catering prospectus - beef australia 2018 |...

CATERINGPROSPECTUS

Rockhampton Showgrounds

Sunday 6 – Saturday 12

May 2018

See it, taste it, love it!www.beefaustralia.com.au

Every three years the beef industry of Australia comes together in Rockhampton, Central Queensland to stage Australia’s National Beef Exposition. In 2015 a record 90,000 people passed through the gates with a further 1,100 registered international delegates from more than 40 countries in attendance.

Since the event began in 1988, the

Expo has grown from its roots as a Bi-

centennial celebration of the Queensland

cattle industry to an internationally

recognised event with major industry,

trade and regional community outcomes

and is now rated as one of the world’s

great beef cattle events.

Australia’s beef cattle industry will

again attract national and international

attention when it goes on display at the

eleventh triennial beef exposition to be

staged in Rockhampton, Queensland

from 6 to 12 May, 2018.

Why attend Beef Australia 2018:

Beef Australia 2015 was a success

on many levels with the event hailed

nationally and internationally within beef

circles as being of a very high standard

in terms of content, delivery and service

and provided many direct benefits to both

the Australian beef industry and regional

Queensland including:

• A record 90,000 people passed through

the gates

• Total expo expenditure by all attendees

and exhibitors $74M

• A record 1,100 registered international

delegates from more than 40 countries

with the majority of the internationals

taking part in the Queensland

Government Handshakes Business

Matching Program

• Three cattle competitions involving almost 4,300 cattle, with over 2,000 stud, 1,700 commercial cattle, and 580 carcase entries

• Over 500 trade fair exhibitors showcased their goods and services at Australia’s one stop shop for all things beef cattle related

• 323 domestic and international delegates attended the Beef Australia Symposium

• 272 industry based seminars were attended by 3,694 people over 4 days

• Over 3,000 school children from more than 100 schools participated in the school’s education program

• 9 young next generation leaders participated in a new initiative the Graeme Acton Beef Connections Mentor Program

• 10 property tours hosted over 700 visitors

• 12 internationally renowned chefs secured with the assistance of MLA

• 6 restaurants and 30 food outlets

• 4,000 people attended PBR (Professional Bull Riding)

• 1200 people attended the Thursday Night Concert featuring Australian artists Thirsty Merc, Caitlyn Shadbolt and Mick Lindsay

• 25,000 Facebook followers

• Average gross expenditure per person for the expo $1615

• #beefaus2015 was the trending hashtag in Australia on two occasions during the week reaching 1.9 million Twitter users

• 5,165 media reports that mentioned Beef Australia 2015 reaching a potential cumulative audience of 34 million and had an advertising space rate of $13.5 million

• Over 6,000 people downloaded the Beef Australia 2015 phone app

WHY ATTEND BEEF AUSTRALIA

2018?

– 3 –


– 3 –

Beef Australia 2015 Catering Overview

Beef Australia 2015 catering including the

following:

Six premium restaurants;

• Beef Australia International Restaurant

operated from the Peoples Bar

• Breakfast Creek Hotel operated from a

double story marquee in between the

Sidney Kidman Pavilion and McCamely

Pavilion

• Hog’s Breath Café operated from the

McCamley Pavilion

• Boucher French Bistro operated from

the Sidney Kidman Pavilion

• Hop & Pickle Restaurant operated from

the Walter Pearce Pavilion

• Ribs and Rumps operated from

Victoria Park

In addition to ‘walk up’ patrons the

above restaurants hosted a variety of

breakfasts, lunches and dinners.

As well as the above restaurants Beef

Australia 2015 also included a number of

mobile fast food outlets offering a range

of beef and non-beef snacks and meals,

coffee carts, snack trucks, soft drink and

ice-cream vendors.

Beef Australia 2018 Catering Proposal

The Beef 2018 Exposition core events

will again be held in the Rockhampton

Showground facility and the Board

& Management of Beef Australia is

confident of attracting the same number

of attendees (90,000) if not more.

Feedback from Beef Australia 2015

patrons, members and stakeholders

indicates they are seeking a greater

range of dining options for 2018. Given

the large attendance the ability to provide

fresh, high quality, pre-prepared beef

dishes with a high turnover rate would be

advantageous.

It is envisaged that catering for the event

may include:

• Premium Restaurants - 80% of

menus must include beef ingredients.

Companies must be available to

provide catering for breakfast, lunch

and dinner functions & the public

during the event.

Sunday 6 May to Friday 11 May

• Food Trucks – Do you have a gourmet

food truck, and provide customers with

unique & creative food experience that

celebrates beef


• Mobile Food Outlets - offering a range

of grab & go beef and non-beef snacks

and meals.


• Coffee Carts/Vans - providing a

range of hot/cold beverages, desserts

and snacks.


• Snack Vans – offering soft drinks, ice

cream, confectionary and snacks.


