Cloud Camp

IT STRATEGY

Purchasing Decisions

(Oracle vs SAP)

ImplementationDetails

(Private vs Public)

OperationalDetails

(SLAs)

TacticalChoices

(BYOT)

How? What? When?

Why?

Why?

Vague

Attack the hill

Why?

How? What? When?

Why?

Map ?

Company (Nut & Bolts)

Company (Machine)

Screw Cutting Lathe

Metal Ingots

Nuts & Bolts

Machine

Armory System

Standard Pipes

Company (Lathes)

Value Chain

Nokia

Change

Random ?

Evolve

Evolve

Certainty

Ubi

quity

Consumer Competition

Supplier Competition

Custom Built

Commodity

ServiceProduct

Utility

Genesis

Value Chain(describes organisation)

Evolution(describes change)

What if ...

Photo Storage

Data Centre

Power

Compute

Payment

Distributed Architecture

Web Site

Platform

Fotango

Customer

Servers

Development Tools

Banking systems

The Company

Image Manipulation

Customer Relationship

System (CRM)

Val

ue

Ch

ain

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Online Photo Storage

Data CentrePower

Payment

Distributed Architecture

Web Site

Platform

FotangoCustomer

CRM

Online Image Manipulation

Compute

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Online Photo Storage

Data CentrePower

Payment

Distributed Architecture

Web Site

Platform

FotangoCustomer

CRM

Online Image Manipulation

Compute

Direct

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Online Photo Storage

Data CentrePower

Payment

Distributed Architecture

Web Site

Platform

FotangoCustomer

CRM

Online Image Manipulation

Compute

Indirect

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Online Photo Storage

Data CentrePower

Compute

Payment

Distributed Architecture

Web Site

Platform

FotangoCustomer

CRM

Online Image Manipulation

Competition

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

PlatformPaaS

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

Inertia

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

Efficiency

Agility

Worth

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

War

Platform

Peace

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

Ecosystem

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

Open Source

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

Compute

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

IaaS

Val

ue

Ch

ain

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Platform

2005

IaaS

WHY isn't everyone using Cloud?

Why?

Vague

Many have no clue WHY they're doing anything.

Cloud!!

Cloud!! Cloud!! Cloud!!

Cloud!!

Cloud!!

Str

ate

gic

Pla

y

Uses Open to Compete

Player

Chancers

Usual RULES

Usual RULES

No Pitching

Usual RULES

No Pitching

No Pitching

Usual RULES

No Pitching

No Pitching

No Pitching