cbs media buy

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A sample media advertising buy proposal for a CBS station. We had fun with this one.

TRANSCRIPT

Page 1: CBS Media Buy
Page 3: CBS Media Buy

Sunday News Sunday 9:00-10:30am $412.50 (w/ discount) x2

Weekday AM NewsM-F 5:00-9:00am

$187.5 (w/discount) x1

CBS Early Show M-F 7:00-9:00am $225 x1

Page 4: CBS Media Buy

6:00-6:30pm

$700

1.0 Ratings

5:00-6:00pm$5251.0 Rating

Eyewitness Eyewitness NewsNews

@6 @6 pmpm

Dr. PhilDr. Phil

Logo to Appear during Weather

each dayeach day

Page 5: CBS Media Buy

ET This WeekET This Week

Sat 7:00-8:00pm

$600

.6 Rating

ET/Insider ET/Insider 7:00-8:00pm

$1,000 Buy 3 at FULL Price

Get 1 ET/Insider FREEFREE!1.4 Rating

Page 6: CBS Media Buy

Prime TimePrime Time

Page 7: CBS Media Buy
Page 8: CBS Media Buy

Prime Time RotationPrime Time Rotation

Access to all CBS Primetime Shows

Your AD Gets the works!

Page 9: CBS Media Buy

MEET MONDAYMEET MONDAYA perfect fit for your media needs

Page 10: CBS Media Buy

How I Met Your Mother

Page 11: CBS Media Buy
Page 12: CBS Media Buy
Page 13: CBS Media Buy
Page 14: CBS Media Buy

Monday Nights How I Met Your Mother

8:00-8:30

$3,325

Rules of Engagement

8:30 – 9:00

$3,325

Flagship Night of Programs At a Great Price!

Page 15: CBS Media Buy

Monday Nights Two and a Half Men

9:00-9:30

$5,250

The Big Band Theory

9:30-10:00

$5,250

Flagship Night of Programs At a Great Price!

Page 16: CBS Media Buy

Time for TuesdayTime for TuesdayA night that everyone sees

Page 17: CBS Media Buy
Page 18: CBS Media Buy

Tuesday Nights

8:00-9:00

1 Spot Available

$4,500 FLAGSHIP PROGRAM

Page 19: CBS Media Buy

Something for SaturdaySomething for SaturdaySpice up your night with a little mystery

Page 20: CBS Media Buy
Page 21: CBS Media Buy

Saturday Nights

10:00-11:00

1 Spot Available

$2,500

Page 22: CBS Media Buy
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Sunday Nights 7:00-8:00

1 Spot Available

$3,500

Page 24: CBS Media Buy

Late News CBS 3 Eyewitness News

Page 25: CBS Media Buy
Page 26: CBS Media Buy

Late News 11:00-11:35

5 Spots Available a Week

20% Discount!

$1,360

Page 27: CBS Media Buy

BONUS PACKAGE!

Page 28: CBS Media Buy

BONUS!

Page 29: CBS Media Buy

Buy Late NewsGet Access to Daytime TV

FREE! $800 Value 5x a week. Think Ratings!

Daytime TV UNTAPPED with this campaign

Soaps offer competitive edge

Late News + Soaps = Win

Page 30: CBS Media Buy

Late Fringe The Night Owl Could be Learning through Drexel

Page 31: CBS Media Buy
Page 32: CBS Media Buy

Late Fringe Monday – Friday

12:35-1:35

5 Spots Available a week

$250

Page 33: CBS Media Buy
Page 34: CBS Media Buy

Late Fringe 1:35-2:05

5 Spots Available

$100 GREAT BARGAIN! GREAT REACH!

Page 35: CBS Media Buy