cd summit: equinix's eric hui

© 2015 Equinix Inc. www.equinix.com

The Network Enabled Cloud

Eric M. Hui | Cloud Evangelist – Equinix APAC

© 2015 Equinix Inc. www.equinix.com 2

Equinix – Global Interconnection Company Customers in Equinix data centers interconnect across industries to create

business opportunities

Networks Cloud Computing

Content & Digital

Media

Financial Services

Enterprises

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Equinix Global Platform

5 15 33 100+ Platform Equinix

• Geographic footprint is unmatched

and remains a unique differentiator

• Delivers a consistent, global offering

• Multi-region deployments outpace

single-region deployments

Expansion strategy

• Use unique market intelligence for

prudent capital allocation

• Capture first-mover advantage in

future global hubs

56% 26%

18%

Revenue by Geography

Americas EMEA APAC

46%

67%

81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

In all three Regions Multi-Region Multi-Metro

% of Customers in Multiple Locations

Continents Countries Metro Areas Data Centers

Equinix offers broad geographic reach and significant scale within each region

15 metros

53 IBXs

10 metros

30 IBXs

8 metros

21 IBXs

(1) Customers and Geography as of Q4 2014


Value of Ecosystems Interconnection builds and reinforces ecosystems

Examples of ecosystems

• Trading exchanges connecting with banks, money managers

and trading partners

• Content providers connecting with multiple networks to reach

millions of consumers

• Enterprise customers connecting with cloud providers and

networks to re-architect their IT infrastructure

1,000

1,200

1,400

1,600

1,800

2,000

2,200

2,400

2,600

2,800

60,000

70,000

80,000

90,000

100,000

110,000

120,000

130,000

140,000

150,000

160,000

Exch

an

ge

Po

rts

Cro

ss c

on

ne

cts

Enterprises came to re-

architect their IT, to

access the cloud,

reduce costs and

improve user

experience

Ecosystems began to

emerge, first with

financial customers,

then with content

providers

Content providers

came to connect to

networks to reach

end users

Networks came to

connect to other

networks to scale

the Internet

Networks

Content & Digital Media

Financial Services

Cloud

Interconnections

Enterprise Difficult for customers to replicate Equinix-enabled interconnection in competitor data centers

Customers Value Interconnection

Cloud providers

joined to capitalize on

our network density

and reach

enterprises


Network Provider Questions – in the Advent of Cloud

How to – Increase value of your network connectivity

–Drive Value Added Service

–Stay relevant and abreast of cloud service offerings

–Develop cloud provider partnerships

–Source managed service partners especially

outside of home turf

Lets look at the Enterprise Cloud buying pattern…


Enterprises are Moving to

Hybrid Cloud Environments

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013 2018

Public

Hybrid

Private

Cloud User

Respondent

s –

Companies

with 1,000+

Employees

(N-855)

Source: NorthBridge Venture Partners and Bain Analysis

No Plans 4%

Single Public 13%

Single Private

9%

Multi-Cloud 74%

Enterprises Will Leverage Multiple Cloud Services

Multiple Private 11%

Multiple Public 15%

Hybrid Cloud 48%

Source: Rightscale State of the Cloud Report, 2014

Enterprises Want the Benefits of the Cloud …But one cloud does not fit all


Enabling Enterprise Cloud Workload Connectivity

Control & Security-oriented

Disaster Recovery

Compliant Data

Unified Communications

Storage, backup, and recovery

BI/big data Dev/test lab Hybrid apps Media Productivity apps

Workloads needs to be

Latency & Throughput-sensitive

Virtual Desktop

Service Chaining

Big Data, Business Intelligence &

Data Store

Transient and Short-term

Development/Test

Hybrid apps

All has some flavors of both hybrid and multi


Enterprise Cloud Adoption has Challenges Enterprise customers face obstacles when adopting cloud services

Consistent global performance (latency

and reliability)

Agility in connecting to multiple cloud

services

Application integration

Achieve TCO targets, build vs.

subscribe

Data security and control

Enterprises Demand… …Performance

Matters! Performance

High <80ms

RTD

Med <40ms

RTD

Low <20ms

RTD <1ms RTD

M2M Trading Virtual Desktop

Gaming

Video

Advertising

CRM

Payments

ERP

Finance

Test

Backup

Email

HRM

Source: Equinix

How is the supplier side responding?


Cloud Provider Technology Developments

Direct Connect Service Available NSP : How to monetize?


NSP : How to Monetize the Cloud Opportunity? Provide Connectivity to Public Clouds

Strengths

• Enterprises need access to

public cloud resources

• Leverage the strength of

brand-name cloud services

• Becomes an enabler of

public cloud resources for

new and existing

enterprise customers

Challenges

• Scalability can be an issue

as NSPs try to interface

with the ever-expanding

landscape of CSPs

• Managing integration

through various changes of

APIs

• Some CSPs don’t accept

direct connections from

smaller NSPs

Enterprise Network Service

Provider

Cloud Service

Providers


NSP : How to Monetize the Cloud Opportunity? Provide Proprietary Cloud Services and Connectivity to Public Clouds

Strengths

• Fully Expanded portfolio of

services

• Leverage strength of brand-

name cloud services

• Layer on proprietary cloud

services

• Evolve to a carrier cloud with

full IT services nodes

• Becomes a key enabler to

hybrid cloud resources for new

and existing customers

Challenges

• Scalability can be an issue as

NSPs try to interface with the

ever-expanding landscape of

CSPs

• Managing integration through

various changes of APIs

• Some CSPs don’t accept

direct connections from

smaller NSPs

Proprietary

Cloud Service


Provider

Cloud Service

Providers


Cloud Exchange Helps NSPs Scale Cloud Solutions

Build a Single Integration to Cloud Exchange to Enable Public and

Proprietary Cloud Services

• Cloud Exchange Approach to

Multi-Cloud • DIY Approach to Multi-Cloud

Simple, Scalable, Time to Market!

