ANALYSIS OF ADVERTISEMENTS

Submitted by:-

Group name:- The yokes

Group members:-Sahil setia

Anupam

Darpan

Ashish

Submitted to:-Dr. Sandhir Sharma

THUMS UP ADVERTISEMENT

Best aspects of Thums up AD by Akshay kumar.

Effective use of Celebrity.

Macho image.

Attract youth.

Showing the passion for the product.

Energetic.

YouTube - Akshay Kumar - Thums Up - New.mp4

CONT.

Worst aspect of Thums up ad

Aggressive stunts.

Missing the quality of the product.

NIRMA AD

o Best impact of Nirma Ad Best use of effective time. Showing the quality of the product. Attract the rural customers.

worst impact of Nirma No evidence. Only focused on rural customers.

YouTube - New Nirma Ad - Sanjeeda Shaikh.mp4

PULSAR 220

Best impact of Pulsar 220 Ad Able to attract youth customers. Showing the change according to market. Competition

worst impact Focus only on speed. Youngsters may try to follow the stunts.

YouTube - Pulsar 220 commercial.mp4

MARUTI SUZUKI RITZ

Best impact of Maruti (Ritz) Ad Smooth driving. Royalty. Attractive look.

Worst impact of Ritz Ad Focus on only Exterior Design. Missing the connectivity with Customers. Performance Efficiency missing.

YouTube - Maruti Suzuki Ritz Indian Commercial.mp4

PEPSI AD

Best impact of Pepsi Ad Creativity Connection with the customer. More enthusiastic and zeal (user of the

product) Worst impact

Not able to capture the illiterate people. Less effective according to time.

YouTube - Very Funny Pepsi Commercial.mp4

ADVERTISEMENT OF LPU

Best impact of this Ad Good information in short time. Able to convey their message to target

Customers.

Worst impact of the Ad It is only making aware. They have mentioned out of 24,000 students

5000 is placed, so it may impact the negative image .

Missing the Quality of Education.

YouTube - YouTube - lpu new advertisment.mp4.flv.mp4

ADVERTISEMENT OF RIN

Best impact of this Ad Good Connectivity with the customers. Ability to change the Perception of the

people. Creating Brand Value& Brand Confidence.

Worst impact of the Ad Unidentified the target Customers. Focus only on Quality. Missing comparative analysis.

YouTube - Rin - Broken Glass - Director - Shoojit Sircar - Rising Sun Films.mp4

ADVERTISEMENT OF SAMSUNG G800

Good impact Able to convey message. Identified the target customers.

Worst impact Less effective according to time. Focus only on the Picture Quality. Missing proper connection.

YouTube - Samsung G800 Ad.mp4