France

jeami France

I love France

(Kwintessential)BONJOURGreeting strangers- With NameWomen Greeting Man or women Bisou ( Air kiss)Man greeting Man Shake hand (

Eating in France Breakfast Coffee , tea , chocolate with croissant butter or jam

Lunch Five course meal

Dinner the most leisure time

Tippings 15% of the bill ( Must be included in bill )

Dressing EttiquitteDress with care Fashion conscious Good quality accessoriesMen wear dark-colored conservativesuits to make a good impression

Women wear either stylish suits or elegant dresses in soft colors

Family values and relationships

-Practical approach towards marriage

-Few children

-French people are private

- themselves around family and close friends

-Friendships have requirements

Festivals in France

Bastille Day (July 14th) was incorporated in 1789 Armistice Day (November 11) was incorporated in 1918 Labor Day (May 1) was incorporated in 1935

Holidays nearly every week in the month of MayMany regional festivals throughout France

FestivalsActivities in France

-Fishing

-Hiking

-Cycling

-Horse riding

-Golfing

(FrenchEntre.com)

Buying Behavior In France- Influenced by LifestyleFrance is the second Largest country in the Europe representing considerable consumer market.85% Population is urbanLargest child population

DemographicsPopulation Aging population More female consumers than MaleRising unemployment in women

ETHNICITYLargest immigrant populationDiverse consumer Trends42.5% are Africans ,38% Europeans,5.3% IndiansIn terms of religion 50% Are roman Catholic , 5% Muslim45% Hindus & Buddhists 1%Jewish, 2% Potestant

Education

High level of literacy

70% speak attained higher degree

Education is funded publically Allow direct spending over other segmentsHouseholds27.5 million households in FranceMost predominant single person household- 34%Two person household comprises couple single parentsAround 60 % of the household have no kidsAround 40 % have infantsThis means that there is a significant market for consumer goods that appeal to adults, particularly consumers who live alone. These consumers are interested in single-serving meals and home furnishings that do not take up much room. In general, they spend more on groceries and are more likely to impulse shop or the infant t use proucts like baby products.

Lifestyle and HealthTravel Longer to their workplaceDoes not enjoy Healthy life65% Chain smokersObesity rate 32% Overweight 36%Growing awareness Physical fitness and GymFond of alcohol

Expenditure OverviewConsumer expenditure on food and non-alcoholic beverages increased rapidly in 2011. Around 13% of total consumer expenditure went toward food and non-alcoholic beverages, the third-highest sector in 2014

Expenditure overview

Grocery ShoppingInternet retailing grew by 214%Food and dring remain the main categoryDrive outlets are more popularDrive outlets are the ones where consumer order online and picks up with ease.Consumers are price consciousVAT-5%

Consumer Taste and PreferencesTraditional and gourmet French cuisine remains popular, as French consumers are proud of their culinary tradition. Most food advertising relies on this premise, celebrating the traditional or regional aspect of the food, which may now be available in new formats or processed through new technology

TrendsConvenienceIn France, there has been increased demand for convenient food and beverage products. This is due to changing lifestyles and demographics in the French consumer population. As more French consumers are moving to suburban areas, the length of their commute to work is increasing The large and increasing number of single-person households has also fuelled this trend

Commercialshttps://www.youtube.com/watch?v=wEPcqa-CYkI&index=7&list=RD-qwhWQGbynghttps://www.youtube.com/watch?v=yFW9AT3Ujuc&index=4&list=RD-qwhWQGbyng