In addition, for 2018 Beef Australia for the

first time is looking to open the expo on

the Sunday 6th May from 4.00pm. Monday

7th May, 2018 will be a public holiday and

will be promoted as a family day.

Venues of Operation

Rockhampton Showground Site: On site operation will be from Sunday

May 6 to Friday May 11, 2018. Program

of events are expected to run during the

following hours:

Sunday, May, 6 4.00pm – 11.00pm

Monday, May 7 7.00am - 11.00pm

Tuesday, May 8 7.00am - 11.00pm

Wednesday, May 9 7.00am - 11.00pm

Thursday, May 10 7.00am - 11.00pm

Friday, May 11 7.00am - 11.00pm

Saturday, May 12 6.00pm – 12.00am

(Beef Ball)

Gracemere Saleyards Site: CQLX will again host the Australian Beef

Cattle Championships & Sales on Sunday 6

and Monday 7 May, 2018.

CATERINGOVERVIEW BA15 / PROPOSAL BA18

– 4 –


Structure of Catering Delivery

Beef Australia 2018 is seeking

professional caterers to operate food and

beverage functions within Beef Australia

2018 areas of activity. In exchange

for catering rights and licences the

successful operator(s) will pay a licence

fee to Beef Australia based on both

guaranteed fixed sum payments and an

agreed sales commission percentage.

While Beef Australia will provide,

temporary services including connection

points for power, water, waste removal

and general site security, the operator

will be responsible for all set up costs

relating to their establishment.

Further Information

Use of Beef Australia Sponsors: The successful operator(s) should use

official sponsor and supplier products for

Beef Australia where possible including:

• Premium Beef Suppliers – note only

MSA graded beef is to be used

• Beer, Wine and Spirit Supplier

• Coffee and Soft Drinks

• Other

Beef Australia will provide a list of all

official sponsors once confirmed. Beef

Australia however acknowledges that the

successful operator(s) may have their

own existing suppliers. Operators must

seek written approval of Beef Australia to

use non-sponsored supplies.

Liquor Licensee Requirements: The successful operator(s) will be

required to be the licensee for the

provision of alcohol within their licensed

area of operation subject to written

approval by Beef Australia. The operator

must be eligible to hold a license in the

state of Queensland. The licensee must

ensure all staff members are RSA trained

and accredited.

Food Safety, Health and Occupational Health and Safety Requirements and Public Liability Insurance: The successful operator(s) will be

required to adhere to all applicable state

and local government Food Safety, Health

and Occupational Health and Safety

requirements as they relate to provision

of temporary catering facilities at Beef

Australia 2018. The successful operator(s)

will be required to provide proof of Public

Liability Insurance with a minimum

liability of $20M.

Unique Presentation of Products and Services Relevant to Beef Australia 2018: Consideration will be given to operators

who provide value adding benefits by

offering unique products or services

including:

• Innovative beef products

• Themed meals and signature dishes

• Presentation and theming of venues

which celebrate the event and the beef

industry

STRUCTURE OF CATERING DELIVERY

& INFORMATION

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Submission to Beef Australia

We invite submissions from professional

caterers, restaurateurs and publicans

to operate catering facilities for Beef

Australia 2018.

Applications can be submitted online at

https://entries.beefaustralia.com.au

Only attachments such as menus,

photos demonstrating past operations

and events, company policies and

Insurance Certificates will be accepted

and evaluated.

An application fee of $200 is payable per

site application. The application fee is

refundable to unsuccessful applicants.

Submissions close Monday 28 August, 2017

For further details please contact

Catering & Functions Coordinator,

Kelly-Rae on:

Phone: 07 49222 989

Email: [email protected]

Selection Process

Upon closure of submissions, Beef

Australia will develop a shortlist of

potential operators who will be asked to

provide further details of their catering

operations.

Beef Australia anticipates the following

schedule for the evaluation process:

• Monday 6 February, 2017 Submissions open and EOI advertised

• Monday 28 August, 2017 Submissions close

• Friday 1 September, 2017 All submissions acknowledged in

writing

• Monday 29 September, 2017 Licences contracts announced

No verbal communication will be entered during the submission and evaluation process.

Privacy Statement

Information provided by applicants will

be used for the purpose of processing

their application for participation in Beef

Australia 2018.

Information will be handled in accordance

with the Information Privacy Act 2009

and will be accessed by persons who have

been authorised to do so.

Your information will not be given to any

other person or agency unless permission

has been given or the disclosure as

required by law.

SUBMISSIONS & PROCESS

See it, taste it, love it!

www.beefaustralia.com.au

Catering & Functions Coordinator

Kelly-Rae Smith

Phone: 07-4922-2989

Email: [email protected]

Beef Australia Limited

134-136 William St, Rockhampton Q 4700

Postal: PO Box 199

Rockhampton QLD 4700

Phone: 07-4922-2989

Fax: 07-4921-3787

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