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    CarbonCareCarbonCare EventEvent

    locallocalcarboncarbonactionsactions

    globalglobalclimateclimatechangechange

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    CarbonCareCarbonCare EventEvent

    Why Carbon?Carbon has become the common denominator formeasuring carbon emission, whether it is generatedfrom energy, water, waste or food. To talk aboutgreen is not tangible. Carbon in tonnage, is ameasurable unit applicable to individual lifestyle,business operations and industrial operations interms of carbon footprint.

    Sources of CO 2

    What is a CarbonCare Event?CarbonCare Event a trademarked product of CarbonCare Asia (CCA). A CarbonCare Event is managed inuch a way to produce low carbon dioxide emissions. Forhe inevitable portion of carbon emission, it will be offsethrough the purchase of carbon credits, so the total

    carbon emission will be either reduced or offset, hencemaking the event a Carbon Neutral Event. The objectives create an event that produces the least or no carbonmpact on the environment.

    An event incurs carbon dioxide emissions throughenergy use, logistics and transportation, accommodation,water, food and beverage. International standards havebeen developed for measuring, reducing, offsetting andverifying an events carbon impact. Carbon Care Asiaprovides a total solution for event organizers to attainow-carbon or carbon-neutral status by advising on,

    quantifying and verifying an events carbon impactollowing internationally recognized standards.

    " The good news is we know what to do. Thegood news is, we have everything we need now torespond to the challenge of global warming. We have allthe technologies we need; more are being developed. Andas they become available and become more affordablewhen produced in scale, they will make it easier torespond. But we should not wait, we cannot wait, wemust not wait."

    Al Gore

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    CarbonCareCarbonCare EventEvent

    Why Make An Event A CarbonCare Event?The objectives of a carbon care event are to promote carbon awareness andinterests among event participants, staff, supporters and the widercommunity. It measures and actively reduces its own carbon footprint. Italso provides an opportunity for individuals/organizations to offset theirinherent/ future carbon footprint by purchasing carbon credits whichdirectly supports renewable energy projects, contribute to sustainabledevelopment benefits concerning the local environment, communities andcreate green jobs in developing and poor areas.

    Climate Change is currently the top Corporate Social Responsibility issue.CarbonCare Events provide a creative new channel for corporatesustainability programs. It can actively engage and build awareness

    amongst leaders and employees. It sets a role model inindividual/corporate leadership on carbon reduction and effectivelyintroduces a new low carbon work/life culture.

    To be the first mover in organizing CarbonCare Events also builds thebrand, sets the trend and promotes positive publicity of organizations.

    Localcommunitybenefits &

    create green jobs

    New Work /Life Culture

    Role ModelLeadership

    Major Contributionto Carbon

    Reduction /Offset

    Engagement &Awareness Building

    Branding &Publicity

    Support Renewable

    Energy Projectsfor SustainableDevelopment

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    CarbonCareCarbonCare EventEvent

    The Making of

    A CarbonCare Event A Premium CarbonCare Event

    CarbonCareEventPremium

    CarbonCare EventNo. ofParticipants

    100 1000 Usually more than 1000

    Examples Business ConferencesAcademic SeminarsWeddingsEvents in Shopping MallsMini-ConcertsLaunch Ceremonies

    International Exhibitions/FairsInternational ConferencesLarge Music ConcertsLarge Sports EventsLarge Graduation CeremoniesInternational Festivals

    measure

    reduceoffset

    Carbon Care Asia provides professional services to CarbonCare Events ofdifferent scales and nature:

    Assess

    ReduceOffset

    Measure

    OR

    We follow a step-by--step procedure to advice corporations or event organisers on carbon footprint measurementand carbon management system, so that they can maximize carbon reduction in various aspects of the event,both during the preparatory period and the event itself. Special assessment and customization services areavailable to Premium CarbonCare Events.

    The Event can be labeled as a CarbonCare Event provided it is audited and verified on-site by CCA consultants.

    At Carbon Care Asia, we develop our label with reference to the following international standards:

    Greenhouse Gas (GHG) Protocol 2008Guidelines to Account for and Report on Greenhouse Gas Emissions and Removals for Buildings in Hong Kong,2007ISO 14064Clean Development Mechanism (CDM) Gold StandardVoluntary Carbon Standard (VCS) 2007

    Based on the Events estimated carbon footprint, event organizer can decide whether to make the event carbonneutral through purchasing Verified Emission Reductions (VERs) from renewable energy projects via CCA for

    portions of emissions that cannot be avoided.For details of the above services, please contact Carbon Care Asia on +852 2541 5020 / 2815 1882, or write [email protected].

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    CarbonCareCarbonCare EventEvent

    About Carbon Care AsiaCarbon Care Asia is an integrated carbonmanagement solutions provider. We providesolutions for businesses and institutions to managethei r impact on the environment by measuring,reducing and off setting their carbon dioxideemissions.

    Our Vision & Action 450K CampaignCarbon Care Asia aims to mainstream low carbonmanagement practices by companies, institutionsand the community in Hong Kong and nearbyregions by 2012. We have announced a Hong Kong-wide Action 450K Campaign through which we

    hope to engage both public and business sectoralleaders to together help reduce/offset carbon by450,000 tonnes by the end of 2010, i.e. 1% of HongKongs annual carbon emission.

    Carbon OffsetTo complete all steps to carbon neutrality, eventorganizers will have to purchase Verified EmissionReductions (VERs) from renewable energy projects viaCCA for portions of emissions that cannot be avoided.

    Carbon Care Asia supports carbon offset projectsthrough purchasing carbon credits from renewableenergy and resource conservation projects. CCA sourcesVerified /Voluntary Emission Reduction (VER) and

    Certified Emission Reduction (CER) certificates inChina.

    Under the CCA Carbon Offset scheme, clients areoffered the choice of purchasing from various VERprojects to offset their carbon footprints.

    Institutional clients who wish to purchase highervolume and more specific carbon credits (VER or CER)are offered customized packages by CCA.

    Why Carbon Offsets?Carbon offsets help you balance out your owncontribution to global warming by funding greenhousegases reduction projects. With carbon offsets, you canbalance out 100% of those emissions you cannoteliminate through conservation. Funding such projectsalso create green jobs, reduce health and life hazardscreated by industries such as coal-mining, re-createbalance in communities badly affected by carbonemitting industries or climate change.

    Voluntary Emission Reductions (VERs) arepurchasable credits transferred from greenhousegases reductions made possible by an emissions-reducing project, such as a wind farm. VERs areverified by independent third parties based onvarious current standards. They become theinstrument for individuals, organizations or activitiesto offset their emissions.

    What are Voluntary Emission Reductions(VERs)?

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    CarbonCareCarbonCare EventEvent

    Carbon Care Asia Limited23/F Tin On Sing Commercial Building,

    43 Graham Street, Central, Hong Kong

    Examples of Carbon Neutral Events around the World

    The 81st Academy Awards, US (Feb 2009)

    President Obamas Inaugural Party and Inaugural Ball, US (Jan 2009)

    Lowell Lo In Concert 2050, Hong Kong (2008)

    Shanghai International Film Festival (SIFF), Shanghai (2008)

    Montreal Jazz Festival, Canada (2008)

    FIFA World Cup Soccer, Germany (2006)