-Oriented Program; Carl Balita for Radyo Negosyo (DZMM) - Gandingan ng Kabuhayan; "Blood Let-ting" (Radyo La Verdad, UNTV) - Best Development-Oriented Radio Plug; "Pagbangon" (ABS-CBN 2) - Best De-velopment-Oriented Television Plug; ABS-CBN 2 - Gandingan ng Pinilakang Tabing; GMA News TV - Highly Com-mended Television Station; ABS-CBN 2 - Best Development-Oriented Television Station.

Outstanding broadcasters and programs with different formats and content were likewise recognized through the general awards. These are the following: Uma-gang Kay Ganda (ABS-CBN 2) - Best Morning Show; Umagang Kay Ganda hosts - Best Morning Show Hosts; Re-porter's Notebook (GMA 7) - Best Inves-tigative Program; Ted Failon for Failon Ngayon (ABS-CBN 2) - Best Investiga-tive Program Host; I Witness (GMA 7) - Best Documentary Program; and Kara David for I Witness (GMA 7) - Best Doc-umentarist.

The following were also recognized: Rated K (ABS-CBN) - Best Magazine Program; Korina Sanchez for Rated K (ABS-CBN) - Best Magazine Program Host; State of the Nation with Jessica Soho (GMA News TV) - Best News Pro-gram; Jessica Soho (GMA News TV) - Best News Anchor; Jiggy Manicad for 24 Oras (GMA 7) - Best Field Reporter; Wish Ko Lang (GMA 7) - Best Public Service Program; and Vicky Morales for Wish Ko Lang (GMA 7) - Best Public Service Program Host.

Other winners were the following: Us Girls (Studio 23) - Best Women-Orient-ed Program; Us Girls hosts (Studio 23) - Gandingan ng Kababaihan; I Juander (GMA News TV) - Best Youth-Oriented Program; I Juander hosts (GMA News TV) - Gandingan ng Kabataan; The Bot-tomline with Boy Abunda (ABS-CBN) - Best Development-Oriented Talk Show; Boy Abunda for The Bottomline with Boy Abunda (ABS-CBN) - Best Develop-

ment-Oriented Talk Show Host; Baran-gay LS 97.1 - Best FM station; DJ Cha-Cha (Tambayan 101.9) - Best Disk Jock; DZMM Silver Radyo - Best AM Station; and Ted Failon for Failon Ngayon sa DZMM - Best AM Announcer

Gandingan Awards is inspired by the Gandingan, a series of gong-like instru-ments used in Maguindanao as part of the kulintang ensemble. Used solo, it allows people to communicate through music. (Kabzeel Sheba G. Catapang)

BROADCASTERS FOR DEVELOPMENT ComBroadSoc Senior Adviser, Prof. Ma. Teresita Osalla, leads the radio and television broadcasters in reciting the “Panata ng Gandingan.” (Photo courtesy of ComBroadSoc)