cbn redenomination media plan radio impact85
DESCRIPTION
Radio Media Buying PlanTRANSCRIPT
Central Bank of Nigeria 1
Duration Neg. TOTAL TOTAL NETMedia House Book Rate of No of vol dis Negotiated DIRECT NEGOTIATED
TIME Plus VAT (5%) material spots % Unit rate COST NEW TOTAL VALUE Wk1-3 Wk4-6 Wk7-9 Wk10-13 Wk14-6 Wk17-19 Wk20-22 Wk22-26 Wk27-29 Wk30-32 Wk33-35 Wk36-39
RadioLagos
1 FRCN Network Within 7am News 163,859.00 172,051.95 60secs 164 5% 163,449.35 28,216,519.80 26,805,693.81 15 9 9 12 9 9 15 15 9 12
1 Raypower Fm Within 7am News 23,378.00 24,546.90 60secs 164 5% 23,319.56 4,025,691.60 3,824,407.02 15 9 9 12 9 9 15 15 9 12DJ Hype Peak Period 29,250.00 30,712.50 3 Mins 35 5% 29,176.88 1,074,937.50 1,021,190.63 20 15
Artist's Fee 20,000.00 21,000.00 3 Mins 35 5% 19,950.00 735,000.00 698,250.00 20 15
2 Cool FM 6am-11am/3pm-10pm 8,568.00 8,996.40 60secs 2460 5% 8,546.58 22,131,144.00 21,024,586.80 225 135 135 180 135 135 225 225 135 180
3 Brilla Fm 5am-12pm / 5pm-9pm 6,500.00 6,825.00 60secs 2460 5% 6,483.75 16,789,500.00 15,950,025.00 225 135 135 180 135 135 225 225 135 180DJ Hype Peak Period 25,000.00 26,250.00 3 Mins 35 5% 24,937.50 918,750.00 872,812.50 20 15
Artist's Fee 20,000.00 21,000.00 3 Mins 35 5% 19,950.00 735,000.00 698,250.00 20 15
4 Star Fm 5am-12pm / 5pm-9pm 5,900.00 6,195.00 60secs 1640 5% 5,885.25 10,159,800.00 9,651,810.00 150 90 90 120 90 90 150 150 90 120DJ Hype Peak Period 22,500.00 23,625.00 3 Mins 30 5% 22,443.75 708,750.00 673,312.50 20 10
Artist's Fee 15,000.00 15,750.00 3 Mins 30 5% 14,962.50 472,500.00 448,875.00 20 10
5 Eko Fm, Tiwa Ntiwa 5am-12pm / 5pm-9pm 6,045.00 6,347.25 60secs 1640 5% 6,029.89 10,409,490.00 9,889,015.50 150 90 90 120 90 90 150 150 90 120
6 Wazobia Fm 5am-12pm / 5pm-9pm 6,120.00 6,426.00 60secs 1640 5% 6,104.70 10,538,640.00 10,011,708.00 150 90 90 120 90 90 150 150 90 120DJ Hype Peak Period 20,000.00 21,000.00 3 Mins 30 5% 19,950.00 630,000.00 598,500.00 20 10
Artist's Fee 15,000.00 15,750.00 3 Mins 30 5% 14,962.50 472,500.00 448,875.00 20 10
7 Metro Fm, Lagos 6am-10am / 3pm-8pm 6,000.00 6,300.00 60secs 1640 5% 5,985.00 10,332,000.00 9,815,400.00 150 90 90 120 90 90 150 150 90 120
South-West8 Gateway Fm, Abeokuta 6am-11am/3pm-10pm 4,680.00 4,914.00 60secs 1640 5% 4,668.30 8,058,960.00 7,656,012.00 150 90 90 120 90 90 150 150 90 120
9 BCOS Am/Fm, Ibadan 5am-12pm/ 2pm-9pm 9,000.00 9,450.00 60secs 1640 5% 8,977.50 15,498,000.00 14,723,100.00 150 90 90 120 90 90 150 150 90 120
10 Premier Fm, Ibadan 6-9.30am/3.30-10.30pm 2,750.00 2,887.50 60secs 1640 5% 2,743.13 4,735,500.00 4,498,725.00 150 90 90 120 90 90 150 150 90 120
11 Ekiti Radio (FM), Ado-Ekiti 5am-9am / 3pm-9.30pm 3,477.83 3,651.72 60secs 1640 5% 3,469.14 5,988,823.26 5,689,382.10 150 90 90 120 90 90 150 150 90 120
12 Positive Fm, Akure 6am-9.30am / 3.30pm-10.30pm 4,350.00 4,567.50 60secs 1640 5% 4,339.13 7,490,700.00 7,116,165.00 150 90 90 120 90 90 150 150 90 120
13 Gold Fm, Ilesha 6am-9.30am / 3.30pm-10.30pm 4,350.00 4,567.50 60secs 1640 5% 4,339.13 7,490,700.00 7,116,165.00 150 90 90 120 90 90 150 150 90 120
