category study of cheese

7/24/2019 Category Study of Cheese

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PRODUCT CATEGORY -

CHEESE


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CATEGORY DESCRIPTION -

CHEESE

Cheese is defned as the resh or ripened productobtained rom coagulation and separation awayrom milk.

It is a dairy product used to enhance the taste o

various dishes as an additive ingredient, or enjoyedsolely with wine.

There are over 2, varieties o cheese, whichmakes the whole market huge and alwayscompeting. Companies come up with multi variantsand packaging to ulfl the needs o the consumer.


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DAIRY SECTION AT THE

RETAILER


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HOW THE CATEGORY IS

SEGMENTED Processed Cheese !mul, "#, $ritannia, %other &airy,

'uck, &airy Crat

Cream cheese !mul, "#, $ritannia, Castello

Mozzarea cheese !mul, "#, $ritannia, 'uck, (aCremella, &airy Crat, )ohn*s

Cheddar cheese "#, $ritannia, +odai Cheese, 'uck,&airy Crat, Castello

Go!da cheese !mul, 'uck, Castello

Emme"#a Cheese !mul, 'uck, Castello

R$co##a Cheese +odai Cheese, (a Cremella %!e Cheese +odai Cheese, Castello


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SEGMENTATION


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SEGMENT PROCESSED

CHEESE

!mul holesome cheese-

good source oCalcium and milk'roteins.

"# ard, yellowish

coloured cheese,known or its highmelting propertyand smooth taste.

$ritannia /uper nutritious,

with the goodnesso a glass o cow*smilk in everyportion.

%other &airy "reat taste and

creamy, sot te0turelends itsel to be

used in a variety ooods.

'uck Cheesy block that

you can cut, melt orgrate.

&airy Crat 3 natural

ingredients, 4othingsynthetic or non5

natural added.


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SEGMENT CREAM CHEESE

!mul 6asy to spread and

use, healthiest ormo spread 7only 23at8.

"# 'acked with proteins

and calcium-available withinternational herbs

9 spices.

$ritannia Creamy, molten

cheese.

Castello ! resh cream

cheese made rom

3 organic cowmilk.


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SEGMENT MO&&ARELLA

CHEESE

!mul :orms strings whenhot, and is ane0cellent source omilk proteins, whichare palatable.

"#The stringy te0ture,along with the sharptaste is a realdelight;

$ritannia 'erect cheese tomake your pi


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SEGMENT CHEDDAR

CHEESE

"# /ot, creamy and

irresistiblewholesome cheese.

$ritannia Classic, moon5

shaped andauthentic cheese.

+odai Cheese A:attyB cheddar

cheeses made withantibioticadulteration reemilk.

'uck as a uni?ue

te0ture and avourwhich balances the

strong aroma andthe lingeringatertaste.

&airy Crat :ine

grating@melting, andspreads ?uickly.

Castello %ade with a secret

blend o cultures togive the strong

taste, which issweet and very rich.


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SEGMENT GOUDA CHEESE

!mulTypical delicate mild

ruity avour andsweet taste- That*s&utch or Cheese.

'uck armonious avour

withslightly salty notes.

Castello Cheese developed

or a frm te0ture

with a richand slightlysalty taste.


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SEGMENT EMMENTAL

CHEESE

!mulThe cheese with

holes@eyes, sweet5dry avour andha


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SEGMENT RICOTTA

CHEESE

+odai Cheese A(eanB Ficotta

cheesemanuactured withbelie in the wellnesso the customer.

(a Cremella :or Italian /avory

and sweet dishes.


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SEGMENT %LUE CHEESE

+odai Cheese ! creamy blue cheese

very much like the

6nglish /tilton

Castello Comple0 taste

combining slightly salted

sour cream with therounded hoppybitterness o the bluemould, 3 organiccow milk.


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%RAND 'ARIANTS


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%RAND

'ARIANTS

'rocessedCheese

$lock72g,Gg,kg8

Tin7Hg,6#68/lices7g,2g,

Hg,IGg8!JCheese/lices72g8

Chiplets72g,Gg,kg8

6mmentalCheese

(argeheel7G.Gkg8Hgpack

"oudaCheesekg2Gg

CreamCheese'lain72g,Hg8'epper72g8"arlic72g8Creami72g8)eera72g8FedChilli:lakes72g8

#regano'ickle72g8

Tikka&ip72g8Tropical:ruit72g8

%o


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'rocessedCheese$lock72g,Hg,kg8/lices72gK2L2Hg,

2gKML2g8

CheddarCheeseCheeseedges

'lain7Hg8$lack'epper72gKNL

Mg8Tomato/alsa72gKNL

Mg8%e0icanTwist72gKNL

Mg8

4achosCheese

s?uee


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'rocessedCheese

$lock7Hg8Tin7Hg8Cubes7Hg8/lices72g8

/lim


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'rocessedCheeseCubes7Ng8/lices72g8/pread72g8

%RAND

'ARIANTS

%RAND


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CheddarCheese"reenCheese7'ackofG

slices,g8$asilCheese7'ackofGslices,

g8'lainCheese7'ackofGslices,

g8'epperCheese7'ackofG

slices,g8"arlicCheese7'ackofGslices,

g8

FicottaCheeseChillyCheese72gblock8'lain72gblock8'epper72gblock8Oinone72gblock8

$lueCheese Cinnableu

2g

%RAND

'ARIANTS

%RAND


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'rocessedCheese

Cheese/pread/?uee


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FicottaCheesekgGg

:oodgradetubes

%o


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'rocessedCheese$lock

"arlic72g8)eeraCheese72g8erbsand/pices72g8$lack'epper72g8'lain7kg8

/lices'lain72g,IGg,kg8"arlic72g,IGg,kg8$lack'epper72g,IGg,

kg8

CheddarCheeseardCheddar7kg8/oftCheddar7kg86nglishCheddar

'lain72g,Gg,kg8/moked72g,Gg,kg8

%o


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%o


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%RAND

'ARIANTS

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