ccd alignment with sb
DESCRIPTION
ccd , starbuckTRANSCRIPT
![Page 1: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/1.jpg)
CCD alignment strategies with SB
By:1. Chandan 11. Swapnil111. Gagan1V. SandeepV. PriyaVI. Parvez
![Page 2: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/2.jpg)
Basic business/competitive strategy @ Coffee day
Product DiversificationMore personalized attention to the
customerIntroduce Break Dance ClassesBeing more localAmbienceMusic QualityWi-Fi ZonesTime Pricing
![Page 3: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/3.jpg)
Identify a functional strategy for Coffee day in alignment with the above.
Increase employee training cost
Increase new product launches
Hire Multi-talented employees
![Page 4: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/4.jpg)
Identify the workforce requirements (in terms of employee competencies & behaviors) this strategy requires.
JovialHighly inclined towards
customer serviceIf Customer exceeds bill
threshold , employees should give a demo break dance for them
High energy level
![Page 5: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/5.jpg)
Specify HR activities necessary to produce the effect of a Starbucks coffee shop
Increase incentives (Bean stock)Yoga ProgramsSpiritual fulfillmentHigher management should
know all employees by their name
![Page 6: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/6.jpg)
Metrics that can be measured for the success of HR strategy.
Avg time of customer spentTAT for CustomerDelight level of CustomerRepeat Purchase level of
customers
![Page 7: Ccd alignment with sb](https://reader031.vdocuments.us/reader031/viewer/2022020101/54bc39084a79592e1a8b46a7/html5/thumbnails/7.jpg)
Thank You