14 OSBC FM, Osogbo 5am-9am /2pm-9pm 3,900.00 4,095.00 60secs 1640 5% 3,890.25 6,715,800.00 6,380,010.00 150 90 90 120 90 90 150 150 90 120
South-East15 BCA, Umuahia (6am-9am) (5pm-10pm) 4,200.00 4,410.00 60secs 1640 5% 4,189.50 7,232,400.00 6,870,780.00 150 90 90 120 90 90 150 150 90 120
16 ABS Fm, Awka (6am-9am) (5pm-10pm) 6,388.00 6,707.40 60secs 1640 5% 6,372.03 11,000,136.00 10,450,129.20 150 90 90 120 90 90 150 150 90 120
17 IBC Am/Fm, Owerri 6am-12midnight 11,750.00 12,337.50 60secs 1640 5% 11,720.63 20,233,500.00 19,221,825.00 150 90 90 120 90 90 150 150 90 120
18 Cosmos Fm, Enugu 5.30-11am/3pm-10am 5,000.00 5,250.00 60secs 1640 5% 4,987.50 8,610,000.00 8,179,500.00 150 90 90 120 90 90 150 150 90 120
19 ABS Fm, Awka (6am-9am) (3pm-9.30pm) 6,388.00 6,707.40 60secs 1640 5% 6,372.03 11,000,136.00 10,450,129.20 150 90 90 120 90 90 150 150 90 120
20 Ebonyi FM, Abakaliki 6am-12midnight 3,100.00 3,255.00 60secs 1640 5% 3,092.25 5,338,200.00 5,071,290.00 150 90 90 120 90 90 150 150 90 120
South-South21 CRBC Fm, Calabar 6am - 8pm 3,375.00 3,543.75 60secs 1640 10% 3,189.38 5,811,750.00 5,230,575.00 150 90 90 120 90 90 150 150 90 120
22 Paradise Fm, Calabar 6-9.30am/3.30-10.30pm 4,200.00 4,410.00 60secs 1640 10% 3,969.00 7,232,400.00 6,509,160.00 150 90 90 120 90 90 150 150 90 120
23 Rhythms FM, PH EE 5am-10am 4,550.00 4,777.50 60secs 550 3% 4,634.18 2,627,625.00 2,548,796.25 50 30 30 40 30 30 50 50 30 40AAA 12pm - 7pm 3,235.00 3,396.75 60secs 1090 3% 3,294.85 3,702,457.50 3,591,383.78 100 60 60 80 60 60 100 100 60 80
24 Radio Rivers Fm, PH 6-9.30am/3.30-10.30pm 3,218.00 3,378.90 60secs 1640 3% 3,277.53 5,541,396.00 5,375,154.12 150 90 90 120 90 90 150 150 90 120
25 Treasure Fm, PH 6-10am/3.8pm 4,000.00 4,200.00 60secs 1640 3% 4,074.00 6,888,000.00 6,681,360.00 150 90 90 120 90 90 150 150 90 120
26 AKBC Fm, Uyo 6am - 8pm 5,780.00 6,069.00 60secs 1640 3% 5,886.93 9,953,160.00 9,654,565.20 150 90 90 120 90 90 150 150 90 120
Quarter 2 Quarter 3 Book RateCampaign Period
Quarter 1
Central Bank of Nigeria 2
27 DBS Fm, Asaba (6am-9am) (3pm-8pm) 4,037.07 4,238.92 60secs 1640 3% 4,111.76 6,951,834.54 6,743,279.50 150 90 90 120 90 90 150 150 90 120
28 Independent Fm, Benin 6am-10pm 5,500.00 5,775.00 60secs 1640 3% 5,601.75 9,471,000.00 9,186,870.00 150 90 90 120 90 90 150 150 90 120
North-East29 Adamawa Radio 6am - 8pm 3,170.00 3,328.50 60secs 1640 3% 3,228.65 5,458,740.00 5,294,977.80 150 90 90 120 90 90 150 150 90 120
30 Bauchi Radio Am/Fm 6am - 8pm 5,089.79 5,344.28 60secs 1640 3% 5,183.95 8,764,618.38 8,501,679.83 150 90 90 120 90 90 150 150 90 120
31 Yobe Radio, Damaturu 5AM-00PM 3,180.00 3,339.00 60secs 1640 3% 3,238.83 5,475,960.00 5,311,681.20 150 90 90 120 90 90 150 150 90 120
32 Gombe Radio Fm 6AM-10.30PM 5,620.00 5,901.00 60secs 1640 3% 5,723.97 9,677,640.00 9,387,310.80 150 90 90 120 90 90 150 150 90 120
33 TSBS FM, Jalingo (6am- 10am) (5pm-9pm) 4,800.00 5,040.00 60secs 1640 3% 4,888.80 8,265,600.00 8,017,632.00 150 90 90 120 90 90 150 150 90 120
34 Peace Fm, Maiduguri 6AM-10.30PM 3,441.00 3,613.05 60secs 1640 3% 3,504.66 5,925,402.00 5,747,639.94 150 90 90 120 90 90 150 150 90 120
