catherine golding meat & livestock australia 2 true aussie beef and lamb
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Catherine GoldingMeat & Livestock Australia
2
TRUE AUSSIE BEEF AND LAMB
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WHO IS MEAT & LIVESTOCK AUSTRALIA (MLA)?• MLA is a producer-owned (48,500 members) company that provides:
─ Research (on farm and post farm gate)─ Marketing (both generic Australian and assisting brands/companies)─ Market access services to the Australian industry
• MLA is primarily funded by transaction levies paid on livestock sales by producers
AUSTRALIAN LAMB PRESENTATION
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SEEKING NATURAL ALTERNATIVES
FEEL-GOOD CUISINE is the next iteration of better-for-you. Consumers are now responding to menus that make them feel good about the choices they make – both in body and mind.
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SEEKING NATURAL ALTERNATIVES
Consumers increasingly consider social responsibility in their purchasing decision. For beef, food safety, animal welfare and environmental concerns are top of mind for many, especially women.
I would be more likely to purchase and I am willing to pay ______ for beef that is…
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AUSSIE BEEF & LAMB – A NATURAL
OPTION• Over 70% of our beef and over 90% of our lamb
is grassfed and finished
• Breeds are specially selected for their adaptability to the environment
• Livestock graze native and improved pasture varieties – a natural product of a natural environment
• All lamb and most beef is all-natural, minimally processed, free of artificial additives and hormone growth promotants
• The Australian cattle and sheep industries adhere to stringent animal welfare standards enforced by legislationAUSTRALIAN LAMB PRESENTATION
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COMMITTED TO SUSTAINABILITY
AUSTRALIAN BEEF & LAMB PRESENTATION
• Over the last 30 years Aussie ranchers have ‒ Reduced their water use by over 65% ‒ Reduced their animals’ greenhouse gas emissions
intensity by 14%
• Transport <5% of greenhouse gas emissions, water and land, confirming food miles (or locally produced) is not a suitable indicator of environmental impact
• Making something out of nothing Grass-fed beef and lamb convert what we can’t eat (namely grass) into meat on land not fit for any other food production
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NAME OF PRESENTATION | SECTION HEADING (ACCESS INSERT > HEADER AND FOOTER TO EDIT) 8
CONTRIBUTING TO HEALTHY MENUS
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