• Provisioning: single, global process

• Support: single, global process

• Software: single, global integration (APIs)

• Network: globally consistent implementation

Varying in complexity, Costly, Slow

• Provisioning: different process for each cloud

• Support: different process for each cloud

• Software: different integration for each cloud

• Network: different implementation for each

cloud


Provider

Cloud Service

Providers


Provider

Cloud Service

Providers Equinix

Cloud Exchange


Network Service Provider Deployment Provide Connectivity to Public and Proprietary Cloud Services

Proprietary

Cloud Service


Provider

Cloud Service

Providers

Equinix IBX

Equinix

Cloud Exchange

Enterprise pays

Network Service

Provider for

WAN + Cloud

Connection

Network Service

Provider pays

Equinix for

Cloud Exchange

ports and virtual

circuits to cloud

providers

Benefits

• One to many virtual

connections to multiple cloud

providers

• Direct, secure, private

connection

• Automated, near real-time

provisioning

• Consistent throughput and low

latency

• Cost-effective

• Flexible connectivity options

Features

• Layer 2 Ethernet service

• 200M, 500M, 1G virtual

connections on 1GB or 10GB

physical ports

• 99.999% High availability

platform

• 18 Global markets supported

• Integrated APIs and Portal


APIs and Portal Managing Cloud Exchange Virtual Connections is simple and scalable

APIs Cloud Exchange Portal

Manage Cloud Exchange Virtual

Connections via web-based portal to

increase speed to market and reduce

initial CapEx

Manage Virtual Connections using

standardized Cloud Exchange APIs to

operate at scale


Provider

Cloud Service

Providers Equinix

Cloud Exchange


Equinix Cloud Exchange Locations 18 Metros globally

Relevant to Australia? …. Google GCI


Equinix positioned to support maximum addressable market

Sydney

Melbourne


Equinix Ecosystem – Australia

Access a Wide Choice of Service Providers, Partners and

Customers

Customize networking, services, and interconnection needs within our rich

ecosystem

Australian IBX Data Centers

• 3 IBX Data Centers – Sydney

• 1 IBX Data Center –

Melbourne*

• 99.999%+ Operational Uptime

Interconnection

• 130+ Networks in SY Campus

• Top Peering points available

Equinix with 190 peers in

MLPA

• Southern Cross, PPC-1,

Hawaiki direct access

• AWS direct Connect, Azure

Express Route, Softlayer

Softlink

• Equinix Cloud Exchange

Business Ecosystems

• Equinix Marketplace™

• 550+ Customers

37% Cloud & IT services

25% Networks

7% Content & Digital Media

21% Enterprise

9% Financial Services

* Melbourne IBX Data Center opening Q4 2014


Sydney – SY1/2/3 Highly interconnected campus with a vibrant Cloud and Hybrid Multi Cloud

Ecosystem with buyers showing strong uptake

Dense Campus

• Dark Fibre interlink between 3 sites

• 2400 pair diverse dense dark fibre

capability

Two-time recipient of the Australia

Data Center of the Year award from

Frost & Sullivan (2011, 2012)

Equinix Sydney - marketplace for

immediate adoption of cloud

services

• 1000+ cross connects already in

place

Equinix are ready to help

• Best location to connect

• Intros to potential partners

• Education on the supplier market

• Introduction to potential clients

• Availability of a ready market with

proven uptake

Network

Financial

Services

Other

Enterprises

Content &

Digital

Media

Cloud &

IT

Services


Melbourne – ME1 Opened on March 24, 2015

Location

600 Lorimer Street

Port Melbourne, VIC 3207

IBX Details

•Average power density of 3.5kVA per cabinet*

•The first phase has 375 cabinets (and filling fast) with the

final development to provide a capacity for 1500 cabinets

•50+ signed customers on launch day including 17 network

providers and 25+ Cloud IT providers

•9,800 square meters (105,000 square feet) of colocation

space

Upcoming Equinix

Cloud Exchange

Location!


NSP Cloud Considerations Summary Equinix can help and support your aspirations

– Increase value of your network connectivity

Connect and serve your current customers with public cloud providers

– Drive Value Added Service

Create or resell cloud orchestration services

– Stay relevant and abreast of cloud service offerings

Equinix global footprint and is proud to support best of breed cloud

providers

– Develop cloud provider partnerships

Equinix has the best cloud and network density across the globe

– Source managed service partners especially outside of home turf

Equinix marketplace has extensive choices to enable your MSP

needs in various geographies

cd summit: equinix's eric hui

Technology

enterprise cloud

cloud report

advent of cloud

cloud service offerings

hybrid cloud environments

equinix data centers

equinix global platform

multiple networks