North-West35 Kano Radio Fm 6am - 8pm 4,791.10 5,030.66 60secs 1640 10% 4,527.59 8,250,274.20 7,425,246.78 150 90 90 120 90 90 150 150 90 120
36 Freedom Fm, Kano 6am - 8pm 6,832.50 7,174.13 60secs 1640 10% 6,456.71 11,765,565.00 10,589,008.50 150 90 90 120 90 90 150 150 90 120
37 KSMC Kaduna 6am - 8pm 4,780.00 5,019.00 60secs 1640 10% 4,517.10 8,231,160.00 7,408,044.00 150 90 90 120 90 90 150 150 90 120
38 Supreme Fm, Kaduna 6am - 8pm 3,441.00 3,613.05 60secs 1640 10% 3,251.75 5,925,402.00 5,332,861.80 150 90 90 120 90 90 150 150 90 120
39 Borno Radio FM 6AM-00PM 3,466.00 3,639.30 60secs 1640 10% 3,275.37 5,968,452.00 5,371,606.80 150 90 90 120 90 90 150 150 90 120
40 Kebbi Radio 6-9.30Am, 3-10.30Pm 5,564.00 5,842.20 60secs 1640 10% 5,257.98 9,581,208.00 8,623,087.20 150 90 90 120 90 90 150 150 90 120
41 Horizon Fm, Dutse 6AM-10.30PM 3,441.00 3,613.05 60secs 1640 10% 3,251.75 5,925,402.00 5,332,861.80 150 90 90 120 90 90 150 150 90 120
42 Zamfara Radio, Gusau 6.45-10AM, 12.30-3.30PM, 5-8.30PM 4,220.00 4,431.00 60secs 1640 10% 3,987.90 7,266,840.00 6,540,156.00 150 90 90 120 90 90 150 150 90 120
43 Katsina State FM 6AM-10.30PM 3,250.00 3,412.50 60secs 1640 10% 3,071.25 5,596,500.00 5,036,850.00 150 90 90 120 90 90 150 150 90 120
44 Rima Radio Sokoto 6.45-10AM, 12.30-3.30PM, 5-8.30PM 4,220.00 4,431.00 60secs 1640 10% 3,987.90 7,266,840.00 6,540,156.00 150 90 90 120 90 90 150 150 90 120
North-Central45 Aso FM Abuja 6am - 8pm 4,000.00 4,200.00 60secs 1640 10% 3,780.00 6,888,000.00 6,199,200.00 150 90 90 120 90 90 150 150 90 120
46 Kapital FM 92.9 Abuja 6Am-12Pm, 4-7Pm 3,425.00 3,596.25 60secs 1640 10% 3,236.63 5,897,850.00 5,308,065.00 150 90 90 120 90 90 150 150 90 120
47 Hot FM Abuja 6am - 8pm 5,500.00 5,775.00 60secs 1640 10% 5,197.50 9,471,000.00 8,523,900.00 150 90 90 120 90 90 150 150 90 120
48 Benue Radio FM 6.00am-12.00noon & 4.00pm-10.00pm 6420 6,741.00 60secs 1640 10% 6,066.90 11,055,240.00 9,949,716.00 150 90 90 120 90 90 150 150 90 120
49 Prime Fm, Lokoja 6AM-10.30PM 3,441.00 3,613.05 60secs 1640 10% 3,251.75 5,925,402.00 5,332,861.80 150 90 90 120 90 90 150 150 90 120
50 Niger Fm, Minna 5.30am-12midnight 7260 7,623.00 60secs 1640 10% 6,860.70 12,501,720.00 11,251,548.00 150 90 90 120 90 90 150 150 90 120
51 Nasarawa Fm, Lafia 5.30am-12..00midnight 6,300.00 6,615.00 60secs 1640 10% 5,953.50 10,848,600.00 9,763,740.00 150 90 90 120 90 90 150 150 90 120
52 Plateau Radio FM 6-10.00am & 7.30-9.00pm 8,336.25 8,753.06 60secs 1640 10% 7,877.76 14,355,022.50 12,919,520.25 150 90 90 120 90 90 150 150 90 120
53 Harmony Fm, Ilorin 6AM-10.30PM 3,441.00 3,613.05 60secs 1640 5% 3,432.40 5,925,402.00 5,629,131.90 150 90 90 120 90 90 150 150 90 120
54 Kwara Radio Fm, Ilorin 5.30am-12..00midnight 4275 4,488.75 60secs 1640 5% 4,264.31 7,361,550.00 6,993,472.50 150 90 90 120 90 90 150 150 90 120
505,498,091.28 473,709,024.00
Central Bank of Nigeria 3
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Quarter 4Campaign Period
Central Bank of Nigeria 4
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