cdap proposal presentation
TRANSCRIPT
RedefineIn-Store Shopping Experience Insta-Cart
SUPERVISOR : MR. DILSHAN DE SILVACO-SUPERVISOR : MR. UDARA SAMARATUNGA
The Team
Thufail M.R.M.Rangana K.S.M. Pranavaghanan (Leader) Amzer M.A.N.M.
1.LITERATURE REVIEW.
Let’s start with background of
In-store shopping
Background.
▸ Retail shopping has suffered dramatic changes over the last decades.
▸ Customers are more demanding, discerning and sophisticated while traditional selling models are not good.
▸ Customer visits for more than transactions, they want more informed and customized experience.
Literature Review.
▸ Grocery shopping has been part of daily routine for almost any family.
▸ Customer visits physical store, with or without intention of purchasing the grocery items.
▸ It can be for entertainment, socialize, spend time with family or even to get the touch and feel of the product.
Background cont.
Literature Review.
2.PROBLEM.
You never change things by fighting the
existing reality.
▸Boring physical store experience.▸Customer buy-and forget things.▸No idea about location of product▸Struggling to find item details.▸Long line checkouts.▸Customer doesn’t know what to
buy
Problems
▸Alone shopping.▸Can’t find sales associate.▸Lack of customer interaction from
the company.▸Retailer doesn't have an idea of the
customer.
Problems
Solution??To change
something, build a new model that makes the
existing model
obsolete.
OUR PROCESS IS EASY
Planning
Pre-store
In-store
Solution
There has to be some existing similar
products
3. ALTERNATIVE COMPARISON.
Features Amazon eBay Walmart Keells Arpico InstaCart
Online-to-offline in-store shopping
Personalized advertisements Data mining for
customer/vendor predictions
? ? ? Voice based search for products
Augmented in-store shopping
Indoor navigation to products in shopping list
Synchronized list between
family/specific group
3.Methodology.
Setting a goal is not the
main thing. It is deciding
how you will go about
achieving it and staying
with that plan.
System Diagram
System Diagram
2.SUB SYSTEM DIAGRAMS
Let’s dive into the sub
components of the solution.
Indoor Tracking and Navigation
Marker less Augmented Reality
LayarAugmented Reality
Data Mining
Voice recognition and content extraction
TOOLS AND TECHNIQUES
4.OBJECTIVES.
Because of people's busy and tired lifestyle, people expect the processes to become more ▸ Efficient ▸ Convenient▸ Easy▸ Interactive
Objectives
▸ Provide personalized experience to the customer.
▸ Analytics of several data gained which can make the company to drive the business to a more efficient and portable path.
Objectives
WORK BREAKDOWN STRUCTURE.
InstaCart
Indoor Localization & Navigation
Locating of User Indoor
Navigation to a certain product or all products
in the shopping list
Proximity Promotions
Augmented Reality
Augmented display of promotions in floor
Alert promotions floor wise
Coupons & Loyalty Program
Data Mining & Analysis
Dashboard of analysis of big data
Predictions based on past transaction history
Synchronizing of shopping list
Voice Commands & Content Extraction
Process voice input queries
Guidance during shopping
Suggestions based on health level of
customer
To achieve one main goal, you
shouldn’tworry about doing 9 sub-
goals.
Pranavaghanan M Rangana K.S Thufail M.R.M Amzer M.A.N.M
5.BENEFITS.
The true measure of your worth includes all
the benefits others have gained from
your success.
APPLICATION BENEFITS.
Indoor location assistance.
Customer▸ Can easily
find what customer looking for .
▸ Locate friend or staff.
Retailer▸ Improved
customer service level.
▸ Can create promotion areas according to navigations.
Benefits
APPLICATION BENEFITS cont..
Personalized offer based on loyalty.
Customer▸ Good deal.▸ Reword for
loyalty
Retailer▸ Increase
success ratio and turnover.
▸ Draw customer in for return visits.
Benefits
APPLICATION BENEFITS cont..
Extended product information on mobile.
Customer▸ Product
alternative when it out of stock.
▸ Get hole idea of the product.
Retailer▸ Higher
customer service.
▸ Can reduce the staff,less questions.
▸ Dynamically updated product details.
Benefits
APPLICATION BENEFITS cont..
Product comparison on the mobile.
Customer▸ Personalized
comparison.▸ Get relatives
advice.▸ Easiness to
compare products.
▸ Get more information that does not fit on self labeled.
Retailer▸ Cross-sell and
up-selling opportunities.
▸ Data collection on comparison.
Benefits
5.BUSINESS PLAN.
Let’s start with Problem
Specification
APPLICATION BUSINESS PLAN.
Business Plan
CAPTURING THE SMALL BUSINESSES
our office
COMMON PLATFORM• Upload Product Information• Upload Shop Details
PHASE 032020 -
THANK YOU FOR YOUR
ATTENTION
Fire away the Questions!!