To establish Philadelphia’s premier jazz event, linking new, young audiences with local professional jazz

artists through a Center City jazz festival hosted outdoors and at some of the area’s coolest and most

intimate venues.

Historically, Philadelphia is one of the most important incubators of jazz talent in the world, launching

the careers of John Coltrane, Dizzy Gillespie, Grover Washington Jr., McCoy Tyner, Benny Golson and

more recently, Christian McBride, Terell Stafford, and many of the other biggest names in jazz. Today,

amongst artists, Philadelphia’s jazz scene is resurgent. Anchored by a set of strong university jazz studies

programs, a whole crop of local artists are ready to build a new jazz mainstream, create artistically

innovative music, and engage a new generation of listeners and aficionados.

The Center City Jazz Festival debuted Saturday, April 28th 2012 and featured 17 exciting bands from

the Philadelphia and NYC areas. The bands performed in four packed venues which were all centrally

located in downtown Philadelphia, and within a short walking distance of each other. The venues

included Time Restaurant, Chris’ Jazz Cafe, and Milkboy Philadelphia. 2012’s festival was funded through

a Kickstarter campaign, during which $17,200 was raised from 188 individual contributions.

CCJAZZFEST.com

The Center City Jazz Festival will be marketed through a combination of traditional media and social

media concentrated in the month leading up to the festival.

TRADITIONAL MEDIA COVERAGE AND PRINT ADVERTISING

Main Media Sponsors/ Print Advertising: Philadelphia Magazine

Public Relations: The festival’s organizers have cultivated journalists at a range of local and regional

publications with whom they have existing relationships.

Editorials about the festival appeared in many respected and well-read publications and blogs such

as NPR - A Blog Supreme, KYW News Radio, Philadelphia Inquirer, Citypaper, Metro - Philadelphia,

WHYY’s News Works, and Jazz Times to name a few.

Many of these publications are interested in running editorial content leading up to the festival during

the month of April.

Radio: WRTI, Philadelphia’s Jazz station, will air coverage of the festival during April.

VENUE AND EVENT MARKETING

In-Venue Flyers: The hosting indoor venues/restaurants which include Philadelphia Museum of Art Time

Restaurant, Fergie’s Pub, and MilkBoy Philadelphia, Frankie Bradley’s, and U-Bahn will include publicity

for the Center City Jazz Festival on table tents, inside check presenters, and on in-venue posters for all

their patrons leading up to the jazz festival.

MEANS

Direct Events/ Festival Attendees

Philadelphia Magazine: Online Content (committed)

Philadelphia Magazine: Editorial Coverage (committed)

KYW News Radio Coverage

Additional Editorial Coverage (estimated)

WRTI Radio Coverage (committed)

In-Venue Flyers

Philadelphia Jazz Month

IMPRESSIONS

5,000

Online Unique Visitors: 330,000

Print Readership: 116,840

Weekly Listeners: 1.3 million

340,000-470,000

350,000 Listeners/Day

12,500/Month (5 Venues)

City Wide Promotion

DEMOGRAPHICS

Artists and Music Lovers of All Ages

Suburban Professionals

Suburban Professionals

Very Wide Demographic Scope

Young/Older Developing Professionals

Adults who like to listen to jazz or easy listening music

21+ Year Old Dining Crowd

Very Wide Demographic Scope

Donations and sponsorships are tax deductible through our fiscal sponsor, which is a tax exempt (501c3)

non-profit organization. Tickets to the Center City Jazz Festival are included with all sponsorship packages.

NAMING SPONSOR ($10,000) (maximum one)• The Headline Naming Sponsor’s name will be added as a prefix to “The Center City Jazz Festival” (i.e., “The XYZ Center

City Jazz Festival”) and used in all publicity, press releases, online media, printed materials, and in venue signage.

• The naming sponsor will be invited to participate in two press conferences organized by the festival one to announce the festival at the beginning of April, and a second on the day of the festival.

• They will also receive top- level logo placement in all of the print and digital communications of the festival.

• The festival organizers will work with this sponsor to create a customized set of benefits for maximum visibility during the festival, ensuring that the festival is consistent with the sponsor’s overall marketing goals and message.

FESTIVAL KICK-OFF OUTDOOR STAGE SPONSOR ($7,500) (maximum two)

• The sponsors names will be added to their respective outdoor stage.

• The sponsor will receive premium logo placement for all signage in their sponsored venue, and the festival organizers will work with the sponsor to create a customized set of benefits for maximum visibility in their stage.

• Each sponsor will receive prominent logo placement in all print and digital communications of the festival

VENUE SPONSOR ($5,000) (maximum five)

• During the festival, the sponsor’s name will be added to the stage at their respective venue (i.e., “The XYZ Stage at Chris’ Jazz Café, or “The ABC Stage at the Farmer’s Cabinet”).

• The sponsor will receive premium logo placement for all signage in their sponsored venue, and the festival organizers will work with the sponsor to create a customized set of benefits for maximum visibility in their venue.

• The sponsor will receive prominent logo placement in all other print and digital communications of the festival.

• The sponsor will be named in all press releases organized by the festival.

EDUCATION SPONSOR ($3,000)

Free educational master classes will be available to students at local institutions, in the name of the the sponsor (i.e. ‘XYZ Presents’) and communicated as such in all publicity, press releases, online media, printed materials, and in- venue signage that mention the master class. The classes will be taught by world-class jazz musicians/ bands and offer to the public for free.

SUPPORTER- GOLD ($1,500)

Gold level supporters will receive logo placement on all festival programs, digital media, and all other printed material and logo placement on the festival’s “Sponsors” page.

SUPPORTER- SILVER ($500)

Silver level supporters will receive logo placement online on the festival’s “Sponsors” web page.