ccd and barista final study 31st march 2013

8/12/2019 Ccd and Barista Final Study 31st March 2013

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PRESENTED BY:

Mohit Dhingra 51Zainab Navsariwala 20

Samkit Nahar 08Nirjari Raval 16

Aarti Ahuja 40Vinita Mundara 39

STRATEGIC MANAGEMENT


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Flow

INTRODUCTION

VISION

MISSION

STRATEGIC THINKING

SWOT ANALYSIS

MARKETING MIX

PORTERS FIVE FORCES

BCG MATRIX

CONCLUSION


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INTRODUCTION

Caf Coffee Day(CCD) pioneered the caf concept inIndia in 1996Initially known as AmalgamatedBean Coffee Trading CompanyLtd. (ABCTCL)Largest cafe retail chain in India,with 1000 cafes in 141 cities andmany in its base, BangaloreCCDS most unique aspect isthat it grows the coffee it servesCCD has today become thelargest youth aggregator

Established in February 2000,Barista Lavazza is noted as a

pioneer of Indian caf culture The Barista Lavazza is chain ofespresso bars that delivers atruly Italian coffee experience


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INTRODUCTION Cont.

It is a Rupees 750 crore ISO9002 certified companyIt is Indias one of the leadingcoffee exporters with the clientsacross USA, Europe and Japan

Currently there are BaristaLavazza Espresso Bars andBarista Crme Lavazzas inover 30 cities in India


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VISION

To be present in every spacewhere coffee can be an integralingredient.

To passionately deliver thehighest levels of experientialservices. Maintain consistencyin serving the highest qualityproducts.


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MISSION

Our mission is a simple one, to be the best Cafe chain byoffering a world class coffeeexperience at affordable prices.

To provide an authentic Italiancoffee drinking experience in awarm, friendly, no pressureenvironment.


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STRATEGIC THINKING

Today, with 400 cafs in 75cities, Caf Coffee Day is thelargest chain in the country.Main strategy is:

Attention to customer needsCombination of affordableprices and product

Currently, the company hasaround 225 Barista Lavazza inthe country.

Main strategy is:

PricingDiversifying hot beverages menu


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SWOT ANALYSIS

Strength

1.Excellent brand name2.Large young crowd as target

group

3.Excellent ambience and service4.Over 1000 outlets and 300,000visitors per day

5. Self production

Weakness

1. High competition in this segment

Strength

1. Strong Brand Image2. Expresso Highest selling

coffee

3. Skilled Human Resource4. Rapidly growing no. of outlets

5. In home source of coffee beans

Weaknesses

1. Self Service for Customers2. Lesser market penetration in

Southern India


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Opportunities

1.Introduce cheaper versions ofcoffee

2.Tap the smaller towns/cities3. Merchandising4. Tie ups with other companies for

promotion

Threats1.Entry of foreign players like

starbucks2.Dependent on Govt commodity

rates

Opportunities

1. Tie ups with companies.2. Capturing the loyalty of

younger crowds3. Emphasize on its food andsnack menu

Threats

1. New players like Bru WorldCaf

2. Large unorganized markets.

SWOT ANALYSIS


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MARKETING MIX

Product

1.Best coffee in the market, also havea variety of other drinks to offer

2.Offers a variety of snacks thatcomplement a coffee

3. Also sells coffee powder

Price

1. The price of coffees in Barista is on aslightly higher note compared to other

coffee shops2. Caters more to the working and

professional class of people

Product

Wide range of products that appealprimarily to Indian coffee and snacklovers.

1. The Indian taste along with classic coffee2. In summer is frappe, which is coffee and

ice cream blended together3. In winter it is cappuccino


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Promotion1. CCD is involved in all the areas of

serious consumer passion like:Tie-ups Levis Scooty, Liril AirtelTelevision

2. Association with movies: CCD can be seen in movies like Khakhee andMai Hoon Na

Place

1. Prime factor in determining thesuccess of any retail outlet

2. Top Down approach- they identifythe cities and then decide on precise

locations within its limits

MARKETING MIX

Place

Caf Coffee Day looks to cater totheir target market with strategicallylocated outlets


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PORTERS FIVE FORCES Threat of newentrants (high)

Costa CoffeeBaristaStarbucks

Barganing power of

customers (high)Price comparisonVariety of productsService provided

Barganing power of

suppliers (low)Food items obtainedfrom local suppliersFollows backwardintegration

Threat of substitutes(high)

Ice tea offered byCosta coffeeCoffee offered by

other com etitors

Competition within

industryBarista targetingsame youth

NescafeUnorganizedMarket


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PORTERS FIVE FORCES


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Eatables & Otherdrinks,Coffee mugs(*) Cakes & Pastries,ChocoShots(?)

Espresso Americano andCaf Latte($)

Coffee Maker(Dog)

H I G H

HIGH

L O W

LOW


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Beverages & Eatery(*) Desserts & Health Zone(?)

Espresso Italiano &Cappuccino($)

Merchandise(Dog)

H I G H

HIGH

L O W

LOW


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FOOD FOR THOUGHT

Local Leadership

Global Leadership


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ccd and barista final study 31st march 2013

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