cathedral effect

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Cathedral Effect

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Post on 11-Feb-2017

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Page 1: Cathedral Effect

Cathedral Effect

Page 2: Cathedral Effect

The Cathedral effect describes the influence of the perceived height of a ceiling and human thinking

Page 3: Cathedral Effect

High ceilings abstract thinking and creativity

Low ceilings concrete and detail-oriented thinking.

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• Most people prefer high ceilings to low ceilings, and the Cathedral effect demonstrates that the environment can impact our approach to problem solving

• In self-report measures, people predictably rated their general affect as “freer” in high-ceilinged rooms versus “confined” in low-ceilinged rooms.

• No effect is observed if the ceiling height goes unnoticed.

Page 9: Cathedral Effect

• A related effect pertains to visual perspective: worm’s-eye views (looking upward) evoke cognition and associations similar to high ceilings, whereas bird’s-eye views (looking downward) evoke cognition and associations similar to low ceilings.