Central Bank of Nigeria 1

Total TV 300,890,947.67 15%Total Radio 473,709,024.00 24%Total Press 409,359,678.50 20%Total OOH 404,464,200.00 20%

Total Internet 151,200,000.00 8%Total Mobile Market* 100,000,000.00 5%

Total PR* 100,000,000.00 5%Total Promo Activities* 60,000,000.00 3%

Total Amount 1,999,623,850.17 100%*Plan to be done by Impact85

Budget Summary