cathy brown - making engagement matter at bt - ppma seminar april 2012
DESCRIPTION
TRANSCRIPT
Making Engagement Matter at BTPutting engagement at the heart of your business agenda
Engaged People at BT
Cathy Brown, Engage For Success
© British Telecommunications plc
Operates in 170 countries
96,000 BT employees
130,670 with contractors
2009/10 revenues: £20.9 billion
Who we are: BT has a diverse workforce of 130,670 employees in 170 countries
North America
4,300
Latin America
770
UK88,200 Russia/
CEE400
Asia Pac 26,500
Middle East and
Africa200
Western Europe10,300
BT organisation
BT Retail *BT WholesaleBT Global Services * BT Operate *BT Design and Innovate*Openreach
* Global operations
© British Telecommunications plc
The Journey: Getting our engagement agenda established
Common approach
Listen to people
Learn from people who are engaged
Set clear expectations
Educate and supportkey stakeholders
Emphasise achievement
Remove the barriers
1
2
3
4
5
6
7
Embed in everything you do 8
© British Telecommunications plc
Listen to people
Every manager with a team of 50+ gets engagement feedback every 3 months
50,000 people tell us what it feels like to work at BT
PlanPlan
DoDoUpdateUpdate
ActAct CheckCheck
Set clear direction, priorities and build plans
Involve people in developing these plans
Check in with them often to ask how things are going.
Adapt and improve the plans based on the teams feedback
“You said….We did”Recognise and celebrate achievements
© British Telecommunications plc
Engagement is a key part of every manager’s job standard
Set clear expectations
• People manager training• Common standards• Engagement a key criteria in performance and development• Engagement Toolkit
© British Telecommunications plc
And help people stay fit and well to build resilience
Remove the barriers
© British Telecommunications plc
7
Quarterly conversations with people about our business priorities
• Stories , roadmaps, conversations• Focus on the future• Difference is You theme linked to values• Olympic athletes inspiring people with positive
thinking and performance tips• Connect people to strategy • Celebrate achievement• Key role for people managers• Emphasise desired behaviours• Manager toolkits, podcasts
Educate and supportkey stakeholders
© British Telecommunications plc
8
Our Olympic involvement is building pride
BT’s ambition is to extend the London 2012 legacy by inspiring and supporting people to change the way they live, learn, work, do business and travel to create a more sustainable society.
Emphasise achievement
© British Telecommunications plc
9
BT people are volunteering to help local communities
Coaching for LifeCommunication Triathlon
Cleaning River Banks around the Olympic Park Over 1200 BT people have volunteered
Embed in everything you do
10
Questions?