cbr 2011 media kit presentation
DESCRIPTION
2011 Advertising Platforms, Statistics, and Rates for CBRTRANSCRIPT
Nearly 40 years of Expert Analysis
CBR 2011Media Kit
© 2010, The US-China Business Council
Expert Analysis for Nearly 40 years
Reputation
Exclusive Audience
Specialized
Multimedia Platforms
© 2010, The US-China Business Council
2011 Editorial Calendar Focus
Q1 – Advertising, Marketing & Public Relations
Q2 – China’s Economy
Q3 – Consumer Trends
Q4 – China’s 10 yr WTO Anniversary
© 2010, The US-China Business Council
CirculationUSCBC member companiesIndependent subscribersControlled circulationGovernment officialsChina-related conferencesUSCBC offices and other
44%
10%
13%
7
13%
© 2010, The US-China Business Council
ReadershipGeography (63% US & Canada, 27% China &
HK, 8% Other Asia & Oceania)Typical Job Titles for Readers (CEO, CFO,
President, VP, Executive Director, Manager)More than a third of the readership at the VP
Level or higherPass Along Rate of 3 readers per copy, or more
than 12,000 readers per issue
© 2010, The US-China Business Council
Readership Industries
Manufacturing – 36%Business Services/Consulting – 14%Legal Services – 13%Retail – 6%Health/Medical/Pharmaceutical – 6%Banking/Finance/Insurance – 5%
© 2010, The US-China Business Council
Online Statistics
Ad Impressions – 90k per monthUnique Visitors – 18k per monthPage Views – 645k per monthRegistered Users – 4k, including both Member
Companies & Individual SubscribersLength of Visit – 13 minutes (increased by 500%
since 2003)
© 2010, The US-China Business Council
New Issue Announcement
6k CBR Readers
Interactive e-newsletter
Features table of contents from newest issue
Serves as a “preview” for forthcoming digital & hard copy content
© 2010, The US-China Business Council
Webinar Sponsorship6 per yearViewers in 200 cities in 19 different countries330 Total Registrants220 total viewers67% attended live or on-demand18% of live viewers submit questionsCorporate logo on webinar event player and all
marketing materials
© 2010, The US-China Business Council
Advertising Packages
40k
4 full page print ads12 months banner ads4 new issue emails1 webinar25% discount off list
price
25k
2 full page print ads8 months banner ads2 new issue emails1 webinar20% discount off list
price
© 2010, The US-China Business Council
Advertising Packages
15k 10k
1 full page print ad6 months banner ad6 months button ad1 webinar15% discount off list
price
2 full page print B&W ads
2 new issue emails4 months medium ad10% discount off list
price
© 2010, The US-China Business Council
Contact InfoMatt Curry – Business Development Manager
202-429-0340 Ext. 207 [email protected]
Jack Hemple – Advertising Manager
419-241-1244 [email protected]
Further information on any a la carte items, or packages
THANK YOU© 2010, The US-China Business Council