How to use social media for marketing How to use social media for marketing and networking and networking

Presenter – Michael Gwyther

mick@yumstudio.com.au

@mickgwyther

http://www.facebook.com/michael.gwyther

http://www.linkedin.com/profile/view?id=202

01325

Straw Poll

A I have a personal Facebook account

B I have a company Facebook

page or group

C Both B & C

D I am not using Facebook

What is Social Media?

Social Media Features

• Profile

• Friends/Connections

• Discussions/

Comments• Sharing within &

between social networks

• Multimedia

• Blogs

Networking

Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/

Social Network

Posts

Website

Pics

Events

Celebrat

e

Resources

Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/

TwitterLinkedInFacebookInstagramYouTube

TwitterLinkedInFacebookInstagramYouTube

What is Twitter?

What is YouTube?

Video hosting & sharing platform

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/

YouTube enhancements

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/

Why YouTube?

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/

Twitter Profile

Twitter Followers

Twitter “Stream”

Twitter Lists

What is Facebook?

• Users

• Profile

• Groups

• Connecting

Facebook Interface – News feed

LinkedIn Profile

LinkedIn Connections

LinkedIn “Stream”

LinkedIn Groups

Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/

Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/

Facebook usage

Facebook usage

Groups & Pages for training & marketing

Group Community of people with a common interestPage A brand or entity of which there are “fans

Privacy, Audience, Communication

Using SM in Training

Face to Face

Face to Face

Self Paced

Self Paced

Online Facilitated

Online Facilitated

Blended Learning

Face to Face Self PacedOnline

Facilitated

Content

Activities

Assessment

Training – Methods• Use Group • Discussion threads• Class notes and links to supporting information• Course Feedback• Student reflection• Post-classroom events

(extended learning using Blended approach)• Quizzes• Group tasks/activities/brainstorming/problems• Communities of practice

Training – Principles

• Assess• Sharing/Prior

Knowledge• Workplace

application• Short readings• Mix up the activities• Build on postings

Training – Training Principles

• Intervening• Weaving• Add value• Share your

experience• Good posters• Follow up lurkers• Hand over topic

ideas

Training – Placement

Training – Knowledge Building

Training – Industry Knowledge

Training – Live Learning Events

Training – Communities of Practice

What’s your use for SM?

Marketing your business

• Be found

• Connect

• Promote

• Generate Leads

• Leverage other social media & marketing

• Training

Create  a community around your business

Measurement and analysis

Third Party Tools - Mobile

Third Party Tools - Hootsuite

Social Media Policy – all Users

• Protect Confidentiality

• Identity• Copyright• Endorsements• Privacy• Conduct• Terms

Social Media Policy – all Staff

• Best Practices

• Facts

• Respect

• Audience

• Personal

• Photos & Videos

List of useful links:http://www.youtube.com/watch?v=0eUeL3n7fDs

http://practicalsocialmedia.com/facebook-training/facebook-training-tutorial-how-to-use-facebook-questions-for-business/

http://www.youtube.com/watch?v=8iQLkt5CG8I

http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+media+policy/

http://www.facebook.com/help/399262596797358/

Any Questions?