2011 2 Vol. 14, No. 1, February 2011

http://cmr.ba.ouhk.edu.hk

1

SWOT

SWOT

2

2005

2,000 3,000 World Tourism Organization

UNWTO 2020

3

2002 1

1

/2006

3

1950

1950 5 1

15 60

1958 1

1985 10 25 15

1995 59%

14 65

1995

1995 3 1

4

2

2

4

1985

1995

2005 3 824 GDP6.2%

5,635 GDP15% 2,450 GDP7.9%OECD

2,000~3,000 GDP8-10%

OECD

2005 556

85.8% 18,877 129,548 13

199,734

SafetyPatient-CenteredTimely

EfficientEquity

2007 9 FPA2006 50

32015

5

220 35

ISO 9000 The MAYO

Clinics Johns Hopkins University Medical CentreGreat Ormond Street

Childrens Hospital

2007 3 33

www.visitkorea.or.kr

2004

2003 Singapore

Medicine ISO

JCI 34 11

JCI

6

345 4

4

4 345 - 3:4:4

55

7

2004

2004

43

2005

2005

2006

W. Chan Kim

Rene Mauborgne

2007

2007

2006

Afuah Parkway Holdings

Limited

http://etds.ncl.edu.tw/theabs/service/search_result.jsp?hot_query=%E6%A5%8A%E9%81%A9%E6%97%AD&field=AU

8

2007

2008

()

2007

buyer value

(personal

interviewing)

9

SWOT

t

Porter1990

Porter, 1990

Michael E. Porter

competitive forcescompetitive intensity

SWOT

Ansoff 1965 SWOT

strengthsweaknessopportunitiesthreats

SWOT

10

World Tourism

OrganizationUNWTO2020

2007

300

11

12

5

5

Likert

t

1

p-value

1 4.00 0.021*

2 4.15 0.019*

3 4.05 0.020*

4 3.85 0.062

5 4.15 0.019*

6 3.79 0.065

7 4.00 0.021*

8 3.40 0.089

9 3.92 0.060

10

4.15 0.019*

11

4.27 0.015*

12 3.92 0.060

13 4.00 0.021*

14

3.65 0.073

15

3.83 0.062

16 (JCI)

4.27 0.015*

17 (JCI)

4.35 0.012*

18 3.75 0.061

5

13

19 4.25 0.016*

20 3.83 0.062

21

4.35 0.012*

22 3.50 0.078

23 3.97 0.057

24 3.68 0.072

25 3.56 0.077

26

3.57 0.076

27

3.87 0.061

28

3.79 0.065

29

3.65 0.073

30 3.95 0.058

5-1

SWOT

Strengths

Weaknesses

14

Opportunities

JCI

Threats

2 SWOT

Strengths

Weaknesses

Opportunities

(JCI)

Threats

15

16

- ( 2008 )

http://www.ttba.or.th/TTBA_Chn/economics/112307-1.doc2009 12

Tourism Malaysia

http://www.tourismmalaysia.com.hk/html/chi/activities/wellness.html2009

12

2006

http://www.nhi.gov.tw/webdata/webdata.asp?menu=9&menu_id=176&webdata_i

d=8772009 12

http://www.medicaltravel.org.tw/about.aspx?id=P_00000007200912

http://www.cepd.gov.tw/m1.aspx?sNo=0009657&ex=%20&ic2009 12

2007

http://210.69.121.41/asp/industry15.asp2009 12

http://www.bli.gov.tw/2009 12

http://www.singaporemedicine.com/cn/index.asp2009

12

http://www.tchineseseoul.go.kr2009 12

-

http://www.visitkorea.or.kr/cht/MA/MA_CH_9_4.jsp?cid=8747502009 12

Porter, M. E. (1990). The competitive advantage of nations. New York: Free

Press.

2004

17

2004-

2005

2005

2006-

2007

2007

2007

2007

2007

20072015

2007

2008-

2008

http://etds.ncl.edu.tw/theabs/service/search_result.jsp?hot_query=%E6%A5%8A%E9%81%A9%E6%97%AD&field=AU