CREATIVE WORK OUTSIDE THE CREATIVE INDUSTRIES Greg Hearn – Ruth Bridgstock – Ben Goldsmith – Jess Rodgers

April 2014CCI Symposium

TYPES OF CREATIVE OCCUPATIONS

INDUSTRY

OC

CU

PATI

ON

Creative Industries Other Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

In House

B to B

B to C

In House

TYPES OF CREATIVE OCCUPATIONSO

CC

UPA

TIO

N

Creative Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

AdvertisingMarketingArchitecture/Design

Software/Digital Content

Film TV RadioPerforming Arts/Music

PublishingVisual Arts

2006 DATA

INDUSTRY

OC

CU

PATI

ON

Creative Industries Other Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

32957

74165

49676

114376

2011 DATA

INDUSTRY

OC

CU

PATI

ON

Creative Industries Other Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

31,593 (-.8% Growth)

92,205(4.5% Growth)

56,779(2.7% Growth)

129,479(2.5% Growth)

TOP TEN OCCUPATIONS IN AUSTRALIA

Occupation How many

Sales Assistant 522000

Nurse 234000

Retail Manager 233000

General Clerks 216000

Truck Drivers 180000

Receptionists 176000

Accountants 167000

Commercial Cleaners 158000

Primary School Teachers 155000

Accounting Clerks 147000

EMPLOYMENT BY SECTOR (2001-2011)

TYPES OF CREATIVE OCCUPATIONSO

CC

UPA

TIO

N

Creative Industries Other Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

INDUSTRY

Surprising!

Explosive growth

Largest and growing slowly

Stable heartland (growing through

digital)

PRECARIOUS LABOUR RESEARCHO

CC

UPA

TIO

N

Creative Industries Other Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

INDUSTRY

Theory and data here

What about these?

CAREER PATHWAYS. HOW DO THEY WORK?

4

2

1

5 3

1. Intern > Creative > Manager > Own business

2. Journalist > Academic > PR Business

3. Film maker > Other work > Film maker

4. Designer > Designer with mortgage

5. Sculptor >Gallery Owner >Museum Director

EDUCATIONO

CC

UPA

TIO

N

Creative Industries Other Industries

Cre

ativ

e Se

rvic

esC

ultu

ral P

rodu

ctio

n

Core Specialists Embedded

INDUSTRY

Curriculum is here.

Jobs are here.

THE EMBEDDED CREATIVE EMPLOYMENT DIVIDEND

Create 200 jobs

Increase profitability

by 1% > Create

1000 jobs

ie. Use creatives as fulcrum to leverage employment in all sectors.

Fund 200 creatives in

manufacturing

Fund 200 sole creatives

v

v

WHY?

Creatives help create resources which are

Rare1

Hard to imitate or2

Excludable3